US 9,811,842 B2
System and method for sending advertising data
Roland Noll, San Antonio, TX (US); and Mary Catherine McCarthy, San Antonio, TX (US)
Assigned to AT&T INTELLECTUAL PROPERTY I, L.P., Atlanta, GA (US)
Filed by Roland Noll, San Antonio, TX (US); and Mary Catherine McCarthy, San Antonio, TX (US)
Filed on Sep. 27, 2007, as Appl. No. 11/863,015.
Prior Publication US 2009/0089158 A1, Apr. 2, 2009
Int. Cl. G06Q 30/00 (2012.01); H04N 7/16 (2011.01); G06Q 30/02 (2012.01)
CPC G06Q 30/0254 (2013.01) [G06Q 30/02 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A non-transitory machine-readable storage medium comprising executable instructions that, when executed by a television server including a processor, facilitate performance of operations comprising:
sending to a set-top box, from the television server, a video data stream, wherein the video data stream comprises item data representing an item worn by an actor in the video data stream;
sending to the set-top box, from the television server, icon data, wherein the icon data is in the video data stream and wherein the icon data comprises a plurality of icons, each of which is associated with one of a plurality of mobile devices;
receiving at the television server, from the set-top box, selected icon data and selected item data, wherein the selected icon data indicates a selected one of the plurality of mobile devices and the selected item data indicates, as a selected item, the item worn by the actor in the video data stream;
interfacing by the television server with a cellular telephone system; and
sending via the cellular telephone system, from the television server, to the selected one of the plurality of mobile devices, advertising data for the selected item, wherein the advertising data is sent when the selected one of the plurality of mobile devices comes in proximity with a merchant having the selected item in stock, wherein the selected one of the plurality of mobile devices is automatically selected based on a set-top box end user selection of a particular icon, presented on a display, of the icon data to find one of the plurality of mobile devices that is in closest proximity to a merchant location having the selected item available.