Neuroscientist-turned-entrepreneur champions building space for all in the health and beauty industry

Published on: 02/14/2024 12:35 PM

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USPTO Alert

US Patent and Trademark Office

Leading with purpose: Women making a difference 

Women Entrepreneurs Graphic

Dr. Natalie King took an unconventional path to become an entrepreneur in the health and beauty technology space. Her passion for expanding equity and access moved her from working to understand depression and autism, to making space for people to achieve optimal brain health, to creating products for all hair types in her kitchen and taking them to market.  

Hear more about Dr. King’s journey, and learn about entrepreneur resources available to you at our upcoming Women’s Entrepreneurship (WE) event, happening online and in person at Heydays HQ in St. Louis on Wednesday, February 21 from 5-6 p.m. CT.   

Confirmed speakers: 

  • Robin Evans, Deputy Commissioner for Patents, United States Patent and Trademark Office (USPTO) 
  • Kimberly Adeyinka, Founder, Kimtique Eyewear 
  • Shanae Chapman, CEO, Founder, and Managing Director, Nerdy Diva 
  • Keisha Mabry Haymore, Owner, Heydays 
  • Natalie King, Founder, Florae 

A networking session with subject matter experts from the USPTO (in person only) will be held after the program. 

Register today

For more information, or if you have any questions, please email us at we@uspto.gov. 

To learn more about resources that support women entrepreneurs, please visit the Empowering Women's Entrepreneurship webpage. See upcoming events, mentorship opportunities, and tools available through the USPTO. 

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