Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs.
The session will explore what visual artists need to know about reaching the growing number of international tourists visiting Indian Country and to expand their sales overseas by:
- Using websites and platforms (such as Etsy, Facebook or Instagram)
- Establishing an overseas presence (e.g., with an established retailer or arts cooperative)
The objective is to provide information on ways to expand the visual artists’ reach and market while retaining the beauty and heritage of Indigenous art.
This program is part of a series of monthly webinars held the second Thursday of each month through December 2022. The series is organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
All programs are recorded and made available for viewing online after the program date. The sessions are free, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates visit the series page.
This virtual program is hosted by the USPTO’s Global Intellectual Property Academy, which is managed by OPIA. OPIA advises the Administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.