Published on: 11/12/2024 13:42 PM
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Name, Image, Likeness for student-athletes
 Are you a student-athlete interested in name, image, likeness (NIL) but don’t know where to start? Mariah Cooks, attorney and NFL Agent, has some tips for you.
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Know your value: Research your market value based on your sport, performance, social media following, and potential reach.
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Be intentional: Choose partnerships that align with your values and enhance your personal brand.
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Negotiate terms: Don’t be afraid to negotiate compensation, duration, and exclusivity clauses in contracts.
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Understand the rules: Familiarize yourself with your state’s NIL laws, NCAA regulations, and your school’s policies.
Learn more from Cooks and other expert panelists at the next NIL for student-athletes event on November 15 from 9 a.m. to 3:10 p.m. PT online and at the University of San Francisco School of Law.
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