US 9,811,853 B2
Method and system for user based routing
Michael Tamir, San Jose, CA (US); and Robin Glinton, San Jose, CA (US)
Assigned to Sears Brands, L.L.C., Hoffman Estates, IL (US)
Filed by Sears Brands, L.L.C., Hoffman Estates, IL (US)
Filed on Jun. 9, 2016, as Appl. No. 15/177,570.
Application 15/177,570 is a continuation of application No. 13/971,431, filed on Aug. 20, 2013, granted, now 9,390,459.
Prior Publication US 2016/0292776 A1, Oct. 6, 2016
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/06 (2012.01); G06Q 90/00 (2006.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0639 (2013.01) [G06Q 30/0631 (2013.01); G06Q 50/01 (2013.01); G06Q 90/20 (2013.01)] 27 Claims
OG exemplary drawing
 
1. A method of operating a system for providing personalized routing information to an end user in search of a product or product category, the method comprising:
in response to receiving a request to provide directions from a current location of the end user to a location of the product or product category identified by the end user,
calculating two or more routes from the current location to the location of the product or product category;
selecting, from the two or more routes, a particular number of the shortest routes;
assigning a score to each of the selected routes, wherein assigning comprises:
identifying a respective collection of products passed while traveling along each particular route of the selected routes from the current location to the location of the product or product category identified by the end user, and
calculating the score for each particular route, wherein the score for each particular route is representative of one or both of a likelihood of purchase by the end user of one or more of the products of the respective collection of products and a degree of relevancy of the one or more of the products to the product or product category identified by the end user; and
transmitting two or more of the selected routes to a communication device of the end user, according to the scores assigned to the selected routes.