United States Patent and Trademark Office OG Notices: 19 September 2006

Date            Type of         Proceeding
Issued          Case (1)        or App'n No.            Party/Parties

8-17            OPP             91156584                Ford Motor
                                                        Company
                                                        v. Plaza
                                                        Auto-motores,
                                                        S.A. de C.V.


                                Opposer's/              Applicant's/
                                Petitioner's            Respondent's
                TTAB            Mark and                Mark and
Issue           Decision        Goods/Services          Goods/Services

2(d)            Opposition      "MERCURY"               "MERKAUTO"
                Sustained       [passenger and          (and design)
                                commercial              [dealerships
                                automobiles];           in the field
                                "MERCURY                of new and used
                                COMMITMENT"             automobiles]
                                [automotive
                                services,
                                namely, emergency
                                roadside repair
                                services, and
                                repair and
                                maintenance of
                                motor vehicles];
                                "MERCURY OWNER
                                ADVANTAGE"
                                [promoting the sale
                                of goods and
                                services of
                                auto dealerships
                                online, through
                                distribution of
                                printed materials,
                                audio and video
                                tapes, TV and
                                radio broadcasts,
                                and promotional
                                contests, and
                                through
                                administration of
                                customer loyalty
                                programs]


Mark and                                        Citable as
Goods Cited by                                  Precedent
Examining Atty.                                 of TTAB

                                                No


(1)EX=EX PARTE APPEAL; OPP=OPPOSITION; CANC=CANCELLATION; CU=CONCURRENT
USE; (SJ)=SUMMARY JUDGMENT; (R)=REQ. FOR RECONSIDERATION; (MD)=MOTION
TO DISMISS; (MR)=MOTION TO REOPEN