What you need to sell your arts and crafts online: Building your identity, for Native American visual artists and craftspeople

 E-commerce for Native American artists & craftspeople webinar series 2022 signature graphic

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. Register now for this free webinar to learn how to develop and expand your e-commerce presence.

The program was the third in a series of monthly webinars held the second Thursday of each month through December 2022. It featured speakers with extensive experience in the business of selling Native American arts and crafts, from both the private and public sectors.

During this program, speakers explored how to build an identity or brand, and engaged participants in a practical exercise. A moderated panel of artists then shared their stories and the lessons they learned in building their brands and identities.

recording of the event is now available.

The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the U.S. Department of the Interior’s Indian Arts and Crafts Board and Indian Dispute Resolution Services.

All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced. For a complete list of upcoming dates, visit the registration page.


A more detailed description, including the list of the invited speakers of the May 12 session, will be posted to this page prior to the program date.

Additional information

For more information or to request an accommodation to participate in this event, please contact Hollis Robinson in the USPTO’s Office of Policy and International Affairs (OPIA).

This virtual program is hosted by the USPTO’s Global Intellectual Property Academy. OPIA advises the administration and other federal government departments and agencies on domestic and international intellectual property (IP) legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

This event is part of a series: E-commerce for Native American artists