An award-winning multicultural communications expert and strategist, public speaker, journalist, published author, and small business advocate, Susana G. Baumann, MAA, MLS, is the President, CEO, and Editor-in-Chief of Latinas in Business Inc. An Argentinean immigrant, Baumann founded her own small business over 20 years ago, LCSWorldwide Multicultural Marketing Communications, in New Jersey.
Among their clients, LCSWorldwide serviced major pharmaceutical and healthcare corporations, national non-profit organizations and government agencies in healthcare and education in nine states, including Massachusetts, Connecticut, Pennsylvania, New Jersey, Texas, and California State Libraries. A highlight of Baumann’s career included being part of the Bill and Melinda Gates Foundation Spanish Language Outreach Program trainers’ cohort at WebJunction.com in 2007 and 2008.
Baumann retired in 2014, but the same year, at 64 years of age, and with little knowledge of digital technology, she launched LatinasinBusiness.us, an initiative that advocates for the economic empowerment of Latinas and other minority women entrepreneurs and in Corporate America. It provides branding, marketing, advertising, and editorial services through a quality digital platform, digital marketing content, social media campaigns, and promotional and educational events.
In 2018, the initiative gained non-profit membership status as Latinas in Business Inc. and has reached over 1900-plus members nationally. The organization has promoted more than 700 Latina small businesses and Latinas in the corporate world so far through its digital platform, gaining 12,000 subscribers.
“Through this initiative, I help women accomplish their goals while avoiding the obstacles and challenges I had to face when I began my business over 20 years ago. They can lead their journey to success by taking control of their own story and networks to finally accomplish their career or business goals.” Susana G. Baumann, President, CEO, and Editor in Chief, Latinas in Business Inc.
Baumann is a member of the Entrepreneur Zone Working Group at the New Jersey Economic Development Authority (NJEDA), a group that works in the small business post-pandemic recovery aiding the work of New Jersey Governor Phil Murphy.
Named "Journalist of the Year" by the Statewide Hispanic Chamber of Commerce of New Jersey for her service and advocacy to Latino small businesses, she has been a speaker several times for national and regional organizations, regional and local chambers, and colleges and universities, always looking to change the narrative about Latina entrepreneurs.
In 2019, Baumann was invited to become a SheSource Expert at Women’s Media Center (WMC), and in 2020, she received a Fellowship from Encore.org.