E-commerce and China: Strategies for fighting online counterfeits, Part 1
E-commerce now accounts for nearly 14% of all retail sales and continues to grow at a healthy rate. But U.S. businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.
This video recording of a live program the USPTO offered on October 28, 2021 goes over proven strategies for protecting and enforcing your IP rights when selling on e-commerce platforms. See the event page on our website for more information.