US 9,808,708 B1
Dynamically adjusting virtual item bundles available for purchase based on user gameplay information
Kent Wakeford, Hillsborough, CA (US); Clifford J. Harrington, San Francisco, CA (US); Matthew Curtis, Novato, CA (US); James Koh, Mountain View, CA (US); Kellen Christopher Smalley, Pleasanton, CA (US); and Michael C. Caldarone, Palo Alto, CA (US)
Assigned to Kabam, Inc., San Francisco, CA (US)
Filed by KABAM, INC., San Francisco, CA (US)
Filed on Apr. 25, 2013, as Appl. No. 13/870,793.
Int. Cl. A63F 9/24 (2006.01); A63F 13/00 (2014.01)
CPC A63F 13/00 (2013.01) 18 Claims
OG exemplary drawing
 
1. A system for adjusting item bundles made available to users of an online game, the system comprising:
one or more physical processors configured by machine-readable instructions to:
execute an instance of the online game, and to use the instance to generate state information that is transmitted over a network to client computing platforms, wherein the transmission of the state information over the network facilitates presentation of views of the online game to the users on client computing platforms associated with the users causing the client computing platforms to display the views of the game space, and to implement in-game actions in the instance of the online game in response to action requests for the in-game actions received over the network from the client computing platforms associated with the users, wherein the users include a first user;
obtain user gameplay information related to prospective usage of the online game by the users, wherein the user gameplay information includes a first set of user gameplay information related to prospective usage of the online game by the first user, and a second set of user gameplay information related to prospective usage of the online game by a second user;
determine user types of users based on obtained user gameplay information such that a first user type is determined for the first user based on the first set of user gameplay information and a second user type is determined for the second user based on the second set of user gameplay information, wherein the first user type is different than the second user type, and wherein at least one of the first user type and/or the second user type are selected from a) a collection and harvesting type preferring at least one of resource collection, resource cultivation and resource manufacturing, b) a player versus player type, preferring competing with other users within the online game, or c) a player versus environment type preferring completing quests;
provide offers to purchase item bundles by users in the online game, the item bundles comprising multiple virtual items useable by the users in the online game, wherein use by a user of individual ones of the multiple virtual items from the item bundles has an impact on the gameplay of the user; and
determine customizations of the item bundles in the online game made available to individual users for purchase within the online game based on the user types, wherein determining customizations of the item bundles includes determining sets of virtual item to include in the item bundles based on the determined user types and impacts of individual ones of the virtual items on the gameplay of the users, the customizations including a first customization of item bundles made available to the first user, the first customization being determined based on determination of the first user type for the first user, wherein the first customization of item bundles includes a first set of virtual items in a first item bundle and a second set of virtual items in a second virtual item bundle such that separate offers to purchase the first item bundle and the second item bundle are provided to the first user, wherein individual ones of the virtual items in the first set of virtual items and the second set of virtual items are configured to impact the gameplay of the first user when used by the first user in the online game, the determined customizations further including a second customization of item bundles made available to the second user that are different than the item bundles made available to the first user as part of the first customization, the second customization being determined based on determination of the second user type for the second user, wherein the second customization of item bundles includes a third set of virtual items in a third item bundle and a fourth set of virtual items in a fourth virtual item bundle such that separate offers to purchase the third item bundle and the fourth item bundle are provided to the second user, wherein individual ones of the virtual items in the third set of virtual items and the fourth set of virtual items are configured to impact the gameplay of the second user when used by the second user in the online game;
wherein the customizations determined for the individual users are implemented such that the first customization is implemented in the instance of the online game for the first user and the second customization is implemented in the instance of the online game for the second user.