What you need to sell your arts and crafts online: Seasonal marketing

 E-commerce for Native American artists & craftspeople webinar series 2022 signature graphic

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs.

This session—a “bonus” session, offered in addition to our monthly series—is designed to assist American Indian, Alaska Native, and Native Hawaiian visual artists in enhancing their marketing plans for seasonal/holiday sales. It will focus on:

  • Setting up “pop-up” markets through social media and from one’s website.
  • Developing and maintaining email lists, an area often overlooked with today’s focus on social media.
  • Techniques for using email lists to generate interest and promote sales.

Additionally, in the spirit of the upcoming holidays, the program will also feature a special recipe or two to help us all to celebrate this time of year.

Register Now

    This program is a bonus session, an add-on to the regular series of monthly webinars held the second Thursday of each month through December 2022. The series and bonus session is organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the nonprofit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.

    All programs are recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates visit the series page.

    Additional information

    For more information or to request an accommodation to participate in this event, please contact Hollis Robinson in the USPTO’s Office of Policy and International Affairs (OPIA).

    This virtual program is hosted by the USPTO’s Global Intellectual Property Academy, which is managed by OPIA. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

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    This event is part of a series: E-commerce for Native American artists