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Inventing salsa: Johnny Pacheco

Image supplied by Fania Records, courtesy of Craft Latino Recordings, a division of Concord

Johnny Pacheco popularized a New York version of Cuban dance music by founding a label, Fania Records, and a troupe of performers, the Fania All Stars, in the 1960s. He called it all “salsa”—the music, the dancing, the culture as a whole—and the term has stuck. Through salsa, Pacheco and Fania achieved lasting recognition for performers from the United States’ growing Latino communities and created a worldwide market for Latin dance music.

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