2018 National Trademark Exposition

Behring Center, Trademark Expo and USPTO logos

The Smithsonian's National Museum of American History, in collaboration with the United States Patent and Trademark Office, will host the 2018 National Trademark Exposition.  The exposition is a free, family-friendly event where you can learn about trademarks.  It will feature educational workshops, exhibits and hands-on activities demonstrating the important role trademarks play in our economy and our lives. Children's activities, including scavenger hunts, interactive games, and trademark design workshops, will be offered both days.   


  • 1000 Cranes, LLC
  • Looshes Labs LLC
  • American Intellectual Property Law Association, Inc.
  • Bradley Graham and Lissa Muscatine (DBA Politics and Prose, Inc.)
  • DC Rollergirls
  • Department of the Air Force
  • Edible International, LLC and Edible IP, LLC
  • Girl Scouts Nation’s Capital
  • Idaho Potato Commission
  • International Trademark Association - Unreal Campaign
  • National Aeronautics & Space Administration (NASA)
  • National Council of Young Men's Christian Associations of the United States of America (YMCA)
  • National Park Service (United States Department of the Interior)
  • Rebecca Klemm Charitable Foundation (DBA NumbersAlive!)
  • Safeway
  • Segway Inc.
  • Tenneco Automotive
  • The National Institute on Deafness and Other Communication Disorders (The National Institutes of Health)
  • U.S. Chamber of Commerce
  • Under Armour, Inc.
  • NBCUniversal
  • Velcro BVBA


Friday, July 27

12:15-1 p.m.
Opening Ceremony

1-1:30 p.m.
How Celebrities Build and Maintain Their Brands – Kareem Abdul-Jabbar

2-2:30 p.m. 
Counterfeits and Con Artists: The Real Dangers and Costs of Fake Goods

3-3:30 p.m.
Trademark Teasers

4-4:30 p.m.
Trademark Trivia

Saturday, July 28

12-12:30 p.m.
Telling the Story of Business Growth in America

1-1:30 p.m. 
Trademark Teasers

2-2:30 p.m.
Counterfeits and Con Artists: The Real Dangers and Costs of Fake Goods

3-3:30 p.m.
Marks and Mascots, How Businesses Build and Sustain Brand Identity – What’s in a Brand


Keynote speaker

NBA All-Star Kareem Abdul-Jabbar

Kareem Abdul-Jabbar

Kareem Abdul-Jabbar is a registered trademark owner, businessman, and New York Times best-selling author. He has written 14 books, including two recent memoirs: “Becoming Kareem” for young readers, and “Coach Wooden and Me” about his lifelong friendship with famed UCLA coach John Wooden. He is also an avid coin collector and recipient of The Presidential Medal of Freedom, the nation’s highest civilian honor.

Sessions - Friday, July 27

10:15-11:15 a.m. 
Who Owns You After You Die - Inside the Estates of Deceased Celebrities
Seminar for legal professionals

12:15-1 p.m. 
Opening Ceremony
Open to the public
Keynote speaker

1-1:30 p.m.
How Celebrities Build and Maintain Their Brands
Open to the public


Seminars for legal professionals

Two continuing legal education (CLE) seminars will be offered. To register, send an email with your name, bar number, and the name of the seminar to TMExpo@USPTO.GOV and include “CLE Registration” in the subject line.  Registration is limited to 80 attendees per seminar. Registration will close on July 10.

Who Owns You After You Die - Inside the Estates of Deceased Celebrities

Friday, July 27, 10:15-11:15 a.m.
This seminar will be moderated by Kareem Abdul-Jabbar and his business manager, Deborah Morales. 


Friday, July 27, 11:15 a.m. to 12:15 p.m.
This seminar will be delivered by William Covey, USPTO Office of Enrollment and Discipline.


Stay connected

Use #TMExpo, and follow us on Twitter @USPTO.

Follow our collaborators at the Smithsonian's Lemelson Center @SI_Invention.

More information

See our FAQs or contact our exposition team members:

Shana Webster-Trotman
(571) 272-9698

Chrisie King
(571) 272-9179