2018 National Trademark Exposition

National Trademark Exposition -- July 27-28, Smithsonian National Museum of American History

 

Watch recorded sessions

 

The Smithsonian's National Museum of American History, in collaboration with the United States Patent and Trademark Office, will host the 2018 National Trademark Exposition.  The exposition is a free, family-friendly event where you can learn about trademarks.  It will feature educational workshops, exhibits and hands-on activities demonstrating the important role trademarks play in our economy and our lives. Children's activities, including scavenger hunts, interactive games, and trademark design workshops, will be offered both days.  Free continuing legal education (CLE) seminars will be offered for legal professionals. 

Exhibitors

  • 1000 Cranes, LLC
  • American Intellectual Property Law Association (AIPLA)
  • DC Rollergirls
  • Edible IP, LLC (DBA Edible Arrangements)
  • Girl Scouts Nation’s Capital
  • Global Brand Council, U.S. Chamber of Commerce
  • International Trademark Association (INTA)
  • Looshes Labs LLC
  • Microsoft
  • NASA Goddard Space Flight Cente
  • National Park Service (United States Department of the Interior) and National Park Foundation
  • NumbersAlive!
  • Politics and Prose
  • Safeway
  • Segway Inc.
  • Tenneco Automotive
  • The National Institute on Deafness and Other Communication Disorders
  • Under Armour, Inc.
  • Velcro Companies 
  • YMCA


Schedule

Friday, July 27


12:15-12:45 p.m.
Opening Ceremony
Keynote speaker: Kareem Abdul-Jabbar
Speakers: Sue Fruchter, Mary Boney Denison, Andrei Iancu

1-1:30 p.m.
How Celebrities Build and Maintain Their Brands
Moderator: Jane Mazur

Panelists: Kareem Abdul-Jabbar, Deborah Morales

2-2:30 p.m. 
Counterfeits and Con Artists: The Real Dangers and Costs of Fake Goods
Moderator: Tish Berard
Panelists: Peter Fowler, Brian Levine


3-3:30 p.m.
Trademark Teasers
Presenters: Megan Askew, Hope Slonim


4-4:30 p.m.
Trademark and Marketing Quiz
Presenters: Arthur Daemmrich, Peter Liebhold

Saturday, July 28


12-12:30 p.m.
Trademarks: Telling the Story of Business Growth in America
Moderator: Arthur Daemmrich
Panelists: David Allison, Anne Gilson LaLonde


1-1:30 p.m. 
Trademark Teasers
Presenters: Megan Askew, Hope Slonim

2-2:30 p.m.
Trademark and Marketing Quiz
Presenters: Arthur Draemmrich, Peter Liebhold

3-3:30 p.m.
Trademark Teasers
Presenters: Megan Askew, Hope Slonim

4-4:30 p.m.
Trademark and Marketing Quiz
Presenters: Arthur Draemmrich, Peter Liebhold


Keynote speaker

NBA All-Star Kareem Abdul-Jabbar
 

Kareem Abdul-Jabbar

Kareem Abdul-Jabbar is a registered trademark owner, businessman, and New York Times best-selling author. He has written 14 books, including two recent memoirs: “Becoming Kareem” for young readers, and “Coach Wooden and Me” about his lifelong friendship with famed UCLA coach John Wooden. He is also an avid coin collector and recipient of The Presidential Medal of Freedom, the nation’s highest civilian honor.

Sessions - Friday, July 27


10:15-11:15 a.m. 
Who Owns You After You Die - Inside the Estates of Deceased Celebrities
Seminar for legal professionals
Panelist

12:15-1 p.m. 
Opening Ceremony
Open to the public
Keynote speaker

1-1:30 p.m.
How Celebrities Build and Maintain Their Brands
Open to the public
Panelist

 

Seminars for legal professionals

Two free CLE seminars will be offered. Registration is closed. 

Who Owns You After You Die - Inside the Estates of Deceased Celebrities

Friday, July 27, 10:15-11:15 a.m.
This seminar will be moderated by Jennifer Rothman. Panelists will be Kareem Abdul-Jabbar, Deborah Morales, and Priya Royal. 

Ethics Training

Friday, July 27, 11:15 a.m. to 12:15 p.m.
This seminar will be delivered by William Covey, USPTO Office of Enrollment and Discipline.

 

Stay connected

Use #TMExpo, and follow us on Twitter @USPTO.

Follow our collaborators at the Smithsonian's Lemelson Center @SI_Invention.
 

More information

See our FAQs or contact our exposition team members:

Shana Webster-Trotman
(571) 272-9698
shana.webster-trotman@uspto.gov

Chrisie King
(571) 272-9179
chrisie.king@uspto.gov