Trademark basics: What every small business should know now, not later

USPTO Online Event, with map of USPTO regional offices

Do you have a brand name, slogan, or logo? Do you know how to protect it? Join the United States Patent and Trademark Office (USPTO) and the U.S. Intellectual Property Alliance (USIPA) from 2-3:30 p.m. ET on Thursday, August 31, for a discussion about what all entrepreneurs, small businesses, and startups should know about trademarks.

During this free, online event, we’ll cover:

  • What trademarks are
  • The benefits of federal trademark registration
  • The basics of the federal trademark registration process
  • Why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable

Register today

After the presentation, we’ll dive into an interactive question-and-answer session with a trademark expert and direct you to free resources.

This event is co-hosted by the USPTO and the United States Intellectual Property Alliance and will be live streamed on Webex. Please register by August 30.

For questions or more information, contact

Accessibility accommodation


If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.

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