Director's Forum: A Blog from USPTO's Leadership
Thursday Dec 08, 2016

Trademarks Coast to Coast

Guest blog by Commissioner for Trademarks Mary Boney Denison

USPTO regional offices support the agency’s mission of fostering innovation by serving their regions’ intellectual property (IP) communities, assisting local businesses, and educating the public about the importance of IP. Regional office staff, in addition to USPTO trademark staff from headquarters, provide the public with full access to trademark information and resources in their local communities. This year, I visited all four regional offices: Denver and Silicon Valley in the fall, and Dallas and Detroit earlier in the year. During these visits, I had the chance to meet with USPTO employees, hear from local businesses, inventors, and IP practitioners about their concerns, and hold events on the importance of trademarks.

In September, I visited the Rocky Mountain Regional Office in Denver, where I got to see firsthand the vibrant IP community in the region, as well as the tireless work done by Director Molly Kocialski and the Denver office staff. I was excited to host the first interactive webcast trademark session in the Rocky Mountain region with USPTO trademark experts. With the help of representatives from the USPTO’s Trademark Assistance Center, we provided an overview of the trademark registration process and answered participants’ trademark questions. I also led an American Intellectual Property Association (AIPLA) Practitioner Roundtable, participated in a company listening tour, and provided important USPTO updates to area businesses.

I then visited the Silicon Valley Office in San Jose, California. Led by Director John Cabeca, the office has been busy supporting the active IP community and holding a variety of trademark events, from monthly lunch and learns to lectures on how to file international trademark applications under the Madrid Protocol. While in San Jose, I led an International Trademark Association (INTA) roundtable with Trademark Trial and Appeal Board (TTAB) judge Francie Gorowitz, designed to offer insights into USPTO operations and help us better understand the needs of those using our services. I also spoke at World Congress’ Corporate IP Counsel Forum conference on updates to trademark law, and met with Playstation,® Visa,® and Carbon3D, a cutting edge 3-D printing company. 

In February, I visited the Texas Regional Office in Dallas, led by Director Hope Shimabuku. The office has already been holding monthly “Meet the Trademark Experts” to address trademark questions from the community. With Director Shimabuku, I participated in the office’s first all-day trademark workshop for the public, where we discussed Trademarks 101, filing options, the petitions process, and recent Trademark Office developments. Over the summer, the Texas Regional Office also held an all-day conference in San Antonio for independent inventors, entrepreneurs, and small business owners. Trademark’s Managing Attorney for Educational Outreach Craig Morris and several other USPTO representatives participated in the event, where they discussed the trademark process, what happens after a trademark registers, and pitfalls to avoid when filing for a trademark registration.

In March, I visited the Elijah J. McCoy Midwest Regional Office in Detroit, which regularly holds trademark-focused lunch and learn events, and workshops on the basics of trademarks, trademark searching, and the Madrid Protocol. The office has also frequently held outreach events with representatives from the TTAB, including Chief Judge Rogers. During my visit, I joined Detroit’s Regional Director Dr. Christal Sheppard at the State Bar of Michigan’s Spring IP Seminar at Michigan State University. While in East Lansing, I spoke with students and professors at the Michigan State College of Law, and then held a Trademark Lunch and Learn in Detroit with sixty entrepreneurs.

Just like USPTO staff here at headquarters, regional office staff are dedicated, hard-working employees committed to the mission of the USPTO. During my trips this year, I’ve met with a number of USPTO trademark employees in the Telework Enhancement Act Pilot Program (TEAPP), learned about their day-to-day work to help the public, and also heard their valuable suggestions on improving  the services the USPTO provides. Meeting with inventors, businesses, and IP practitioners in innovation communities across the country, I have gained a better understanding of the issues and challenges they face. I look forward to another great year working with the USPTO regional offices to support innovators even further.

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