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Wednesday Oct 24, 2018

A look at our new homepage features

A guest blog by USPTO's Chief Communications Officer Chris Shipp

Our commitment to customer service includes having a user friendly and valuable website. To that end, you may have noticed the homepage has a new look and improved features. For starters, if you are one of the 20 percent of users who visit on a mobile device you should find the homepage easier to read and navigate.

A screenshot showing some features of the new USPTO Homepage such as the "find it fast" feature.

Of course, we didn’t stop at mobile compatibility. If you are an independent inventor, entrepreneur, or a junior attorney, our “New to IP” section is for you. It links to practical and important basic educational resources about the USPTO. For visitors who know exactly what they are looking for, we have expanded the “Quick Links” section and renamed it “Find it Fast.” This feature provides direct links to our most popular Patent and Trademark Tools. A “Find it Fast” button also appears at the top of every subpage.

To me, the most exciting feature of the new homepage is the “Journeys of Innovation” section. Each month we will highlight a new innovator story there. Currently, we are featuring Steve Katsaros, an inventor who is changing lives in the developing world. “Journeys of Innovation” provides an inviting and inspiring starting point for the site. More importantly, it illuminates remarkable stories of American innovation and entrepreneurship.

a screenshot of the "Journeys of Innovation" section of the new homepage.

You will also find a variety of tabs to guide you toward the latest USPTO news and upcoming public events. The lower section of the page highlights other ways to interact with us. Some examples include the Director’s blog, upcoming events, and educational multimedia. You can subscribe to much of the content offered in these sections so you never miss an important update or event.

We made these changes based on your feedback, with the needs of our many customers in mind. At the USPTO, we know that improvement is a continuous endeavor. So, I invite you to share your thoughts about the new homepage either below or directly to the Office of the Chief Communications Officer.


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