US 9,813,778 B2
Targeted television advertisements based on online behavior
Roy Shkedi, Forest Hills, NY (US)
Assigned to INTENT IQ, LLC, Long Island City, NY (US)
Filed by INTENT IQ, LLC, Long Island City, NY (US)
Filed on Jun. 10, 2016, as Appl. No. 15/179,356.
Application 14/246,525 is a division of application No. 13/097,885, filed on Apr. 29, 2011, granted, now 8,695,032, issued on Apr. 8, 2014.
Application 13/097,885 is a division of application No. 12/860,666, filed on Aug. 20, 2010, granted, now 8,281,336, issued on Dec. 28, 2010.
Application 15/179,356 is a continuation of application No. 14/246,525, filed on Apr. 7, 2014, granted, now 9,369,779, issued on Jun. 14, 2016.
Application 12/860,666 is a continuation of application No. 11/736,544, filed on Apr. 17, 2007, granted, now 7,861,260, issued on Dec. 28, 2010.
Prior Publication US 2016/0286281 A1, Sep. 29, 2016
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04L 12/66 (2006.01); H04N 21/442 (2011.01); H04L 29/08 (2006.01); G06F 17/30 (2006.01); H04L 29/12 (2006.01); H04N 21/258 (2011.01); H04N 21/426 (2011.01); H04N 21/45 (2011.01); H04N 21/61 (2011.01); H04N 21/643 (2011.01)
CPC H04N 21/812 (2013.01) [G06F 17/30864 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0269 (2013.01); H04L 12/66 (2013.01); H04L 61/2007 (2013.01); H04L 67/306 (2013.01); H04N 21/25891 (2013.01); H04N 21/42684 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/6125 (2013.01); H04N 21/64322 (2013.01)] 24 Claims
OG exemplary drawing
 
1. A method implemented using a programmed hardware computer system, the method comprising:
(a) receiving at the computer system electronic indicia of a first online user interface device identifier;
(b) with a server of the computer system, automatically facilitating direction of a first television advertisement, so that it is presented, selectively, via a first set-top box indicated by a first set-top box identifier, based on:
(i) electronic indicia of profile information derived automatically from online activity of a first user via a first online user interface device indicated by the first online user interface device identifier; and
(ii) association information received from a third party provider of television service to the first user, which association information electronically associates the first set-top box identifier and the first online user interface device identifier; and
(c) wherein the act in step (b) is performed without causing online behavioral profile information pertaining to the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user.