Women Entrepreneurs: Protect and promote your brand

composite of several female faces combining to a single figure next to the words WE: Women Entrepreneurs

A recording of this event will be posted when available.

A good brand is vital to the success of any business. Learn to protect and promote the things that distinguish you and your business from your competitors during the next free installment of the U.S. Patent and Trademark Office’s Women’s Entrepreneurship (WE) program. Join us and the Farley Center for Entrepreneurship and Innovation at Northwestern University on Wednesday, October 18, 11 a.m. to noon CT, at Northwestern University in Evanston, Illinois.  

You will hear from successful innovators and intellectual property experts as they share their experience and provide tips and resources to help you on your journey. 

The Farley Center seeks to teach an entrepreneurial and innovative mindset that helps students dissect problems, learn how to pivot, and create solutions. USPTO is thankful for their collaboration to host this Women’s Entrepreneurship event and for all they work they do to expand access to the innovation ecosystem. 





(All times CT, subject to change)




11 – 11:04 a.m.

Welcome and introductions

Hayes Ferguson
Director, Farley Center for Entrepreneurship & Innovation 

11:04 – 11:07 a.m.

Opening remarks

Shirin Bidel-Niyat
Chief of Staff, United States Patent and Trademark Office

11:07 – 11:57 a.m. 

Panel: Women Entrepreneurs: Protect and promote your brand 

Unlock the secrets to brand success. Our panel of seasoned experts, with a wealth of diverse experiences, will reveal the essential strategies you need to safeguard and supercharge your brand. Don't miss this unique opportunity to gain invaluable insights into the art of brand preservation and promotion.

Shirin Bidel-Niyat
Chief of Staff, United States Patent and Trademark Office

Dana Gordon
Founder and CEO, Dana Rebecca Designs

Izzy Mokotoff
Co-founder, SteadyScrib; Northwestern University student

Charlotte Oxnam
Founder and CEO, Cue the Curves

Karyn Pettigrew
Founder and CEO, ZoeGoes and Beyond Blind Spots 

Casey Qadir (née Grage)
Founder, Hubly Surgical; Northwestern University alum

11:57 a.m. – noon

Closing remarks

Hayes Ferguson
Director, Farley Center for Entrepreneurship & Innovation 

Speaker biographies

Contact us

For more information or if you have any questions or comments, please email us at We@uspto.gov.

Sign up to receive emails about startup resources and free WE events.

We look forward to continuing to support women entrepreneurs and promote education around intellectual property. Please visit the Empowering Women's Entrepreneurship webpage for upcoming events, mentorship opportunities, resources, and tools available through the USPTO. 


Accessibility accommodation


If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.

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This event is part of a series: Women's Entrepreneurship