Trademark videos
Learn about the trademark application process, searching for similar trademarks, maintaining your registration, protecting yourself from scams, and more.
New to the trademark process? Start with the videos under the topic Trademark basics.
Questions about using Trademark Center? Look for training videos on the Trademark Center page.
Trademark basics
Published onFor student-athletes and their parents interested in the exciting possibilities NIL can provide, watch USPTO trademark expert Liz Jackson briefly explain in simple terms the commercial value of NIL and why federal trademark registration is important.
Published onIn this video, USPTO trademark expert Jason Lott briefly explains NIL trademarks and the value federal trademark registration can provide to student-athletes who might be exploring ways to monetize their personal brand.
Published onIn this recorded webinar, we introduce you to the fundamentals of trademarks and the federal trademark registration process, including an overview of the two main reasons trademarks are refused registration.
Published onUnderstand trademark infringement, likelihood of confusion, trademark strength, and how brand owners can protect themselves through cease-and-desist letters and civil law suits.
Published onHear experts answer questions from brand owners about trademarks, registration, and enforcement.
Published onLearn about the benefits of recording your federal trademark registration with CBP and how their agents can stop infringing goods at our ports and borders.
Published onThree experienced trademark attorneys share their top tips for brand owners on how to protect your brand and enforce your rights.
Published onGet to know the benefits of federal trademark registration and how brand owners can use registration to protect their valuable trademarks.
Published onLearn about counterfeiting, liability, brand registries on e-commerce sites, and the importance of protecting your trademark internationally.
Published onHear how scammers try to trick brand owners, how to identify trademark scams, and what to do if you're a victim.
Published onCommissioner for Trademarks David Gooder hosts Associate General Counsel for Intellectual Property with the U.S. Olympic & Paralympic Committee (USOPC) Dana Jozefczyk for a lively fireside chat about trademarks and the Olympics. They discuss the essential and...
Published onThe importance of the decisions made during life can impact intellectual property after death, including postmortem rights of publicity. Celebrities face additional considerations regarding the right to publicity, social media, digital media, economic and tax...
Roundtables
Published onAmerica's Branding Agency hosted a special USPTO Hour, "Authenticity: The Name of the Game," live from the NFL Draft® in Pittsburgh, Pennsylvania, which featured a panel discussion with current and former athletes.
Published onIn this recorded listening session, members of the public provide their feedback on whether the USPTO should consider changing the attorney recognition rule regarding the duration of recognition.
Published onOn Tuesday, July 27, the United States Patent and Trademark Office (USPTO) celebrated the 75th anniversary of the Lanham Act, the federal statute establishing modern U.S. trademark law. This exciting virtual program brought together a lineup of distinguished...
Published onThe USPTO held a final virtual roundtable on June 14, 2021 to take comments and answer questions regarding the notice of proposed rulemaking to implement the Trademark Modernization Act of 2020 (TMA). After a brief overview of the TMA, members of the public were...
Published onThe USPTO held a virtual roundtable on June 1, 2021 to take comments and answer questions regarding the notice of proposed rulemaking to implement the Trademark Modernization Act of 2020 (TMA). After a brief overview of the TMA, members of the public were invited...
Published onThe USPTO held a virtual roundtable on March 1, 2021 to gather input on issues relating to the implementation of the Trademark Modernization Act of 2020 (TMA). After a brief overview of the TMA, members of the public were invited to provide comments. The TMA, which...
Published onOn July 27, 2018, the United States Patent and Trademark Office (USPTO) in collaboration with the Smithsonian’s National Museum of American History (NMAH) kicked off the 2018 National Trademark Exposition with keynote speaker Kareem Abdul-Jabbar. NMAH Interim...
Apply
Published onLearn how to fill out and submit a trademark application.
Published onLearn how to check the status of your trademark application.
Published onLearn how to find the trademark application form to begin your journey of registering a trademark. Then submit your application and pay the filing fee in Trademark Center. To learn more about the registration process, visit the trademark basics page.
Published onIn this recorded webinar, we introduce you to the fundamental mechanics of filing for federal trademark registration using the USPTO's new Trademark Center system, including an overview of the important components of your application.
Published onThis video covers the ID.me process. Trademark filers can verify their identity with the USPTO online through ID.me.
Experienced practitioners
Published onExperienced practitioners: Examination of non-traditional trademarks
Published onIn this recorded webinar, we share insights on who can represent trademark clients before the USPTO, is authorized to sign trademark documents submitted to the USPTO, and how rule violators are sanctioned and barred from practice before the USPTO.
Published onGain insights on the history and purpose of Trademark Modernization Act proceedings, best practices for petitioners, and how these proceedings are an effective tool for clearing the register of potentially unused registrations.
Published onIn this recorded webinar, we introduce you to some best practices for using the USPTO's Trademark Center application filing system, including a walkthrough of how attorneys and their sponsored support staff can share draft applications before filing.
Published onLearn about failure-to-function refusals, best practices for responding, and precedential Trademark Trial and Appeal Board decisions in this webinar for attorney practitioners.
Published onExperts discuss the differences between filing an application in the Trademark Electronic Application System (TEAS) and Trademark Center; and demonstrate key features within the system. View the event slides.
Published onExperts from the Trademark Classification Policy and Practice Office discuss classification and identification changes under the Nice Classification, 12th edition, version 2024 (Nice 12-2024).
Published onExperts from the Registration Protection Office and Office of Enrollment explore common pitfalls to avoid as a trademark attorney and provide tips for protecting trademark clients from bad actors who trick owners into paying unnecessary fees, spoof legitimate...
Published onWatch this free training webinar on the Madrid Protocol, a convenient option for trademark owners worldwide to file one streamlined application to register their trademark in up to 130 countries.
Published onAdministrative Trademark Judges Peter Cataldo and Angela Lykos discuss best practices on navigating the Trademark Trial and Appeal Board (TTAB) process including practical considerations for creating a record, briefing and oral argument.
Published onFailure-to-function refusals and how to respond when your mark fails to indicate the source of your goods or services. We’ll cover ornamentation, title of a single work, names of authors and performing artists, and goods in trade or service for others.
Published onLearn more about registering trademarks for newer technologies, including non-fungible tokens (NFTs), blockchain, cryptocurrencies, and virtual goods. We’ll also cover examples of appropriate specimens and acceptable identifications of goods and services.
Published onIn this recording, we discuss tips to strengthen your nonuse cancellation practice, including new website resources, common petition mistakes, and common evidentiary mistakes.
Published onWant to learn more about the trademark Post Registration Audit Program? In this webinar intended for experienced trademark filers, we cover the significance of “use in commerce,” the history of the Post Registration Audit Program, what happens during and audit, as...
Published onIn this presentation, our expert attorneys discuss recent changes to requirements for specimen of use, common issues with specimens, and what trademark examining attorneys look for when reviewing specimens.
Published onWhat are the USPTO’s rules covering trademark practitioner recognition, signatures, and declarations? What steps does the USPTO take when we suspect the rules are violated? In this webinar, learn from our expert attorneys as they cover relevant case law and discuss...
Published onThe Madrid Protocol is an international treaty that businesses and individuals can use to protect their trademarks simultaneously in multiple countries using a single application. It allows applicants to file with a single office, using one currency, and in a...
Scams
Published onTrademark scams evolve. Learn the seven common signs of scams to help protect yourself. If you think you’re experiencing a trademark scam, email TrademarkAssistanceCenter@uspto.gov or call 571-272-9250 (press 1).
Published onAn engaging panel discussion providing practical tips for protecting yourself, your brand, and your clients from bad actors.
Published onDid you use an online filing firm to submit your trademark application? If so, you may be the victim of fraud. To find out if you’ve been scammed, and learn what to do next, watch this short video.
We take fraud seriously and are doing everything we can to...
Published onAn overview of the initiatives and programs the USPTO is doing to protect the accuracy of the U.S. trademark register, provided by Deputy Commissioner for Trademark Examination Policy Amy Cotton.
Search
Published onLearn the fundamental mechanics of using the USPTO's trademark search system, including the concept of likelihood of confusion and why it's an essential part of searching.
Published onIn this recorded webinar, we introduce you to the fundamental mechanics of using the USPTO's trademark search system, including searching using drop-down menus.
Published onIn this recorded webinar, we introduce you to the mechanics of constructing complex searches in the USPTO's trademark search system, including searching using field tags.
Published onIn this recorded webinar, we introduce you to the mechanics of using field tags and regular expressions to construct complex searches in the USPTO's trademark search system.