Any applicant who owns an active U.S. trademark registration and is using a registered mark in connection with products, services, or business practices that improve the environment is eligible. All types of registered marks are eligible, including trademarks, service marks, certification marks, collective marks, or collective membership marks.
Applicants are encouraged to think broadly about how their goods, services, or business practices improve the environment: Any meaningful, real-world contribution toward a cleaner and healthier environment can qualify.
For example, an applicant may be providing products and/or services that use recycled or environmentally friendly materials or that relate to renewable energy, green technology, water purification, reforestation, or reducing pollution and carbon emissions, among others. An applicant may license its renewable energy technologies or donate its profits to address humanitarian environmental problems.
Other examples could include a certification mark owner’s efforts to promote the authorized use of its mark by businesses that use environmentally friendly practices or materials, or a nonprofit organization’s educational and training services to encourage best environmental practices.