Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Join us for this free webinar to learn how to develop and expand your e-commerce presence.
This program is the fifth in a series of monthly webinars held the second Thursday of each month through December 2022. The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
In the business world, a good marketing plan is essential for any venture. Waiting around to be “discovered” is not the best practice, especially when there are thousands of talented artists just like you competing for exposure. Having a good marketing plan will help guide you to your ultimate goals, keeping you on a pathway to success.
This session will cover:
- The elements of a quality marketing plan
- Strategies used to connect and build relationships with potential customers, differentiate from competitors, and increase the value of the product
- Issues relating to shipping arrangements and costs
All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates, visit the series page.
This virtual program is hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.