American Indian, Alaska Native, and Native Hawaiian visual artists and craftspeople faced unique challenges with the shift to online sales and limits on attendance at local arts and crafts fairs.
This session—a “bonus” session offered in addition to our monthly series—was designed to assist American Indian, Alaska Native, and Native Hawaiian visual artists in enhancing their marketing plans for seasonal/holiday sales. It focused on:
- Setting up “pop-up” markets through social media and from one’s website.
- Developing and maintaining email lists, an area often overlooked with today’s focus on social media.
- Techniques for using email lists to generate interest and promote sales.
Additionally, in the spirit of the upcoming holidays, the program featured a special recipe or two to help us all to celebrate this time of year.
A recording of the event is now available. For a complete list of events, visit the series page.
Transcript/Closed Caption Disclaimer: These computer-generated transcripts and closed captions may contain inaccuracies and errors.
This program was a bonus session, an add-on to the regular series of monthly webinars held the second Thursday of each month in 2022. The series and bonus session were organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
Additional information
This virtual program was hosted by the USPTO’s Global Intellectual Property Academy, which is managed by OPIA. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.
Accessibility accommodation
If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.