Trademark Basics: What every small business should know now, not later – Santa Rosa

Join USPTO trademark advising attorney Jason Lott for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. Learn more and register early for this event.

The discussion will cover:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • The benefits of federal trademark registration
  • Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
  • Critical factors to consider when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • The USPTO's role in the federal registration process
  • How to get free and reduced-price legal help when applying for registration


Register today