Listen to Soundmarks

A trademark is a source identifier.  That is, it tells us who is responsible for a given product or service.  Did you know that almost any type of matter can function as a trademark so long as it is capable of identifying the source of the product or service and of distinguishing that source from other sources of similar goods or services? Shapes, colors, and even SOUNDS can function as trademarks.  Test your trademark IQ by listening to a few sound marks.  Do you know the product or service associated with each sound?

  • Play Intel Chimes

    The mark consists of a five tone audio progression of the notes D Flat, D Flat, G Flat, D Flat, and A Flat. Reg. No. 3659390 owned by Intel Corporation.

  • Play MGM Roar

    The mark comprises a lion roaring. Reg. No. 1395550 owned by Metro-Goldwyn-Mayer Lion Corp.

  • Play AOL mail

    The mark consists of the spoken words "You've got mail". Reg. No. 2821863 owned by AOL Inc.

  • Play Looney Toones song

    The mark consists of the Merrie Melodies Theme Song comprising thirty (30) musical notes: BFlat3, EFlat4, D4, C4, BFlat3, G3, BFlat3, EFlat4, EFlat4, D4, C4, DFlat4, D4, D4, D4, BFlat3, C4, BFlat3, D4, D4, BFlat3, C4, G3, G3, BFlat3, B3, C4, D4, EFlat4 and G4. Reg. No. 2469365 owned by Warner Bros. Entertainment Inc.

  • Play Yahoo yodel

    The mark consists of the sound of a human voice yodeling "YAHOO". Reg. No. 2442140 owned by Yahoo! Inc.

  • Play Aflac sound

    The mark consists of the sound of a duck quacking the word "AFLAC". Reg. No. 2607415 owned by American Family Life Assurance Company of Columbus.

  • Play D'oh Sound

    The mark consists of the spoken word "D'OH". Reg. No. 3411881 owned by Twentieth Century Fox Film Corporation.

  • Play NBC Chimes

    The mark consists of two musical notes, a strike and a rapid rearticulation of a perfect fifth pitch interval, which in the key of C sounds the notes C and G, struck concurrently. Reg. No. 3137680 owned by Universal TV LLV.

  • Play Pillsbury giggle

    The mark consists of the sound of a childlike human giggle which represents the Pillsbury Doughboy giggle. Reg. No. 2692077 owned by The Pillsbury Company, LLC.

  • Play Law and Order sounds

    The trademark is used to identify Reg. No. 3137680 owned by Universal TV LLV. The mark consists of two musical notes, a strike and a rapid rearticulation of a perfect fifth pitch interval, which in the key of C sounds the notes C and G, struck concurrently.