Making maternity wear fashionable: The Frankfurt sisters

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Journeys of Innovation

Making maternity wear fashionable: The Frankfurt sisters

In 1939, Elsie Frankfurt and her sister Edna patented an adjustable skirt for pregnant women that soon became their new company’s most valuable asset. With the help of their younger sister, Louise, the three sisters became famous coast to coast for designing, manufacturing, and marketing the most fashion-forward maternity clothes Americans had ever seen. Read the story now to learn how the Frankfurt sisters transformed an industry, created jobs, and empowered women in the workplace and beyond

Each month, our Journeys of Innovation series tells the stories of inventors or entrepreneurs who have made a positive difference in the world.

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