Branding and Trademarking Your Product

The next installment of the Navigating Through the Invention Process: From Idea to Product to Market series focuses on the next step in process, "Branding and Trademarking your Product." In this session you will learn about developing a brand and bringing value to your product(s) by trademarking. In addition, best practices will be shared in continuing to protect your brand after your trademark is registered. Mark Publicover, co-founder for JumpSport ( will share his insight in developing a successful brand.

Mark Publicover, Co-Founder of JumpSport (

Event Flyer: LES Series: Navigating Through the Invention Process Summer 2018

This is a free, public event. Space is limited. Please register by May 22, 2018.

Register Now

The Licensing Executive Society – Silicon Valley Chapter and the: are offering a half hour free information session with a member attorney or business executive to one lucky attendee. You must be present to win.  The winner will be selected from a random drawing.

More about the Navigating Through the Invention Process: From Idea to Product to Market Series, presented by the Licensing Executives Society Silicon Valley Chapter and the California Invention Center--Got an idea but don’t know where to start? This series will guide you through turning ideas into new ventures. From researching and protecting your invention to packaging and marketing your product, each course targets steps you should consider for a successful product launch. Series topics include the following:

  • What is the patentability of my invention and how do I apply for a patent?
  • How do I evaluate the market value of my invention?
  • Who are my competitors and what is the size of the market?
  • Should I consider going into business with my idea?
  • Should I consider licensing and collecting royalties?
  • Where do I find funding?

Soody Tronson
, Founder and Principal, STLGip Intellectual Property Law Firm
Larry Udell, Chairman, California Invention Center and Licensing Executives Society, Silicon Valley Chapter

This event is accessible to individuals with disabilities. To request a reasonable accommodation, including captioning, sign language interpreting, or other, please email or call (408)918-9900.