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I'm Mike Mangelson, 

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I'm the Principal Counsel and Director

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for the China Group here at the U.S.

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Patent and Trademark Office 

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on behalf of U.S. 

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Patent and Trademark Office, 

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I'd like to welcome everyone 

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to our monthly webinar series. 

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Today, we're going to be talking 

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about e-commerce 

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and protecting IP on e-commerce. 

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I'll just note that today is part

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one of a two part series

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that will focus today 

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on working with the e-commerce 

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platforms to enforce your IP 

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and to combat counterfeiters 

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will have part two of our program

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on December second. 

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And that particular 

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program will focus on offline 

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enforcement strategies 

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when doing e-commerce 

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business in China. 

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That includes administrative, 

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judicial and criminal enforcement. 

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So just to note that 

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today's event will be recorded, 

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and I think there was a slide 

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before the event started 

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that showed the email address 

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asks ChinaIP@uspto.gov.

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I encourage all participants 

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are those listening in 

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to ask questions to that email box

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and and start early 

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so that you will have 

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an opportunity to have your 

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your questions answered 

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during the session. 

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I should just note that 

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if your questions aren't answered 

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during the session 

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that we will follow up 

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with you in an email 

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and try to make sure 

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that we get your questions answered.

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I also just like to take a moment

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to introduce our speakers. 

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first off, let me 

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introduce my colleague David Foley, 

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who is in our China team. 

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He's an attorney advisor 

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on both the enforcement 

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and China IP teams 

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at the Office of Policy 

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and International Affairs at PTO.

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Prior to joining the USPTO, 

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David served as lead 

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counsel in numerous 

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IP disputes as a trial attorney 

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in the Civil Division of the U.S. 

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Department of Justice, 

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and was detailed 

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to the Executive Office 

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of the President for two years 

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as a senior policy advisor 

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and deputy in the Office of Trade 

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and Manufacturing Policy. 

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We also are pleased to have three

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outside speakers 

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and experts with us today, 

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and I will first introduced 

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Anna Delaval 

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as she is the director for global 

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brand relations at Amazon, 

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where she leads a 

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global team in advancing 

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Amazon's brand protection program. 

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Prior to joining Amazon 

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and have served as VP 

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and global head of 

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intellectual property at Ralph Lauren, 

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we also have Daniel Dougherty. 

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He is the direct senior director 

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for Global IP Enforcement 

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at Alibaba Group. 

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Prior to joining Alibaba, 

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Daniel was the former 

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general counsel of Monster Inc. 

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We also have a practitioner, Jason Yao.

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He is a partner at Wahida 

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Intellectual Property 

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and is also a member of the firm's 

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management committee. 

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He is also the managing partner 

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of the firm's Shenzhen 

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and Hong Kong offices. 

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Prior to joining one wader, 

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Jason was the legal counsel 

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for Proctor and Gamble 

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and also the lead 

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Asia Pacific counsel 

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for Action at Company, 

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which is the world's largest 

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golf product manufacturer. 

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So I want to just take a few moments

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at the outset here to set the stage

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for our guest speakers. 

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I want to talk a little bit about

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the IP challenges 

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that are affecting our U.S. 

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companies who are doing business 

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e-commerce business in China, 

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focusing a little bit 

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more on brand protection strategies

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and some best practices 

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generally before our experts

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began to give their remarks. 

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Just to note that 

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this program, I believe 

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in looking at the list of 

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of of the audience. 

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We have over 500 people 

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that are registered for the event 

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from many different 

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companies and, you know, practitioners.

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We just note that our monthly webinar

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series do focus on 

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providing information 

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on protecting and enforcing 

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IP, in particular for SMBs,

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small and medium sized enterprises 

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who are doing business 

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in and with China. 

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So with that, I'm going to 

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take over the screen here. 

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Share my screen. 

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And start my presentation.

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I just wanted to start off today 

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by giving some general advice

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and information as 

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in particular a small and medium 

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sized enterprises 

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doing e-commerce business in China

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and protecting your 

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intellectual property. 

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first off, I think it's important 

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to understand that the U.S. 

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and Chinese IP legal 

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systems are different. 

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And so that if you, for example, 

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you've registered your trademark 

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in the United States, 

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you will not automatically confer 

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rights in that trademark in China.

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It's also very important 

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as you go into doing business 

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in or with China, 

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that you understand 

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what type of intellectual property 

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that you're going to need 

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to protect in order 

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to meet that business strategy today. 

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We're going to focus 

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more on on a business 

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and e-commerce business model. 

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So that's that's 

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most of the intellectual property 

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we're going to be 

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discussing is focused 

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in that on that strategy 

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and also do your homework

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on the differences 

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between the two systems 

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and also the tools 

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that are available for protecting IP, 

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including the tools that are offered 

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by many of the e-commerce platforms, 

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which is the topic that 

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we're going to discuss today.

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I also want to encourage everyone

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to implement to develop and implement 

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a holistic IP strategy 

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that doesn't just include protection 

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through registration of trademarks 

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and patents, for example, 

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but also includes 

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a program for monitoring 

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what's going on in China, 

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in the marketplaces, 

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for example, online marketplaces 

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to see how others may be using

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appropriately or inappropriately 

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or intellectual property 

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and, if necessary, 

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have the ability to investigate 

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those uses of your IP 

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and also enforce that. 

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So it's important, 

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I think, to have this strategy 

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in place at the outset

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and not just focus 

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on protecting your rights 

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through registration. 

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So let me just talk about the top 

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two challenges that our rights holders

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or companies are facing in China 

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when they do e-commerce business. 

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And really, it comes down 

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to brand protection. 

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The first is the obstacle 

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to actually protecting a trademark, 

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to getting the trademark rights 

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that are necessary 

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for you to enforce against, 

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for example, counterfeiters. 

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And the big problem 

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there is with bad faith trademarks.

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And I think we've had 

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a number of programs in the past 

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that talked about bad the trademarks. 

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I'm not going to 

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address that in detail today, 

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given the limited time. 

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But I should note that 

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that's one of the most important thing 

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that a company, regardless 

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of what type of product or service 

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you're selling into China. 

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Nearly all the the companies 

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that we work with, 

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hundreds of companies 

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have have all faced. 

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Even if they're a technology company 

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or a consumer products company, they 

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they face problems 

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with bad faith trademarks or squatters

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that have already 

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preempted their ability to trademark

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or protect their trademark 

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through a registration. 

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And then the other issue 

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that we're going to be focusing on 

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today is the widespread 

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counterfeiting and piracy 

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and in that regard. 

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first off, let me just 

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I think it's so important to 

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to emphasize 

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what we need to so best practices

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on trademarks because the primary tool

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that you will be using in 

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enforcing on e-commerce 

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platforms is trademark rights. 

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Now there are opportunities, 

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and we'll talk a little bit later 

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about how you should develop 

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a basketful of rights 

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in case that some right, for example,

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a trademark right, is weak in China.

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But the bottom line is it's important

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this is probably the 

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most important thing 

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in a priority in terms of, 

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you know, allocating resources 

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to develop and protect 

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IP trademark leads out list

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if you're doing e-commerce business, 

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so make sure that you file early. 

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Again, China is the first 

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to file system, and that's 

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one of the part. 

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The strict adherence 

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to that first to file 

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system is one of the reasons 

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why we have the bad faith

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trademark issue 

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where you have squatters 

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that are registry marks 

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before you have an opportunity 

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to do that. 

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Also file often 

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that seems a little bit strange to say. 

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You have to file your trademark often 

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and by by that we mean to make sure 

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that you are filing 

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into other classes 

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of goods and services 

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that you may not 

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have considered before, 

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because the squatters 

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also like to identify those 

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and come in and register 

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in those classes, 

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which will give them some rights 

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if you file, for example, a notice 

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in an e-commerce platform. 

299
00:08:06,600 --> 00:08:07,240
Many times 

300
00:08:07,240 --> 00:08:09,040
they will use that registration 

301
00:08:09,040 --> 00:08:10,400
as in a counter-notice 

302
00:08:10,400 --> 00:08:12,320
to claim that they also have rights 

303
00:08:12,320 --> 00:08:14,200
to avoid being taken down 

304
00:08:14,200 --> 00:08:15,320
from a platform. 

305
00:08:15,320 --> 00:08:16,480
Also, file a Chinese 

306
00:08:16,480 --> 00:08:17,760
version of your mark, 

307
00:08:17,760 --> 00:08:19,280
and you can also consider 

308
00:08:19,280 --> 00:08:20,520
using the Madrid protocol 

309
00:08:20,520 --> 00:08:22,520
to file in to China. 

310
00:08:22,520 --> 00:08:23,480
It's the most. 

311
00:08:23,480 --> 00:08:24,920
It's the quickest and most efficient 

312
00:08:24,920 --> 00:08:26,480
and less expensive way. 

313
00:08:26,480 --> 00:08:28,120
But there are some issues that you need 

314
00:08:28,120 --> 00:08:29,600
to consider very important issues. 

315
00:08:29,600 --> 00:08:31,160
And so I highly advise 

316
00:08:31,160 --> 00:08:32,680
that you work with local counsel, 

317
00:08:32,680 --> 00:08:35,200
IP counsel as you go over these issues

318
00:08:35,840 --> 00:08:36,520
and then make sure 

319
00:08:36,520 --> 00:08:37,760
that you also file 

320
00:08:37,760 --> 00:08:38,560
and register that 

321
00:08:38,560 --> 00:08:39,480
those trademark rights 

322
00:08:39,480 --> 00:08:40,760
in your own name. 

323
00:08:40,760 --> 00:08:41,880
Now let's just go on to 

324
00:08:41,880 --> 00:08:43,640
counterfeiting for a moment 

325
00:08:43,640 --> 00:08:44,760
and introduce this. 

326
00:08:44,760 --> 00:08:45,960
This topic set the stage 

327
00:08:45,960 --> 00:08:47,040
for counterfeiting. 

328
00:08:47,040 --> 00:08:48,320
This is one of those areas 

329
00:08:48,320 --> 00:08:49,360
in particular with China, 

330
00:08:49,360 --> 00:08:51,280
as we see them taking many steps, 

331
00:08:51,280 --> 00:08:52,200
many measures 

332
00:08:52,200 --> 00:08:53,640
over the course of the last year 

333
00:08:53,640 --> 00:08:54,840
and a half over 70 

334
00:08:54,840 --> 00:08:56,360
new pieces of legislation 

335
00:08:56,360 --> 00:08:58,280
to try to address 

336
00:08:58,280 --> 00:08:59,680
weaknesses in intellectual property 

337
00:08:59,680 --> 00:09:01,120
protections and enforcement. 

338
00:09:01,120 --> 00:09:02,440
This is one of those areas 

339
00:09:02,440 --> 00:09:04,280
where we actually see 

340
00:09:04,280 --> 00:09:06,880
an increase globally in that problem.

341
00:09:07,040 --> 00:09:08,720
The problem of of 

342
00:09:08,720 --> 00:09:10,320
of counterfeiting worldwide. 

343
00:09:10,320 --> 00:09:11,480
It's estimated that 

344
00:09:11,480 --> 00:09:12,640
by next year, 

345
00:09:12,640 --> 00:09:14,240
the economic value of counterfeit 

346
00:09:14,240 --> 00:09:15,640
products will exceed 

347
00:09:15,640 --> 00:09:17,600
$2 trillion and displace 

348
00:09:17,600 --> 00:09:20,000
over 5 million workers. 

349
00:09:20,000 --> 00:09:21,600
So that's it's a 

350
00:09:21,600 --> 00:09:23,280
problem is a growing problem. 

351
00:09:23,280 --> 00:09:24,880
As you see from the United States 

352
00:09:24,880 --> 00:09:26,120
last year 

353
00:09:26,120 --> 00:09:27,720
in terms of confiscated 

354
00:09:27,720 --> 00:09:29,160
counterfeits at the border, 

355
00:09:29,160 --> 00:09:31,200
83% of all seizures 

356
00:09:31,200 --> 00:09:32,880
came from China, Hong Kong, Hong Kong. 

357
00:09:32,880 --> 00:09:34,240
Mostly, those are products 

358
00:09:34,240 --> 00:09:36,280
that manufactured in China are transept

359
00:09:36,520 --> 00:09:37,640
through Hong Kong. 

360
00:09:37,640 --> 00:09:38,600
And over the course 

361
00:09:38,600 --> 00:09:39,880
of the last ten years, 

362
00:09:39,880 --> 00:09:40,880
that number has ranged 

363
00:09:40,880 --> 00:09:42,680
between 80 and 90%. 

364
00:09:42,680 --> 00:09:44,760
And those statistics are very similar. 

365
00:09:44,760 --> 00:09:45,600
If you take a look 

366
00:09:45,600 --> 00:09:47,840
at the source of worldwide 

367
00:09:47,840 --> 00:09:48,800
counterfeit products 

368
00:09:48,800 --> 00:09:51,160
that are being traded around the world

369
00:09:51,480 --> 00:09:52,760
as you take a look at certain 

370
00:09:52,760 --> 00:09:54,240
industries, sectors 

371
00:09:54,240 --> 00:09:55,840
and product sectors. 

372
00:09:55,840 --> 00:09:56,800
This is also important 

373
00:09:56,800 --> 00:09:58,720
as you develop a strategy 

374
00:09:58,720 --> 00:09:59,840
to take a look at 

375
00:09:59,840 --> 00:10:01,520
how problematic this is 

376
00:10:01,520 --> 00:10:02,680
for your particular product 

377
00:10:02,680 --> 00:10:05,320
that you're seeing you see globally. 

378
00:10:05,320 --> 00:10:07,760
The share of global cross-border trade

379
00:10:07,760 --> 00:10:09,240
in counterfeits, 

380
00:10:09,240 --> 00:10:12,000
for example, with footwear is 22%

381
00:10:12,560 --> 00:10:14,400
of all products being sold 

382
00:10:14,400 --> 00:10:16,120
internationally. 

383
00:10:16,120 --> 00:10:17,280
If you take a look at 

384
00:10:17,280 --> 00:10:19,400
those numbers in China, they are.

385
00:10:19,920 --> 00:10:21,720
They are higher than the global 

386
00:10:21,720 --> 00:10:23,200
a range, for example. 

387
00:10:23,200 --> 00:10:24,480
If you take a look at wine, 

388
00:10:24,480 --> 00:10:26,400
over 50% of wine 

389
00:10:26,400 --> 00:10:28,600
that retails for more than $35 

390
00:10:28,600 --> 00:10:30,320
in China is counterfeit.

391
00:10:31,520 --> 00:10:32,520
So what's the reasons 

392
00:10:32,520 --> 00:10:34,040
behind the growth 

393
00:10:34,040 --> 00:10:35,920
in counterfeiting over the years? 

394
00:10:35,920 --> 00:10:36,120
You know, 

395
00:10:36,120 --> 00:10:37,440
we had the traditional reasons 

396
00:10:37,440 --> 00:10:39,320
of lax IPR enforcement, 

397
00:10:39,320 --> 00:10:41,440
corruption in the growing, 

398
00:10:41,440 --> 00:10:42,880
the growth of free trade zones 

399
00:10:42,880 --> 00:10:43,440
around the world 

400
00:10:43,440 --> 00:10:45,760
where a lot of IP are

401
00:10:45,880 --> 00:10:48,080
counterfeits are traded. 

402
00:10:48,080 --> 00:10:49,880
But I think also it's important 

403
00:10:49,880 --> 00:10:50,880
for our discussion today 

404
00:10:50,880 --> 00:10:52,560
to talk about how 

405
00:10:52,560 --> 00:10:53,920
the infringers are becoming 

406
00:10:53,920 --> 00:10:56,000
very adept at finding new methods 

407
00:10:56,000 --> 00:10:57,320
and technologies 

408
00:10:57,320 --> 00:10:59,840
to counter enforcement efforts. 

409
00:10:59,840 --> 00:11:01,320
This includes 

410
00:11:01,360 --> 00:11:03,400
the evolution of online markets,

411
00:11:03,400 --> 00:11:06,400
and you may have noticed how 

412
00:11:06,400 --> 00:11:07,600
the counterfeiting problem 

413
00:11:07,600 --> 00:11:09,240
has started to shift, 

414
00:11:09,240 --> 00:11:10,600
for example, from e-commerce, 

415
00:11:10,600 --> 00:11:12,120
strictly e-commerce platforms 

416
00:11:12,120 --> 00:11:14,080
to the privacy of social commerce 

417
00:11:14,080 --> 00:11:15,160
like WeChat 

418
00:11:15,160 --> 00:11:16,680
and live streaming platforms 

419
00:11:16,680 --> 00:11:17,320
where the products 

420
00:11:17,320 --> 00:11:19,000
are being advertised. 

421
00:11:19,000 --> 00:11:20,520
And information is provided 

422
00:11:20,520 --> 00:11:21,840
to how to consumers 

423
00:11:21,840 --> 00:11:24,160
on how to acquire those products. 

424
00:11:24,160 --> 00:11:25,120
We also see that 

425
00:11:25,120 --> 00:11:26,520
infringers are shipping goods

426
00:11:28,320 --> 00:11:30,120
as a result of this, 

427
00:11:30,120 --> 00:11:31,840
you know, evolution of online markets 

428
00:11:31,840 --> 00:11:33,600
or shipping goods in small parcels, 

429
00:11:33,600 --> 00:11:35,360
which makes it also much more difficult 

430
00:11:35,360 --> 00:11:37,560
to detect in China. 

431
00:11:37,560 --> 00:11:38,760
The infringers understands 

432
00:11:38,760 --> 00:11:40,320
how the criminal system works 

433
00:11:40,320 --> 00:11:41,440
and how traditionally 

434
00:11:41,440 --> 00:11:42,680
there have been criminal thresholds. 

435
00:11:42,680 --> 00:11:43,840
While we've tried to work 

436
00:11:43,840 --> 00:11:45,000
to get those removed. 

437
00:11:45,000 --> 00:11:47,040
They realize that if they warehouse

438
00:11:47,040 --> 00:11:48,000
minimal inventories, 

439
00:11:48,000 --> 00:11:49,360
there's less a chance 

440
00:11:49,360 --> 00:11:49,920
that they will be 

441
00:11:49,920 --> 00:11:51,880
criminally prosecuted. 

442
00:11:51,880 --> 00:11:52,320
And then they're 

443
00:11:52,320 --> 00:11:54,680
also doing things like chain,

444
00:11:55,640 --> 00:11:57,440
not advertising products 

445
00:11:57,440 --> 00:11:59,000
without a label 

446
00:11:59,000 --> 00:12:00,320
or sending products 

447
00:12:00,320 --> 00:12:01,600
overseas without a label 

448
00:12:01,600 --> 00:12:03,480
and then affixing those labels, 

449
00:12:03,480 --> 00:12:04,160
those counterfeit 

450
00:12:04,160 --> 00:12:05,760
labels to the products 

451
00:12:05,760 --> 00:12:07,120
after while they 

452
00:12:07,120 --> 00:12:09,960
send the product to the consumer. 

453
00:12:09,960 --> 00:12:11,440
Let me just make a couple observations 

454
00:12:11,440 --> 00:12:12,160
about e-commerce. 

455
00:12:12,160 --> 00:12:14,840
But while I before I finish up 

456
00:12:14,840 --> 00:12:15,760
and turn the time over 

457
00:12:15,760 --> 00:12:17,440
to our guest speakers, 

458
00:12:17,440 --> 00:12:19,720
we know that the e-commerce market

459
00:12:19,720 --> 00:12:21,760
in China is very large 

460
00:12:21,760 --> 00:12:22,480
and it's growing. 

461
00:12:22,480 --> 00:12:23,680
I think it's important to note 

462
00:12:23,680 --> 00:12:25,320
also that during the pandemic, 

463
00:12:25,320 --> 00:12:28,080
we've seen an explosion of e-commerce

464
00:12:28,080 --> 00:12:29,880
from around the world 

465
00:12:29,880 --> 00:12:32,320
, which has been beneficial, as it's

466
00:12:32,320 --> 00:12:33,880
been more difficult at times 

467
00:12:33,880 --> 00:12:35,840
to get access through traditional

468
00:12:37,640 --> 00:12:39,120
channels of trade. 

469
00:12:39,120 --> 00:12:41,280
This is the same for China 

470
00:12:41,280 --> 00:12:41,880
in particular. 

471
00:12:41,880 --> 00:12:42,520
If you take a look 

472
00:12:42,520 --> 00:12:44,040
at what's happening in southern China, 

473
00:12:44,040 --> 00:12:46,160
which is really the center

474
00:12:46,160 --> 00:12:48,080
of manufacturing 

475
00:12:48,080 --> 00:12:49,160
for China in the world, 

476
00:12:49,160 --> 00:12:49,800
if you take a look 

477
00:12:49,800 --> 00:12:51,280
at Guangdong Fujian province 

478
00:12:51,280 --> 00:12:53,240
and many of the small manufacturers 

479
00:12:53,240 --> 00:12:55,560
that fed into the global 

480
00:12:55,560 --> 00:12:57,080
production of products 

481
00:12:57,080 --> 00:12:59,640
and sell products around the world 

482
00:12:59,640 --> 00:13:01,760
were impacted by the pandemic

483
00:13:01,760 --> 00:13:03,520
and started to look to 

484
00:13:03,520 --> 00:13:05,160
international e-commerce platforms 

485
00:13:05,160 --> 00:13:06,040
to sell directly 

486
00:13:06,040 --> 00:13:08,080
to consumers around the world. 

487
00:13:08,080 --> 00:13:09,760
And so this is part of this evolution 

488
00:13:09,760 --> 00:13:11,480
that we've been talking about. 

489
00:13:11,480 --> 00:13:12,880
I think it's also important 

490
00:13:12,880 --> 00:13:14,320
as we go into this discussion 

491
00:13:14,320 --> 00:13:16,480
to understand that each platform

492
00:13:16,480 --> 00:13:17,840
that you may be considering 

493
00:13:17,840 --> 00:13:19,560
to sell on has a unique 

494
00:13:19,560 --> 00:13:21,160
and unique business model, 

495
00:13:21,160 --> 00:13:23,240
and that their IP enforcement policies,

496
00:13:23,840 --> 00:13:24,720
including the notice 

497
00:13:24,720 --> 00:13:25,800
and takedown procedures 

498
00:13:25,800 --> 00:13:26,840
that they have , are different

499
00:13:28,120 --> 00:13:29,720
and also understand and appreciate. 

500
00:13:29,720 --> 00:13:31,240
I think if you are a small 

501
00:13:31,240 --> 00:13:33,080
and medium size enterprise 

502
00:13:33,080 --> 00:13:35,040
that you may not have the attention 

503
00:13:35,040 --> 00:13:36,000
that a global brand 

504
00:13:36,000 --> 00:13:37,400
may get in a platform. 

505
00:13:37,400 --> 00:13:39,360
And so it's important to find out 

506
00:13:39,360 --> 00:13:40,680
what's the best way 

507
00:13:40,680 --> 00:13:42,760
that you can approach that issue 

508
00:13:42,760 --> 00:13:43,560
to get attention 

509
00:13:43,560 --> 00:13:45,120
and get effective results 

510
00:13:45,120 --> 00:13:46,240
working with the platforms. 

511
00:13:46,240 --> 00:13:47,040
And fortunately, 

512
00:13:47,040 --> 00:13:48,280
we have the platform here today 

513
00:13:48,280 --> 00:13:49,800
that can help give you 

514
00:13:49,800 --> 00:13:51,360
some of that advice. 

515
00:13:51,360 --> 00:13:54,000
I'll just mention briefly, 

516
00:13:54,200 --> 00:13:56,840
excuse me, that China has been

517
00:13:57,160 --> 00:13:58,640
over the course of the last year 

518
00:13:58,640 --> 00:14:00,040
taking a number of steps 

519
00:14:00,040 --> 00:14:01,960
legislatively to address 

520
00:14:01,960 --> 00:14:05,120
with how companies can enforce

521
00:14:05,800 --> 00:14:07,080
their their rights on 

522
00:14:07,080 --> 00:14:08,280
e-commerce platforms. 

523
00:14:08,280 --> 00:14:09,400
These are some of the measures 

524
00:14:09,400 --> 00:14:10,640
that have been adopted 

525
00:14:10,640 --> 00:14:12,040
or soon to be adopted. 

526
00:14:12,040 --> 00:14:13,680
Most recently, the e-commerce law 

527
00:14:13,680 --> 00:14:15,120
that was introduced 

528
00:14:15,120 --> 00:14:16,280
a draft was introduced 

529
00:14:16,280 --> 00:14:17,160
a couple of months ago. 

530
00:14:17,160 --> 00:14:18,280
We've commented on those 

531
00:14:18,280 --> 00:14:19,680
that you and I should just mention. 

532
00:14:19,680 --> 00:14:20,800
This is another thing that our 

533
00:14:20,800 --> 00:14:23,280
our our team at at USPTO does

534
00:14:23,280 --> 00:14:25,400
as we analyze these, these

535
00:14:26,200 --> 00:14:27,360
new measures that come out 

536
00:14:27,360 --> 00:14:28,320
and then we provide 

537
00:14:28,320 --> 00:14:29,680
comments on behalf of the U.S. 

538
00:14:29,680 --> 00:14:30,120
government. 

539
00:14:30,120 --> 00:14:31,840
This is an important thing 

540
00:14:31,840 --> 00:14:33,280
I think that we can do 

541
00:14:33,280 --> 00:14:34,440
and in particular work 

542
00:14:34,440 --> 00:14:35,240
with rights holders. 

543
00:14:35,240 --> 00:14:37,320
We we have meetings with rights holders

544
00:14:37,320 --> 00:14:38,640
to understand their concerns 

545
00:14:38,640 --> 00:14:39,520
about these provisions 

546
00:14:39,520 --> 00:14:40,560
and work with China 

547
00:14:40,560 --> 00:14:42,120
to make sure that these 

548
00:14:42,120 --> 00:14:43,520
these provisions are 

549
00:14:43,520 --> 00:14:45,760
and these measures are effective in

550
00:14:46,320 --> 00:14:47,720
improving the system there.

551
00:14:48,760 --> 00:14:50,960
I'll just final make a final

552
00:14:51,840 --> 00:14:54,000
comment on just a

553
00:14:54,120 --> 00:14:55,960
for best practices, 

554
00:14:55,960 --> 00:14:57,920
and I think these are very important. 

555
00:14:57,920 --> 00:14:58,800
I mentioned earlier 

556
00:14:58,800 --> 00:14:59,520
that it's important 

557
00:14:59,520 --> 00:15:02,160
not to just rely on one form of IP.

558
00:15:02,600 --> 00:15:03,840
You may find that, for example, 

559
00:15:03,840 --> 00:15:06,040
your trademark is not available.

560
00:15:06,440 --> 00:15:08,560
You can rely on in

561
00:15:08,560 --> 00:15:10,320
that case, potentially 

562
00:15:10,320 --> 00:15:12,480
if you have, for example, a logo

563
00:15:12,480 --> 00:15:14,680
or a brand that has a logo 

564
00:15:14,680 --> 00:15:16,120
has an artistic element to it, 

565
00:15:16,120 --> 00:15:17,760
you could protect that 

566
00:15:17,760 --> 00:15:19,320
through copyright . 

567
00:15:19,320 --> 00:15:21,280
There's also a design patent 

568
00:15:21,280 --> 00:15:22,160
in other ways 

569
00:15:22,160 --> 00:15:23,040
that you could potentially 

570
00:15:23,040 --> 00:15:25,960
protect yourself and use as a basis to

571
00:15:26,640 --> 00:15:28,320
to take down an infringing 

572
00:15:28,320 --> 00:15:29,560
store on a platform. 

573
00:15:29,560 --> 00:15:31,000
Also plan early for enforcement. 

574
00:15:31,000 --> 00:15:33,320
I can't overemphasize this 

575
00:15:33,320 --> 00:15:34,200
that you need to have 

576
00:15:34,200 --> 00:15:35,200
that understanding 

577
00:15:35,200 --> 00:15:36,400
because it's most likely 

578
00:15:36,400 --> 00:15:38,480
that you will have to enforce your IP 

579
00:15:38,480 --> 00:15:40,560
if you're selling into China. 

580
00:15:40,560 --> 00:15:42,120
And so work with competent China 

581
00:15:42,120 --> 00:15:43,760
IP counsel that don't. 

582
00:15:43,760 --> 00:15:46,240
It's not just an agent that 

583
00:15:46,240 --> 00:15:47,040
that protects through 

584
00:15:47,040 --> 00:15:47,920
registering marks, 

585
00:15:47,920 --> 00:15:49,320
but also has the 

586
00:15:49,320 --> 00:15:50,720
understanding necessary 

587
00:15:50,720 --> 00:15:52,080
and the experience 

588
00:15:52,080 --> 00:15:54,120
to use the full range of protections

589
00:15:54,480 --> 00:15:55,840
that you are going to need 

590
00:15:55,840 --> 00:15:56,800
to enforce your rights. 

591
00:15:56,800 --> 00:15:58,320
They're keeping good records 

592
00:15:58,320 --> 00:16:00,000
is also very important. 

593
00:16:00,000 --> 00:16:00,600
And then finally, 

594
00:16:00,600 --> 00:16:02,440
I want to just mention 

595
00:16:02,440 --> 00:16:04,000
the importance of 

596
00:16:04,000 --> 00:16:05,360
looking to government resources, 

597
00:16:05,360 --> 00:16:06,960
including our China team at U.S. 

598
00:16:06,960 --> 00:16:08,560
Patent and Trademark Office, 

599
00:16:08,560 --> 00:16:09,920
our IP attachés. 

600
00:16:09,920 --> 00:16:12,040
We have eleven U.S.

601
00:16:12,040 --> 00:16:14,040
IP lawyers here at headquarters 

602
00:16:14,040 --> 00:16:15,320
with expertize on China 

603
00:16:15,320 --> 00:16:17,760
IP and Dave and I

604
00:16:17,760 --> 00:16:19,520
are members of that team. 

605
00:16:19,520 --> 00:16:20,520
And we also have our 

606
00:16:20,520 --> 00:16:21,880
three offices in China,

607
00:16:22,840 --> 00:16:24,880
in Beijing, Shanghai and GuangZhou

608
00:16:25,240 --> 00:16:26,760
and our IP attachés that head up 

609
00:16:26,760 --> 00:16:28,480
those offices have Duncan 

610
00:16:28,480 --> 00:16:30,880
Wilson in Beijing. 

611
00:16:30,880 --> 00:16:32,200
Conrad Wang in GuangZhou. 

612
00:16:32,200 --> 00:16:33,520
And our newest IP 

613
00:16:33,520 --> 00:16:34,920
attaché, Julie Schwartz, 

614
00:16:34,920 --> 00:16:35,680
who is heading out 

615
00:16:35,680 --> 00:16:37,240
to Shanghai here shortly. 

616
00:16:37,240 --> 00:16:39,280
And they also have local expertize,

617
00:16:39,480 --> 00:16:41,160
locally trained IP lawyers 

618
00:16:41,160 --> 00:16:42,720
in the office there. 

619
00:16:42,720 --> 00:16:44,920
Our goal in our our team

620
00:16:44,920 --> 00:16:46,720
is to help rights holders 

621
00:16:46,720 --> 00:16:48,440
and help to improve the IP protections 

622
00:16:48,440 --> 00:16:50,080
enforcement for our rights holders 

623
00:16:50,080 --> 00:16:52,280
who do business with China. 

624
00:16:52,280 --> 00:16:53,720
And we do that in a number of ways. 

625
00:16:53,720 --> 00:16:54,880
one is through the outreach 

626
00:16:54,880 --> 00:16:56,040
that we're holding today 

627
00:16:56,040 --> 00:16:58,080
and also through our one on one

628
00:16:58,080 --> 00:16:59,520
in our group consultations 

629
00:16:59,520 --> 00:17:01,080
and meetings with rights holders 

630
00:17:01,080 --> 00:17:02,240
to better understand 

631
00:17:02,240 --> 00:17:03,560
what type of problems they have, 

632
00:17:03,560 --> 00:17:04,440
what types of issues 

633
00:17:04,440 --> 00:17:05,000
they're dealing with. 

634
00:17:05,000 --> 00:17:07,000
We can have one on one consultations. 

635
00:17:07,000 --> 00:17:08,920
I encourage you if you have 

636
00:17:08,920 --> 00:17:09,760
particular issues 

637
00:17:09,760 --> 00:17:11,160
to reach out to us 

638
00:17:11,160 --> 00:17:13,560
to talk about some of those issues. 

639
00:17:13,560 --> 00:17:14,800
And also 

640
00:17:14,800 --> 00:17:17,280
we can in certain circumstances. 

641
00:17:17,280 --> 00:17:18,240
And this is also important 

642
00:17:18,240 --> 00:17:20,160
for practitioners to understand. 

643
00:17:20,160 --> 00:17:22,000
We can advocate in China 

644
00:17:22,000 --> 00:17:23,120
on behalf of rights holders, 

645
00:17:23,120 --> 00:17:24,880
and this is typically a situation 

646
00:17:24,880 --> 00:17:26,280
where the system is broken down. 

647
00:17:26,280 --> 00:17:27,480
It's not working properly. 

648
00:17:27,480 --> 00:17:28,400
Say, for example, 

649
00:17:28,400 --> 00:17:30,000
local protectionism issue. 

650
00:17:30,000 --> 00:17:31,280
We can raise that issue 

651
00:17:31,280 --> 00:17:32,560
with the authorities. 

652
00:17:32,560 --> 00:17:34,760
We can attend local hearings 

653
00:17:34,760 --> 00:17:37,800
and court hearings to shine light on

654
00:17:37,800 --> 00:17:38,680
that issue, to make sure 

655
00:17:38,680 --> 00:17:39,880
that things are transparent 

656
00:17:39,880 --> 00:17:40,680
and that our companies 

657
00:17:40,680 --> 00:17:41,720
are being treated fairly.

658
00:17:42,760 --> 00:17:44,280
I want to go over on. 

659
00:17:44,280 --> 00:17:44,920
We have 

660
00:17:44,920 --> 00:17:45,880
on the policy side, 

661
00:17:45,880 --> 00:17:46,960
we also work with 

662
00:17:46,960 --> 00:17:48,560
our Chinese counterparts in IPR. 

663
00:17:48,560 --> 00:17:49,120
For example, 

664
00:17:49,120 --> 00:17:50,800
we recently had a meeting with them 

665
00:17:50,800 --> 00:17:51,640
and Commissioner Shen. 

666
00:17:51,640 --> 00:17:53,960
We have programing with

667
00:17:54,280 --> 00:17:55,480
with our counterparts 

668
00:17:55,480 --> 00:17:57,240
there with the courts. 

669
00:17:57,240 --> 00:17:58,400
And that's also, 

670
00:17:58,400 --> 00:17:59,440
I think, an important part 

671
00:17:59,440 --> 00:18:01,120
of what our team does. 

672
00:18:01,120 --> 00:18:02,760
I'll just finish with this slide here. 

673
00:18:02,760 --> 00:18:04,480
This shows our IPR toolkit, 

674
00:18:04,480 --> 00:18:06,400
the cover page of our IPR toolkit, 

675
00:18:06,400 --> 00:18:09,080
which is located on our IP China IP

676
00:18:09,360 --> 00:18:12,240
web page on the USPTO Dot gov site.

677
00:18:13,200 --> 00:18:14,720
I encourage you to go there 

678
00:18:14,720 --> 00:18:15,800
for additional resources. 

679
00:18:15,800 --> 00:18:18,160
This resource was just recently updated

680
00:18:18,680 --> 00:18:20,600
with all of the 

681
00:18:20,800 --> 00:18:22,320
recent changes that have happened over 

682
00:18:22,320 --> 00:18:24,000
the last couple of years 

683
00:18:24,000 --> 00:18:25,760
in China , so that's a good resource. 

684
00:18:25,760 --> 00:18:27,120
I should also just mention 

685
00:18:27,120 --> 00:18:28,320
that our web page. 

686
00:18:28,320 --> 00:18:29,160
Our China IP web 

687
00:18:29,160 --> 00:18:32,280
page is going through a remake redesign

688
00:18:32,440 --> 00:18:34,960
with a much more with added resources.

689
00:18:35,280 --> 00:18:36,280
And so I think you'll find 

690
00:18:36,280 --> 00:18:37,400
that very valuable. 

691
00:18:37,400 --> 00:18:38,680
Look forward to that rollout 

692
00:18:38,680 --> 00:18:40,800
that's going to happen in November.

693
00:18:41,040 --> 00:18:42,720
So with that, I'm going to now 

694
00:18:42,720 --> 00:18:45,040
turn the time over. I'll.

695
00:18:46,440 --> 00:18:49,600
I'm sharing my slides here. 

696
00:18:50,960 --> 00:18:52,560
And I will turn the time over 

697
00:18:52,560 --> 00:18:54,400
to Anna for her presentation. 

698
00:18:54,400 --> 00:18:55,080
We'll just go through 

699
00:18:55,080 --> 00:18:56,680
the next three presentations 

700
00:18:56,680 --> 00:18:58,720
from our guest speakers and experts. 

701
00:18:58,720 --> 00:19:00,480
Anna, Dan and Jason. 

702
00:19:00,480 --> 00:19:02,160
And following their presentations, 

703
00:19:02,160 --> 00:19:04,280
David Foley is going to 

704
00:19:04,280 --> 00:19:06,440
lead a moderated Q&A discussion,

705
00:19:06,720 --> 00:19:09,440
so I'll turn the time over to Anna. 

706
00:19:09,440 --> 00:19:10,240
Thank you, Mike, 

707
00:19:10,240 --> 00:19:11,640
and thank you to the USPTO 

708
00:19:11,640 --> 00:19:12,800
China team 

709
00:19:12,800 --> 00:19:14,920
for putting together these webinars 

710
00:19:14,920 --> 00:19:16,920
to the other panelists in the audience 

711
00:19:16,920 --> 00:19:19,680
for their interest and participation. 

712
00:19:19,680 --> 00:19:22,040
My name is Anna Dalla Val and I'm

713
00:19:22,040 --> 00:19:23,200
the director of global 

714
00:19:23,200 --> 00:19:25,680
press relations at Amazon 

715
00:19:25,680 --> 00:19:27,920
and my team partners with brands,

716
00:19:27,920 --> 00:19:29,480
industry association 

717
00:19:29,480 --> 00:19:30,760
and government stakeholders, 

718
00:19:30,760 --> 00:19:32,400
as well to educate 

719
00:19:32,400 --> 00:19:34,720
Amazon Prime Protection programs. 

720
00:19:34,720 --> 00:19:35,840
And more importantly, 

721
00:19:35,840 --> 00:19:38,000
we also gather the necessary feedback

722
00:19:38,000 --> 00:19:40,520
that we need to constantly improve. 

723
00:19:40,520 --> 00:19:42,680
So I'm excited to for the opportunity

724
00:19:42,680 --> 00:19:44,000
to share here today. 

725
00:19:44,000 --> 00:19:45,840
Announced today on Amazon 

726
00:19:45,840 --> 00:19:47,960
global efforts to protect consumer

727
00:19:48,360 --> 00:19:49,440
selling partners and 

728
00:19:49,440 --> 00:19:50,880
brands from counterfeits.

729
00:19:52,440 --> 00:19:54,720
Next slide, please. 

730
00:19:55,880 --> 00:19:58,720
Let me open by saying the Amazon

731
00:19:58,720 --> 00:20:01,280
really strived to be our most customer

732
00:20:01,280 --> 00:20:02,720
centric company. 

733
00:20:02,720 --> 00:20:04,280
We offer a vast selection 

734
00:20:04,280 --> 00:20:05,600
of products, low prices 

735
00:20:05,600 --> 00:20:06,960
and fast delivery. 

736
00:20:06,960 --> 00:20:08,040
What does that have to do 

737
00:20:08,040 --> 00:20:09,400
with brand protection? 

738
00:20:09,400 --> 00:20:09,840
Well, 

739
00:20:09,840 --> 00:20:11,080
the way we deliver on 

740
00:20:11,080 --> 00:20:12,800
that vision is by creating 

741
00:20:12,800 --> 00:20:14,160
a shopping experience 

742
00:20:14,160 --> 00:20:15,480
that customers, sellers 

743
00:20:15,480 --> 00:20:17,480
and brands can trust 

744
00:20:17,480 --> 00:20:18,560
because we know that 

745
00:20:18,560 --> 00:20:19,840
trust is easy to lose 

746
00:20:19,840 --> 00:20:21,880
and hard to gain back. 

747
00:20:21,880 --> 00:20:22,640
And we know that 

748
00:20:22,640 --> 00:20:23,840
many of Amazon's 

749
00:20:23,840 --> 00:20:25,600
selling partners are small 

750
00:20:25,600 --> 00:20:27,840
and medium sized enterprises, 

751
00:20:27,840 --> 00:20:29,480
and they represent the majority 

752
00:20:29,480 --> 00:20:30,840
of the physical products 

753
00:20:30,840 --> 00:20:33,400
that are actually sold in our store. 

754
00:20:33,400 --> 00:20:34,800
So we are proud to have 

755
00:20:34,800 --> 00:20:35,960
those small businesses 

756
00:20:35,960 --> 00:20:37,240
thrive and create 

757
00:20:37,240 --> 00:20:38,920
hundreds of thousands of jobs 

758
00:20:38,920 --> 00:20:41,240
in their local community. 

759
00:20:41,240 --> 00:20:43,320
But in order to do that successfully,

760
00:20:43,320 --> 00:20:45,440
we work hard to protect this customer

761
00:20:45,440 --> 00:20:47,440
and selling farmers from counterfeits 

762
00:20:47,440 --> 00:20:49,520
and all other types of abuse 

763
00:20:49,520 --> 00:20:51,720
that can be found in a store

764
00:20:52,960 --> 00:20:54,040
in 2020. 

765
00:20:54,040 --> 00:20:55,400
For example, we invested 

766
00:20:55,400 --> 00:20:58,560
$700 million in dedicated

767
00:20:58,600 --> 00:21:00,800
more than 10,000 employees 

768
00:21:00,800 --> 00:21:02,800
to stop the fraud and abuse. 

769
00:21:02,800 --> 00:21:03,680
And because of the 

770
00:21:03,680 --> 00:21:05,600
significant resources 

771
00:21:05,600 --> 00:21:08,120
that we invested in the efforts

772
00:21:08,360 --> 00:21:09,520
and the partnership 

773
00:21:09,520 --> 00:21:11,920
that we have received from friends, 

774
00:21:11,920 --> 00:21:14,200
we have been able to provide consumers

775
00:21:14,200 --> 00:21:16,480
with trustworthy shopping experience.

776
00:21:17,080 --> 00:21:20,520
With less than 0.01% of the products

777
00:21:20,520 --> 00:21:22,520
sold on Amazon last year 

778
00:21:22,520 --> 00:21:24,280
receive a counterfeit complaint 

779
00:21:24,280 --> 00:21:26,240
from a customer. 

780
00:21:27,360 --> 00:21:29,640
Next slide, please. 

781
00:21:31,520 --> 00:21:33,000
We've heard from Mike, 

782
00:21:33,000 --> 00:21:34,560
the counterfeit problem 

783
00:21:34,560 --> 00:21:36,280
is continuing to grow. 

784
00:21:36,280 --> 00:21:38,160
And so while we are probably 

785
00:21:38,160 --> 00:21:39,520
your proud excuse me 

786
00:21:39,520 --> 00:21:41,800
of the progress we have made, 

787
00:21:41,800 --> 00:21:44,720
we will continue to invest and innovate

788
00:21:44,720 --> 00:21:46,840
and stay ahead of counterfeiters.

789
00:21:47,960 --> 00:21:50,400
So we approach our counterfeit

790
00:21:50,400 --> 00:21:53,000
impact force through three strategies.

791
00:21:53,680 --> 00:21:55,600
The first is we have built 

792
00:21:55,600 --> 00:21:57,920
a robust, proactive controls

793
00:21:58,120 --> 00:21:59,440
to protect customer 

794
00:21:59,440 --> 00:22:00,480
in our store 

795
00:22:00,480 --> 00:22:02,560
from receiving a counterfeit product

796
00:22:02,560 --> 00:22:04,760
in the first place. 

797
00:22:04,760 --> 00:22:07,520
second, we have developed powerful

798
00:22:07,680 --> 00:22:09,600
industry leading tool, 

799
00:22:09,600 --> 00:22:11,160
including brand registry, 

800
00:22:11,160 --> 00:22:13,160
Project zero and transparency

801
00:22:13,520 --> 00:22:14,880
for brands to partner 

802
00:22:14,880 --> 00:22:15,720
with us 

803
00:22:15,720 --> 00:22:18,040
and ensure that only authentic products

804
00:22:18,040 --> 00:22:20,200
are sold in our store. 

805
00:22:20,200 --> 00:22:21,880
And third, we work 

806
00:22:21,880 --> 00:22:23,280
with brands and governments 

807
00:22:23,280 --> 00:22:24,280
around the world 

808
00:22:24,280 --> 00:22:26,760
to hold counterfeiters accountable. 

809
00:22:26,760 --> 00:22:28,000
By sharing information 

810
00:22:28,000 --> 00:22:29,080
with law enforcement, 

811
00:22:29,080 --> 00:22:30,400
and support the criminal 

812
00:22:30,400 --> 00:22:32,800
investigation and prosecution 

813
00:22:32,800 --> 00:22:33,960
and by pursuing civil 

814
00:22:33,960 --> 00:22:35,440
litigation with brands.

815
00:22:40,480 --> 00:22:41,800
So I would love to provide 

816
00:22:41,800 --> 00:22:43,240
a little bit more details 

817
00:22:43,240 --> 00:22:44,560
about each of the three 

818
00:22:44,560 --> 00:22:47,720
anti-counterfeiting strategies. 

819
00:22:47,720 --> 00:22:50,640
So next slide, please. 

820
00:22:56,080 --> 00:22:57,400
Our first objective, 

821
00:22:57,400 --> 00:22:59,480
I said, is to ensure the customer

822
00:22:59,480 --> 00:23:01,240
and brands never see a listing 

823
00:23:01,240 --> 00:23:03,680
for an infringing product in our store. 

824
00:23:03,680 --> 00:23:04,920
But we also want to make 

825
00:23:04,920 --> 00:23:05,920
a straightforward 

826
00:23:05,920 --> 00:23:07,320
for honest entrepreneurs 

827
00:23:07,320 --> 00:23:08,520
and small businesses 

828
00:23:08,520 --> 00:23:09,920
to open selling accounts. 

829
00:23:09,920 --> 00:23:12,920
What keeping the bad actors out. 

830
00:23:12,920 --> 00:23:14,480
So we take a proactive 

831
00:23:14,480 --> 00:23:15,600
and aggressive approach 

832
00:23:15,600 --> 00:23:17,920
to try and accomplish both. 

833
00:23:17,920 --> 00:23:19,680
We focus on two pillars: 

834
00:23:19,680 --> 00:23:20,960
sellers vetting and

835
00:23:20,960 --> 00:23:22,720
automated brand protection 

836
00:23:22,720 --> 00:23:25,280
or ABP as we call them here at Amazon.

837
00:23:26,400 --> 00:23:29,040
So our team invented and leveraged

838
00:23:29,040 --> 00:23:30,480
of a combination of computer 

839
00:23:30,480 --> 00:23:31,920
based machine learning 

840
00:23:31,920 --> 00:23:33,800
and expert human review 

841
00:23:33,800 --> 00:23:35,880
to vet every prospective

842
00:23:35,880 --> 00:23:37,000
third party seller 

843
00:23:37,000 --> 00:23:38,080
as they attempt to 

844
00:23:38,080 --> 00:23:39,320
register in our store.

845
00:23:41,360 --> 00:23:42,720
In addition, to 

846
00:23:42,720 --> 00:23:43,920
verifying document 

847
00:23:43,920 --> 00:23:45,280
and machine information 

848
00:23:45,280 --> 00:23:47,440
against third party and

849
00:23:47,440 --> 00:23:48,800
government's record, 

850
00:23:48,800 --> 00:23:50,080
we recently introduced 

851
00:23:50,080 --> 00:23:52,600
two innovation... 

852
00:23:52,640 --> 00:23:55,680
The first is live video verification.

853
00:23:56,400 --> 00:23:57,880
We actually have to pivot 

854
00:23:57,880 --> 00:23:59,880
from in-person video 

855
00:23:59,880 --> 00:24:01,200
in-person verification 

856
00:24:01,200 --> 00:24:02,720
because of COVID. 

857
00:24:02,720 --> 00:24:04,640
So this is where we can track 

858
00:24:04,640 --> 00:24:06,480
that one on one conversation 

859
00:24:06,480 --> 00:24:08,120
with potential seller 

860
00:24:08,120 --> 00:24:09,560
to verify their identity 

861
00:24:09,560 --> 00:24:11,120
in documentation. 

862
00:24:11,120 --> 00:24:12,320
And it has proven to be 

863
00:24:12,320 --> 00:24:14,600
a successful method. 

864
00:24:14,600 --> 00:24:16,280
So it's a high touch experience 

865
00:24:16,280 --> 00:24:18,400
that also allows us to help 

866
00:24:18,400 --> 00:24:20,800
be honest entreprenuer and small businesses

867
00:24:20,800 --> 00:24:22,280
that are trying to sell on Amazon 

868
00:24:22,280 --> 00:24:23,680
for the first time. 

869
00:24:23,680 --> 00:24:25,640
While Making it even more difficult 

870
00:24:25,640 --> 00:24:28,600
for freudsters to hide. 

871
00:24:29,040 --> 00:24:30,720
Another recent innovation 

872
00:24:30,720 --> 00:24:32,440
that we developed 

873
00:24:32,440 --> 00:24:33,400
in the seller vetting 

874
00:24:33,400 --> 00:24:35,400
space was in response

875
00:24:35,560 --> 00:24:38,200
to a casino that we identified

876
00:24:38,760 --> 00:24:40,000
where bad actors 

877
00:24:40,000 --> 00:24:41,160
were actually providing 

878
00:24:41,160 --> 00:24:42,840
false addresses. 

879
00:24:42,840 --> 00:24:43,720
They were seeking 

880
00:24:43,720 --> 00:24:45,120
to change the address 

881
00:24:45,120 --> 00:24:48,000
after the registration was completed.

882
00:24:48,800 --> 00:24:51,040
So to address this, we

883
00:24:51,040 --> 00:24:53,720
launched an address verification system

884
00:24:54,320 --> 00:24:55,560
where I had my own sense 

885
00:24:55,560 --> 00:24:57,000
new and existing 

886
00:24:57,000 --> 00:24:59,280
send a postcard to the address

887
00:24:59,280 --> 00:25:00,800
they provided 

888
00:25:00,800 --> 00:25:01,880
and the postal address 

889
00:25:01,880 --> 00:25:03,520
a verification code. 

890
00:25:03,520 --> 00:25:04,760
Much like the one 

891
00:25:04,760 --> 00:25:06,680
that you will receive on your phone 

892
00:25:06,680 --> 00:25:07,880
this day, very often 

893
00:25:07,880 --> 00:25:09,320
to confirm your identity. 

894
00:25:09,320 --> 00:25:11,040
When you're trying to sign in into

895
00:25:12,040 --> 00:25:13,280
that sort of website, you or 

896
00:25:13,280 --> 00:25:14,680
your bank account 

897
00:25:14,680 --> 00:25:17,760
and sell their must report back to them

898
00:25:18,000 --> 00:25:19,000
with that 

899
00:25:19,000 --> 00:25:19,440
ID 

900
00:25:19,440 --> 00:25:21,720
code within a limited period of time.

901
00:25:23,160 --> 00:25:24,960
So a result of the combination 

902
00:25:24,960 --> 00:25:26,320
of the machine learning, 

903
00:25:26,320 --> 00:25:27,440
this human expert 

904
00:25:27,440 --> 00:25:29,400
review and innovative, 

905
00:25:29,400 --> 00:25:30,400
even if low tech 

906
00:25:30,400 --> 00:25:32,600
solution like the guard 

907
00:25:32,600 --> 00:25:35,880
last year , only 6% of all

908
00:25:35,880 --> 00:25:37,840
attempted account registration 

909
00:25:37,840 --> 00:25:40,040
passed our verification processes

910
00:25:40,360 --> 00:25:42,720
and we're able to this product for sale.

911
00:25:44,880 --> 00:25:46,920
Next slide, please. 

912
00:25:51,760 --> 00:25:54,080
So the second pillar of our preventive

913
00:25:54,080 --> 00:25:56,400
strategy is automated brand protection.

914
00:25:57,600 --> 00:25:59,920
Amazon is proactively removing

915
00:25:59,920 --> 00:26:02,280
any potential suspect listing

916
00:26:02,680 --> 00:26:05,280
that we may find in our stores. 

917
00:26:05,280 --> 00:26:05,680
Through automated. 

918
00:26:05,680 --> 00:26:06,760
protection that

919
00:26:06,760 --> 00:26:09,000
leverages a combination of algorithm

920
00:26:09,800 --> 00:26:11,440
machine learning, hueristics 

921
00:26:11,440 --> 00:26:13,280
to scan our catalog 

922
00:26:13,280 --> 00:26:15,480
and we do that constantly. 

923
00:26:15,480 --> 00:26:18,040
So our technology analyzes

924
00:26:18,040 --> 00:26:19,240
different type of data 

925
00:26:19,240 --> 00:26:20,680
about the products, 

926
00:26:20,680 --> 00:26:22,040
the brands, the seller,

927
00:26:23,120 --> 00:26:25,560
we analyze text imagery, 

928
00:26:25,560 --> 00:26:27,560
other risk signals and patterns

929
00:26:27,560 --> 00:26:29,920
and to surface potential infringement.

930
00:26:31,080 --> 00:26:32,240
So you may wonder, 

931
00:26:32,240 --> 00:26:33,160
what does the suspect 

932
00:26:33,160 --> 00:26:35,120
the listing look like? 

933
00:26:35,120 --> 00:26:37,440
Well, there can be products listing

934
00:26:37,440 --> 00:26:38,800
that incorrectly use 

935
00:26:38,800 --> 00:26:41,120
trademarked terms in their title. 

936
00:26:41,120 --> 00:26:43,320
Or maybe they are images that 

937
00:26:43,320 --> 00:26:45,640
use an unauthorized logo 

938
00:26:45,640 --> 00:26:47,240
or sellar shipping product 

939
00:26:47,240 --> 00:26:48,880
from countries where certain 

940
00:26:48,880 --> 00:26:49,760
brand of product 

941
00:26:49,760 --> 00:26:52,120
is not manufactured or distributed.

942
00:26:53,560 --> 00:26:55,120
So the bottom line is really 

943
00:26:55,120 --> 00:26:57,720
that we look at a lot of the signal

944
00:26:58,200 --> 00:26:59,680
and there's a lot that goes into this 

945
00:26:59,680 --> 00:27:01,120
automated brand protection

946
00:27:01,120 --> 00:27:02,680
which are always are the work 

947
00:27:02,680 --> 00:27:03,440
in the background 

948
00:27:03,440 --> 00:27:05,880
to protecting customers and brands.

949
00:27:07,920 --> 00:27:10,120
Next slide, please. 

950
00:27:12,920 --> 00:27:14,400
So our second strategy 

951
00:27:14,400 --> 00:27:15,640
to protect the interests 

952
00:27:15,640 --> 00:27:17,280
of our brands and store 

953
00:27:17,280 --> 00:27:18,400
from counterfeiting 

954
00:27:18,400 --> 00:27:20,040
and fraud is all about 

955
00:27:20,040 --> 00:27:21,320
working with brands 

956
00:27:21,320 --> 00:27:23,400
because we know the brands know

957
00:27:23,480 --> 00:27:25,160
their products best 

958
00:27:25,160 --> 00:27:26,240
and their right to intellectual 

959
00:27:26,240 --> 00:27:27,760
property rights. 

960
00:27:27,760 --> 00:27:29,960
And so we provide them with tools

961
00:27:30,240 --> 00:27:32,040
to protect the brand 

962
00:27:32,040 --> 00:27:34,520
and we empower them to identify

963
00:27:34,600 --> 00:27:36,400
and remove any counterfeiting 

964
00:27:36,400 --> 00:27:37,400
they think they see.

965
00:27:39,400 --> 00:27:42,120
As Mike said, you know,

966
00:27:42,160 --> 00:27:43,920
the basis for any brand protection 

967
00:27:43,920 --> 00:27:45,480
program is for a brand 

968
00:27:45,480 --> 00:27:47,040
to register and protect its 

969
00:27:47,040 --> 00:27:48,520
intellectual property 

970
00:27:48,520 --> 00:27:50,640
rights, globally if 

971
00:27:50,640 --> 00:27:52,680
possible, and needed. 

972
00:27:52,680 --> 00:27:54,920
So we wanted to have a small

973
00:27:54,920 --> 00:27:56,360
and medium sized businesses 

974
00:27:56,360 --> 00:27:58,560
not navigate what can be

975
00:27:58,960 --> 00:28:01,960
sometimes confusing and costly process

976
00:28:02,320 --> 00:28:04,560
to protect their name, their logo,

977
00:28:04,920 --> 00:28:06,320
the product design 

978
00:28:06,320 --> 00:28:09,640
and other aspects of their brands. 

979
00:28:09,640 --> 00:28:11,040
That's why we designed 

980
00:28:11,040 --> 00:28:13,160
the IP accelerator 

981
00:28:13,160 --> 00:28:14,480
specifically with medium 

982
00:28:14,480 --> 00:28:16,760
and small size businesses in mind. 

983
00:28:16,760 --> 00:28:18,240
As a meaning to make it easier 

984
00:28:18,240 --> 00:28:20,280
and more cost effective 

985
00:28:20,280 --> 00:28:23,160
to protect that IP. 

986
00:28:23,160 --> 00:28:25,160
This program connect 

987
00:28:25,160 --> 00:28:26,160
entrepreneurs with a 

988
00:28:26,160 --> 00:28:28,160
trusted network of IP law firm

989
00:28:28,800 --> 00:28:30,000
that provide high quality 

990
00:28:30,000 --> 00:28:31,800
trademark registrations services 

991
00:28:31,800 --> 00:28:34,240
at competitive prices. 

992
00:28:34,240 --> 00:28:37,040
In 2020, iP accelerator,

993
00:28:37,040 --> 00:28:38,760
which started off in the US, 

994
00:28:38,760 --> 00:28:41,920
expanded to Europe, India and Japan.

995
00:28:42,680 --> 00:28:44,080
And this year, they further 

996
00:28:44,080 --> 00:28:46,200
expanded to Canada, Mexico,

997
00:28:46,360 --> 00:28:48,800
Singapore, Australia and Brazil.

998
00:28:50,480 --> 00:28:51,680
And last year alone, more 

999
00:28:51,680 --> 00:28:54,240
than 7000 small and medium

1000
00:28:54,240 --> 00:28:55,880
sized businesses 

1001
00:28:55,880 --> 00:28:58,200
use that IP Accelerator in the US

1002
00:28:58,200 --> 00:28:59,520
or in Europe to file 

1003
00:28:59,520 --> 00:29:01,320
a trademark application. 

1004
00:29:01,320 --> 00:29:02,520
Ever seen therefore, 

1005
00:29:02,520 --> 00:29:04,600
early access to brand registry

1006
00:29:04,600 --> 00:29:07,960
and the benefits that come with it. 

1007
00:29:09,080 --> 00:29:11,360
Next slide, please. 

1008
00:29:17,600 --> 00:29:20,000
........ next slide.

1009
00:29:21,880 --> 00:29:22,880
Thank you. 

1010
00:29:24,720 --> 00:29:26,760
So once you have a painting

1011
00:29:26,760 --> 00:29:28,120
or registered trademark, 

1012
00:29:28,120 --> 00:29:30,160
you can access brand registry

1013
00:29:31,000 --> 00:29:31,960
so it can be helpful 

1014
00:29:31,960 --> 00:29:33,080
to to think of brand registry 

1015
00:29:33,080 --> 00:29:33,840
as our unbrella program 

1016
00:29:33,840 --> 00:29:36,120
that allows access

1017
00:29:36,120 --> 00:29:37,760
to powerful tools. 

1018
00:29:37,760 --> 00:29:39,400
The brands used to build 

1019
00:29:39,400 --> 00:29:41,960
and protect our business. 

1020
00:29:41,960 --> 00:29:45,080
one of these tools is to Report a violation,

1021
00:29:45,760 --> 00:29:47,280
which allows right owners 

1022
00:29:47,280 --> 00:29:49,000
to search Amazon store 

1023
00:29:49,000 --> 00:29:51,480
for potentially infringing products, 

1024
00:29:51,480 --> 00:29:52,200
and rights owners 

1025
00:29:52,200 --> 00:29:54,440
can use keywords, images

1026
00:29:54,440 --> 00:29:55,360
or other product 

1027
00:29:55,360 --> 00:29:57,200
identifiers for their search.

1028
00:29:58,160 --> 00:30:00,000
And also, brands in brand registry 

1029
00:30:00,000 --> 00:30:01,600
could see the latest status 

1030
00:30:01,600 --> 00:30:03,920
of their reported violation, 

1031
00:30:03,920 --> 00:30:05,400
as well as the notices 

1032
00:30:05,400 --> 00:30:06,560
that have submitted 

1033
00:30:06,560 --> 00:30:10,000
over the last six months. 

1034
00:30:11,880 --> 00:30:14,040
Next slide, please. 

1035
00:30:17,720 --> 00:30:18,560
And next slide, 

1036
00:30:18,560 --> 00:30:20,320
so he could cover this as well. 

1037
00:30:20,320 --> 00:30:21,400
Thank you. 

1038
00:30:23,680 --> 00:30:26,880
In addition, we have also Project zero,

1039
00:30:27,040 --> 00:30:28,480
which provides brands 

1040
00:30:28,480 --> 00:30:30,560
with the unprecedented ability

1041
00:30:30,560 --> 00:30:32,640
to directly remove counterfeit product

1042
00:30:32,640 --> 00:30:34,320
listing from our store 

1043
00:30:34,320 --> 00:30:36,760
in nearly real time. 

1044
00:30:36,760 --> 00:30:38,520
So it's a self service, 

1045
00:30:38,520 --> 00:30:40,040
counterfeit removal tool. 

1046
00:30:40,040 --> 00:30:41,800
You don't have to contact Amazon, 

1047
00:30:41,800 --> 00:30:42,800
but you can just take 

1048
00:30:42,800 --> 00:30:44,520
an infringing product down 

1049
00:30:44,520 --> 00:30:46,800
as a brand owner on your own. 

1050
00:30:46,800 --> 00:30:48,680
So like all of our tools, 

1051
00:30:48,680 --> 00:30:50,040
obviously Project zero 

1052
00:30:50,040 --> 00:30:51,480
has safeguards in place 

1053
00:30:51,480 --> 00:30:53,720
to ensure the brands are operating

1054
00:30:53,720 --> 00:30:55,880
with a very high degree of accuracy

1055
00:30:56,160 --> 00:30:57,920
and not harming honest

1056
00:30:57,920 --> 00:30:59,240
seller in our store.

1057
00:31:01,240 --> 00:31:03,000
And finally, if for 

1058
00:31:03,000 --> 00:31:05,360
some reason a brand is not

1059
00:31:05,400 --> 00:31:06,360
enrolled in brand  

1060
00:31:06,360 --> 00:31:08,000
registry, they can still file 

1061
00:31:08,000 --> 00:31:10,080
a notice, using Amazon product

1062
00:31:10,080 --> 00:31:11,640
notice form . 

1063
00:31:11,640 --> 00:31:13,040
So that ensures all right holders 

1064
00:31:13,040 --> 00:31:15,400
have said access to an efficient 

1065
00:31:15,400 --> 00:31:17,920
takedown mechanism. 

1066
00:31:19,080 --> 00:31:20,400
So regardless of which 

1067
00:31:20,400 --> 00:31:21,400
of this free channel 

1068
00:31:21,400 --> 00:31:24,120
a brand uses to report a violation,

1069
00:31:24,120 --> 00:31:25,680
probably Project zero 

1070
00:31:25,680 --> 00:31:28,040
or the public notice form 

1071
00:31:28,040 --> 00:31:30,200
to report an infringement. 

1072
00:31:30,200 --> 00:31:31,920
I think the important and key part 

1073
00:31:31,920 --> 00:31:33,720
is that Amazon uses the data 

1074
00:31:33,720 --> 00:31:35,680
from those notices of infringement 

1075
00:31:35,680 --> 00:31:38,040
to better train this proactive

1076
00:31:38,040 --> 00:31:39,360
and perpetual tool. 

1077
00:31:39,360 --> 00:31:40,920
Those ABP's we spoke 

1078
00:31:40,920 --> 00:31:42,560
about earlier. Far 

1079
00:31:42,560 --> 00:31:44,240
reducing the need for brands 

1080
00:31:44,240 --> 00:31:48,040
to file notices going forward. 

1081
00:31:48,320 --> 00:31:50,480
Next slide, please. 

1082
00:31:53,480 --> 00:31:55,400
And next. 

1083
00:31:58,720 --> 00:31:59,600
So brands can also 

1084
00:31:59,600 --> 00:32:00,480
participate in our 

1085
00:32:00,480 --> 00:32:03,160
transparency program. 

1086
00:32:03,160 --> 00:32:06,800
Every unit uses a unique

1087
00:32:06,800 --> 00:32:09,040
2D serialization code 

1088
00:32:09,040 --> 00:32:10,480
and we're able to scan each 

1089
00:32:10,480 --> 00:32:11,760
and every unit for authenticity 

1090
00:32:11,760 --> 00:32:14,440
before ships to the customer.

1091
00:32:14,880 --> 00:32:16,760
And we're now working with 15,000 

1092
00:32:16,760 --> 00:32:18,160
brands and have enable 

1093
00:32:18,160 --> 00:32:20,200
the protection of more than 500,000

1094
00:32:20,200 --> 00:32:21,680
products unique. 

1095
00:32:21,680 --> 00:32:23,160
And we continue to see 

1096
00:32:23,160 --> 00:32:24,520
promising results. 

1097
00:32:24,520 --> 00:32:27,240
And here the feedback from participants

1098
00:32:28,200 --> 00:32:28,480
So, 

1099
00:32:28,480 --> 00:32:29,440
All these two brand 

1100
00:32:29,440 --> 00:32:30,720
registry Project zero 

1101
00:32:30,720 --> 00:32:32,760
Transparency are powered

1102
00:32:32,760 --> 00:32:34,520
by Amazon Advance Technology, 

1103
00:32:34,520 --> 00:32:36,840
but also really rely on each brand's

1104
00:32:36,840 --> 00:32:38,800
expert knowledge of their product 

1105
00:32:38,800 --> 00:32:40,520
because we believe that together 

1106
00:32:40,520 --> 00:32:42,240
we can more effectively detect 

1107
00:32:42,240 --> 00:32:44,680
and stop counterfeit. 

1108
00:32:45,120 --> 00:32:46,480
Next slide. 

1109
00:32:48,600 --> 00:32:50,360
And next. 

1110
00:32:51,160 --> 00:32:52,320
Thank you. 

1111
00:32:54,640 --> 00:32:56,920
So finally, our last key

1112
00:32:56,920 --> 00:32:59,160
area of work is holding back 

1113
00:32:59,160 --> 00:33:01,680
the bad actors accountable. 

1114
00:33:01,680 --> 00:33:02,920
And so while we put 

1115
00:33:02,920 --> 00:33:04,040
tremendous investment 

1116
00:33:04,040 --> 00:33:06,280
in our proactive measures, 

1117
00:33:06,280 --> 00:33:09,240
we know that bad actors are relentless

1118
00:33:09,240 --> 00:33:10,920
and will continue to evolve 

1119
00:33:10,920 --> 00:33:12,520
and try to obtain 

1120
00:33:12,520 --> 00:33:15,120
to evade and circumvent our protection.

1121
00:33:15,680 --> 00:33:17,440
So we don't want to just chase 

1122
00:33:17,440 --> 00:33:19,200
this criminal away from Amazon, 

1123
00:33:19,200 --> 00:33:20,440
but we want to make sure 

1124
00:33:20,440 --> 00:33:21,400
that we stopped 

1125
00:33:21,400 --> 00:33:23,440
counterfeiting anywhere. 

1126
00:33:23,440 --> 00:33:25,040
And so about a year ago, 

1127
00:33:25,040 --> 00:33:26,400
Amazon established a 

1128
00:33:26,400 --> 00:33:28,200
new counterfeit crime unit

1129
00:33:29,280 --> 00:33:30,600
dedicated to bringing to 

1130
00:33:30,600 --> 00:33:32,680
justice this bad actor. 

1131
00:33:32,680 --> 00:33:34,080
And it's a global team 

1132
00:33:34,080 --> 00:33:35,120
made up of 

1133
00:33:35,120 --> 00:33:37,360
former federal prosecution,

1134
00:33:37,800 --> 00:33:39,280
experienced investigator 

1135
00:33:39,280 --> 00:33:40,320
and data analysts. 

1136
00:33:40,320 --> 00:33:42,120
That work hard to disrupt 

1137
00:33:42,120 --> 00:33:44,560
and dismantle this criminal network. 

1138
00:33:44,560 --> 00:33:46,200
And we applaud the law enforcement 

1139
00:33:46,200 --> 00:33:47,680
authority who are a big part 

1140
00:33:47,680 --> 00:33:49,880
of this fight, of course, 

1141
00:33:49,880 --> 00:33:51,720
and this team has taken upon 

1142
00:33:51,720 --> 00:33:53,400
itself to really lead in 

1143
00:33:53,400 --> 00:33:55,160
identifying new and emerging 

1144
00:33:55,160 --> 00:33:56,560
trends to counterfeiters 

1145
00:33:56,560 --> 00:33:58,040
are using to perpetrate 

1146
00:33:58,040 --> 00:33:59,880
the fraud against consumers. 

1147
00:34:00,920 --> 00:34:02,600
They worked in many different 

1148
00:34:02,600 --> 00:34:05,120
types of brands and right owners,

1149
00:34:05,960 --> 00:34:07,440
including household names 

1150
00:34:07,440 --> 00:34:09,360
that you know like, Getty 

1151
00:34:09,360 --> 00:34:10,880
Hanes brand and GoPro 

1152
00:34:10,880 --> 00:34:12,400
Italian luxury brands 

1153
00:34:12,400 --> 00:34:14,480
like Mossoni, valentina, bergamo,

1154
00:34:14,800 --> 00:34:16,760
but also small business 

1155
00:34:16,760 --> 00:34:18,480
like JBL chat throws, 

1156
00:34:18,480 --> 00:34:19,920
which sell like travel 

1157
00:34:19,920 --> 00:34:21,480
products for parents, 

1158
00:34:21,480 --> 00:34:23,240
Dachled a family 

1159
00:34:23,240 --> 00:34:25,480
owned coffee company. 

1160
00:34:25,480 --> 00:34:26,840
So I know that we will be 

1161
00:34:26,840 --> 00:34:29,440
focusing more on offline

1162
00:34:29,880 --> 00:34:31,800
online to line enforcement 

1163
00:34:31,800 --> 00:34:33,080
and cooperation with 

1164
00:34:33,080 --> 00:34:35,120
law enforcement in the second part

1165
00:34:35,120 --> 00:34:36,920
of this webinar series. 

1166
00:34:36,920 --> 00:34:39,360
So for now, I want to thank you again

1167
00:34:39,360 --> 00:34:40,160
for the opportunity 

1168
00:34:40,160 --> 00:34:41,400
to talk about Amazon 

1169
00:34:41,400 --> 00:34:43,080
brand protection efforts. 

1170
00:34:43,080 --> 00:34:45,440
And I will pass it on to

1171
00:34:46,600 --> 00:34:47,040
them. 

1172
00:34:47,480 --> 00:34:48,680
Thank you. 

1173
00:34:51,480 --> 00:34:53,120
Thank you, Anna. 

1174
00:34:53,160 --> 00:34:54,040
If we can move to 

1175
00:34:54,040 --> 00:34:56,320
the next slide, please. 

1176
00:35:00,640 --> 00:35:01,440
Thank you. 

1177
00:35:01,440 --> 00:35:03,600
And I would like to begin by

1178
00:35:03,600 --> 00:35:05,200
by thanking the US 

1179
00:35:05,200 --> 00:35:07,560
Patent and Trademark Office, 

1180
00:35:07,560 --> 00:35:11,120
Mike David Kelly, the entire team.

1181
00:35:11,560 --> 00:35:12,760
We really appreciate 

1182
00:35:12,760 --> 00:35:14,520
the opportunity to come 

1183
00:35:14,520 --> 00:35:16,000
and thank you everyone who 

1184
00:35:16,000 --> 00:35:17,760
has taken the time from their days, 

1185
00:35:17,760 --> 00:35:19,960
their busy schedules to attend.

1186
00:35:20,600 --> 00:35:22,880
So we hope that we will provide

1187
00:35:22,880 --> 00:35:24,920
some meaningful information for you and

1188
00:35:25,760 --> 00:35:27,200
we'll go ahead and jump into it. 

1189
00:35:27,200 --> 00:35:29,080
Next slide, please. 

1190
00:35:29,080 --> 00:35:30,080
So. 

1191
00:35:31,000 --> 00:35:33,800
This is what I refer to informally

1192
00:35:33,800 --> 00:35:36,200
as as our four pillars,

1193
00:35:36,640 --> 00:35:38,720
our approach to IP protection.

1194
00:35:39,160 --> 00:35:40,880
And you'll see that 

1195
00:35:40,880 --> 00:35:41,760
the first is what I 

1196
00:35:41,760 --> 00:35:42,920
would call reactive, 

1197
00:35:42,920 --> 00:35:44,600
you know, the notice and take down 

1198
00:35:44,600 --> 00:35:47,400
where we are receiving 

1199
00:35:47,400 --> 00:35:49,400
a request to remove a listing

1200
00:35:49,400 --> 00:35:51,200
from the rights holder 

1201
00:35:51,200 --> 00:35:53,440
or the registered agent. And

1202
00:35:54,600 --> 00:35:56,120
and then the second pillar 

1203
00:35:56,120 --> 00:35:58,360
is our proactive efforts. 

1204
00:35:58,360 --> 00:35:59,640
And I'll talk about 

1205
00:35:59,640 --> 00:36:02,080
that as well are offline, 

1206
00:36:02,080 --> 00:36:03,920
as Ana mentioned 

1207
00:36:03,920 --> 00:36:06,160
and Mike mentioned as well. 

1208
00:36:06,160 --> 00:36:08,000
There is the next 

1209
00:36:08,000 --> 00:36:09,120
presentation in the series 

1210
00:36:09,120 --> 00:36:11,360
will focus on offline enforcement. 

1211
00:36:11,360 --> 00:36:13,360
So I won't spend a lot of time on that.

1212
00:36:13,760 --> 00:36:14,600
But do we want to 

1213
00:36:14,600 --> 00:36:18,240
provide a well-rounded overview of

1214
00:36:18,760 --> 00:36:19,840
our efforts.

1215
00:36:19,840 --> 00:36:21,160
And then so we'll 

1216
00:36:21,160 --> 00:36:22,120
talk about that briefly 

1217
00:36:22,120 --> 00:36:22,840
and then the last two 

1218
00:36:22,840 --> 00:36:24,800
stakeholder collaboration. 

1219
00:36:24,800 --> 00:36:26,720
And so we'll talk about 

1220
00:36:26,720 --> 00:36:27,400
that more broadly. 

1221
00:36:27,400 --> 00:36:29,000
But events exactly like this 

1222
00:36:29,000 --> 00:36:31,800
where we are given the opportunity to

1223
00:36:31,840 --> 00:36:33,760
to come to you as rights 

1224
00:36:33,760 --> 00:36:35,640
holders or attorneys 

1225
00:36:35,640 --> 00:36:37,000
for four rights holders 

1226
00:36:37,000 --> 00:36:39,040
or or IP professionals,

1227
00:36:39,800 --> 00:36:42,440
and to learn more about our 

1228
00:36:42,440 --> 00:36:44,200
policies and practices 

1229
00:36:44,200 --> 00:36:45,560
and how you can work 

1230
00:36:45,560 --> 00:36:46,480
most effectively 

1231
00:36:46,480 --> 00:36:48,760
with us to protect your IP.

1232
00:36:49,640 --> 00:36:51,720
So next slide, please, we'll move into

1233
00:36:52,680 --> 00:36:55,200
notice and takedown. 

1234
00:36:55,200 --> 00:36:57,280
And so I want to draw

1235
00:36:57,280 --> 00:36:58,880
everyone's attention to 

1236
00:36:58,880 --> 00:37:00,640
at the top of this slide, 

1237
00:37:00,640 --> 00:37:02,720
you will see IPP Dot,

1238
00:37:02,720 --> 00:37:05,120
Alibaba Group, dot com. 

1239
00:37:05,120 --> 00:37:06,320
And that is one of the 

1240
00:37:06,320 --> 00:37:10,760
most important URLs and the the IPP.

1241
00:37:10,760 --> 00:37:12,840
It stands for IP protection. 

1242
00:37:12,840 --> 00:37:16,160
So our IP platform is

1243
00:37:16,600 --> 00:37:19,040
it's really a one stop location

1244
00:37:19,360 --> 00:37:20,760
where you can, 

1245
00:37:20,760 --> 00:37:23,040
as a rights holder, can go 

1246
00:37:23,040 --> 00:37:24,720
and enforce your IP, 

1247
00:37:24,720 --> 00:37:26,040
you know, across a number 

1248
00:37:26,040 --> 00:37:28,280
of Alibaba platforms. 

1249
00:37:28,280 --> 00:37:30,320
And it is something

1250
00:37:30,320 --> 00:37:31,560
that we have invested heavily 

1251
00:37:31,560 --> 00:37:33,680
in, particularly in the last few years.

1252
00:37:33,680 --> 00:37:35,360
We introduced a new platform 

1253
00:37:35,360 --> 00:37:36,320
and have continued 

1254
00:37:36,320 --> 00:37:38,440
to improve that experience. 

1255
00:37:38,440 --> 00:37:39,320
And 

1256
00:37:40,840 --> 00:37:42,600
a couple of things that I want to say, 

1257
00:37:42,600 --> 00:37:44,000
you know, you will see 

1258
00:37:44,000 --> 00:37:45,400
in the blue, in the middle, 

1259
00:37:45,400 --> 00:37:47,200
it says the Alibaba 

1260
00:37:47,200 --> 00:37:49,720
IP Rights Protection Handbook.

1261
00:37:50,120 --> 00:37:51,000
And so there are 

1262
00:37:51,000 --> 00:37:53,920
a lot of resources also on this site.

1263
00:37:54,800 --> 00:37:58,000
So the IP Protection Handbook is

1264
00:37:58,000 --> 00:38:01,080
is literally a step by step guide

1265
00:38:01,080 --> 00:38:02,960
that we have developed 

1266
00:38:02,960 --> 00:38:05,600
to to act as a resource for people who

1267
00:38:06,200 --> 00:38:07,920
are looking to affect 

1268
00:38:07,920 --> 00:38:10,320
takedown requests on our platforms. 

1269
00:38:10,320 --> 00:38:12,760
And you may be able to see

1270
00:38:12,760 --> 00:38:14,520
in the upper right corner 

1271
00:38:14,520 --> 00:38:18,000
the the IP platform is offered in

1272
00:38:18,240 --> 00:38:20,080
English and Chinese. 

1273
00:38:20,080 --> 00:38:24,320
And and so the the handbook itself is

1274
00:38:24,320 --> 00:38:25,840
is actually offered in a number 

1275
00:38:25,840 --> 00:38:27,480
of additional languages. 

1276
00:38:27,480 --> 00:38:29,200
So, for example, 

1277
00:38:29,200 --> 00:38:31,280
it is offered in French, 

1278
00:38:31,280 --> 00:38:33,400
Italian, Spanish, German,

1279
00:38:34,240 --> 00:38:35,640
Korean, Japanese 

1280
00:38:35,640 --> 00:38:37,640
and of course, English, 

1281
00:38:37,640 --> 00:38:39,600
and that that is really a 

1282
00:38:39,600 --> 00:38:41,120
step by step guide.

1283
00:38:42,440 --> 00:38:44,200
To how you can use this platform. 

1284
00:38:44,200 --> 00:38:46,040
So this is the platform 

1285
00:38:46,040 --> 00:38:47,800
that rights holder would go to 

1286
00:38:47,800 --> 00:38:50,160
if they were looking to 

1287
00:38:50,160 --> 00:38:52,160
register an account. 

1288
00:38:52,160 --> 00:38:53,960
And they can register an account, 

1289
00:38:53,960 --> 00:38:56,040
they can put their IP into that account

1290
00:38:56,480 --> 00:38:58,800
and then they can use that

1291
00:38:58,800 --> 00:39:00,440
to enforce on their platforms. 

1292
00:39:00,440 --> 00:39:04,040
We accept the full range of IP.

1293
00:39:04,400 --> 00:39:06,800
So, you know, patent rights,

1294
00:39:07,080 --> 00:39:10,040
trademark rights copyrights, 

1295
00:39:10,040 --> 00:39:11,400
design rights and for 

1296
00:39:11,400 --> 00:39:13,120
European rights holders, 

1297
00:39:13,120 --> 00:39:15,960
unregistered design rights. 

1298
00:39:16,720 --> 00:39:19,120
I do want to note that.

1299
00:39:22,520 --> 00:39:24,280
You are probably familiar 

1300
00:39:24,280 --> 00:39:25,880
with Alibaba platforms, 

1301
00:39:25,880 --> 00:39:27,120
but then I'll take 

1302
00:39:27,120 --> 00:39:29,280
just a quick moment to note that 

1303
00:39:29,280 --> 00:39:30,680
we have domestic for us we are a 

1304
00:39:30,680 --> 00:39:31,560
Chinese company, 

1305
00:39:31,560 --> 00:39:32,840
you know , we have domestic facing 

1306
00:39:32,840 --> 00:39:35,160
platforms like Taobao and Tmall

1307
00:39:35,400 --> 00:39:37,960
and to enforce IP on those platforms.

1308
00:39:38,280 --> 00:39:40,600
It does. We do require that it be.

1309
00:39:42,720 --> 00:39:44,840
China issued IP for enforcement

1310
00:39:44,840 --> 00:39:46,120
on those platforms 

1311
00:39:46,120 --> 00:39:48,120
for international platforms

1312
00:39:49,000 --> 00:39:51,120
such as Alibaba.com, 

1313
00:39:51,120 --> 00:39:53,960
AliExpress for those platforms.

1314
00:39:53,960 --> 00:39:56,120
You can also use 

1315
00:39:56,120 --> 00:39:57,120
the IP that you have 

1316
00:39:57,120 --> 00:39:58,280
registered in Europe 

1317
00:39:58,280 --> 00:40:00,000
and in the United States. 

1318
00:40:00,000 --> 00:40:00,840
So it's important 

1319
00:40:00,840 --> 00:40:02,720
and this hearkens back a little bit to 

1320
00:40:02,720 --> 00:40:04,280
what Mike was saying earlier of 

1321
00:40:04,280 --> 00:40:06,840
of being thoughtful about 

1322
00:40:06,840 --> 00:40:09,080
developing that basket of rights 

1323
00:40:09,080 --> 00:40:09,960
and thinking about 

1324
00:40:09,960 --> 00:40:12,160
where you want to do enforcement

1325
00:40:12,160 --> 00:40:13,200
and making sure 

1326
00:40:13,200 --> 00:40:16,000
that you have the IP that 

1327
00:40:16,000 --> 00:40:18,160
that you would like to have 

1328
00:40:18,280 --> 00:40:20,640
for the purposes of that enforcement. 

1329
00:40:20,640 --> 00:40:23,160
And you know, it's it's 

1330
00:40:23,160 --> 00:40:25,920
a very technology driven platform.

1331
00:40:25,920 --> 00:40:27,800
It's very effective. 

1332
00:40:27,840 --> 00:40:29,160
The overwhelming majority 

1333
00:40:29,160 --> 00:40:32,080
of takedown requests are processed 

1334
00:40:32,080 --> 00:40:33,680
within 24 hours. 

1335
00:40:33,680 --> 00:40:36,040
And so it's quite quite fast

1336
00:40:36,040 --> 00:40:37,760
and quite efficient. 

1337
00:40:37,920 --> 00:40:40,040
If we can go to the next slide, please.

1338
00:40:40,560 --> 00:40:41,560
This is

1339
00:40:42,600 --> 00:40:44,080
just a snapshot of some of 

1340
00:40:44,080 --> 00:40:45,840
the resources that are available. 

1341
00:40:45,840 --> 00:40:48,000
So I mentioned the IP

1342
00:40:48,000 --> 00:40:49,840
Protection Handbook, 

1343
00:40:49,840 --> 00:40:50,720
which is this really a 

1344
00:40:50,720 --> 00:40:52,720
step by step guide 

1345
00:40:52,720 --> 00:40:54,160
you'll see in the middle 

1346
00:40:54,160 --> 00:40:55,240
toward the bottom? 

1347
00:40:55,240 --> 00:40:57,280
The ICC Market Safe logo

1348
00:40:58,160 --> 00:41:00,800
The ICC is the International

1349
00:41:00,800 --> 00:41:02,680
Anti-Counterfeiting Coalition, 

1350
00:41:02,680 --> 00:41:04,360
and they are 

1351
00:41:04,360 --> 00:41:06,080
one of the oldest organizations 

1352
00:41:06,080 --> 00:41:07,360
in the United States 

1353
00:41:07,360 --> 00:41:09,360
dedicated to anti-counterfeiting. 

1354
00:41:09,360 --> 00:41:10,760
And we have worked with them 

1355
00:41:10,760 --> 00:41:12,720
for a number of years, 

1356
00:41:12,720 --> 00:41:14,240
and the market safe program 

1357
00:41:14,240 --> 00:41:15,920
is something that we're very proud 

1358
00:41:15,920 --> 00:41:18,280
to to partner with them on.

1359
00:41:18,600 --> 00:41:22,640
And it is an ICC initiative and it is.

1360
00:41:23,480 --> 00:41:25,320
It really is focused on SMEs. 

1361
00:41:25,320 --> 00:41:27,400
And so, you know,

1362
00:41:29,040 --> 00:41:30,400
if you are an SME 

1363
00:41:30,400 --> 00:41:32,600
and you are looking for some assistance 

1364
00:41:32,600 --> 00:41:33,440
in terms of 

1365
00:41:33,440 --> 00:41:35,680
and enforcing on Alibaba platforms,

1366
00:41:36,480 --> 00:41:37,600
you can 

1367
00:41:37,880 --> 00:41:39,440
you'll see my contact information 

1368
00:41:39,440 --> 00:41:42,000
at the end of this presentation. But

1369
00:41:43,640 --> 00:41:44,880
but feel free to reach out to me. 

1370
00:41:44,880 --> 00:41:45,760
But you also can 

1371
00:41:45,760 --> 00:41:47,360
search ICC markets safe 

1372
00:41:47,360 --> 00:41:49,000
and you'll find it on their website. 

1373
00:41:49,000 --> 00:41:50,760
And the ICC actually 

1374
00:41:50,760 --> 00:41:51,840
receives information 

1375
00:41:51,840 --> 00:41:53,400
from the rights holder 

1376
00:41:53,400 --> 00:41:55,560
about infringing listings

1377
00:41:55,720 --> 00:41:57,320
that they would like to have reported. 

1378
00:41:57,320 --> 00:41:59,200
And then the ICC actually 

1379
00:41:59,200 --> 00:42:01,560
does the operation of reporting those

1380
00:42:03,000 --> 00:42:05,160
those listings taking care

1381
00:42:05,160 --> 00:42:06,000
of the submissions, 

1382
00:42:06,000 --> 00:42:06,960
the counter notices 

1383
00:42:06,960 --> 00:42:09,440
those sorts of things. It is. 

1384
00:42:09,440 --> 00:42:10,560
It is completely free. 

1385
00:42:10,560 --> 00:42:11,320
There's no need to be 

1386
00:42:11,320 --> 00:42:15,280
a member of the ICC, and it's something

1387
00:42:15,360 --> 00:42:16,960
that Alibaba is proud 

1388
00:42:16,960 --> 00:42:18,800
to be able to provide. 

1389
00:42:18,800 --> 00:42:20,040
It's a valuable resource, 

1390
00:42:20,040 --> 00:42:22,000
and so we provide the resources 

1391
00:42:22,000 --> 00:42:24,440
for the ICC to offer that at no charge.

1392
00:42:24,760 --> 00:42:26,680
It's a year long program 

1393
00:42:26,680 --> 00:42:27,600
and the idea is that 

1394
00:42:27,600 --> 00:42:28,600
by the end of that year,

1395
00:42:29,800 --> 00:42:31,320
any SME will be 

1396
00:42:31,320 --> 00:42:34,120
familiar and able to to effectively,

1397
00:42:35,520 --> 00:42:37,600
you know, do their own takedowns. 

1398
00:42:37,600 --> 00:42:39,640
Above that, you will see 

1399
00:42:39,640 --> 00:42:41,640
that is actually an online form. 

1400
00:42:41,640 --> 00:42:43,680
So I mentioned the IPP platform

1401
00:42:43,680 --> 00:42:44,920
where you can register 

1402
00:42:44,920 --> 00:42:46,680
an account, where you can 

1403
00:42:46,680 --> 00:42:48,480
upload your IP documents 

1404
00:42:48,480 --> 00:42:50,640
that you want to use for enforcement. 

1405
00:42:50,640 --> 00:42:52,040
And and that really 

1406
00:42:52,040 --> 00:42:53,840
is the most sophisticated, 

1407
00:42:53,840 --> 00:42:54,640
most advanced 

1408
00:42:54,640 --> 00:42:56,840
and the most efficient way

1409
00:42:57,160 --> 00:42:58,640
to go about that. 

1410
00:42:58,640 --> 00:43:00,320
But we do also have an online form 

1411
00:43:00,320 --> 00:43:02,840
that does not require registration.

1412
00:43:02,840 --> 00:43:05,040
You also cannot store

1413
00:43:05,040 --> 00:43:05,840
your documents there, 

1414
00:43:05,840 --> 00:43:06,400
so that's something 

1415
00:43:06,400 --> 00:43:08,400
that you would need to do each time. 

1416
00:43:08,400 --> 00:43:09,920
But for a rights holder, 

1417
00:43:09,920 --> 00:43:11,080
particularly SMEs 

1418
00:43:11,080 --> 00:43:13,400
who may be not familiar

1419
00:43:13,400 --> 00:43:15,640
with enforcement on our platforms

1420
00:43:15,920 --> 00:43:17,200
or who maybe think that they 

1421
00:43:17,200 --> 00:43:18,560
will only do it on occasion

1422
00:43:20,160 --> 00:43:22,240
, that can be a good, good 

1423
00:43:22,240 --> 00:43:23,760
option for them as well. 

1424
00:43:23,760 --> 00:43:25,240
And then in the upper left, 

1425
00:43:25,240 --> 00:43:26,200
you'll see the words 

1426
00:43:26,200 --> 00:43:27,680
How do I file an IPR 

1427
00:43:27,680 --> 00:43:29,520
infringement complaint? 

1428
00:43:29,520 --> 00:43:31,080
And if you I'm not sure 

1429
00:43:31,080 --> 00:43:32,000
that you can't see it, 

1430
00:43:32,000 --> 00:43:34,120
but there is a blue tab. 

1431
00:43:34,120 --> 00:43:36,960
So that is this is a page from the IP

1432
00:43:36,960 --> 00:43:38,160
platform, and I mentioned that 

1433
00:43:38,160 --> 00:43:40,000
there are a lot of good resources. 

1434
00:43:40,000 --> 00:43:41,520
That particular tab 

1435
00:43:41,520 --> 00:43:44,080
is an SME support center.

1436
00:43:44,480 --> 00:43:45,600
So that's something that 

1437
00:43:45,600 --> 00:43:48,320
that we revamped and launched,

1438
00:43:48,720 --> 00:43:50,160
and it has a lot of 

1439
00:43:50,160 --> 00:43:52,080
really good resources. 

1440
00:43:52,080 --> 00:43:54,680
Effie Hughes case studies,

1441
00:43:54,680 --> 00:43:56,520
which really use cases 

1442
00:43:56,520 --> 00:43:59,720
on how to effectively, 

1443
00:43:59,720 --> 00:43:59,960
you know, 

1444
00:43:59,960 --> 00:44:01,120
what are some of the most common 

1445
00:44:01,120 --> 00:44:02,600
reporting scenarios, 

1446
00:44:02,600 --> 00:44:05,640
how to go about reporting those?

1447
00:44:06,280 --> 00:44:07,480
The really are a lot of 

1448
00:44:07,480 --> 00:44:09,760
good resources tutorials

1449
00:44:11,280 --> 00:44:11,640
for us. 

1450
00:44:11,640 --> 00:44:15,160
It means there's also a simplified 

1451
00:44:15,160 --> 00:44:16,680
set of reporting codes 

1452
00:44:16,680 --> 00:44:18,520
to make it easier for them 

1453
00:44:18,520 --> 00:44:20,240
to report and have success 

1454
00:44:20,240 --> 00:44:22,280
in protecting their IP. 

1455
00:44:22,280 --> 00:44:23,880
So it's really encourage people 

1456
00:44:23,880 --> 00:44:26,480
to go to IPP on Alibaba Group Gqom

1457
00:44:26,920 --> 00:44:28,120
and you will will 

1458
00:44:28,120 --> 00:44:29,160
if you're not familiar with it 

1459
00:44:29,160 --> 00:44:31,080
and you will see the resources 

1460
00:44:31,080 --> 00:44:32,320
available there. 

1461
00:44:32,320 --> 00:44:34,520
Next slide, please. 

1462
00:44:35,080 --> 00:44:37,000
And we're moving 

1463
00:44:37,000 --> 00:44:37,640
now to 

1464
00:44:37,640 --> 00:44:39,800
to some of the proactive measures.

1465
00:44:40,120 --> 00:44:41,800
And each year, Alibaba 

1466
00:44:41,800 --> 00:44:43,200
proactively removes 

1467
00:44:43,200 --> 00:44:44,920
more listings than all rights 

1468
00:44:44,920 --> 00:44:45,880
holders combined 

1469
00:44:45,880 --> 00:44:47,480
in their takedown requests. 

1470
00:44:47,480 --> 00:44:48,640
And that's something 

1471
00:44:48,640 --> 00:44:49,800
that we invest a lot in 

1472
00:44:49,800 --> 00:44:51,760
in terms of human resources, 

1473
00:44:51,760 --> 00:44:53,880
in terms of technology. 

1474
00:44:53,880 --> 00:44:56,520
We have advanced algorithms designed

1475
00:44:56,520 --> 00:44:57,880
to identify potentially 

1476
00:44:57,880 --> 00:45:00,080
problematic listings and remove those. 

1477
00:45:00,080 --> 00:45:01,880
And you'll see there that 

1478
00:45:01,880 --> 00:45:02,800
the vast majority 

1479
00:45:02,800 --> 00:45:05,240
of those 96% are removed

1480
00:45:05,240 --> 00:45:06,240
before a single sale. 

1481
00:45:06,240 --> 00:45:07,600
And we know it's important 

1482
00:45:07,600 --> 00:45:09,400
for the protection of consumers, 

1483
00:45:09,400 --> 00:45:11,200
for the for the protection of IP 

1484
00:45:11,200 --> 00:45:13,840
and rights holder brands and other IP.

1485
00:45:14,440 --> 00:45:16,000
It's important to get those removed 

1486
00:45:16,000 --> 00:45:18,320
and to get those removed quickly. 

1487
00:45:18,320 --> 00:45:20,760
And so so that's something that that.

1488
00:45:21,000 --> 00:45:22,840
And given the size of our platforms, 

1489
00:45:22,840 --> 00:45:25,280
it would not be possible really to to

1490
00:45:25,360 --> 00:45:27,080
to have that kind of success 

1491
00:45:27,080 --> 00:45:29,880
without using technology.

1492
00:45:29,920 --> 00:45:31,000
So that's something that 

1493
00:45:31,000 --> 00:45:32,200
we continually invest in.

1494
00:45:33,160 --> 00:45:35,240
Next slide, please. 

1495
00:45:38,120 --> 00:45:39,640
And I'll talk, 

1496
00:45:39,640 --> 00:45:40,240
as I said, 

1497
00:45:40,240 --> 00:45:41,720
not not super long 

1498
00:45:41,720 --> 00:45:42,840
on the off line investigation, 

1499
00:45:42,840 --> 00:45:44,080
there's a separate 

1500
00:45:44,080 --> 00:45:44,880
presentation on this, 

1501
00:45:44,880 --> 00:45:45,640
but I do want to 

1502
00:45:45,640 --> 00:45:47,600
talk about it a little bit. 

1503
00:45:47,600 --> 00:45:50,160
We have an offline investigations team.

1504
00:45:50,200 --> 00:45:52,280
They are made up of, 

1505
00:45:52,280 --> 00:45:53,320
for the most part, 

1506
00:45:53,320 --> 00:45:54,880
former law enforcement themselves, 

1507
00:45:54,880 --> 00:45:56,680
and this team works 

1508
00:45:56,680 --> 00:45:58,720
very closely with PSBs

1509
00:45:58,720 --> 00:46:00,600
and provinces across China. 

1510
00:46:00,600 --> 00:46:02,240
And having come from law enforcement 

1511
00:46:02,240 --> 00:46:05,040
themselves, they understand 

1512
00:46:05,040 --> 00:46:07,320
how you know, how law enforcement

1513
00:46:07,320 --> 00:46:08,800
wants to receive information, 

1514
00:46:08,800 --> 00:46:10,160
how they can effectively provide 

1515
00:46:10,160 --> 00:46:11,680
that information to them 

1516
00:46:11,680 --> 00:46:13,400
and ideally provide them 

1517
00:46:13,400 --> 00:46:16,240
with the most appealing case

1518
00:46:16,240 --> 00:46:17,200
possible in the hope 

1519
00:46:17,200 --> 00:46:18,920
that they will take that up. 

1520
00:46:18,920 --> 00:46:20,360
Law enforcement around 

1521
00:46:20,360 --> 00:46:22,640
the world, of course, has 

1522
00:46:22,640 --> 00:46:26,000
threshold requirements and and resource

1523
00:46:26,200 --> 00:46:27,400
constraints, and 

1524
00:46:27,400 --> 00:46:29,360
the idea is to to make the cases 

1525
00:46:29,360 --> 00:46:31,080
as compelling as possible. 

1526
00:46:31,080 --> 00:46:33,160
And I do think that this team is really 

1527
00:46:33,160 --> 00:46:34,600
some of the unsung heroes.

1528
00:46:35,680 --> 00:46:36,680
You know, they they 

1529
00:46:36,680 --> 00:46:38,240
they are investigators by nature, 

1530
00:46:38,240 --> 00:46:39,560
and they will do what 

1531
00:46:39,560 --> 00:46:40,360
they can 

1532
00:46:40,360 --> 00:46:43,840
to try and tie together any sort of, 

1533
00:46:43,840 --> 00:46:44,560
you know, 

1534
00:46:44,840 --> 00:46:46,280
upstream related accounts, 

1535
00:46:46,280 --> 00:46:48,440
downstream related accounts 

1536
00:46:48,440 --> 00:46:49,840
and that they think 

1537
00:46:49,840 --> 00:46:50,920
might be of interest 

1538
00:46:50,920 --> 00:46:51,840
to law enforcement. 

1539
00:46:51,840 --> 00:46:53,600
And and these come 

1540
00:46:53,600 --> 00:46:55,200
these cases are developed 

1541
00:46:55,200 --> 00:46:56,720
really one of three ways 

1542
00:46:56,720 --> 00:46:58,320
from our own proactive efforts. 

1543
00:46:58,320 --> 00:47:00,160
We sometimes are referring things 

1544
00:47:00,160 --> 00:47:01,000
to law enforcement 

1545
00:47:01,000 --> 00:47:02,880
that we find 

1546
00:47:02,880 --> 00:47:04,960
sometimes law enforcement come to us 

1547
00:47:04,960 --> 00:47:07,120
and they may be working

1548
00:47:07,120 --> 00:47:08,080
on a separate case 

1549
00:47:08,080 --> 00:47:08,880
and they find some 

1550
00:47:08,880 --> 00:47:10,720
connection to Alibaba that 

1551
00:47:10,720 --> 00:47:12,240
they make a formal request to us. 

1552
00:47:12,240 --> 00:47:14,840
And then, of course, 

1553
00:47:15,120 --> 00:47:16,080
from the rights holder, 

1554
00:47:16,080 --> 00:47:18,160
the brand owner is initiating a case.

1555
00:47:18,560 --> 00:47:20,600
It's a case that they are working up. 

1556
00:47:20,600 --> 00:47:23,680
Once they identify a target

1557
00:47:23,680 --> 00:47:25,200
that they want to pursue 

1558
00:47:25,200 --> 00:47:26,880
and they're ready 

1559
00:47:26,880 --> 00:47:28,320
to refer it to the PSB 

1560
00:47:28,320 --> 00:47:30,160
do often come and talk to our team 

1561
00:47:30,160 --> 00:47:31,720
and let them know this case is coming. 

1562
00:47:31,720 --> 00:47:33,080
Ask them if they could start 

1563
00:47:33,080 --> 00:47:34,760
to do their investigative work 

1564
00:47:34,760 --> 00:47:36,760
and and hopefully

1565
00:47:37,520 --> 00:47:39,760
that's persuasive to the PSB as well,

1566
00:47:40,360 --> 00:47:41,440
that they can let them know 

1567
00:47:41,440 --> 00:47:43,480
that Alibaba is aware of it and 

1568
00:47:43,480 --> 00:47:44,880
and has begun its efforts 

1569
00:47:44,880 --> 00:47:45,920
to help support.

1570
00:47:47,800 --> 00:47:50,880
And just a few quick statistics

1571
00:47:51,600 --> 00:47:54,800
last year, in 2020, there were over

1572
00:47:54,800 --> 00:47:59,440
20,744 investigations

1573
00:47:59,440 --> 00:48:00,600
that we assisted with. 

1574
00:48:00,600 --> 00:48:02,920
There were nearly 3000 arrests. 

1575
00:48:02,920 --> 00:48:06,760
2927 and nearly 15 hundred

1576
00:48:07,040 --> 00:48:08,840
facilities, manufacturing 

1577
00:48:08,840 --> 00:48:10,680
and distribution facilities 

1578
00:48:10,680 --> 00:48:12,120
that were shut down. 

1579
00:48:12,120 --> 00:48:13,560
And I do get this question. 

1580
00:48:13,560 --> 00:48:14,920
Sometimes people feel like, 

1581
00:48:14,920 --> 00:48:17,120
well, Alibaba is as an online company,

1582
00:48:17,120 --> 00:48:18,640
as a technology company. 

1583
00:48:18,640 --> 00:48:20,040
Why would you know, 

1584
00:48:20,040 --> 00:48:20,920
why are you so heavily 

1585
00:48:20,920 --> 00:48:23,520
invested in offline cases as well?

1586
00:48:23,880 --> 00:48:24,560
And the truth is, 

1587
00:48:24,560 --> 00:48:25,360
you know, it's important 

1588
00:48:25,360 --> 00:48:27,240
to get rid of problematic listings. 

1589
00:48:27,240 --> 00:48:28,160
It's important to get 

1590
00:48:28,160 --> 00:48:29,880
bad actors off the site. 

1591
00:48:29,880 --> 00:48:31,120
But these are not virtual goods. 

1592
00:48:31,120 --> 00:48:31,320
You know, 

1593
00:48:31,320 --> 00:48:33,000
these are are manufactured 

1594
00:48:33,000 --> 00:48:35,240
products with points of manufacture

1595
00:48:35,240 --> 00:48:36,480
and distribution. 

1596
00:48:36,480 --> 00:48:37,120
And we feel like 

1597
00:48:37,120 --> 00:48:38,400
we can have the greatest impact 

1598
00:48:38,400 --> 00:48:40,160
if we can help remove those 

1599
00:48:40,160 --> 00:48:42,120
from from the stream of commerce. 

1600
00:48:42,120 --> 00:48:42,440
So, so

1601
00:48:43,640 --> 00:48:45,360
we're very proud of that work. 

1602
00:48:45,360 --> 00:48:47,160
Next slide, please. 

1603
00:48:52,160 --> 00:48:53,280
I also mentioned 

1604
00:48:53,280 --> 00:48:54,880
stakeholder collaboration. 

1605
00:48:54,880 --> 00:48:56,360
You'll see some 

1606
00:48:56,360 --> 00:48:59,400
of the initiatives there, the Alibaba

1607
00:48:59,400 --> 00:49:01,840
Anti-Counterfeiting Alliance, the AACA.

1608
00:49:02,600 --> 00:49:04,480
That is something that has grown to 

1609
00:49:04,480 --> 00:49:05,480
we are approaching 

1610
00:49:05,480 --> 00:49:07,880
our five year anniversary 

1611
00:49:07,880 --> 00:49:10,440
in January will be five years. 

1612
00:49:10,440 --> 00:49:12,760
It started as 30 companies. 

1613
00:49:12,760 --> 00:49:13,600
These were companies 

1614
00:49:13,600 --> 00:49:14,720
that we were working with. 

1615
00:49:14,720 --> 00:49:15,160
You know, 

1616
00:49:15,160 --> 00:49:16,360
as I just described, you know, 

1617
00:49:16,360 --> 00:49:19,040
offline investigations working together

1618
00:49:20,560 --> 00:49:22,840
and some of the proactive efforts 

1619
00:49:22,840 --> 00:49:23,720
to help 

1620
00:49:23,720 --> 00:49:25,400
make those as effective 

1621
00:49:25,400 --> 00:49:27,800
and efficient as possible. 

1622
00:49:27,800 --> 00:49:30,640
And we felt like we were doing this

1623
00:49:30,640 --> 00:49:32,160
in somewhat of a siloed way. 

1624
00:49:32,160 --> 00:49:32,520
You know, we were 

1625
00:49:32,520 --> 00:49:33,480
working on these things 

1626
00:49:33,480 --> 00:49:34,880
with individual companies 

1627
00:49:34,880 --> 00:49:36,400
in much the same way, 

1628
00:49:36,400 --> 00:49:37,520
and they had similar interests. 

1629
00:49:37,520 --> 00:49:38,080
And we felt like 

1630
00:49:38,080 --> 00:49:39,880
if we could bring that together 

1631
00:49:39,880 --> 00:49:41,720
under one umbrella and, you know, 

1632
00:49:41,720 --> 00:49:42,560
give the companies 

1633
00:49:42,560 --> 00:49:45,320
a chance to interact and and they can,

1634
00:49:45,560 --> 00:49:46,520
you know, find out, you know, 

1635
00:49:46,520 --> 00:49:47,480
what are the synergies 

1636
00:49:47,480 --> 00:49:48,960
where they can and can work 

1637
00:49:48,960 --> 00:49:50,760
with each other on sometimes 

1638
00:49:50,760 --> 00:49:52,600
they may be pursuing the same targets 

1639
00:49:52,600 --> 00:49:53,120
and it's a chance 

1640
00:49:53,120 --> 00:49:55,040
for them to combine resources. 

1641
00:49:55,040 --> 00:49:55,960
And, 

1642
00:49:56,200 --> 00:49:56,440
you know, 

1643
00:49:56,440 --> 00:49:57,800
we thought it was a good idea. 

1644
00:49:57,800 --> 00:49:59,320
We thought it would work well. 

1645
00:49:59,320 --> 00:50:00,800
I think it's been even more successful 

1646
00:50:00,800 --> 00:50:02,720
than we anticipated 

1647
00:50:02,720 --> 00:50:04,520
that what started as three 

1648
00:50:04,520 --> 00:50:05,680
companies has now grown 

1649
00:50:05,680 --> 00:50:07,880
to more than 200 companies 

1650
00:50:07,880 --> 00:50:09,400
and over 700 brands, 

1651
00:50:09,400 --> 00:50:11,080
and we found over time 

1652
00:50:11,080 --> 00:50:13,760
that we needed to just move them into

1653
00:50:14,760 --> 00:50:16,120
a rough industry 

1654
00:50:16,120 --> 00:50:17,560
groups so that there 

1655
00:50:17,560 --> 00:50:18,520
was a little more structure 

1656
00:50:18,520 --> 00:50:19,600
and it could be more effective. 

1657
00:50:19,600 --> 00:50:20,960
It was easier when it was 

1658
00:50:20,960 --> 00:50:22,960
a few dozen brands. 

1659
00:50:22,960 --> 00:50:24,080
And so we have different 

1660
00:50:24,080 --> 00:50:25,080
working groups, you know, 

1661
00:50:25,080 --> 00:50:26,320
and we know that 

1662
00:50:26,320 --> 00:50:28,040
the needs or the trends 

1663
00:50:28,040 --> 00:50:28,960
or the challenges 

1664
00:50:28,960 --> 00:50:30,320
that the automotive 

1665
00:50:30,320 --> 00:50:31,600
industry, for example, 

1666
00:50:31,600 --> 00:50:32,960
may find may be different 

1667
00:50:32,960 --> 00:50:34,480
than the luxury industry. 

1668
00:50:34,480 --> 00:50:35,760
And so we try and 

1669
00:50:35,760 --> 00:50:36,800
provide that structure 

1670
00:50:36,800 --> 00:50:38,120
so that they can focus on 

1671
00:50:38,120 --> 00:50:41,560
the things that are most important

1672
00:50:42,200 --> 00:50:42,840
to them. 

1673
00:50:42,840 --> 00:50:43,760
It's a chance for them 

1674
00:50:43,760 --> 00:50:44,880
to work on offline 

1675
00:50:44,880 --> 00:50:47,960
cases, proactive measures. 

1676
00:50:47,960 --> 00:50:50,120
You know, as Mike was saying earlier,

1677
00:50:50,280 --> 00:50:51,640
there's been a lot of legislation. 

1678
00:50:51,640 --> 00:50:54,880
It's a chance to help understand that 

1679
00:50:54,880 --> 00:50:56,120
how the laws are changing 

1680
00:50:56,120 --> 00:50:57,960
and the impact of those 

1681
00:50:57,960 --> 00:50:59,960
and you'll see at the bottom

1682
00:50:59,960 --> 00:51:01,840
the small advisory committee. 

1683
00:51:01,840 --> 00:51:04,120
This is something that I've mentioned

1684
00:51:04,120 --> 00:51:05,280
eSIMs a number of times 

1685
00:51:05,280 --> 00:51:06,840
during this presentation, 

1686
00:51:06,840 --> 00:51:08,920
and this is something that that is

1687
00:51:08,920 --> 00:51:09,880
really important to us. 

1688
00:51:09,880 --> 00:51:11,200
You know, SMEs really 

1689
00:51:11,200 --> 00:51:13,320
are the lifeblood of our platforms. 

1690
00:51:13,320 --> 00:51:15,440
And so they are something

1691
00:51:15,440 --> 00:51:17,400
that is very near to our heart. 

1692
00:51:17,400 --> 00:51:20,880
And you know, a number of the AACA

1693
00:51:20,880 --> 00:51:22,600
members are large 

1694
00:51:22,600 --> 00:51:23,920
multinational companies

1695
00:51:24,920 --> 00:51:26,200
with, you know, personnel 

1696
00:51:26,200 --> 00:51:28,160
on the ground and in China. 

1697
00:51:28,160 --> 00:51:31,400
But it was important to us to also have

1698
00:51:31,400 --> 00:51:32,640
an opportunity for SMEs 

1699
00:51:32,640 --> 00:51:34,600
to bring their voice to the table 

1700
00:51:34,600 --> 00:51:36,640
and so that they could 

1701
00:51:36,640 --> 00:51:38,160
help us understand, 

1702
00:51:38,160 --> 00:51:39,600
you know, some of the unique challenges 

1703
00:51:39,600 --> 00:51:40,640
that they may have 

1704
00:51:40,640 --> 00:51:41,600
and how we best can 

1705
00:51:41,600 --> 00:51:43,160
support their efforts. 

1706
00:51:43,160 --> 00:51:46,680
And so we have for the International

1707
00:51:47,960 --> 00:51:50,880
Essence Advisory Committee, we have. 

1708
00:51:51,520 --> 00:51:53,200
Members from the United States, 

1709
00:51:53,200 --> 00:51:55,320
of course, from Spain,

1710
00:51:55,320 --> 00:51:57,440
from France, from Germany, Italy 

1711
00:51:57,440 --> 00:51:58,920
and a number of countries 

1712
00:51:58,920 --> 00:52:00,320
in the UK as well. 

1713
00:52:00,320 --> 00:52:02,760
So we're very proud

1714
00:52:02,760 --> 00:52:03,640
of that work as well 

1715
00:52:03,640 --> 00:52:04,800
and mentioned the market safe 

1716
00:52:04,800 --> 00:52:08,360
program earlier and and also

1717
00:52:09,640 --> 00:52:11,640
events like this, of course . 

1718
00:52:11,640 --> 00:52:12,760
And we work with 

1719
00:52:12,760 --> 00:52:13,680
the European Commission, 

1720
00:52:13,680 --> 00:52:15,160
where a member of the day 

1721
00:52:15,160 --> 00:52:17,240
an emoji on anti-counterfeiting there

1722
00:52:17,240 --> 00:52:19,480
and and we work with the Observatory,

1723
00:52:19,520 --> 00:52:21,320
the EU IP Observatory as well. 

1724
00:52:21,320 --> 00:52:23,640
And one of the working group experts

1725
00:52:24,320 --> 00:52:26,520
for intermediaries with the

1726
00:52:27,040 --> 00:52:28,000
with the Observatory.

1727
00:52:29,120 --> 00:52:31,680
Next slide, please. 

1728
00:52:34,360 --> 00:52:36,560
And this is I believe

1729
00:52:36,560 --> 00:52:38,080
this is my final slide 

1730
00:52:38,080 --> 00:52:40,280
before my contact information. 

1731
00:52:40,280 --> 00:52:41,480
And you know, we 

1732
00:52:41,480 --> 00:52:43,240
of course, this is impacted 

1733
00:52:43,240 --> 00:52:44,800
by by COVID 

1734
00:52:44,800 --> 00:52:46,880
and the restrictions related to that, 

1735
00:52:46,880 --> 00:52:49,200
but we have done a number of

1736
00:52:50,760 --> 00:52:51,480
of 

1737
00:52:52,320 --> 00:52:54,000
IP protection summits 

1738
00:52:54,000 --> 00:52:55,320
and we had done them 

1739
00:52:55,320 --> 00:52:58,840
in Madrid, in London, in Rome.

1740
00:52:59,240 --> 00:53:01,920
And there are many stakeholders

1741
00:53:01,920 --> 00:53:03,480
and in for us, 

1742
00:53:03,480 --> 00:53:04,440
this is one of the most 

1743
00:53:04,440 --> 00:53:06,720
important opportunities 

1744
00:53:06,720 --> 00:53:07,640
for these stakeholders 

1745
00:53:07,640 --> 00:53:08,240
to come together. 

1746
00:53:08,240 --> 00:53:09,520
And you can see in 

1747
00:53:09,520 --> 00:53:10,480
the logos, you know, often 

1748
00:53:10,480 --> 00:53:12,200
we will have these at 

1749
00:53:12,200 --> 00:53:13,960
hosted at universities. 

1750
00:53:13,960 --> 00:53:16,360
And and, you know, we value the input

1751
00:53:16,680 --> 00:53:17,440
and the perspective 

1752
00:53:17,440 --> 00:53:19,640
that the academia brings to 

1753
00:53:19,640 --> 00:53:21,840
IP and IP protection, 

1754
00:53:21,840 --> 00:53:24,560
as as well as law enforcement

1755
00:53:25,360 --> 00:53:27,360
policymakers and other government 

1756
00:53:27,360 --> 00:53:29,160
officials rights holders. 

1757
00:53:29,160 --> 00:53:31,360
Of course, we as the platform. 

1758
00:53:31,360 --> 00:53:33,080
And there are many stakeholders, 

1759
00:53:33,080 --> 00:53:34,160
including consumers. 

1760
00:53:34,160 --> 00:53:34,920
You know, I didn't 

1761
00:53:34,920 --> 00:53:36,960
mention this earlier, but with the ACA,

1762
00:53:37,600 --> 00:53:38,360
consumer awareness 

1763
00:53:38,360 --> 00:53:39,640
campaigns is something else 

1764
00:53:39,640 --> 00:53:40,960
that we have done 

1765
00:53:40,960 --> 00:53:42,840
and consumer focused initiatives. 

1766
00:53:42,840 --> 00:53:44,480
So there really is an effort 

1767
00:53:44,480 --> 00:53:45,320
to try and bring 

1768
00:53:45,320 --> 00:53:46,800
all of the stakeholders together 

1769
00:53:46,800 --> 00:53:49,120
to build a real community 

1770
00:53:49,120 --> 00:53:50,840
for the for awareness 

1771
00:53:50,840 --> 00:53:52,920
and protection of IP. 

1772
00:53:52,920 --> 00:53:54,520
And in next slide, please, 

1773
00:53:54,520 --> 00:53:56,400
I think this is my contact information.

1774
00:53:59,920 --> 00:54:00,800
And there I don't 

1775
00:54:00,800 --> 00:54:01,600
know if you can see it well, 

1776
00:54:01,600 --> 00:54:02,880
but it's my name Dan 

1777
00:54:02,880 --> 00:54:05,240
Doherty, Dewji H e r t y

1778
00:54:05,720 --> 00:54:09,440
an Alibaba hyphen AECOM. 

1779
00:54:09,440 --> 00:54:11,080
So thank you, and I will turn it 

1780
00:54:11,080 --> 00:54:12,880
over to you, Jason. 

1781
00:54:15,240 --> 00:54:16,440
Thank you Dan. 

1782
00:54:16,440 --> 00:54:17,920
Many thanks. 

1783
00:54:20,080 --> 00:54:20,680
[unintelligble] Peter? 

1784
00:54:22,800 --> 00:54:24,160
I will my share with you, 

1785
00:54:24,160 --> 00:54:25,320
my experience in dealing with 

1786
00:54:25,320 --> 00:54:27,600
IP Infringemnt in China.

1787
00:54:28,520 --> 00:54:29,760
Michael just mentioned 

1788
00:54:29,760 --> 00:54:31,240
and I work for a few U.S. 

1789
00:54:31,240 --> 00:54:33,160
companies as in-house counsel 

1790
00:54:33,160 --> 00:54:34,480
for 18 years before I move to private 

1791
00:54:34,480 --> 00:54:36,040
practice seven years ago, 

1792
00:54:36,040 --> 00:54:38,280
and now I work for an IP law firm.

1793
00:54:38,800 --> 00:54:40,040
Helping a lot of clients 

1794
00:54:40,040 --> 00:54:42,400
protecting their IP rights in China. 

1795
00:54:42,400 --> 00:54:43,720
Many of them are medium, 

1796
00:54:43,720 --> 00:54:45,760
small size enterprise. 

1797
00:54:45,760 --> 00:54:46,920
Hopefully, my sharing 

1798
00:54:46,920 --> 00:54:48,560
will be helpful for the 

1799
00:54:48,560 --> 00:54:49,640
for the audience today 

1800
00:54:49,640 --> 00:54:50,640
to better understand 

1801
00:54:50,640 --> 00:54:52,440
the situation here in China 

1802
00:54:52,440 --> 00:54:53,680
and the former strategy 

1803
00:54:53,680 --> 00:54:55,840
that's cost effective and workable.

1804
00:54:56,920 --> 00:54:58,760
Please go to the next slide. 

1805
00:54:58,760 --> 00:55:00,640
first of all, I'll provide you 

1806
00:55:00,640 --> 00:55:02,360
a general assessment 

1807
00:55:02,360 --> 00:55:04,000
on the overall situation 

1808
00:55:04,000 --> 00:55:05,200
based on my firsthand 

1809
00:55:05,200 --> 00:55:06,880
experience in China. 

1810
00:55:06,880 --> 00:55:07,840
And then I will share 

1811
00:55:07,840 --> 00:55:09,640
with you my suggestions 

1812
00:55:09,640 --> 00:55:11,520
what can be done to tackle 

1813
00:55:11,520 --> 00:55:13,560
infringing activities. 

1814
00:55:13,560 --> 00:55:16,040
And I'll show you a successful story

1815
00:55:16,440 --> 00:55:17,720
through a case study on 

1816
00:55:17,720 --> 00:55:19,800
how SMEs can work together

1817
00:55:20,440 --> 00:55:21,600
with their competitors 

1818
00:55:21,600 --> 00:55:24,080
in the same industry to effectively

1819
00:55:24,640 --> 00:55:25,800
to effectively fight 

1820
00:55:25,800 --> 00:55:27,400
with counterfeiting problem 

1821
00:55:27,400 --> 00:55:29,400
in here in China. 

1822
00:55:29,600 --> 00:55:31,240
Here a few key findings 

1823
00:55:31,240 --> 00:55:32,720
and observations. 

1824
00:55:32,720 --> 00:55:34,840
Please go to the next slide. 

1825
00:55:34,840 --> 00:55:36,040
Here are a few key 

1826
00:55:36,040 --> 00:55:38,240
findings and observations 

1827
00:55:38,240 --> 00:55:40,520
on the overall situation of online

1828
00:55:40,560 --> 00:55:42,440
infringement issue. 

1829
00:55:42,440 --> 00:55:43,680
first of all, as Mike 

1830
00:55:43,680 --> 00:55:45,920
has mentioned, in his presentation 

1831
00:55:45,920 --> 00:55:47,560
and most of the audience here 

1832
00:55:47,560 --> 00:55:49,120
may have already known. 

1833
00:55:49,120 --> 00:55:51,400
Internet has become the major channel

1834
00:55:51,720 --> 00:55:53,600
for counterfeiters to promote 

1835
00:55:53,600 --> 00:55:55,920
and sell their products. 

1836
00:55:55,920 --> 00:55:58,840
The COVID 19 pandemic has just enhanced

1837
00:55:59,080 --> 00:56:01,280
and increased the trend. 

1838
00:56:01,280 --> 00:56:03,800
Social media has quickly become 

1839
00:56:03,800 --> 00:56:06,120
a very significant part of life 

1840
00:56:06,120 --> 00:56:07,160
for most of the people 

1841
00:56:07,160 --> 00:56:08,480
around the world. 

1842
00:56:08,480 --> 00:56:10,720
The combination of social media 

1843
00:56:10,720 --> 00:56:12,040
and traditional online 

1844
00:56:12,040 --> 00:56:13,560
shopping platforms 

1845
00:56:13,560 --> 00:56:15,920
has provided a perfect channel

1846
00:56:16,240 --> 00:56:17,320
for counterfeiters to 

1847
00:56:17,320 --> 00:56:19,040
market and sell products.

1848
00:56:20,760 --> 00:56:21,960
And to make it extremely 

1849
00:56:21,960 --> 00:56:24,120
hard for brand owners to monitor

1850
00:56:24,360 --> 00:56:25,760
and race, counterfeit 

1851
00:56:25,760 --> 00:56:27,680
activities online.

1852
00:56:27,680 --> 00:56:30,120
So it's important to work with online

1853
00:56:30,120 --> 00:56:31,760
shopping platforms 

1854
00:56:31,760 --> 00:56:33,840
in monitoring and tracking down

1855
00:56:33,840 --> 00:56:36,280
listings of the infringing products. 

1856
00:56:36,280 --> 00:56:38,160
However, as we all know, 

1857
00:56:38,160 --> 00:56:39,840
counterfeiters can always figure out 

1858
00:56:39,840 --> 00:56:41,880
how to release their products

1859
00:56:42,080 --> 00:56:43,840
without being detected. 

1860
00:56:43,840 --> 00:56:45,760
So it's equally important 

1861
00:56:45,760 --> 00:56:47,880
to conduct off-line investigations

1862
00:56:48,160 --> 00:56:50,400
on repeat repeat offenders

1863
00:56:50,800 --> 00:56:51,960
and pursue criminal 

1864
00:56:51,960 --> 00:56:53,520
and civil liabilities 

1865
00:56:53,520 --> 00:56:56,920
against those key players. 

1866
00:56:56,920 --> 00:56:57,600
And finally, 

1867
00:56:57,600 --> 00:56:59,560
I have to be honest with you, 

1868
00:56:59,560 --> 00:57:01,320
we can never expect that 

1869
00:57:01,320 --> 00:57:03,000
we can completely eliminate 

1870
00:57:03,000 --> 00:57:04,320
counterfeit problem 

1871
00:57:04,320 --> 00:57:06,920
from the marketplace online or offline.

1872
00:57:07,400 --> 00:57:09,720
We can only control the problem within,

1873
00:57:09,920 --> 00:57:12,800
except within the acceptable level.

1874
00:57:13,120 --> 00:57:16,000
Even if we work very hard. 

1875
00:57:16,000 --> 00:57:17,880
OK, enough being said. 

1876
00:57:17,880 --> 00:57:19,160
Let's take a look of what 

1877
00:57:19,160 --> 00:57:20,120
we can do 

1878
00:57:20,120 --> 00:57:21,440
to protect our brands 

1879
00:57:21,440 --> 00:57:23,280
in the cyberspace. 

1880
00:57:23,280 --> 00:57:24,480
Please go to the next slide.

1881
00:57:30,600 --> 00:57:31,360
OK. 

1882
00:57:31,360 --> 00:57:32,880
first of all, every brand 

1883
00:57:32,880 --> 00:57:34,320
owner should have an online 

1884
00:57:34,320 --> 00:57:35,760
monitoring program. 

1885
00:57:35,760 --> 00:57:37,320
It's hard to imagine 

1886
00:57:37,320 --> 00:57:38,800
that a brand can't ignore 

1887
00:57:38,800 --> 00:57:40,960
what's going on on the internet. 

1888
00:57:40,960 --> 00:57:42,800
People are often surprised 

1889
00:57:42,800 --> 00:57:43,800
by what they see 

1890
00:57:43,800 --> 00:57:45,720
when they have a search 

1891
00:57:45,720 --> 00:57:47,880
on some platforms. 

1892
00:57:47,880 --> 00:57:49,800
For example, on Pinduoduo 

1893
00:57:49,800 --> 00:57:52,440
in China and a few other platforms,

1894
00:57:52,800 --> 00:57:54,040
you will be surprised on 

1895
00:57:54,040 --> 00:57:57,240
what we can find on those platforms

1896
00:57:57,920 --> 00:57:59,320
or we can simply Google 

1897
00:57:59,320 --> 00:58:00,240
the internet, Google 

1898
00:58:00,240 --> 00:58:02,760
your brands on the internet. 

1899
00:58:02,760 --> 00:58:04,160
It's safe to say that 

1900
00:58:04,160 --> 00:58:05,720
no brand is immune 

1901
00:58:05,720 --> 00:58:08,720
from the disease of counterfeiting. 

1902
00:58:08,720 --> 00:58:10,240
I believe online monitoring 

1903
00:58:10,240 --> 00:58:11,280
is the basic thing 

1904
00:58:11,280 --> 00:58:12,960
a brand owner should do 

1905
00:58:12,960 --> 00:58:15,760
with their brand protection program. 

1906
00:58:15,760 --> 00:58:17,600
It can be done internally 

1907
00:58:17,600 --> 00:58:19,040
by an in-house team 

1908
00:58:19,040 --> 00:58:21,120
or through a outside service providers.

1909
00:58:22,720 --> 00:58:24,440
I'm sure, you know, a lot of 

1910
00:58:24,440 --> 00:58:26,640
very professional service providers

1911
00:58:26,640 --> 00:58:29,360
that they can provide online monitoring

1912
00:58:30,120 --> 00:58:31,560
for the small and medium 

1913
00:58:31,560 --> 00:58:33,520
sized companies. 

1914
00:58:33,520 --> 00:58:35,120
And the next step is to work 

1915
00:58:35,120 --> 00:58:36,680
collaboratively with online 

1916
00:58:36,680 --> 00:58:40,400
platforms like Alibaba and Amazon,

1917
00:58:41,040 --> 00:58:44,080
just like Dan and Anna just introduced

1918
00:58:44,400 --> 00:58:46,120
and fully used the complaint 

1919
00:58:46,120 --> 00:58:47,720
and takedown system 

1920
00:58:47,720 --> 00:58:49,960
provided by those major platforms.

1921
00:58:50,920 --> 00:58:52,720
And these platforms have invested 

1922
00:58:52,720 --> 00:58:54,400
a lot of resources 

1923
00:58:54,400 --> 00:58:55,600
in their intellectual property 

1924
00:58:55,600 --> 00:58:56,600
protection program, 

1925
00:58:56,600 --> 00:58:58,760
just like Dan just mentioned, 

1926
00:58:58,760 --> 00:58:59,840
and the brand owners 

1927
00:58:59,840 --> 00:59:00,840
should learn how 

1928
00:59:00,840 --> 00:59:02,880
to leverage those efforts 

1929
00:59:02,880 --> 00:59:04,960
and protect their brands 

1930
00:59:04,960 --> 00:59:08,600
in the most cost effective way. 

1931
00:59:09,680 --> 00:59:10,600
And every online 

1932
00:59:10,600 --> 00:59:12,640
platforms have certain rules,

1933
00:59:12,640 --> 00:59:14,840
of course, on notice and takedowns.

1934
00:59:15,080 --> 00:59:17,960
So some of the listings may not be easy

1935
00:59:19,480 --> 00:59:21,200
to be taken down 

1936
00:59:21,200 --> 00:59:23,960
because some of these platforms

1937
00:59:24,240 --> 00:59:26,280
are not easy to be satisfied 

1938
00:59:26,280 --> 00:59:27,320
and very often 

1939
00:59:27,320 --> 00:59:29,840
some listings cannot be taken down

1940
00:59:30,560 --> 00:59:32,600
through the online complaint system.

1941
00:59:33,440 --> 00:59:35,440
We see more and more browsers 

1942
00:59:35,440 --> 00:59:37,200
filing civil lawsuits in China 

1943
00:59:37,200 --> 00:59:38,440
against those listings 

1944
00:59:38,440 --> 00:59:39,840
that cannot be taken down 

1945
00:59:39,840 --> 00:59:41,160
through the company's system.

1946
00:59:42,160 --> 00:59:43,880
As you may have noticed, 

1947
00:59:43,880 --> 00:59:45,320
courts in China 

1948
00:59:45,320 --> 00:59:47,080
have become more aggressive 

1949
00:59:47,080 --> 00:59:50,440
in giving higher damages. 

1950
00:59:50,480 --> 00:59:51,800
Especially in those 

1951
00:59:51,800 --> 00:59:54,280
counterfeiting cases. 

1952
00:59:54,480 --> 00:59:56,360
That's why it makes more sense 

1953
00:59:56,360 --> 00:59:59,120
to file civil lawsuits for injunction

1954
00:59:59,120 --> 01:00:00,240
orders and monetary 

1955
01:00:00,240 --> 01:00:02,320
damages in China now. 

1956
01:00:02,320 --> 01:00:03,080
And those are major 

1957
01:00:03,080 --> 01:00:04,920
platforms like Taobao, JD 

1958
01:00:04,920 --> 01:00:07,320
and a few other platforms.

1959
01:00:07,480 --> 01:00:08,760
Have been very cooperative 

1960
01:00:08,760 --> 01:00:09,560
in providing 

1961
01:00:09,560 --> 01:00:11,880
ID information of the sellers

1962
01:00:12,760 --> 01:00:14,760
before a lawsuit is filed. 

1963
01:00:14,760 --> 01:00:16,920
And after a lawsuit is filed.

1964
01:00:17,880 --> 01:00:18,960
You can actually apply 

1965
01:00:18,960 --> 01:00:21,520
a order from the court 

1966
01:00:21,520 --> 01:00:22,280
and the court would be 

1967
01:00:22,280 --> 01:00:24,200
served to the platforms 

1968
01:00:24,200 --> 01:00:25,840
and the platforms who will provide 

1969
01:00:25,840 --> 01:00:28,040
transaction records to the court 

1970
01:00:28,040 --> 01:00:29,120
so you can find out 

1971
01:00:29,120 --> 01:00:30,920
how many products have been sold 

1972
01:00:30,920 --> 01:00:32,560
and how much profits have been made 

1973
01:00:32,560 --> 01:00:33,840
by the counterfeiters. 

1974
01:00:33,840 --> 01:00:35,560
And then you can claim your damages 

1975
01:00:35,560 --> 01:00:36,920
based on those information.

1976
01:00:38,280 --> 01:00:39,800
And you most of such cases 

1977
01:00:39,800 --> 01:00:41,160
that the damage awarded 

1978
01:00:41,160 --> 01:00:42,760
to the brand owners 

1979
01:00:42,760 --> 01:00:45,120
the can pay off their legal expenses.

1980
01:00:45,720 --> 01:00:48,240
And if you can find 

1981
01:00:48,240 --> 01:00:50,240
a big number of transaction

1982
01:00:50,240 --> 01:00:51,480
records, the damage 

1983
01:00:51,480 --> 01:00:53,760
can be much bigger 

1984
01:00:53,760 --> 01:00:55,000
and much more than 

1985
01:00:55,000 --> 01:00:56,400
what you have spent for 

1986
01:00:56,400 --> 01:00:58,680
for the legal actions. 

1987
01:00:59,000 --> 01:01:00,040
And if you have extra 

1988
01:01:00,040 --> 01:01:01,680
budget is always helpful 

1989
01:01:01,680 --> 01:01:03,960
to identify high profile sellers 

1990
01:01:03,960 --> 01:01:05,680
or reputed offenders 

1991
01:01:05,680 --> 01:01:07,160
for off line investigation 

1992
01:01:07,160 --> 01:01:09,160
and enforcement actions, 

1993
01:01:09,160 --> 01:01:11,200
and you will create great deterrence

1994
01:01:11,560 --> 01:01:12,720
among counterfeiters 

1995
01:01:12,720 --> 01:01:15,440
if some of them can be put in jail. 

1996
01:01:15,440 --> 01:01:16,800
I will encourage you to do 

1997
01:01:16,800 --> 01:01:19,680
at least a few rate actions. 

1998
01:01:19,680 --> 01:01:21,760
On an annual basis in China

1999
01:01:21,760 --> 01:01:22,840
so that you can keep 

2000
01:01:22,840 --> 01:01:24,920
the pressure on those

2001
01:01:25,640 --> 01:01:27,080
would-be counterfeiters. 

2002
01:01:27,560 --> 01:01:29,560
Of course, if you have more budget, 

2003
01:01:29,560 --> 01:01:31,800
it will always be effective 

2004
01:01:31,800 --> 01:01:33,280
to stop the entire counterfieting 

2005
01:01:33,280 --> 01:01:35,160
activities in China 

2006
01:01:35,160 --> 01:01:36,200
by tracing back the 

2007
01:01:36,200 --> 01:01:37,800
distribution network 

2008
01:01:37,800 --> 01:01:39,480
and the manufacturers 

2009
01:01:39,480 --> 01:01:40,720
to pursue criminal 

2010
01:01:40,720 --> 01:01:42,720
prosecution against those

2011
01:01:44,040 --> 01:01:45,480
bad guys. 

2012
01:01:45,480 --> 01:01:46,320
And if? If 

2013
01:01:47,320 --> 01:01:49,000
you are successful in doing so, 

2014
01:01:49,000 --> 01:01:50,000
the entire counterfeit, 

2015
01:01:50,000 --> 01:01:51,880
industry will be shocked 

2016
01:01:51,880 --> 01:01:54,240
and quiet down for a very long time.

2017
01:01:57,120 --> 01:01:59,040
And now I would like to share 

2018
01:01:59,040 --> 01:02:00,760
please go to the next slide. 

2019
01:02:00,760 --> 01:02:02,920
I would like to share very briefly

2020
01:02:03,120 --> 01:02:05,720
with you a very successful story 

2021
01:02:05,720 --> 01:02:07,600
from the US golf manufacturer 

2022
01:02:07,600 --> 01:02:09,920
under Counterfeiting Working Group. 

2023
01:02:09,920 --> 01:02:11,560
The group was formed by 

2024
01:02:11,560 --> 01:02:12,720
all of the major golf 

2025
01:02:12,720 --> 01:02:13,880
brands in the US, 

2026
01:02:13,880 --> 01:02:16,080
including a Kushner, Titlist 

2027
01:02:16,080 --> 01:02:17,760
Callaway, Carignan, 

2028
01:02:17,760 --> 01:02:20,160
Sirieix, Ongpin and TaylorMade.

2029
01:02:20,760 --> 01:02:22,080
The group has been 

2030
01:02:22,080 --> 01:02:23,760
has a very aggressive online 

2031
01:02:23,760 --> 01:02:25,040
monitoring program 

2032
01:02:25,040 --> 01:02:27,120
and offline investigation strategy.

2033
01:02:27,840 --> 01:02:29,200
Earlier this year, the group 

2034
01:02:29,200 --> 01:02:30,800
identified a one seller on 

2035
01:02:30,800 --> 01:02:35,080
HoaBoa. they did a test purchase,

2036
01:02:35,440 --> 01:02:36,720
and they were able to locate 

2037
01:02:36,720 --> 01:02:39,360
the physical address of the seller 

2038
01:02:39,360 --> 01:02:40,440
and then they set up 

2039
01:02:40,440 --> 01:02:42,320
surveillance on the seller. 

2040
01:02:42,320 --> 01:02:43,440
In a few weeks, 

2041
01:02:43,440 --> 01:02:44,720
they were able to find out 

2042
01:02:44,720 --> 01:02:46,720
another five online sellers

2043
01:02:47,000 --> 01:02:48,000
that are connected.

2044
01:02:49,200 --> 01:02:50,480
And then they traced back 

2045
01:02:50,480 --> 01:02:52,160
to the assembly place, 

2046
01:02:52,160 --> 01:02:54,280
the warehouse and the manufacturer

2047
01:02:54,760 --> 01:02:56,760
in different cities. 

2048
01:02:57,160 --> 01:02:58,480
And last month, 

2049
01:02:58,480 --> 01:02:59,800
they worked with the Shanghai 

2050
01:02:59,800 --> 01:03:01,840
police, and raided

2051
01:03:01,840 --> 01:03:03,280
more than ten locations 

2052
01:03:03,280 --> 01:03:06,280
in five provinces. 

2053
01:03:06,280 --> 01:03:08,600
And all of the dealers were arrested

2054
01:03:08,600 --> 01:03:10,560
for criminal prosecution. 

2055
01:03:10,560 --> 01:03:13,040
And over 21,000 counterfeit

2056
01:03:13,040 --> 01:03:14,480
items were seized, 

2057
01:03:14,480 --> 01:03:16,880
including golf clubs, bags, shoes

2058
01:03:17,360 --> 01:03:19,800
and the many other products. 

2059
01:03:19,800 --> 01:03:20,680
And those counterfeiters 

2060
01:03:20,680 --> 01:03:22,240
who will be criminally prosecuted 

2061
01:03:22,240 --> 01:03:23,640
and put in jail. 

2062
01:03:23,640 --> 01:03:25,800
And you can imagine the deterrents

2063
01:03:26,160 --> 01:03:28,560
such an operation can create

2064
01:03:29,120 --> 01:03:31,360
among the counterfeiters. 

2065
01:03:32,600 --> 01:03:34,560
Please go to the next slide. 

2066
01:03:34,560 --> 01:03:36,040
Here are a few takeaways 

2067
01:03:36,040 --> 01:03:37,760
from the story. 

2068
01:03:37,760 --> 01:03:39,200
first of all. 

2069
01:03:39,920 --> 01:03:42,120
Just like Dan and Anna mentioned,

2070
01:03:42,600 --> 01:03:43,560
you should understand 

2071
01:03:43,560 --> 01:03:45,280
IPR protection policies 

2072
01:03:45,280 --> 01:03:47,200
of different platforms 

2073
01:03:47,200 --> 01:03:48,600
and take full advantage 

2074
01:03:48,600 --> 01:03:50,840
of those tools and programs

2075
01:03:51,160 --> 01:03:52,800
provided by the platforms.

2076
01:03:53,960 --> 01:03:54,960
And I would encourage 

2077
01:03:54,960 --> 01:03:56,240
you to work closely 

2078
01:03:56,240 --> 01:03:58,040
with the IP protection teams 

2079
01:03:58,040 --> 01:03:59,280
of those major online 

2080
01:03:59,280 --> 01:04:03,600
platforms likeTaoBoa, Alibaba and Amazon.

2081
01:04:03,640 --> 01:04:04,240
I know they have 

2082
01:04:04,240 --> 01:04:06,040
a very big in-house team 

2083
01:04:06,040 --> 01:04:09,200
working on IP protection. 

2084
01:04:10,640 --> 01:04:12,480
And they will be very helpful for you 

2085
01:04:12,480 --> 01:04:14,440
to identify those major dealers 

2086
01:04:14,440 --> 01:04:16,320
on the platforms. 

2087
01:04:16,320 --> 01:04:18,800
And then you can work offline

2088
01:04:18,800 --> 01:04:20,840
on investigation and enforcement

2089
01:04:21,720 --> 01:04:22,920
with such a strategy. 

2090
01:04:22,920 --> 01:04:24,120
I believe you can have 

2091
01:04:24,120 --> 01:04:25,520
a very effective online 

2092
01:04:25,520 --> 01:04:26,960
protection program 

2093
01:04:26,960 --> 01:04:29,800
without spending a lot of money. 

2094
01:04:29,800 --> 01:04:31,000
I noticed that there are 

2095
01:04:31,000 --> 01:04:33,440
a lot of questions have been asked 

2096
01:04:33,440 --> 01:04:34,360
by the audience, 

2097
01:04:34,360 --> 01:04:37,480
so I better stop now and leave the time

2098
01:04:38,240 --> 01:04:39,480
for the audience 

2099
01:04:39,480 --> 01:04:42,640
to ask questions and for the speakers

2100
01:04:42,640 --> 01:04:45,400
to answer those questions. 

2101
01:04:46,800 --> 01:04:49,520
That's it for me, thank you. 

2102
01:04:52,160 --> 01:04:53,320
Jason, thank you so much 

2103
01:04:53,320 --> 01:04:54,880
and thank you also. 

2104
01:04:54,880 --> 01:04:57,080
Dan and Anna, for your very insightful

2105
01:04:57,080 --> 01:04:58,680
presentations, very much 

2106
01:04:58,680 --> 01:05:00,640
appreciate you taking the time today 

2107
01:05:00,640 --> 01:05:03,160
to walk our participants

2108
01:05:03,520 --> 01:05:05,640
in through the process of notice

2109
01:05:05,640 --> 01:05:07,000
and takedown 

2110
01:05:07,000 --> 01:05:08,600
through engagement efforts 

2111
01:05:08,600 --> 01:05:10,520
you've... you've undertaken 

2112
01:05:10,520 --> 01:05:12,640
and also how they can prioritize

2113
01:05:12,640 --> 01:05:15,200
their notice and takedown efforts. 

2114
01:05:15,200 --> 01:05:17,400
I'm going to start off with a question

2115
01:05:17,400 --> 01:05:18,440
that's it's often on 

2116
01:05:18,440 --> 01:05:20,680
top of a lot of folks minds. 

2117
01:05:20,680 --> 01:05:23,360
In view of the recent pandemic,

2118
01:05:24,320 --> 01:05:27,040
the COVID 19 pandemic has has

2119
01:05:27,280 --> 01:05:28,800
changed the way that a lot 

2120
01:05:28,800 --> 01:05:30,080
of legitimate businesses 

2121
01:05:30,080 --> 01:05:31,840
are conducting business, 

2122
01:05:31,840 --> 01:05:33,160
and it's also had 

2123
01:05:33,160 --> 01:05:34,160
a similar impact 

2124
01:05:34,160 --> 01:05:36,320
to illegitimate business as well.

2125
01:05:36,960 --> 01:05:38,600
So I'm going to start with with 

2126
01:05:38,600 --> 01:05:40,120
with Anna and Dan. 

2127
01:05:40,120 --> 01:05:40,960
What changes 

2128
01:05:40,960 --> 01:05:42,960
have you seen by counterfeiters

2129
01:05:42,960 --> 01:05:44,720
in the way they're conducting business 

2130
01:05:44,720 --> 01:05:46,800
in view of COVID 19? 

2131
01:05:46,800 --> 01:05:47,960
Is this going to be just a shift 

2132
01:05:47,960 --> 01:05:49,200
in the types of products offered 

2133
01:05:49,200 --> 01:05:50,400
or even their business methods? 

2134
01:05:50,400 --> 01:05:51,480
Just love to hear 

2135
01:05:51,480 --> 01:05:54,640
what what you're seeing on your side. 

2136
01:05:55,320 --> 01:05:57,600
Thanks for a very good question.

2137
01:05:57,600 --> 01:05:59,200
Obviously, the pandemic, 

2138
01:05:59,200 --> 01:06:00,920
it's been a challenging 

2139
01:06:00,920 --> 01:06:01,760
time for everyone. 

2140
01:06:01,760 --> 01:06:03,920
Top of mind for everyone 

2141
01:06:03,920 --> 01:06:06,440
is a factor to our industry. 

2142
01:06:06,440 --> 01:06:07,880
We were very grateful to be able 

2143
01:06:07,880 --> 01:06:10,080
to continue to serve our customers

2144
01:06:10,080 --> 01:06:11,280
and selling partners 

2145
01:06:11,280 --> 01:06:13,280
and brands during this time. 

2146
01:06:13,280 --> 01:06:15,440
But we certainly saw increased attempts

2147
01:06:15,440 --> 01:06:17,080
to create account. 

2148
01:06:17,080 --> 01:06:18,160
And so as I mentioned, 

2149
01:06:18,160 --> 01:06:19,600
one of the changes, for example, 

2150
01:06:19,600 --> 01:06:21,800
we had to make was to pivot

2151
01:06:21,800 --> 01:06:23,960
from the in-person seller verification

2152
01:06:23,960 --> 01:06:25,760
to the live video varification 

2153
01:06:25,760 --> 01:06:27,280
as people couldn't meet anymore.

2154
01:06:28,240 --> 01:06:29,880
We saw also attempts to create 

2155
01:06:29,880 --> 01:06:32,760
listing specific to the pandemic 

2156
01:06:32,760 --> 01:06:33,960
misleading face mask. 

2157
01:06:33,960 --> 01:06:35,440
For a lot of our brand owners 

2158
01:06:35,440 --> 01:06:37,080
and right owners, 

2159
01:06:37,160 --> 01:06:37,920
I do believe right 

2160
01:06:37,920 --> 01:06:39,160
owners have been adjusting. 

2161
01:06:39,160 --> 01:06:40,680
They've been monitoring these trends 

2162
01:06:40,680 --> 01:06:41,560
and the situation 

2163
01:06:41,560 --> 01:06:42,520
that they've been sharing 

2164
01:06:42,520 --> 01:06:44,120
this infringing trends with us, 

2165
01:06:44,120 --> 01:06:47,320
which in turn help us really 

2166
01:06:47,320 --> 01:06:49,640
improve our proactive brand protection.

2167
01:06:50,360 --> 01:06:52,760
So while definitely the pandemic

2168
01:06:52,800 --> 01:06:54,320
has attracted bad actors 

2169
01:06:54,320 --> 01:06:57,200
who have been trying to take advantage

2170
01:06:57,360 --> 01:06:58,320
of honest sellers 

2171
01:06:58,320 --> 01:07:00,760
and brands. despite their attempts,

2172
01:07:01,000 --> 01:07:04,080
we continue to make strong progress

2173
01:07:04,680 --> 01:07:08,240
towards driving counterfeits down. 

2174
01:07:10,520 --> 01:07:12,480
And I would 

2175
01:07:12,480 --> 01:07:15,080
I would agree with that, you know, 

2176
01:07:15,080 --> 01:07:15,760
we. 

2177
01:07:15,760 --> 01:07:16,800
And when I say I agree with that, 

2178
01:07:16,800 --> 01:07:19,240
I mean with the COVID focus, so

2179
01:07:19,240 --> 01:07:21,240
so obviously there has been

2180
01:07:21,240 --> 01:07:23,600
we've had an increased focus on

2181
01:07:24,000 --> 01:07:27,160
on COVID related listings,

2182
01:07:28,120 --> 01:07:30,200
personal protection equipment. 

2183
01:07:30,200 --> 01:07:31,960
And so we we have developed 

2184
01:07:31,960 --> 01:07:33,080
advanced algorithms 

2185
01:07:33,080 --> 01:07:33,920
to help detect and 

2186
01:07:33,920 --> 01:07:36,800
remove those listings and

2187
01:07:36,960 --> 01:07:40,160
and listings where. 

2188
01:07:40,160 --> 01:07:41,840
Simply making claims of, 

2189
01:07:41,840 --> 01:07:43,400
you know, cures or 

2190
01:07:43,400 --> 01:07:44,800
as offering a benefit 

2191
01:07:44,800 --> 01:07:46,760
or something that, to our knowledge, 

2192
01:07:46,760 --> 01:07:49,200
is not scientifically proven 

2193
01:07:49,200 --> 01:07:50,760
or is not accurate 

2194
01:07:50,760 --> 01:07:52,720
to remove those listings to 

2195
01:07:52,720 --> 01:07:54,240
to protect consumers. 

2196
01:07:54,240 --> 01:07:57,400
And in addition to specific initiatives

2197
01:07:57,400 --> 01:08:00,040
that we've had with with 

2198
01:08:00,040 --> 01:08:00,960
brand owners 

2199
01:08:00,960 --> 01:08:03,840
of personal protection equipment, 

2200
01:08:03,840 --> 01:08:05,360
we we have worked closely. 

2201
01:08:05,360 --> 01:08:06,680
We were identified 

2202
01:08:06,680 --> 01:08:08,960
as a strategic partner of 

2203
01:08:08,960 --> 01:08:10,040
Homeland Security 

2204
01:08:10,040 --> 01:08:11,960
and we received an award 

2205
01:08:11,960 --> 01:08:13,840
from the IPR Center 

2206
01:08:13,840 --> 01:08:15,880
for the COVID related work

2207
01:08:15,880 --> 01:08:16,720
that we've done so. 

2208
01:08:16,720 --> 01:08:17,200
So 

2209
01:08:18,560 --> 01:08:20,320
it is probably a very good example 

2210
01:08:20,320 --> 01:08:22,240
actually of of how 

2211
01:08:22,240 --> 01:08:23,720
we as a platform 

2212
01:08:23,720 --> 01:08:26,040
need to to always

2213
01:08:26,040 --> 01:08:28,360
stay on top of current trends 

2214
01:08:28,360 --> 01:08:30,920
and to be as effective as possible,

2215
01:08:31,160 --> 01:08:31,920
making sure that 

2216
01:08:31,920 --> 01:08:33,640
that our resources 

2217
01:08:33,640 --> 01:08:34,880
are targeted in a way 

2218
01:08:34,880 --> 01:08:36,160
that most protects 

2219
01:08:36,160 --> 01:08:37,600
rights holders and consumers.

2220
01:08:40,920 --> 01:08:42,520
Thank you, both. 

2221
01:08:43,120 --> 01:08:44,960
Jason would love to hear your thoughts 

2222
01:08:44,960 --> 01:08:45,960
as a practitioner, 

2223
01:08:45,960 --> 01:08:47,640
as a person on the ground. 

2224
01:08:47,640 --> 01:08:49,120
Have you seen changes 

2225
01:08:49,120 --> 01:08:51,760
as a result of COVID 19 pandemic

2226
01:08:52,240 --> 01:08:53,120
in the way counterfeiters 

2227
01:08:53,120 --> 01:08:54,280
are either marketing their goods, 

2228
01:08:54,280 --> 01:08:55,840
selling their goods? 

2229
01:08:55,840 --> 01:08:57,240
What they're focusing on 

2230
01:08:57,240 --> 01:08:58,560
and anything that would be helpful 

2231
01:08:58,560 --> 01:09:00,720
for SMEs who are listening today?

2232
01:09:01,520 --> 01:09:03,400
Yeah, it's a very obvious trend 

2233
01:09:03,400 --> 01:09:05,320
that most of the counterfeiters 

2234
01:09:05,320 --> 01:09:07,400
move from offline to online. 

2235
01:09:07,400 --> 01:09:08,880
It's usually a situation 

2236
01:09:08,880 --> 01:09:11,320
that if you go to a offline store,

2237
01:09:12,080 --> 01:09:13,440
for example, the golf shops 

2238
01:09:13,440 --> 01:09:14,840
next to the Golf 

2239
01:09:14,840 --> 01:09:16,200
a golf course, 

2240
01:09:16,200 --> 01:09:17,120
you will find a lot 

2241
01:09:17,120 --> 01:09:18,560
of counterfeits there. 

2242
01:09:18,560 --> 01:09:20,440
And now it has changed 

2243
01:09:20,440 --> 01:09:21,280
most of the counterfeiters 

2244
01:09:21,280 --> 01:09:23,480
as they move from offline to online.

2245
01:09:24,720 --> 01:09:27,120
Some of them, they only sell online. 

2246
01:09:27,120 --> 01:09:28,280
So it's very difficult 

2247
01:09:28,280 --> 01:09:29,320
to actually find out, 

2248
01:09:29,320 --> 01:09:31,240
find them out offline. 

2249
01:09:31,240 --> 01:09:33,000
And oftentimes they 

2250
01:09:33,000 --> 01:09:34,680
they move from retail 

2251
01:09:34,680 --> 01:09:36,240
shops to a apartment,

2252
01:09:37,600 --> 01:09:40,080
probably their room, and 

2253
01:09:40,080 --> 01:09:41,720
they don't have any inventory 

2254
01:09:41,720 --> 01:09:42,680
and they gather water 

2255
01:09:42,680 --> 01:09:43,880
from online buyer. 

2256
01:09:43,880 --> 01:09:45,680
They was send the order 

2257
01:09:45,680 --> 01:09:46,640
to the manufacturer, 

2258
01:09:46,640 --> 01:09:47,600
the manufacturer's 

2259
01:09:47,600 --> 01:09:48,520
ship, the products 

2260
01:09:48,520 --> 01:09:50,600
directly from the factory 

2261
01:09:50,600 --> 01:09:52,360
to the to the buyer. 

2262
01:09:52,360 --> 01:09:53,720
So there is no 

2263
01:09:53,720 --> 01:09:55,240
no way you can stop 

2264
01:09:55,240 --> 01:09:56,440
the products in the middle. 

2265
01:09:56,440 --> 01:09:56,800
Unlike, 

2266
01:09:57,560 --> 01:10:00,560
unlike before, you can find

2267
01:10:00,560 --> 01:10:01,400
out counterfeiters 

2268
01:10:01,400 --> 01:10:03,600
by monitoring the retail shops

2269
01:10:03,880 --> 01:10:06,080
or the wholesale markets. 

2270
01:10:06,080 --> 01:10:07,720
No, that's all gone. 

2271
01:10:07,720 --> 01:10:10,600
All gone online. 

2272
01:10:10,640 --> 01:10:11,800
And would you be able 

2273
01:10:11,800 --> 01:10:13,680
to provide any advice for 

2274
01:10:13,680 --> 01:10:15,600
SMEs on how they can adjust 

2275
01:10:15,600 --> 01:10:17,240
their their tactics to 

2276
01:10:17,240 --> 01:10:18,440
to attack these, 

2277
01:10:18,440 --> 01:10:20,200
this new method of counterfeiting 

2278
01:10:20,200 --> 01:10:22,640
going purely online? 

2279
01:10:22,640 --> 01:10:23,160
Right. 

2280
01:10:23,160 --> 01:10:25,120
That's why I said it's very important 

2281
01:10:25,120 --> 01:10:27,440
to have an online monitoring program 

2282
01:10:27,440 --> 01:10:29,000
and then identify those 

2283
01:10:29,000 --> 01:10:30,720
high profile sellers 

2284
01:10:30,720 --> 01:10:32,800
or repeat offenders 

2285
01:10:32,800 --> 01:10:34,880
through the online monitoring program 

2286
01:10:34,880 --> 01:10:35,880
and then find out 

2287
01:10:35,880 --> 01:10:38,440
the physical locations of those sellers

2288
01:10:38,760 --> 01:10:41,160
and to off-line investigation

2289
01:10:41,160 --> 01:10:42,440
and enforcement actions.

2290
01:10:44,320 --> 01:10:45,520
Jason, that's a great point, 

2291
01:10:45,520 --> 01:10:46,800
and I think that that actually leads 

2292
01:10:46,800 --> 01:10:48,840
well into the next question 

2293
01:10:48,840 --> 01:10:51,240
that we have and that that's a question

2294
01:10:51,240 --> 01:10:51,880
I'm going to start with 

2295
01:10:51,880 --> 01:10:54,200
with Dan and Anna again on this one.

2296
01:10:54,880 --> 01:10:56,640
What information is available 

2297
01:10:56,640 --> 01:10:57,560
to a rights holder 

2298
01:10:57,560 --> 01:10:59,560
once they have successfully

2299
01:10:59,560 --> 01:11:01,760
had a listing removed?

2300
01:11:01,760 --> 01:11:04,480
So if they want to go from 

2301
01:11:04,480 --> 01:11:06,480
sort of from platform to platform,

2302
01:11:06,480 --> 01:11:07,640
once they received 

2303
01:11:07,640 --> 01:11:11,000
a successful notice and takedown,

2304
01:11:11,800 --> 01:11:12,880
what information 

2305
01:11:12,880 --> 01:11:15,760
can you share with them 

2306
01:11:15,760 --> 01:11:19,360
to help them in their targeting? 

2307
01:11:21,120 --> 01:11:23,200
I'll start on this one. 

2308
01:11:23,200 --> 01:11:23,920
You know, honestly, 

2309
01:11:23,920 --> 01:11:26,200
the information is pretty limited. 

2310
01:11:26,200 --> 01:11:27,160
We need to comply with 

2311
01:11:27,160 --> 01:11:28,000
all applicable laws, 

2312
01:11:28,000 --> 01:11:29,400
including privacy laws. 

2313
01:11:29,400 --> 01:11:31,040
And I think Jason made a good point 

2314
01:11:31,040 --> 01:11:33,560
during his presentation. 

2315
01:11:33,840 --> 01:11:34,600
There are, 

2316
01:11:34,600 --> 01:11:36,520
and I should clarify as well. 

2317
01:11:36,520 --> 01:11:39,120
So when rights holders are approaching

2318
01:11:39,120 --> 01:11:39,760
us saying we are 

2319
01:11:39,760 --> 01:11:42,160
referring a case to PSB

2320
01:11:42,360 --> 01:11:43,280
and we're hoping for 

2321
01:11:43,280 --> 01:11:45,360
for a criminal raid and prosecution.

2322
01:11:45,720 --> 01:11:47,160
You know, we're not sharing 

2323
01:11:47,160 --> 01:11:48,800
sales information 

2324
01:11:48,800 --> 01:11:50,920
with that, that rights holder. 

2325
01:11:50,920 --> 01:11:52,320
They will work with PSB 

2326
01:11:52,320 --> 01:11:53,280
in the formal request 

2327
01:11:53,280 --> 01:11:54,160
will come from them 

2328
01:11:54,160 --> 01:11:56,760
and we will provide that information 

2329
01:11:56,760 --> 01:11:57,840
to law enforcement. 

2330
01:11:57,840 --> 01:11:59,680
There is, as Jason said, 

2331
01:11:59,680 --> 01:12:01,160
a formal process 

2332
01:12:01,160 --> 01:12:03,640
within civil cases as well.

2333
01:12:03,920 --> 01:12:05,640
And I really agree with that, 

2334
01:12:05,640 --> 01:12:07,000
something I did not mention. 

2335
01:12:07,000 --> 01:12:09,080
But we, 

2336
01:12:09,080 --> 01:12:11,080
particularly within the AACA, 

2337
01:12:11,080 --> 01:12:12,320
we've done and filed 

2338
01:12:12,320 --> 01:12:14,480
several dozen civil cases, often

2339
01:12:15,080 --> 01:12:17,040
sometimes in coordination 

2340
01:12:17,040 --> 01:12:18,000
with rights holders. 

2341
01:12:18,000 --> 01:12:18,800
And that is really to 

2342
01:12:18,800 --> 01:12:20,400
put more pressure on

2343
01:12:21,560 --> 01:12:23,600
on the bad actors. 

2344
01:12:23,600 --> 01:12:26,800
And and just so people know we are not

2345
01:12:26,800 --> 01:12:29,120
we as Alibaba are not litigating 

2346
01:12:29,120 --> 01:12:30,920
the IP of another company. 

2347
01:12:30,920 --> 01:12:32,840
So... the rights 

2348
01:12:32,840 --> 01:12:34,080
holder that we're working with. 

2349
01:12:34,080 --> 01:12:36,800
They are are filing lawsuits

2350
01:12:36,800 --> 01:12:37,960
to enforce their IP. 

2351
01:12:37,960 --> 01:12:40,560
Our claims are more like 

2352
01:12:40,560 --> 01:12:41,760
a breach of contract. 

2353
01:12:41,760 --> 01:12:42,080
You know, 

2354
01:12:42,080 --> 01:12:43,600
our terms of service are very clear 

2355
01:12:43,600 --> 01:12:44,200
that the sale of 

2356
01:12:44,200 --> 01:12:45,640
counterfeits is prohibited. 

2357
01:12:45,640 --> 01:12:49,080
And so if you are often a civil case

2358
01:12:49,080 --> 01:12:50,440
can follow a criminal case. 

2359
01:12:50,440 --> 01:12:52,720
And if you have a criminal conviction, 

2360
01:12:52,720 --> 01:12:53,520
it should be a 

2361
01:12:53,520 --> 01:12:54,840
relatively straightforward matter 

2362
01:12:54,840 --> 01:12:57,880
to say, OK, there's been a 

2363
01:12:57,880 --> 01:12:59,040
there's been a finding that 

2364
01:12:59,040 --> 01:13:00,600
that counterfeits were sold. 

2365
01:13:00,600 --> 01:13:02,440
And so that that is a violation 

2366
01:13:02,440 --> 01:13:04,280
of our terms of service and 

2367
01:13:04,280 --> 01:13:05,440
and tarnishes and 

2368
01:13:05,440 --> 01:13:06,640
harms our brand as well.

2369
01:13:10,880 --> 01:13:11,880
Thank you. 

2370
01:13:12,280 --> 01:13:14,400
And yes, I think

2371
01:13:14,400 --> 01:13:15,920
in terms of the information, 

2372
01:13:15,920 --> 01:13:19,080
I shared earlier that 

2373
01:13:19,080 --> 01:13:21,280
through different registers dashboard,

2374
01:13:21,280 --> 01:13:23,240
a brand owner has access 

2375
01:13:23,240 --> 01:13:26,160
to the status of their notices. This 

2376
01:13:26,160 --> 01:13:28,320
it could see also the notices

2377
01:13:28,320 --> 01:13:31,760
for the past 6 months 

2378
01:13:31,760 --> 01:13:33,920
once the that there is

2379
01:13:33,920 --> 01:13:35,360
a successful successful 

2380
01:13:35,360 --> 01:13:37,560
notice of take down. 

2381
01:13:37,560 --> 01:13:38,360
I believe that is 

2382
01:13:38,360 --> 01:13:39,440
and actually goes above that 

2383
01:13:39,440 --> 01:13:40,080
they would require 

2384
01:13:40,080 --> 01:13:41,320
only sharing information 

2385
01:13:41,320 --> 01:13:42,760
with the brand. 

2386
01:13:42,760 --> 01:13:44,600
one of the things we began displaying 

2387
01:13:44,600 --> 01:13:46,200
also the US sellers business 

2388
01:13:46,200 --> 01:13:47,280
name and addresses 

2389
01:13:47,280 --> 01:13:49,680
on our Amazon seller profile page.

2390
01:13:50,520 --> 01:13:52,560
While this was required of sellers

2391
01:13:52,560 --> 01:13:54,000
in our store in countries 

2392
01:13:54,000 --> 01:13:55,800
like Europe, Mexico and Japan. 

2393
01:13:55,800 --> 01:13:58,000
This was a voluntary expansion

2394
01:13:58,680 --> 01:14:00,560
in the U.S., and we actually planned 

2395
01:14:00,560 --> 01:14:02,400
to expand and display cell 

2396
01:14:02,400 --> 01:14:03,720
contact information 

2397
01:14:03,720 --> 01:14:06,360
to all of our stores worldwide. 

2398
01:14:06,360 --> 01:14:09,080
We also partner closes closely with an

2399
01:14:10,160 --> 01:14:12,960
association branch association

2400
01:14:12,960 --> 01:14:14,680
where we do offer participant 

2401
01:14:14,680 --> 01:14:17,720
insight into counterfeit

2402
01:14:17,720 --> 01:14:20,040
sales data of known infringer.

2403
01:14:21,040 --> 01:14:22,760
So that might be very helpful 

2404
01:14:22,760 --> 01:14:25,440
for brands to leverage this information

2405
01:14:25,440 --> 01:14:26,520
and decide where 

2406
01:14:26,520 --> 01:14:28,560
to focus their enforcement efforts.

2407
01:14:29,560 --> 01:14:31,720
And also, we also partner

2408
01:14:31,720 --> 01:14:32,880
with our CCU, 

2409
01:14:32,880 --> 01:14:35,320
our counterfeit crimes unit, to provide

2410
01:14:36,440 --> 01:14:38,120
that information 

2411
01:14:38,120 --> 01:14:39,400
and collaborate with brands 

2412
01:14:39,400 --> 01:14:40,960
to pursue litigation 

2413
01:14:40,960 --> 01:14:43,440
and law enforcement referrals 

2414
01:14:43,440 --> 01:14:45,720
when that's in order to hold

2415
01:14:45,720 --> 01:14:48,200
bad actors accountable. 

2416
01:14:50,160 --> 01:14:51,760
Jason, I'd love to 

2417
01:14:51,760 --> 01:14:55,640
to hear your thoughts on maximizing

2418
01:14:55,640 --> 01:14:56,440
a targeting budget, 

2419
01:14:56,440 --> 01:14:57,280
so we've heard about 

2420
01:14:57,280 --> 01:14:58,720
what information is available, 

2421
01:14:58,720 --> 01:15:00,520
so Amazon will share 

2422
01:15:00,520 --> 01:15:02,520
seller information... address.

2423
01:15:02,800 --> 01:15:04,440
How do you take that information 

2424
01:15:04,440 --> 01:15:06,280
that's publicly available, 

2425
01:15:06,280 --> 01:15:08,320
the information that will be shared 

2426
01:15:08,320 --> 01:15:09,960
by the platforms and decide 

2427
01:15:09,960 --> 01:15:11,920
who you want to focus on 

2428
01:15:11,920 --> 01:15:13,240
when you're going through and even 

2429
01:15:13,240 --> 01:15:14,480
doing notice and takedown.

2430
01:15:15,520 --> 01:15:17,520
Yeah, I was going to add to that, 

2431
01:15:17,520 --> 01:15:19,760
it's hard to expect 

2432
01:15:19,760 --> 01:15:21,720
different performers working together. 

2433
01:15:21,720 --> 01:15:23,560
I think he's up to the brand owner 

2434
01:15:23,560 --> 01:15:25,280
or they are service providers 

2435
01:15:25,280 --> 01:15:28,280
to do the analysis on the information

2436
01:15:28,280 --> 01:15:29,480
the the 

2437
01:15:29,480 --> 01:15:31,560
they were provided by those platforms.

2438
01:15:31,880 --> 01:15:32,840
And then when they see 

2439
01:15:32,840 --> 01:15:34,880
those information, it's often time

2440
01:15:34,880 --> 01:15:37,320
that you will say when you seller

2441
01:15:37,880 --> 01:15:39,720
they sell not only on one platform, 

2442
01:15:39,720 --> 01:15:41,840
but multiple platforms 

2443
01:15:41,840 --> 01:15:43,560
and such targets 

2444
01:15:43,560 --> 01:15:45,400
will be your key targets 

2445
01:15:45,400 --> 01:15:48,880
for off-line investigation. 

2446
01:15:48,880 --> 01:15:51,000
And very often when you

2447
01:15:51,840 --> 01:15:53,680
find out to the IP information 

2448
01:15:53,680 --> 01:15:55,400
of one sellar and you cross, 

2449
01:15:55,400 --> 01:15:57,400
check on the other platforms 

2450
01:15:57,400 --> 01:15:59,360
, you will find out, 

2451
01:15:59,400 --> 01:16:00,280
find out them on 

2452
01:16:00,280 --> 01:16:01,440
those platforms as well. 

2453
01:16:01,440 --> 01:16:03,720
For example, if I have a email address

2454
01:16:03,720 --> 01:16:05,120
or a cell phone number 

2455
01:16:05,120 --> 01:16:06,840
and you check those email addresses 

2456
01:16:06,840 --> 01:16:08,040
or cell phone number 

2457
01:16:08,040 --> 01:16:09,720
on other platforms, 

2458
01:16:09,720 --> 01:16:11,200
very often you will find them 

2459
01:16:11,200 --> 01:16:12,600
on those platforms as well.

2460
01:16:14,120 --> 01:16:15,240
Because most of counterfeiters 

2461
01:16:15,240 --> 01:16:16,000
they don't sell, 

2462
01:16:16,000 --> 01:16:17,680
only one on one platform, 

2463
01:16:17,680 --> 01:16:19,880
but the multiple ones. 

2464
01:16:21,240 --> 01:16:22,600
No, I think that that makes sense, 

2465
01:16:22,600 --> 01:16:24,240
so if you're looking to to target 

2466
01:16:24,240 --> 01:16:25,760
you, you find one 

2467
01:16:25,760 --> 01:16:27,160
and then look to see if they're 

2468
01:16:27,160 --> 01:16:29,760
present on on other platforms.

2469
01:16:30,840 --> 01:16:33,040
So to kick it back to two Dan

2470
01:16:33,040 --> 01:16:34,960
and Anna one more time 

2471
01:16:34,960 --> 01:16:37,360
when when somebody finds a seller

2472
01:16:37,360 --> 01:16:39,560
that's operating on multiple platforms,

2473
01:16:39,880 --> 01:16:41,560
even if they haven't yet 

2474
01:16:41,560 --> 01:16:43,480
found counterfeit listings 

2475
01:16:43,480 --> 01:16:45,480
on your platform for that seller, 

2476
01:16:45,480 --> 01:16:46,560
how can they provide that 

2477
01:16:46,560 --> 01:16:48,120
information to you sort of to 

2478
01:16:48,120 --> 01:16:50,240
to have assistance

2479
01:16:50,240 --> 01:16:52,520
looking for counterfeits? 

2480
01:16:52,520 --> 01:16:53,520
Just sort of to 

2481
01:16:53,520 --> 01:16:57,120
to improve the ability to target. 

2482
01:16:57,960 --> 01:17:00,280
Well, go ahead. 

2483
01:17:00,280 --> 01:17:01,120
Oh, sorry, 

2484
01:17:01,120 --> 01:17:03,120
I didn't mean to jump in, I'm sorry, I 

2485
01:17:03,120 --> 01:17:04,840
I do think, you know, if 

2486
01:17:04,840 --> 01:17:05,720
if a rights holder 

2487
01:17:05,720 --> 01:17:07,360
is not finding any infringement 

2488
01:17:07,360 --> 01:17:09,480
or any counterfeits on our platform, 

2489
01:17:09,480 --> 01:17:10,240
I mean, I think it's 

2490
01:17:10,240 --> 01:17:11,160
it would be hard for them, 

2491
01:17:11,160 --> 01:17:13,520
frankly, to take action 

2492
01:17:13,520 --> 01:17:15,240
against a particular seller, 

2493
01:17:15,240 --> 01:17:16,120
even if they think 

2494
01:17:16,120 --> 01:17:17,800
it may be the same seller 

2495
01:17:17,800 --> 01:17:18,640
that they're reporting 

2496
01:17:18,640 --> 01:17:20,200
on on another platform.

2497
01:17:21,720 --> 01:17:22,960
You know it. 

2498
01:17:23,000 --> 01:17:24,720
You know, I think, 

2499
01:17:24,720 --> 01:17:26,800
Jason, I think it was, it said earlier.

2500
01:17:26,800 --> 01:17:27,400
You know, there 

2501
01:17:27,400 --> 01:17:28,480
there's sort of an evolution 

2502
01:17:28,480 --> 01:17:29,920
or a little bit of cat and mouse. 

2503
01:17:29,920 --> 01:17:30,280
I would 

2504
01:17:30,280 --> 01:17:32,240
I would definitely encourage that. 

2505
01:17:32,240 --> 01:17:33,560
Some extra attention 

2506
01:17:33,560 --> 01:17:35,000
and time in detail 

2507
01:17:35,000 --> 01:17:36,480
is spent on that to see if, 

2508
01:17:36,480 --> 01:17:36,720
you know, 

2509
01:17:36,720 --> 01:17:38,040
maybe it's the same behavior 

2510
01:17:38,040 --> 01:17:38,960
that's being seen on 

2511
01:17:38,960 --> 01:17:40,760
and on another platform. 

2512
01:17:40,760 --> 01:17:42,280
It's just being disguised in a way 

2513
01:17:42,280 --> 01:17:43,080
that that makes it 

2514
01:17:43,080 --> 01:17:46,160
more difficult to detect. 

2515
01:17:46,880 --> 01:17:47,600
I think that that would 

2516
01:17:47,600 --> 01:17:48,760
be one suggestion, 

2517
01:17:48,760 --> 01:17:50,760
and I'm sort of I'm sort of 

2518
01:17:50,760 --> 01:17:51,440
sorry to go back, 

2519
01:17:51,440 --> 01:17:53,440
but can I go back and dovetail off

2520
01:17:53,440 --> 01:17:55,720
of what Jason said just a moment ago? 

2521
01:17:55,720 --> 01:17:56,680
Of course, please this. 

2522
01:17:56,680 --> 01:17:58,240
This is supposed to be 

2523
01:17:58,240 --> 01:17:59,800
an exchange here. Yes. 

2524
01:17:59,800 --> 01:18:01,160
And you know, he 

2525
01:18:01,160 --> 01:18:02,160
he said something 

2526
01:18:02,160 --> 01:18:04,560
that was, I thought, really insightful

2527
01:18:04,560 --> 01:18:05,920
and it triggered for me. 

2528
01:18:05,920 --> 01:18:07,320
So I mentioned the SME 

2529
01:18:07,320 --> 01:18:08,240
advisory committee, 

2530
01:18:08,240 --> 01:18:11,880
and this is a committee of small

2531
01:18:11,880 --> 01:18:13,280
and sometimes micro-sized 

2532
01:18:13,280 --> 01:18:15,280
or family size businesses. 

2533
01:18:15,280 --> 01:18:16,680
And these are all companies 

2534
01:18:16,680 --> 01:18:18,040
that have had to learn. 

2535
01:18:18,040 --> 01:18:19,280
They're all very smart. 

2536
01:18:19,280 --> 01:18:21,120
They're all very hardworking 

2537
01:18:21,120 --> 01:18:23,160
and very resourceful people, 

2538
01:18:23,160 --> 01:18:26,320
and they've really had to learn how to

2539
01:18:27,080 --> 01:18:28,240
get results, you know, 

2540
01:18:28,240 --> 01:18:30,440
and without a big budget and 

2541
01:18:30,440 --> 01:18:31,840
and that every dollar really 

2542
01:18:31,840 --> 01:18:33,200
is their dollar in a way. 

2543
01:18:33,200 --> 01:18:34,560
So they're very thoughtful about 

2544
01:18:34,560 --> 01:18:35,640
about how they may 

2545
01:18:35,640 --> 01:18:37,520
invest that in their business 

2546
01:18:37,520 --> 01:18:38,840
and try and make sure they 

2547
01:18:38,840 --> 01:18:40,080
get a return on that. 

2548
01:18:40,080 --> 01:18:41,360
And you know, 

2549
01:18:41,360 --> 01:18:43,480
we were having a conversation about 

2550
01:18:43,480 --> 01:18:44,480
kind of just like this, like, 

2551
01:18:44,480 --> 01:18:46,200
how do you focus? You know what? 

2552
01:18:46,200 --> 01:18:48,640
What are your priorities? 

2553
01:18:48,640 --> 01:18:50,400
How do you how do you decide where 

2554
01:18:50,400 --> 01:18:52,760
to spend your enforcement budget? 

2555
01:18:52,760 --> 01:18:54,680
And it was very interesting to me. 

2556
01:18:54,680 --> 01:18:56,800
You know, some of the SMEs 

2557
01:18:56,800 --> 01:18:58,760
had relatively expensive 

2558
01:18:58,760 --> 01:19:00,840
products to manufacture. 

2559
01:19:00,840 --> 01:19:03,760
And so there were relatively few

2560
01:19:04,520 --> 01:19:06,520
infringers or counterfeiters 

2561
01:19:06,520 --> 01:19:07,560
that they were finding. 

2562
01:19:07,560 --> 01:19:08,320
And so they felt like 

2563
01:19:08,320 --> 01:19:10,320
an online enforcement 

2564
01:19:10,320 --> 01:19:12,200
effort could be very effective 

2565
01:19:12,200 --> 01:19:14,360
and could really harm their sales

2566
01:19:14,680 --> 01:19:16,480
and drive them away. 

2567
01:19:16,480 --> 01:19:17,120
There were others 

2568
01:19:17,120 --> 01:19:19,160
who had very inexpensive products,

2569
01:19:19,440 --> 01:19:21,840
and they were really focusing their

2570
01:19:21,840 --> 01:19:24,320
their budgets more on seizures. 

2571
01:19:24,320 --> 01:19:25,720
You know, working with customs 

2572
01:19:25,720 --> 01:19:27,080
and particularly, 

2573
01:19:27,080 --> 01:19:28,840
you know, container seizures, 

2574
01:19:28,840 --> 01:19:30,560
they may have a large volume 

2575
01:19:30,560 --> 01:19:31,800
of their products, 

2576
01:19:31,800 --> 01:19:33,320
and they felt like that was probably 

2577
01:19:33,320 --> 01:19:34,600
the most effective way 

2578
01:19:34,600 --> 01:19:37,760
for them to to pursue counterfeits

2579
01:19:37,760 --> 01:19:38,720
of their products. 

2580
01:19:38,720 --> 01:19:39,640
And then, you know, 

2581
01:19:39,640 --> 01:19:41,120
one of the most interesting 

2582
01:19:41,120 --> 01:19:42,600
comments was someone who 

2583
01:19:42,600 --> 01:19:43,680
has done business

2584
01:19:44,720 --> 01:19:45,640
in China for a long 

2585
01:19:45,640 --> 01:19:46,640
time, as manufacturing 

2586
01:19:46,640 --> 01:19:48,720
has been in China for four decades. 

2587
01:19:48,720 --> 01:19:49,960
And, you know, he 

2588
01:19:49,960 --> 01:19:51,280
often will take a business 

2589
01:19:51,280 --> 01:19:52,080
approach to things 

2590
01:19:52,080 --> 01:19:53,960
know if he is finding 

2591
01:19:53,960 --> 01:19:54,880
counterfeits, you know, 

2592
01:19:54,880 --> 01:19:55,760
he will often call 

2593
01:19:55,760 --> 01:19:58,680
the the the the manager in the factory

2594
01:19:58,680 --> 01:19:59,560
that he's worked with. 

2595
01:19:59,560 --> 01:20:01,640
And he's developed these relationships 

2596
01:20:01,640 --> 01:20:02,800
and they've done business together 

2597
01:20:02,800 --> 01:20:03,880
for a very long time 

2598
01:20:03,880 --> 01:20:06,080
and sometimes he will pursue it on

2599
01:20:06,760 --> 01:20:09,320
his first call is to a business person

2600
01:20:09,520 --> 01:20:10,440
to help try and see 

2601
01:20:10,440 --> 01:20:11,440
if they can help 

2602
01:20:11,440 --> 01:20:12,600
him understand, you know, 

2603
01:20:12,600 --> 01:20:13,280
what's happening 

2604
01:20:13,280 --> 01:20:15,000
and how this is coming about. 

2605
01:20:15,000 --> 01:20:16,800
And so I guess to that extent, 

2606
01:20:16,800 --> 01:20:18,200
I would really encourage people 

2607
01:20:18,200 --> 01:20:19,320
thinking about how to have 

2608
01:20:19,320 --> 01:20:20,720
an effective budget is really 

2609
01:20:20,720 --> 01:20:22,880
even think about the the, 

2610
01:20:22,880 --> 01:20:25,040
you know, your products like, you know,

2611
01:20:25,720 --> 01:20:27,240
what are they composed of, you know, 

2612
01:20:27,240 --> 01:20:28,240
where would be the most 

2613
01:20:28,240 --> 01:20:29,480
effective way to enforce it?

2614
01:20:35,720 --> 01:20:37,160
And a do you have 

2615
01:20:37,160 --> 01:20:39,520
anything you'd like to to add? 

2616
01:20:39,520 --> 01:20:41,000
Sure, I was just going back to 

2617
01:20:41,000 --> 01:20:43,120
like what Jason said about, you know, 

2618
01:20:43,120 --> 01:20:46,480
then it is hard to find a seller,

2619
01:20:46,680 --> 01:20:48,360
even if you have the information 

2620
01:20:48,360 --> 01:20:49,720
and determine whether a seller 

2621
01:20:49,720 --> 01:20:52,560
is active on another platform. 

2622
01:20:52,560 --> 01:20:55,280
But that's why you know, an Amazon

2623
01:20:55,280 --> 01:20:56,560
like we support of 

2624
01:20:56,560 --> 01:20:58,840
more robust information sharing

2625
01:21:00,120 --> 01:21:02,480
when it comes to pursuing bad actors.

2626
01:21:02,480 --> 01:21:03,520
We don't see other 

2627
01:21:03,520 --> 01:21:05,400
platforms, our competitor. 

2628
01:21:05,400 --> 01:21:06,840
We're talking about sharing information 

2629
01:21:06,840 --> 01:21:08,280
specific to bad actors. 

2630
01:21:08,280 --> 01:21:11,360
And, you know, so we're continued, 

2631
01:21:11,360 --> 01:21:14,560
we will continue to expand initiative

2632
01:21:16,400 --> 01:21:18,000
to share this information 

2633
01:21:18,000 --> 01:21:20,480
about online marketplaces.

2634
01:21:21,160 --> 01:21:22,880
We think that will be really important 

2635
01:21:22,880 --> 01:21:25,240
to expand everyone's visibility, 

2636
01:21:25,240 --> 01:21:26,400
allow us to alert 

2637
01:21:26,400 --> 01:21:28,600
maybe even one another and take action.

2638
01:21:29,720 --> 01:21:32,280
So one of the example that 

2639
01:21:32,280 --> 01:21:35,840
we support and help of the National

2640
01:21:35,840 --> 01:21:36,720
Intellectual Property 

2641
01:21:36,720 --> 01:21:37,920
Rights Coordination 

2642
01:21:37,920 --> 01:21:40,360
Center, the FBR Center, we've worked

2643
01:21:40,360 --> 01:21:41,680
with a small group 

2644
01:21:41,680 --> 01:21:43,480
of other online marketplaces 

2645
01:21:43,480 --> 01:21:45,720
to create a data exchange 

2646
01:21:45,720 --> 01:21:47,320
to a third party vendor. 

2647
01:21:47,320 --> 01:21:47,760
So what 

2648
01:21:47,760 --> 01:21:49,040
We are sharing information 

2649
01:21:49,040 --> 01:21:50,120
about counterfeiters 

2650
01:21:50,120 --> 01:21:52,120
that we each locked 

2651
01:21:52,120 --> 01:21:54,360
previously from our store 

2652
01:21:54,360 --> 01:21:56,760
and trying to understand

2653
01:21:56,760 --> 01:21:57,720
what's the potential 

2654
01:21:57,720 --> 01:22:00,000
value of these data. 

2655
01:22:00,000 --> 01:22:01,680
So the results are encouraging, 

2656
01:22:01,680 --> 01:22:02,680
but obviously looking 

2657
01:22:02,680 --> 01:22:05,240
forward to continuing 

2658
01:22:05,240 --> 01:22:06,600
to work on this initiative 

2659
01:22:06,600 --> 01:22:09,080
in 2022. 

2660
01:22:09,880 --> 01:22:11,040
That's that's excellent. 

2661
01:22:11,040 --> 01:22:12,080
Thank you for touching on that. 

2662
01:22:12,080 --> 01:22:13,920
We're very happy to hear that 

2663
01:22:13,920 --> 01:22:15,920
the platforms are talking to each other 

2664
01:22:15,920 --> 01:22:17,400
sharing information. 

2665
01:22:17,400 --> 01:22:18,640
The IPR center has done 

2666
01:22:18,640 --> 01:22:20,160
an excellent job in 

2667
01:22:20,160 --> 01:22:22,440
bringing various groups together.

2668
01:22:23,320 --> 01:22:25,760
one of the shifts that rights holders

2669
01:22:25,760 --> 01:22:27,120
and we've been hearing from platforms 

2670
01:22:27,120 --> 01:22:30,840
as well is the shift to live streaming,

2671
01:22:31,360 --> 01:22:34,000
social commerce , advertising of goods

2672
01:22:34,000 --> 01:22:35,160
and then ghost listing 

2673
01:22:35,160 --> 01:22:37,040
on the platforms. 

2674
01:22:37,040 --> 01:22:38,480
Could you touch briefly on 

2675
01:22:38,480 --> 01:22:39,880
how big of a problem is this? 

2676
01:22:39,880 --> 01:22:41,560
Is it something that brand owners 

2677
01:22:41,560 --> 01:22:42,600
should be concerned with? 

2678
01:22:42,600 --> 01:22:43,800
And are there any 

2679
01:22:43,800 --> 01:22:45,600
solutions for ghost listings?

2680
01:22:50,320 --> 01:22:51,680
Again, it can open that up to 

2681
01:22:51,680 --> 01:22:53,840
anyone who wants to chime in first.

2682
01:22:55,000 --> 01:22:56,440
Yeah, maybe I should go first 

2683
01:22:56,440 --> 01:22:58,160
because I don't have an answer 

2684
01:22:58,160 --> 01:22:59,000
to your question, 

2685
01:22:59,000 --> 01:23:01,360
but it's a big problem.

2686
01:23:02,360 --> 01:23:04,440
It's a big challenge for brand owners 

2687
01:23:04,440 --> 01:23:05,640
and for practitioners 

2688
01:23:05,640 --> 01:23:07,760
as well to identify 

2689
01:23:07,760 --> 01:23:08,960
counterfeiters on the 

2690
01:23:08,960 --> 01:23:11,400
streamlined platforms. 

2691
01:23:11,400 --> 01:23:12,800
There is no listings 

2692
01:23:12,800 --> 01:23:13,680
you can take down

2693
01:23:13,680 --> 01:23:15,720
because they sell products,

2694
01:23:15,720 --> 01:23:17,920
you know, in one hour and then go away.

2695
01:23:18,240 --> 01:23:19,280
So it's very difficult 

2696
01:23:19,280 --> 01:23:22,080
to secure evidence to go after them.

2697
01:23:23,280 --> 01:23:25,200
To be honest, I don't have any good 

2698
01:23:25,200 --> 01:23:28,120
solution to a problem is a new problem.

2699
01:23:28,560 --> 01:23:30,880
I think we need to work out a solution.

2700
01:23:34,760 --> 01:23:36,040
Yes, I would add 

2701
01:23:36,040 --> 01:23:38,080
that we have certainly seen

2702
01:23:39,040 --> 01:23:39,880
some insight in

2703
01:23:39,880 --> 01:23:41,680
to this emerging risk, 

2704
01:23:41,680 --> 01:23:43,520
you know, abuse of by contract 

2705
01:23:43,520 --> 01:23:44,720
involving social media 

2706
01:23:44,720 --> 01:23:46,920
platforms specifically. 

2707
01:23:46,920 --> 01:23:48,720
You may be familiar with the case 

2708
01:23:48,720 --> 01:23:50,880
the counterfeit crime unit filed

2709
01:23:51,120 --> 01:23:52,080
last year against 

2710
01:23:52,080 --> 01:23:53,520
these social influencer

2711
01:23:54,560 --> 01:23:56,040
in the sellers. 

2712
01:23:56,040 --> 01:23:56,960
The social influencer

2713
01:23:56,960 --> 01:23:59,080
and the sellers were working together 

2714
01:23:59,080 --> 01:24:00,120
to sell counterfeit items

2715
01:24:00,120 --> 01:24:01,760
out of the store, 

2716
01:24:01,760 --> 01:24:04,680
and they were promoting

2717
01:24:04,680 --> 01:24:05,680
counterfeit products 

2718
01:24:05,680 --> 01:24:07,760
on forums like Instagram, TikTok.

2719
01:24:08,880 --> 01:24:10,880
But the way they were doing 

2720
01:24:10,880 --> 01:24:12,200
it was quite brazen 

2721
01:24:12,200 --> 01:24:13,680
because they were posting these 

2722
01:24:13,680 --> 01:24:16,080
side by side photo 

2723
01:24:16,080 --> 01:24:17,720
of like a generic product 

2724
01:24:17,720 --> 01:24:19,080
so non-branded 

2725
01:24:19,080 --> 01:24:21,240
and then a luxury counterfeit product. 

2726
01:24:21,240 --> 01:24:23,960
And the task beneath said, Order this.

2727
01:24:24,240 --> 01:24:25,600
Get this. 

2728
01:24:25,680 --> 01:24:27,000
And so the the order, 

2729
01:24:27,000 --> 01:24:28,400
this was obviously referring 

2730
01:24:28,400 --> 01:24:29,680
to the generic product. 

2731
01:24:29,680 --> 01:24:31,880
It was falsely advertised on Amazon.

2732
01:24:32,440 --> 01:24:34,200
And to get this, refer 

2733
01:24:34,200 --> 01:24:35,640
to the counterfeit luxury car 

2734
01:24:35,640 --> 01:24:36,840
that you get once 

2735
01:24:36,840 --> 01:24:39,800
you bought the generic product. 

2736
01:24:39,920 --> 01:24:41,480
So, you know, by posting 

2737
01:24:41,480 --> 01:24:44,560
this generic product on our platform,

2738
01:24:44,560 --> 01:24:45,960
they were 

2739
01:24:45,960 --> 01:24:48,600
trying to evade our protection.

2740
01:24:49,920 --> 01:24:51,000
So they didn't, you know, 

2741
01:24:51,000 --> 01:24:51,600
they were nothing 

2742
01:24:51,600 --> 01:24:53,640
we could really pick up on to determine

2743
01:24:53,640 --> 01:24:55,680
that was a luxury product. 

2744
01:24:55,680 --> 01:24:59,040
And you know, there was a silver lining

2745
01:24:59,040 --> 01:25:02,440
because the defendant social influencer

2746
01:25:02,440 --> 01:25:04,640
had to explain that 

2747
01:25:04,640 --> 01:25:07,240
they had to resort to the use of this

2748
01:25:07,240 --> 01:25:08,560
so-called hidden links 

2749
01:25:08,560 --> 01:25:10,760
in order to prevent Amazon from 

2750
01:25:10,760 --> 01:25:12,360
taking down the products 

2751
01:25:12,360 --> 01:25:14,360
and the orders being canceled. 

2752
01:25:14,360 --> 01:25:15,800
Well, why that give us

2753
01:25:16,880 --> 01:25:18,320
a little bit of a smart idea 

2754
01:25:18,320 --> 01:25:20,760
that our proactive tools 

2755
01:25:20,760 --> 01:25:23,000
are working is definitely constitute

2756
01:25:23,400 --> 01:25:24,240
a challenge. 

2757
01:25:24,240 --> 01:25:26,400
And because counterfeit

2758
01:25:26,400 --> 01:25:27,560
remains a very serious 

2759
01:25:27,560 --> 01:25:29,560
business and problem. 

2760
01:25:32,800 --> 01:25:34,480
And I guess I really agree 

2761
01:25:34,480 --> 01:25:36,480
with both Jason and Anna. 

2762
01:25:36,480 --> 01:25:36,880
You know, 

2763
01:25:36,880 --> 01:25:37,760
I think the points 

2764
01:25:37,760 --> 01:25:39,520
they made were very good. 

2765
01:25:39,520 --> 01:25:40,440
I would, 

2766
01:25:40,600 --> 01:25:41,400
you know, I think 

2767
01:25:41,400 --> 01:25:43,440
one thing that I would note 

2768
01:25:43,440 --> 01:25:44,760
is, you know, live 

2769
01:25:44,760 --> 01:25:46,280
streaming has is not 

2770
01:25:46,280 --> 01:25:48,080
something that's new 

2771
01:25:48,640 --> 01:25:50,880
in terms of a way to to offer a product

2772
01:25:50,880 --> 01:25:52,160
so you can have. 

2773
01:25:52,160 --> 01:25:54,440
So, so there are live streaming.

2774
01:25:54,720 --> 01:25:56,800
It's just a very, 

2775
01:25:56,800 --> 01:25:57,880
I guess, a very traditional 

2776
01:25:57,880 --> 01:25:58,800
product listing, right? 

2777
01:25:58,800 --> 01:26:01,080
It's not on a third party website. 

2778
01:26:01,080 --> 01:26:03,600
It's someone can be an influencer

2779
01:26:04,360 --> 01:26:05,120
who's just, you know, 

2780
01:26:05,120 --> 01:26:06,880
just showing a product demonstrating, 

2781
01:26:06,880 --> 01:26:08,360
you know, demoing the product. 

2782
01:26:08,360 --> 01:26:09,040
And, you know, 

2783
01:26:09,040 --> 01:26:10,400
those can just be reported. 

2784
01:26:10,400 --> 01:26:10,640
You know, 

2785
01:26:10,640 --> 01:26:12,160
if it turns out that someone is 

2786
01:26:12,160 --> 01:26:14,240
is demoing a counterfeit product

2787
01:26:14,480 --> 01:26:15,600
that can be reported 

2788
01:26:15,600 --> 01:26:18,120
just like any other other product. 

2789
01:26:18,120 --> 01:26:20,040
If if it's a scenario where

2790
01:26:21,280 --> 01:26:23,360
you know there's a third party site

2791
01:26:23,760 --> 01:26:25,200
that is providing information 

2792
01:26:25,200 --> 01:26:25,880
and like Anna said, 

2793
01:26:25,880 --> 01:26:26,960
you know, from from 

2794
01:26:26,960 --> 01:26:28,840
our marketplace perspective 

2795
01:26:28,840 --> 01:26:30,040
, it looks very benign. 

2796
01:26:30,040 --> 01:26:31,200
You know, there's really nothing there 

2797
01:26:31,200 --> 01:26:32,040
to indicate that it's 

2798
01:26:32,040 --> 01:26:33,480
a problematic listing, 

2799
01:26:33,480 --> 01:26:34,720
but there's evidence 

2800
01:26:34,720 --> 01:26:35,760
that it is in fact, 

2801
01:26:35,760 --> 01:26:37,920
a problematic listing elsewhere 

2802
01:26:37,920 --> 01:26:39,480
that also can be reported. 

2803
01:26:39,480 --> 01:26:41,480
Just gather that information 

2804
01:26:41,480 --> 01:26:42,360
and make that a part 

2805
01:26:42,360 --> 01:26:43,680
of your takedown request. 

2806
01:26:43,680 --> 01:26:44,320
It did, 

2807
01:26:44,320 --> 01:26:46,520
because our teams won't even, you know,

2808
01:26:46,960 --> 01:26:48,440
it won't make any sense. 

2809
01:26:48,440 --> 01:26:49,360
They'll think it's a mistake. 

2810
01:26:49,360 --> 01:26:51,400
You know, its product A is listed in.

2811
01:26:51,400 --> 01:26:52,000
Product B 

2812
01:26:52,000 --> 01:26:53,360
is what's being complained about, 

2813
01:26:53,360 --> 01:26:54,800
but if you can provide them 

2814
01:26:54,800 --> 01:26:55,880
with that information 

2815
01:26:55,880 --> 01:26:58,040
to help them understand. 

2816
01:26:58,040 --> 01:26:59,440
Why it is that actually 

2817
01:26:59,440 --> 01:27:01,120
Part B is being offered then 

2818
01:27:01,120 --> 01:27:03,120
then they can can accept

2819
01:27:03,360 --> 01:27:04,120
that listing.

2820
01:27:05,400 --> 01:27:06,560
Thank you, and we're 

2821
01:27:06,560 --> 01:27:08,000
just about out of time, 

2822
01:27:08,000 --> 01:27:09,840
I want to point out that 

2823
01:27:09,840 --> 01:27:11,040
we had a bunch of great 

2824
01:27:11,040 --> 01:27:12,400
questions come in. 

2825
01:27:12,400 --> 01:27:13,480
We would ask that 

2826
01:27:13,480 --> 01:27:15,040
you send them to the

2827
01:27:15,040 --> 01:27:17,760
AskChinaIP@uspto.gov

2828
01:27:17,760 --> 01:27:19,120
email address. 

2829
01:27:19,120 --> 01:27:19,640
We'll make sure that 

2830
01:27:19,640 --> 01:27:21,360
they are passed along. 

2831
01:27:21,360 --> 01:27:24,280
So AskChinaIP@uspto.gov.

2832
01:27:24,600 --> 01:27:25,440
Please send us those 

2833
01:27:25,440 --> 01:27:27,600
questions through email. 

2834
01:27:27,600 --> 01:27:28,120
There have been some 

2835
01:27:28,120 --> 01:27:29,200
requests for slides. 

2836
01:27:29,200 --> 01:27:30,000
If you want to request 

2837
01:27:30,000 --> 01:27:31,040
slides, please email us. 

2838
01:27:31,040 --> 01:27:32,240
We'll put you in touch 

2839
01:27:32,240 --> 01:27:34,720
with the presenters directly. 

2840
01:27:34,720 --> 01:27:36,120
And with that, 

2841
01:27:36,120 --> 01:27:38,000
thank you to our panelists very much. 

2842
01:27:38,000 --> 01:27:40,560
Appreciate this, this enlightening Q&A,

2843
01:27:40,800 --> 01:27:41,760
and I'm going to pass it back 

2844
01:27:41,760 --> 01:27:42,920
over to Mike Mangelson 

2845
01:27:42,920 --> 01:27:45,040
for some closing remarks. 

2846
01:27:45,120 --> 01:27:46,320
Thanks, David, and a special 

2847
01:27:46,320 --> 01:27:48,520
thanks to all of our expert guests

2848
01:27:48,520 --> 01:27:50,760
that were with us Anna, Dan and Jason.

2849
01:27:50,840 --> 01:27:52,000
We appreciate all 

2850
01:27:52,000 --> 01:27:52,920
the valuable insight 

2851
01:27:52,920 --> 01:27:53,800
that you provided 

2852
01:27:53,800 --> 01:27:56,240
to our audience today. 

2853
01:27:56,240 --> 01:27:57,840
I think everyone was, 

2854
01:27:57,840 --> 01:28:00,440
you know, learned a lot from the

2855
01:28:00,720 --> 01:28:01,880
from the presentations 

2856
01:28:01,880 --> 01:28:02,680
and your experience 

2857
01:28:02,680 --> 01:28:04,040
that you shared with us today. 

2858
01:28:04,040 --> 01:28:05,360
And I think it was also obvious 

2859
01:28:05,360 --> 01:28:07,360
as we talk through this discussion

2860
01:28:08,000 --> 01:28:09,080
that this is only kind 

2861
01:28:09,080 --> 01:28:10,080
of part of the solution 

2862
01:28:10,080 --> 01:28:11,440
that we talked about today. 

2863
01:28:11,440 --> 01:28:12,520
And so it's very important 

2864
01:28:12,520 --> 01:28:13,920
for everybody to 

2865
01:28:13,920 --> 01:28:15,160
to participate in the 

2866
01:28:15,160 --> 01:28:16,720
next event on December second, 

2867
01:28:16,720 --> 01:28:17,320
when we're going to talk 

2868
01:28:17,320 --> 01:28:19,480
more about the offline, 

2869
01:28:19,480 --> 01:28:20,480
you know, kind of actions 

2870
01:28:20,480 --> 01:28:21,600
and things that can be done. 

2871
01:28:21,600 --> 01:28:22,960
And maybe we'll get more pictures 

2872
01:28:22,960 --> 01:28:26,000
like Jason said of raids happening.

2873
01:28:26,000 --> 01:28:26,920
That's always fun to see. 

2874
01:28:26,920 --> 01:28:28,440
See those pictures. 

2875
01:28:28,440 --> 01:28:30,840
But I should also mention that

2876
01:28:31,720 --> 01:28:34,240
on some of you sent in questions

2877
01:28:34,240 --> 01:28:35,080
through the chat function. 

2878
01:28:35,080 --> 01:28:37,840
Unfortunately, on this WebEx,

2879
01:28:38,080 --> 01:28:39,840
once the program is over, 

2880
01:28:39,840 --> 01:28:40,880
those will disappear. So

2881
01:28:42,240 --> 01:28:44,040
I think what David mentioned, 

2882
01:28:44,040 --> 01:28:45,240
make sure that you 

2883
01:28:45,240 --> 01:28:46,360
send those questions. 

2884
01:28:46,360 --> 01:28:48,000
If they weren't addressed in our 

2885
01:28:48,000 --> 01:28:49,160
our discussion today, 

2886
01:28:49,160 --> 01:28:51,240
make sure you send that to the  

2887
01:28:51,240 --> 01:28:54,280
AskChinaIP@USPTO.gov,

2888
01:28:54,280 --> 01:28:55,720
because then we'll follow up 

2889
01:28:55,720 --> 01:28:57,680
with those those questions. 

2890
01:28:57,680 --> 01:28:58,920
So again, appreciate 

2891
01:28:58,920 --> 01:29:00,920
for all of your everyone's 

2892
01:29:00,920 --> 01:29:01,800
participation today. 

2893
01:29:01,800 --> 01:29:03,720
I should also mention that we do 

2894
01:29:03,720 --> 01:29:07,320
quarterly updates on new legislation

2895
01:29:07,320 --> 01:29:08,880
coming out of China and some, 

2896
01:29:08,880 --> 01:29:10,920
you know, highlights certain cases. 

2897
01:29:10,920 --> 01:29:11,560
Every quarter, 

2898
01:29:11,560 --> 01:29:14,680
we just held one in September

2899
01:29:15,640 --> 01:29:18,720
and let me see if I can. 

2900
01:29:18,720 --> 01:29:19,080
OK. 

2901
01:29:19,080 --> 01:29:21,000
December 16th is our next one, 

2902
01:29:21,000 --> 01:29:22,520
so we'll have our event 

2903
01:29:22,520 --> 01:29:23,480
on December second 

2904
01:29:23,480 --> 01:29:25,720
and then make sure you 

2905
01:29:25,720 --> 01:29:29,280
mark your calendars for December 16th

2906
01:29:29,280 --> 01:29:30,560
when we'll have our quarterly update 

2907
01:29:30,560 --> 01:29:31,320
and talk about some 

2908
01:29:31,320 --> 01:29:32,680
of the new legislation 

2909
01:29:32,680 --> 01:29:33,160
and things that are 

2910
01:29:33,160 --> 01:29:34,160
coming out of China. 

2911
01:29:34,160 --> 01:29:34,960
So again, thank you 

2912
01:29:34,960 --> 01:29:36,240
everyone for your participation, 

2913
01:29:36,240 --> 01:29:37,400
thanks to our guests, 

2914
01:29:37,400 --> 01:29:38,760
and we'll see you next time.

2915
01:29:40,160 --> 01:29:40,840
Thank you. 

2916
01:29:40,840 --> 01:29:41,680
Thank you. 

2917
01:29:41,680 --> 01:29:42,960
Thanks very much for the opportunity.