American Indian, Alaska Native, and Native Hawaiian visual artists and craftspeople faced unique challenges with the shift to online sales and limits on attendance at local arts and crafts fairs.
This webinar series explored how to develop and expand your e-commerce presence.
This program was the fifth in a series of monthly webinars held throughout 2022. The series was organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
In the business world, a good marketing plan is essential for any venture. Waiting around to be “discovered” is not the best practice, especially when there are thousands of talented artists just like you competing for exposure. Having a good marketing plan will help guide you to your ultimate goals, keeping you on a pathway to success.
This session covered:
- The elements of a quality marketing plan
- Strategies used to connect and build relationships with potential customers, differentiate from competitors, and increase the value of the product
- Issues relating to shipping arrangements and costs
A video recording is available. For a complete list of upcoming dates, visit the series page.
Transcript/Closed Caption Disclaimer: These computer-generated transcripts and closed captions may contain inaccuracies and errors.
Additional information
This virtual program was hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the Administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.
Accessibility accommodation
If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.