Trademark basics: What every small business should know now, not later

Join the United States Patent and Trademark Office (USPTO) and the U.S. Small Business Administration (SBA) on Wednesday, January 25 from 1:30-3 p.m. CT for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.

This virtual event will feature guest speaker Jason Lott, Managing Attorney for Trademarks Customer Outreach, USPTO.

Topics will include:

  • Explanation of trademarks
  • Benefits of federal trademark registration
  • Basics of the registration process

During this virtual event, we'll also discuss why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.

Register here

For questions about this event, contact the USPTO Texas Regional Office at or 469-295-9000.

Accessibility accommodation


If you are an individual with a disability and would like to request a reasonable accommodation, please submit your request to the contact information listed above.

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