Event summary

March 4, 2021

7:00 p.m. ET - 8:45 p.m. ET

Add to Calendar2021-03-04 19:00:002021-03-04 19:00:00Protecting and enforcing intellectual property rights in Southeast Asia: what small businesses need to know If you do business in Southeast Asia, or are contemplating doing so, don’t miss this unique opportunity to learn about ways of protecting and enforcing your intellectual property (IP) rights in the region. This free webinar will be of special interest to U.S. companies exporting to or sourcing their products from, the 10 countries that are members of the Association of Southeast Asian Nations (ASEAN) and the ASEAN Economic Community. Speakers will include: IP specialists from the United States Patent and Trademark Office (USPTO) International trade specialists from the United States Commercial Service IP and business practitioners with in-depth experience in protecting and enforcing IP in the ASEAN region There will also be presentations on federal government resources available to companies. Register Today Agenda Agenda subject to change 7–7:10 p.m. ET: Welcome and opening remarks Peter N. Fowler, Senior Counsel, Office of Policy and International Affairs, USPTO Marc Mealy, Senior Vice President-Policy, US-ASEAN Business Council Victoria Yue, Senior Oil and Gas Trade Specialist and Acting Global Asia Team Lead, International Trade Administration, U.S. Department of Commerce 7:10–7:40 p.m. ET: Panel 1: Protecting and enforcing IP in architecture, engineering, and construction (AEC) markets Moderator: Peter N. Fowler, Senior Counsel, Office of Policy and International Affairs, USPTO Panel: Alan Adcock, Partner and Deputy Director, Intellectual Property, Tilleke & Gibbins, Bangkok, Thailand Frederic J. Rocafort, Attorney, Harris Bricken, and Co-Host, Global Law and Business Podcast, Seattle, Washington Say Sujintaya, Partner and Regional Chair of the Intellectual Property Group in Asia Pacific, Baker McKenzie, Bangkok, Thailand 7:40–8:20 p.m. ET: Panel 2: Practical market experiences in Southeast Asia Moderator: John Breidenstine, Minister Counselor for Commercial Affairs, U.S. Embassy Bangkok and ASEAN Regional Senior Commercial Officer, U.S. Commercial Service, International Trade Administration, U.S. Department of Commerce Panel: Christopher E. Knight, Chief Executive Officer, Everett Knight Ltd.; and Co-Chair, Legal Committee, U.S. Chamber of Commerce in Thailand Jerry Cook, Vice President for Government and Trade Relations, Hanesbrands, Inc. Heather S. Stutz, Corporate Counsel, Intellectual Property, Law & Corporate Affairs, Starbucks Corporation Danny Wang, Brand Protection Manager, Nike 8:20–8:30 p.m. ET: Panel 3: U.S. government resources Panel: Stevan D. Mitchell, Director, Office of Standards and Intellectual Property,, International Trade Administration, U.S. Department of Commerce Kitisri Sukhapinda, Regional Intellectual Property Attaché for Southeast Asia, USPTO, U.S. Embassy Bangkok 8:30–8:45 p.m. ET: Q&A and closing remarks Speakers Speaker Biographies Alan Adcock — Partner and Deputy Director, Intellectual Property, Tilleke & Gibbins, Bangkok, Thailand John Breidenstine — Minister Counselor for Commercial Affairs, U.S. Embassy Bangkok and ASEAN Regional Senior Commercial Officer, U.S. Commercial Service, International Trade Administration, U.S. Department of Commerce, Bangkok, Thailand Jerry Cook — Vice President for Government and Trade Relations, Hanesbrands, Inc., Winston-Salem, North Carolina Peter N. Fowler — Senior Counsel for Enforcement Office of Policy and International Affairs, USPTO, Alexandria, Virginia Christopher E. Knight — Chief Executive Officer, Everett Knight, Ltd.; Co-Chair, Legal Committee, American Chamber of Commerce in Thailand Bangkok, Thailand Marc Mealy — Senior Vice President – Policy, US-ASEAN Business Council, Washington, DC Stevan D. Mitchell — Director, Office of Intellectual Property Rights, International Trade Administration, U.S. Department of Commerce, Washington, DC Fred Rocafort — Attorney, Harris Bricken, Seattle, Washington Heather Stutz — Corporate Counsel, Southeast Asia, Starbucks Corporation, Seattle, Washington Say Sujintaya —Partner, Intellectual Property Practice Group (Thailand) and, Regional Chair, Intellectual Property Group in Asia Pacific Baker & McKenzie Ltd., Bangkok, Thailand Kitisri Sukhapinda, Ph.D. — USPTO Regional Intellectual Property Attaché for Southeast Asia, U.S. Embassy, Bangkok, Thailand Danny Wang — Brand Protection Manager, Southeast Asia, Nike Victoria Yue — Senior Oil and Gas Trade Specialist and Acting Global Asia Team Lead, International Trade Administration, U.S. Department of Commerce, Washington, DC Additional information For more information, visit the registration page or contact Lakeshia Harley in the USPTO’s Office of Policy and International Affairs. This virtual program is hosted by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA), with the cooperation of the U.S. Commercial Service and the U.S.-ASEAN Business Council. OPIA advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials. America/New_Yorkpublic

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Protecting and enforcing intellectual property rights in Southeast Asia: what small businesses need to know

If you do business in Southeast Asia, or are contemplating doing so, don’t miss this unique opportunity to learn about ways of protecting and enforcing your intellectual property (IP) rights in the region. This free webinar will be of special interest to U.S. companies exporting to or sourcing their products from, the 10 countries that are members of the Association of Southeast Asian Nations (ASEAN) and the ASEAN Economic Community.

Speakers will include:

IP specialists from the United States Patent and Trademark Office (USPTO)
International trade specialists from the United States Commercial Service
IP and business practitioners with in-depth experience in protecting and enforcing IP in the ASEAN region

There will also be presentations on federal government resources available to companies.

Agenda

Agenda subject to change

7–7:10 p.m. ET: Welcome and opening remarks

Peter N. Fowler, Senior Counsel, Office of Policy and International Affairs, USPTO
Marc Mealy, Senior Vice President-Policy, US-ASEAN Business Council
Victoria Yue, Senior Oil and Gas Trade Specialist and Acting Global Asia Team Lead, International Trade Administration, U.S. Department of Commerce

7:10–7:40 p.m. ET: Panel 1: Protecting and enforcing IP in architecture, engineering, and construction (AEC) markets

Moderator:

Peter N. Fowler, Senior Counsel, Office of Policy and International Affairs, USPTO

Panel:

Alan Adcock, Partner and Deputy Director, Intellectual Property, Tilleke & Gibbins, Bangkok, Thailand
Frederic J. Rocafort, Attorney, Harris Bricken, and Co-Host, Global Law and Business Podcast, Seattle, Washington
Say Sujintaya, Partner and Regional Chair of the Intellectual Property Group in Asia Pacific, Baker McKenzie, Bangkok, Thailand

7:40–8:20 p.m. ET: Panel 2: Practical market experiences in Southeast Asia

Moderator:

John Breidenstine, Minister Counselor for Commercial Affairs, U.S. Embassy Bangkok and ASEAN Regional Senior Commercial Officer, U.S. Commercial Service, International Trade Administration, U.S. Department of Commerce

Panel:

Christopher E. Knight, Chief Executive Officer, Everett Knight Ltd.; and Co-Chair, Legal Committee, U.S. Chamber of Commerce in Thailand
Jerry Cook, Vice President for Government and Trade Relations, Hanesbrands, Inc.
Heather S. Stutz, Corporate Counsel, Intellectual Property, Law & Corporate Affairs, Starbucks Corporation
Danny Wang, Brand Protection Manager, Nike

8:20–8:30 p.m. ET: Panel 3: U.S. government resources

Panel:

Stevan D. Mitchell, Director, Office of Standards and Intellectual Property,, International Trade Administration, U.S. Department of Commerce
Kitisri Sukhapinda, Regional Intellectual Property Attaché for Southeast Asia, USPTO, U.S. Embassy Bangkok

8:30–8:45 p.m. ET: Q&A and closing remarks

Speakers

Speaker Biographies

Alan Adcock — Partner and Deputy Director, Intellectual Property, Tilleke & Gibbins, Bangkok, Thailand
John Breidenstine — Minister Counselor for Commercial Affairs, U.S. Embassy Bangkok and ASEAN Regional Senior Commercial Officer, U.S. Commercial Service, International Trade Administration, U.S. Department of Commerce, Bangkok, Thailand
Jerry Cook — Vice President for Government and Trade Relations, Hanesbrands, Inc., Winston-Salem, North Carolina
Peter N. Fowler — Senior Counsel for Enforcement Office of Policy and International Affairs, USPTO, Alexandria, Virginia
Christopher E. Knight — Chief Executive Officer, Everett Knight, Ltd.; Co-Chair, Legal Committee, American Chamber of Commerce in Thailand Bangkok, Thailand
Marc Mealy — Senior Vice President – Policy, US-ASEAN Business Council, Washington, DC
Stevan D. Mitchell — Director, Office of Intellectual Property Rights, International Trade Administration, U.S. Department of Commerce, Washington, DC
Fred Rocafort — Attorney, Harris Bricken, Seattle, Washington
Heather Stutz — Corporate Counsel, Southeast Asia, Starbucks Corporation, Seattle, Washington
Say Sujintaya —Partner, Intellectual Property Practice Group (Thailand) and, Regional Chair, Intellectual Property Group in Asia Pacific Baker & McKenzie Ltd., Bangkok, Thailand
Kitisri Sukhapinda, Ph.D. — USPTO Regional Intellectual Property Attaché for Southeast Asia, U.S. Embassy, Bangkok, Thailand
Danny Wang — Brand Protection Manager, Southeast Asia, Nike
Victoria Yue — Senior Oil and Gas Trade Specialist and Acting Global Asia Team Lead, International Trade Administration, U.S. Department of Commerce, Washington, DC

Additional information

For more information, visit the registration page or contact Lakeshia Harley in the USPTO’s Office of Policy and International Affairs.

This virtual program is hosted by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA), with the cooperation of the U.S. Commercial Service and the U.S.-ASEAN Business Council. OPIA advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

This event is part of a series: World IP Day