The label of a wine bottle can inform the consumer of many different aspects of the delicious liquid within and give an understanding of the region where the grapes were grown, known as an American viticultural area (AVA).
A representative from the Alcohol and Tobacco Tax and Trade Bureau (TTB) will deliver an overview of different types of wine labels, what information must be on the label, and common pitfalls for labeling. They will also provide an overview of the AVA process and what is required before a new AVA can be declared.
Register now to join our guest lecturer from upstate New York, Meaghan Frank, who will discuss the benefits of having two labels for the same winery and what it communicates to the consumer. Come hear how Rachel Martin put “Middleburg AVA” on the map, and the motivation behind her pursuit.
For more information, email EasternRegionalOutreachOffice@uspto.gov.