Some of the terms in Madrid e-Filing are different from the terms used in U.S. basic applications and registrations.
Madrid e-Filing uses two categories to describe a mark: mark type and mark kind.
Mark type
Some Madrid e-Filing types have USPTO equivalents, and others do not. Below is a list of Madrid e-Filing types and the closest USPTO terms, if they exist.
Figurative: Mark drawing type 2 (illustration drawing without words/letters/numbers).
Word: Mark drawing type 4 (standard characters) or mark drawing type 1 (typeset words/letters/numbers).
Combined: Mark drawing type 3 (illustration drawing with words/letters/numbers) or mark drawing type 5 (illustration drawing with stylized words/letters/numbers).
Sound: Mark drawing type 6 (no drawing – sensory mark; this includes sound, motion, and scent marks). If you're filing a sensory mark for something other than sound, select "Mark type: Other" in Madrid e-Filing.
3-D: A three-dimensional mark, such as the shape of a product or its packaging. No USPTO equivalent; select this option manually.
Color: (for marks consisting only of color): No USPTO equivalent; select this option manually.
Other: No USPTO equivalent; select this option manually.
Mark kind
Below is a list of Madrid e-Filing mark kinds, followed by the equivalent USPTO mark type.
Individual: Trademark or service mark
Collective: Collective
Certification: Certification
Guarantee: No USPTO equivalent; the United States does not protect Guarantee marks.
Other differences in terms
For mark owners, Madrid e-Filings uses "natural person" to mean "individual."
For juristic entities, enter the country in the State dropdown menu and enter the specific U.S. state in the Territory field. For example, choose United States in the State menu and enter Virginia in the Territory field. This information should already be filled in from the basic application or registration.
For more information about case status on the My Portfolio page, see WIPO’s Madrid e-Filing user guide for applicants.

