Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople faced unique challenges with the shift to online sales and limits on attendance at local arts and crafts fairs. This webinar series explored how to develop and expand your e-commerce presence.
This program was the fourth in a series of monthly webinars held throughout 2022. All of the programs featured speakers with extensive experience in the business of selling Native American arts and crafts, from both the private and public sectors.
The four “Ps” of a marketing plan are product, price, promotion, and place. This month’s program focused on the second of those: How to price visual arts and crafts products in the online Native American arts market. Experienced presenters explored:
- Elements that must be considered in pricing a product
- Additional challenges of supply chains and product shipment costs in today’s market
- How to adjust prices depending on where and how products are sold—whether directly or through retail shops, internet sales platforms, or other means
- How to maintain branding and authenticity information in product sales
A recording of the event is now available. For a complete list of events, visit the series page.
Transcript/Closed Caption Disclaimer: These computer-generated transcripts and closed captions may contain inaccuracies and errors.
The series was organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and the non-profit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.
Additional information
This virtual program was hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.
Accessibility accommodation
If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.