Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Learn how to develop and expand your e-commerce presence.
This program was the fourth in a series of monthly webinars held the second Thursday of each month through December 2022. All of the programs feature speakers with extensive experience in the business of selling Native American arts and crafts, from both the private and public sectors.
The four “Ps” of a marketing plan are product, price, promotion, and place. This month’s program focused on the second of those: How to price visual arts and crafts products in the online Native American arts market. Experienced presenters explored:
- Elements that must be considered in pricing a product
- Additional challenges of supply chains and product shipment costs in today’s market
- How to adjust prices depending on where and how products are sold—whether directly or through retail shops, internet sales platforms, or other means
- How to maintain branding and authenticity information in product sales
A recording of the event is now available.
The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the non-profit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates, visit the series page.
A more detailed description, including the list of the invited speakers of the June 9 session, will be posted to this page prior to the program date.
This virtual program is hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.