New working paper: Competitive Dynamism in Nascent Markets - Trademarks and Superstar Firm Entry in the Metaverse

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Office of the Chief Economist

New working paper: Competitive Dynamism in Nascent Markets - Trademarks and Superstar Firm Entry in the Metaverse

The United States Patent and Trademark Office's (USPTO) Office of the Chief Economist has released a working paper titled Competitive Dynamism in Nascent Markets: Trademarks and Superstar Firm Entry in the Metaverse. This paper studies the firms filing for trademarks related to the early metaverse, and documents the impact of Facebook's 2014 acquisition of Oculus on other firms’ metaverse activities. The analysis finds that Facebook’s entry led to a 10% decline in new metaverse trademarks; decomposing this average effect, “born-digital” firms were minimally impacted, while firms focusing primarily on physical goods experienced the largest declines.

For more information, read the working paper on the USPTO website.

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