US 9,813,767 B2
System and method for multiple rights based video
Ryan Christianson, Lynnwood, WA (US); and Jason Lewis, Issaquah, WA (US)
Assigned to Disney Enterprises, Inc., Burbank, CA (US)
Filed by Ryan Christianson, Lynnwood, WA (US); and Jason Lewis, Issaquah, WA (US)
Filed on Jul. 8, 2010, as Appl. No. 12/803,930.
Prior Publication US 2012/0008918 A1, Jan. 12, 2012
Int. Cl. H04N 9/80 (2006.01); H04N 21/472 (2011.01); H04N 21/234 (2011.01); H04N 21/254 (2011.01); H04N 21/258 (2011.01)
CPC H04N 21/47202 (2013.01) [H04N 21/23424 (2013.01); H04N 21/2541 (2013.01); H04N 21/25841 (2013.01); H04N 21/25883 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for use by a system including a server having a processor, the method comprising:
receiving, using the processor, a request to provide a source video asset to a target, wherein the system includes a source video asset having a first non-advertising segment associated with distribution license rights of a first scope, wherein the first non-advertising segment is within the source video asset and is identified by a start time and an end time, and at least one non-advertising replacement asset from a plurality of non-advertising replacement assets associated with distribution license rights of a second scope different than the first scope, wherein each of the plurality of non-advertising replacement assets includes a relative priority value set by a distributor of the source video asset;
determining that the distribution license rights of the second scope includes the target; and
constructing a customized video asset from the source video asset by placing the at least one non-advertising replacement asset within the source video asset at a location identified by the start time for replacing the first non-advertising segment with the at least one non-advertising replacement asset, wherein the at least one non-advertising replacement asset is selected from the plurality of non-advertising replacement assets using the relative priority value set by the distributor of the source video asset, wherein the relative priority value is in a metadata of the at least one non-advertising replacement asset, and wherein a playback speed of the at least one non-advertising replacement asset is adjusted to match the start time and the end time.