E-commerce and China: Strategies for fighting online counterfeits, Part 2

E-Commerce and China

E-commerce now accounts for nearly 14% of all retail sales, and continues to grow at a healthy rate. But U.S. businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.

This free program covered proven strategies for protecting and enforcing your IP rights when selling on e-commerce platforms.

Part 2 of the two-part series focused on administrative and judicial mechanisms for enforcing IP rights and combatting the sale of Chinese counterfeits on e-commerce platforms in China. The program  featured presentations by senior United States Patent and Trademark Office (USPTO) IP attorneys with extensive China IP experience and experts from Mattel, Specialized Bicycles, and Amazon.

Topics covered included: 

  • overview of administrative, civil, and criminal IP enforcement
  • strategies for collaborating with e-commerce platforms
  • industry perspectives and experiences
  • establishing a criminal case

(Note: Although some advanced IP topics may be touched upon in the webinar, the materials presented are intended for representatives from SMEs with limited experience in IP protection and enforcement in China.)



Additional information

For more information, visit the registration page or contact Lakeshia Harley in the USPTO’s Office of Policy and International Affairs.

To request an accommodation to participate in this event, please contact Lakeshia Harley.

This program is presented by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA). The office advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

This event is part of a series: China IP events