E-commerce and China: Strategies for fighting online counterfeits, Part 1

E-Commerce and China

E-commerce now accounts for nearly 14% of all retail sales and continues to grow at a healthy rate. But U.S. businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.

This program offered attendees the opportunity to learn proven strategies for protecting and enforcing their IP rights when selling on e-commerce platforms. It was Part 1 of a two-part series focused on IP issues related to selling in China and combating the sale of Chinese counterfeits on e-commerce platforms.

The program featured presentations by senior United States Patent and Trademark Office (USPTO) IP attorneys with extensive China IP experience, representatives from such e-commerce platforms as Amazon and Alibaba, and a seasoned practitioner who has worked with clients encountering IP issues on e-commerce platforms.

Topics covered included:

  • IP and e-commerce platforms
  • brand strategies
  • challenges of the Chinese market
  • dealing with counterfeit goods

Part 2 of the series, held on December 2, 2021, focuses on offline enforcement strategies when doing business with or in China. 

To view a recording of the event

A video of the full 90-minute program is available for viewing on the USPTO website or on Youtube.



Additional information 

This program was presented by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA). The office advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

This event is part of a series: China IP events