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Hello, everyone, and welcome to
our federal trademark searching webinar.

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This is the first of two webinars
that we're doing one today on October 2nd,

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and the other is going to be
on October 16th.

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So both of these webinars are going
to cover federal trademark searching.

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But as you can see on the screen
right now,

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today is all about the basics.
And we're talking very, very basic stuff.

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I'm Jason Lott, the managing attorney
for Trademarks Customer Outreach.

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Along with me
today is Mariessa Terrell, who's an attorney

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on the team with me,
along with three of our experts

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whom you might have met in the past
if you attended any of our previous demos

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and other searching webinars.

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We have Chris Doninger,
Brett Golden, and Timothy Schimpf.

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And so Mariessa and the guys are going to be
in the Q&A box today

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answering your questions as they come in
while I'm handling the main presentation.

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And then when we get to the end
of the presentation,

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we're going to be
answering more questions. And who knows?

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The guys might pop on screen
and answer them there as well.

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So very much wanted to welcome you
to today's presentation.

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Before we get going,
just a couple of things to keep in mind.

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There are a lot of you
who are going to be joining us today.

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So, you know,

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there are over a thousand of you

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who registered,
so we might see some people coming in late

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and so we might see repeat questions
and things like that.

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So please bear

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with us as we handle questions
that are coming in a little bit later.

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So for those of you who are new to Webex,
a couple of things to keep in mind.

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So we're going to do
a little bit of housekeeping right here.

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So the main thing to know
this is not Webex related,

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but the main thing to know is that today's
session is being recorded.

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Those of you who attended
some of the demos were asking. The answer for

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the demos is no, but today's presentation
is being recorded.

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We'll post a recording in about
three weeks to YouTube and to our site.

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So if you haven't already subscribed
to our YouTube channel (USPTO video),

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please do so.

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That'll notify you any time
a USPTO video gets posted on YouTube.

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So if you want a recording of today,

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unfortunately you have to wait
about three weeks,

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but there will be one.

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If you want a copy of the slides.

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Well, those have been available
and so you can also grab them now.

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Our fantastic technician,
Jay, is going to be posting those

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into the chat here in Webex,
so you can download them now if you didn't

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grab them out of the emails that went out
over the past couple of days.

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They'll also be available to download
after today's presentation.

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So for those of you wondering
about recordings, wondering about slides,

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all of that is available to you,
it'll just be at different time periods.

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So for those of you who are new to Webex,
you haven't used it before.

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It's kind of similar to most virtual event
platforms.

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The main thing to keep in mind is that
there are a couple of buttons you're going

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to want to take a look at down
to the bottom right-hand of your screen.

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One of them is the chat bubble.

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If you open up the chat bubble,

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you will see that's where Jay is going
to be posting links today, for example,

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links to the slides and any other links
that we wanted to distribute today.

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That's also
where you'll get the live captioning link.

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If you're someone who wants live
captioning,

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just open that up
and you can click the link

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and that'll take you to the captioning.

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For those of you who don't need
live captioning, you're okay with a robot,

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you can use the CC button
that you see on your screen.

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Keep in mind that the chat box is not
how you communicate with us today.

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Please, please, please
don't put your questions into the chat.

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Okay?

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If you're going to ask us questions,
please do so in the Q&A

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box. To open up
that look to the right of the chat box.

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You'll see three little dots.
Hit those dots.

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It'll open up a thing that says Q&A.

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You can hit that Q&A, open that up,
and then you can ask your questions

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to our experts in the Q&A box.

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A couple of things to keep in mind
with regard to Q&A.

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There are a lot of you.
We have four experts

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who are going to be answering questions,

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but please keep in mind
as they continue to come in,

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keep your questions short,
as as short as you can so we can provide

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quick answers, so we can answer
as many questions as possible.

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If you submit a question,
there is no need to resubmit it.

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Okay.

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So it's not like it got lost somewhere.

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We might not be able to answer
all questions,

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but resubmitting it doesn't necessarily
help you.

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So the guys and Mariessa

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are going to be answering the questions
today as quickly as they can.

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Mariessa is also going to be keeping an eye
on some questions

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to ask me at the end,
as well as the experts.

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And it's not because
they're not answered in the Q&A, but maybe

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because we want to have
a larger discussion about them.

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So please feel free
to ask your questions there.

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And if you could please try
and keep them relevant to today's topic,

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which is about basics
of federal trademark searching.

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And I also wanted to let you know
that a link to the slides and a link to a

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survey are going to be ending up
in your inbox in about 90 minutes.

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Look for that. It's coming from Eventbrite
and we want to know how today went.

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If you have any feedback
that you would like to give us, any advice

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on ways we can do better or if you really
enjoyed it, hey, let us know that too.

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So you're going to be getting a link
to a very quick five-minute survey

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when today's presentation is over.

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So that's it

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with regard to the housekeeping.

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So let's go ahead
and move into a look at today's topics.

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So I want to say this right
now, we're about 5 minutes into it.

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I know people do tend to come in
a little bit later.

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You're coming from meetings,
you're coming from lunch,

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you got all sorts of things going on.

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I just want to make this very clear
off the top.

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Today's session is basics. Okay.

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So if you are one of those experienced
practitioners,

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one of those experienced paralegals,
you probably already know

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a lot of the stuff
we're going to be talking about today.

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If you came to one of the demos
a couple of weeks ago or the

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"Transitioning from TESS
to new search" webinar on September 19th,

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you probably already know a lot of the
things we're going to talk about today.

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I want to be respectful of your time,

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so if you're already good on the basics,
you can go ahead

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and feel free to clear out
and then join us on October 16th.

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You, of course, are welcome to stay.

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But I also want to set expectations.

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We're going to be talking through basics
today.

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As you can see,

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we're going to talk about
what a trademark is very, very briefly.

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Okay.

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We're going to talk about what likelihood
of confusion is and the importance

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of understanding likelihood of confusion.

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We're going to talk through
some of the basics of federal trademark

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searching in terms of the basics
of how to use the search system.

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So if you feel like you're good
on all of these things or you've read

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through the basics tab in the search,
the search system, you're probably okay.

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So I don't want you to spend time
when you could be doing other things.

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But as always, you're welcome to come and
hang out with us and ask your questions.

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So before we dive in,
just a couple of quick disclaimers,

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as you know, we do not give legal advice.

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And so today is all about information.

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We want you to understand
the mechanics of searching,

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but we're not going to tell you
how to do conduct

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a complete,
full, comprehensive, clearance search.

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And so what we're going to talk about
today does not include everything you need

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to know about both federal and common law
trademark rights.

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All right.

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So today is going to be very narrowly
focused on what in the world

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federal trademark searching actually is
and the basics

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of how you would start on that process.

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Okay, so let's hit those trademark basics.

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And the reason is

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because sometimes there are those of you
who are new to the practice area, right?

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Maybe you're an attorney or paralegal.

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You're
just getting into the trademark game,

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or maybe you're a business owner
who's just starting out or, shoot,

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maybe you're a business owner
who's been in the business for 20 years

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and you're like, "Yeah,
I should look into this trademark thing."

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Well, let's talk it through and make sure
we're all clear on what a trademark

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actually is.

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So as you can see on the screen,
what do we talk about

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when we think about a trademark, legally,
what we're thinking about is

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is it something that identifies
the source of goods and services.

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Right.

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That key is the is the connection
between the trademark

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itself,
that brand name, the slogan, the logo,

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and it identifying the source
of very specific goods and services

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and distinguishing them from the goods
and services of another party.

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The easiest example really
is to think about the last time

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you went to a restaurant, the waiter said,"
Hey, would you like something to drink?"

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And you said, "Yes, I would love a Coke."

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And he said, "Is a Pepsi okay?"

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That is a trademark in action.

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You are using the Coca-Cola trademark
to indicate the source of the goods that

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you want.

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The waiter is using the Pepsi Cola
trademark

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to indicate the source of the goods
they actually provide.

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And both of those companies
are using their trademarks

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to distinguish their products
from their competitors.

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We see this every day in the marketplace,

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whether it's shoes
or jeans or coffee or cars

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or tax accounting services
or tax filing services, whatever it is.

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We're all using these trademarks,
these brand names,

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these slogans, these logos
to help us as consumers

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identify who it is that we want to work
with in the marketplace,

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to identify which products it is
that we want to buy in the marketplace.

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So for you as the business owner
or you as the attorney

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who's representing that business owner,
understanding that what a trademark is

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and that it indicates the source
of very specific goods and services is key.

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Because in the end,
one of the greatest driver of value

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for a business is going to be a trademark.

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You can create incredible value
for your brand, for your business,

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through your trademark.

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And of course,

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that means that you want to make sure
you're protecting your trademark.

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And one of the main ways that you protect

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your trademark is through
federal trademark registration.

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So sometimes people get confused about it
and they think, "Oh,

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I got to go to the USPTO
to get a trademark or to buy a trademark

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or to find a trademark
or to see which trademarks are available."

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Nope, that's actually not how it works.

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How it works is you have a trademark
or your client has a trademark

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and your client or you as the business
owner decide, "You know what?

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I have this thing that I use to indicate
the source of my goods and services.

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I want to register it with the USPTO."

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And so you apply to register
your trademark with us.

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The thing to keep in mind, however, is

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that not every trademark is registrable.

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There are reasons why a

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trademark can be refused registration.

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There is this application process
that you go through,

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an examination process
that your trademark goes through.

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It gets assigned to a trademark examining
attorney who's going to be looking

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to see whether or not
the trademark can move on to registration.

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And I'll tell you right

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now, as an examining attorney,
because I was one for about ten years

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when I first started here at the agency,
you want that trademark to move forward.

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You're not looking for reasons
to reject it, but sometimes the situation

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is that you do have to refuse
registration of that trademark.

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So that's something for you
to keep in mind as that business owner

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or as that attorney
or that paralegal helping out on the case.

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You want to keep that in mind.

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"Hey, I want to make sure
that this application is

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in the prime shape of its life
so we can move on to registration

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and not be refused."

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Because,
remember, filing fees are not refundable.

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They pay for the examination process.

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Okay.

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So it's important to understand
that it isn't a thing where you say, "Hey,

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I have my brand name,
I now want it registered, here's my money.

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Good to go, right?"

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No, that's not how it works.

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And instead what happens
is this examination process.

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And so what we're going to talk about
right now is one of the main components

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of that examination process,
and that is this

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concept of likelihood of confusion.

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And there might be some of
you who are like, "Likelihood of confusion.

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Jason,
what in the world are you talking about?

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00:12:11,520 --> 00:12:13,920
I thought you're going to be talking about
searching.

231
00:12:13,920 --> 00:12:16,800
I logged in for your webinar
because I want to learn

232
00:12:16,800 --> 00:12:19,640
how to use your search system."

233
00:12:19,640 --> 00:12:20,680
Well, I'll tell you what.

234
00:12:22,080 --> 00:12:24,640
You have
to understand likelihood of confusion

235
00:12:24,640 --> 00:12:27,360
in order to understand searching.

236
00:12:27,360 --> 00:12:28,840
And I'll tell you right now,

237
00:12:28,840 --> 00:12:31,600
in one of the webinars that we've done
over the past couple of years,

238
00:12:31,600 --> 00:12:34,880
I was doing a webinar on searching
and somebody wrote in in the feedback

239
00:12:34,880 --> 00:12:35,880
afterwards, "Oh,

240
00:12:35,880 --> 00:12:39,720
I wish Jason hadn't spent so much time
talking about likelihood of confusion.

241
00:12:39,920 --> 00:12:42,920
I wish he'd talked about searching."

242
00:12:42,960 --> 00:12:46,680
Well, that points out to me
I didn't do a good enough job of helping

243
00:12:46,680 --> 00:12:52,040
explain how likelihood of confusion
is key in terms of searching.

244
00:12:52,320 --> 00:12:56,920
You cannot search unless you understand
likelihood of confusion.

245
00:12:57,360 --> 00:13:00,160
And that's why we're going to spend
the next couple of minutes

246
00:13:00,160 --> 00:13:03,760
talking about this concept,
because it's going to come into play

247
00:13:03,800 --> 00:13:05,480
when you're doing your search

248
00:13:05,480 --> 00:13:07,360
in our system. So

249
00:13:08,600 --> 00:13:09,480
the concept of

250
00:13:09,480 --> 00:13:13,520
likelihood of confusion
is really about making sure that consumers

251
00:13:13,520 --> 00:13:17,600
are not confused when they encounter
two different things in the marketplace.

252
00:13:17,760 --> 00:13:20,160
They're not confused about the source

253
00:13:20,160 --> 00:13:23,000
of those goods
or the source of those services

254
00:13:23,000 --> 00:13:25,800
when you're out
and about in the marketplace. Right?

255
00:13:25,800 --> 00:13:27,080
So let's think about this, right?

256
00:13:27,080 --> 00:13:30,760
I think we've all heard of something
called, I don't know, Coca-Cola, right.

257
00:13:30,760 --> 00:13:32,920
As a brand name for soft drinks.

258
00:13:32,920 --> 00:13:37,400
So let's say that you decided, you know
what, I'm going to brew up my own version

259
00:13:37,400 --> 00:13:40,400
of a soft drink
and I'm going to call mine Coca-Cola.

260
00:13:40,440 --> 00:13:43,480
But instead of C-O-C-A-hyphen-

261
00:13:43,480 --> 00:13:47,120
C-O-L-A,
I'm going to spell mine with K's and Q's.

262
00:13:47,120 --> 00:13:48,000
Right?

263
00:13:48,000 --> 00:13:51,480
And let's say you do that, right,
You get your stuff canned up

264
00:13:51,480 --> 00:13:54,960
and bottled up and you put it in packaging
and somehow you get it into the store.

265
00:13:55,080 --> 00:13:58,120
It's sitting on the shelf
right next to actual Coca-Cola.

266
00:13:58,960 --> 00:14:03,160
A consumer comes along and like, "Well, there's the
Coca-Cola that I usually get it over here.

267
00:14:03,160 --> 00:14:05,800
There's this QOKA-QOLA.

268
00:14:05,800 --> 00:14:07,080
It's cheaper.

269
00:14:07,080 --> 00:14:09,000
Maybe I'm going to get that instead.

270
00:14:09,000 --> 00:14:11,560
I guess they're doing
some sort of promotion, right?"

271
00:14:11,560 --> 00:14:13,200
We want to avoid that situation.

272
00:14:13,200 --> 00:14:16,560
Well, certainly the Coca-Cola Bottling
company wants to avoid that situation,

273
00:14:17,040 --> 00:14:20,400
and you would want to avoid that too,
if that happened to be your brand

274
00:14:20,640 --> 00:14:25,040
that somebody was sort of playing upon
and confusing customers

275
00:14:25,040 --> 00:14:28,200
into thinking they're the same
and then buying this other product.

276
00:14:28,920 --> 00:14:32,360
That's what
we're looking to avoid: confusing consumers

277
00:14:32,480 --> 00:14:35,480
when they're encountering things
in the marketplace.

278
00:14:36,160 --> 00:14:40,840
And the way that we do that,
that we try and help avoid this confusion

279
00:14:41,040 --> 00:14:44,880
is when you apply
to register your trademark with us.

280
00:14:45,120 --> 00:14:47,640
We're going to conduct a test.

281
00:14:47,640 --> 00:14:51,920
Now, it can be a pretty complex test
with multiple factors, right?

282
00:14:52,440 --> 00:14:56,240
But in many ways,
a boils down to two main factors

283
00:14:56,240 --> 00:14:57,720
that we're going to talk about today.

284
00:14:57,720 --> 00:15:01,120
The first is we're going to ask
the question, "Are these two trademarks

285
00:15:01,120 --> 00:15:04,120
when we see them, confusingly similar?"

286
00:15:04,440 --> 00:15:04,680
Right.

287
00:15:04,680 --> 00:15:08,160
Think about COCA-COLA
versus QOKA-QOLA, right?

288
00:15:08,280 --> 00:15:10,080
Are they confusingly similar?

289
00:15:10,080 --> 00:15:11,240
Do they look alike?

290
00:15:12,320 --> 00:15:14,880
Or do they sound alike?

291
00:15:14,880 --> 00:15:17,480
Or do they have a similar meaning?

292
00:15:17,480 --> 00:15:20,480
Or maybe a similar commercial impression?

293
00:15:20,760 --> 00:15:23,280
It doesn't have to be all of those.

294
00:15:23,280 --> 00:15:25,680
It can just be one of those.

295
00:15:25,680 --> 00:15:26,760
Okay.

296
00:15:26,760 --> 00:15:29,120
So if you're looking at two different
trademarks,

297
00:15:29,120 --> 00:15:31,400
or you hear two different trademarks,

298
00:15:31,400 --> 00:15:32,720
is it causing confusion?

299
00:15:32,720 --> 00:15:35,000
Do they look alike? Sound alike?
Have similar meaning?

300
00:15:35,000 --> 00:15:38,800
If so, we're going to move on
to the second part of the test and ask,

301
00:15:38,800 --> 00:15:43,080
"Are these goods and services
related?" Right.

302
00:15:43,080 --> 00:15:46,400
Because remember that relationship
between the trademark itself

303
00:15:46,560 --> 00:15:49,640
and the underlying
good and service is key.

304
00:15:49,800 --> 00:15:52,800
Without that relationship, without it
indicating the source

305
00:15:52,800 --> 00:15:56,680
of specific goods and services, it's
not a trademark.

306
00:15:56,840 --> 00:15:57,480
All right.

307
00:15:57,480 --> 00:16:01,320
We think Coca-Cola: soft drinks.
McDonald's: hamburgers.

308
00:16:01,320 --> 00:16:05,160
Nike: shoes. Ford: trucks. Apple: phones.

309
00:16:05,280 --> 00:16:05,760
Right.

310
00:16:05,760 --> 00:16:07,320
So we always have in our head

311
00:16:07,320 --> 00:16:10,320
the connection between the trademark
and the underlying good and service.

312
00:16:10,560 --> 00:16:15,240
So here we're comparing trademarks
and we're saying, "Uh oh. Boy, these sure

313
00:16:15,240 --> 00:16:16,000
look alike.

314
00:16:16,000 --> 00:16:19,080
Well, let me take a look at these goods
and services and determine

315
00:16:19,080 --> 00:16:20,160
if they're related."

316
00:16:21,480 --> 00:16:24,360
Now, related does not mean different.

317
00:16:24,360 --> 00:16:27,160
It does not mean identical. Right.

318
00:16:27,160 --> 00:16:28,400
That's not the test.

319
00:16:28,400 --> 00:16:30,800
That's not what we're looking for.
Are these goods different?

320
00:16:30,800 --> 00:16:32,600
Nope. That's not what we're asking.

321
00:16:32,600 --> 00:16:35,280
All right. We're asking, are they related?

322
00:16:35,280 --> 00:16:38,400
And what that really means is,
from the customer's point of view,

323
00:16:38,640 --> 00:16:42,240
are we as a consumer
used to one company providing

324
00:16:42,240 --> 00:16:45,840
both of these goods
under the same brand name?

325
00:16:46,640 --> 00:16:49,520
Are we used to one company
or multiple companies

326
00:16:49,520 --> 00:16:53,960
using a single brand to deliver
both of these types of services?

327
00:16:54,600 --> 00:16:58,960
Are these goods complementary
or are they used together?

328
00:16:59,200 --> 00:17:02,040
These are the sorts of things
we're going to be thinking about when

329
00:17:02,040 --> 00:17:05,040
we're trying to define what we mean
by related.

330
00:17:05,680 --> 00:17:07,920
Remember, there's no bright line rule
here.

331
00:17:07,920 --> 00:17:12,120
It's not always "if this, than this." We're
going to always be looking at the evidence

332
00:17:12,480 --> 00:17:17,440
to determine whether particular goods
or services happen to be related.

333
00:17:18,400 --> 00:17:18,800
All right.

334
00:17:18,800 --> 00:17:23,280
So some of you sharp folks who are on
today, you're probably thinking, "Huh.

335
00:17:23,520 --> 00:17:24,480
Okay.

336
00:17:24,480 --> 00:17:30,320
So, Jason, what I'm hearing here is
you have to have a yes to the confusingly

337
00:17:30,320 --> 00:17:33,640
similar trademarks and a and also
to the related goods and services.

338
00:17:33,760 --> 00:17:36,640
So that means if one of those is a no,
it's no problem,

339
00:17:36,640 --> 00:17:37,480
right?"

340
00:17:37,480 --> 00:17:41,280
And the answer is, yeah, you're
absolutely right.

341
00:17:41,800 --> 00:17:42,160
Right.

342
00:17:42,160 --> 00:17:45,080
If one of these is a no, there's
probably not going to be

343
00:17:45,080 --> 00:17:48,080
a likelihood of confusion,
probably no refusal.

344
00:17:48,120 --> 00:17:50,320
Let me give you an example.

345
00:17:50,320 --> 00:17:55,240
If I said the trademark DOVE,
what do you think of? Some of you

346
00:17:55,240 --> 00:18:00,000
probably immediately thought chocolate,
Some of you immediately thought soap and

347
00:18:00,000 --> 00:18:00,760
that's right.

348
00:18:00,760 --> 00:18:03,560
Both of the trademarks, DOVE

349
00:18:03,560 --> 00:18:06,480
co-exists in the marketplace
with another DOVE

350
00:18:06,480 --> 00:18:10,600
because the goods that they come with
or are used with are unrelated.

351
00:18:11,080 --> 00:18:14,360
We're not used to one company
using a singular trademark

352
00:18:14,360 --> 00:18:17,760
for both chocolate and soap. Right.

353
00:18:17,920 --> 00:18:21,960
Or DOVE for ice cream bars
and DOVE for soap.

354
00:18:22,720 --> 00:18:23,160
Right.

355
00:18:23,160 --> 00:18:25,840
So they can co-exist in the marketplace.

356
00:18:25,840 --> 00:18:27,800
Think about DELTA, right?

357
00:18:27,800 --> 00:18:30,840
We know multiple trademarks
that are DELTA trademarks

358
00:18:30,960 --> 00:18:32,880
and they all co-exist because they're used

359
00:18:32,880 --> 00:18:35,400
with goods and services
that are unrelated.

360
00:18:35,400 --> 00:18:39,920
DELTA for airline services, DELTA
for plumbing fixtures, DELTA

361
00:18:39,920 --> 00:18:43,800
for a moving company,
DELTA for dental services.

362
00:18:44,480 --> 00:18:44,760
Right.

363
00:18:44,760 --> 00:18:45,760
They all coexist.

364
00:18:45,760 --> 00:18:49,000
And that's okay because as consumers,
we're not used to a company

365
00:18:49,000 --> 00:18:50,560
providing airline services,

366
00:18:50,560 --> 00:18:54,840
also providing the plumbing fixtures
that we buy at our local hardware store.

367
00:18:55,440 --> 00:18:56,320
Okay.

368
00:18:56,320 --> 00:19:00,120
So this concept of likelihood of confusion
is key because this enters

369
00:19:00,120 --> 00:19:04,120
into the analysis that we do
when we're using the search system.

370
00:19:04,720 --> 00:19:07,840
And the reason that this is important
is because

371
00:19:08,280 --> 00:19:11,280
when you apply
to register your trademark with us,

372
00:19:11,400 --> 00:19:15,120
as I noted, the examining attorney
is going to examine your application.

373
00:19:15,320 --> 00:19:18,480
She is going to look in our database
and she's going to look to see

374
00:19:18,600 --> 00:19:21,960
is there a trademark in there
that is confusingly similar?

375
00:19:22,560 --> 00:19:22,920
Right.

376
00:19:22,920 --> 00:19:26,440
And in addition, is that
is that similar looking trademark

377
00:19:26,560 --> 00:19:30,160
also used with goods and services
that are related to yours?

378
00:19:30,280 --> 00:19:33,280
And if so, she's going
to have to issue a refusal.

379
00:19:33,720 --> 00:19:37,240
If one of these bullets is a no, hey,
no problem there.

380
00:19:37,640 --> 00:19:39,440
There could be other issues,
but no problem here

381
00:19:39,440 --> 00:19:41,400
were likelihood of confusion.

382
00:19:41,400 --> 00:19:45,960
So it's important that you understand
and know what's in our database.

383
00:19:46,400 --> 00:19:48,880
That's what searching in our database
is all about.

384
00:19:48,880 --> 00:19:49,720
Right?

385
00:19:49,720 --> 00:19:52,680
Trying to look in advance
to see if the examining attorney

386
00:19:52,680 --> 00:19:55,680
might have a reason
that she has to refuse registration.

387
00:19:56,400 --> 00:19:58,840
So sometimes it's helpful
to do a little bit

388
00:19:58,840 --> 00:20:02,040
of a little hypothetical

389
00:20:02,640 --> 00:20:05,040
to try and see,
make sure we understand the concept.

390
00:20:05,040 --> 00:20:05,960
So I'm going to run

391
00:20:05,960 --> 00:20:09,720
through a couple of hypotheticals and then
I'm going to ask you a knowledge check.

392
00:20:09,720 --> 00:20:12,560
Okay. So for those of you
who like polling, get ready.

393
00:20:12,560 --> 00:20:13,880
There's one coming up here
in a little bit.

394
00:20:13,880 --> 00:20:15,480
Okay, get your fingers ready. Okay.

395
00:20:15,480 --> 00:20:19,080
So let's say that we as an as a group
right here,

396
00:20:19,080 --> 00:20:22,840
all of us together, we decided, "Hey,
we're going to form our own company

397
00:20:23,080 --> 00:20:27,880
and we're going to register
T.MARKEY as a brand name for shirts."

398
00:20:28,680 --> 00:20:32,760
And so we apply to register T.MARKEY
as a brand name for shirts.

399
00:20:32,960 --> 00:20:36,040
Examining attorney looks in the database,
and she discovers

400
00:20:36,240 --> 00:20:40,320
there's something already registered
that's T.MARKEY brand for pants.

401
00:20:41,280 --> 00:20:43,000
Is that going to be a problem?

402
00:20:43,000 --> 00:20:44,520
Well, we do the analysis.

403
00:20:44,520 --> 00:20:46,200
Is T.MARKEY similar to T.MARKEY?

404
00:20:47,240 --> 00:20:49,160
Yes, they're identical.

405
00:20:49,160 --> 00:20:51,400
It doesn't have to be, but they are.

406
00:20:51,400 --> 00:20:55,440
And so then we ask
the question, are shirts related to pants?

407
00:20:56,400 --> 00:20:59,280
Well, I think we all know the answer to
that is yes.

408
00:20:59,280 --> 00:21:01,040
And there's going to be plenty of evidence

409
00:21:01,040 --> 00:21:05,560
that companies
that do, you know, shirts also do pants.

410
00:21:05,560 --> 00:21:07,480
Right. And they're going to sell them
under the same brand name.

411
00:21:07,480 --> 00:21:09,280
Think your Lee's and your Levi's

412
00:21:09,280 --> 00:21:12,680
and your Nike's and your Reeboks
and your Adidas and whatever.

413
00:21:13,560 --> 00:21:17,760
Clothing companies are using the same
brand on shirts that they are on pants.

414
00:21:18,120 --> 00:21:20,400
So here shirts and pants are going
to be considered related.

415
00:21:20,400 --> 00:21:24,240
So in this case, the examining attorney
would refuse registration

416
00:21:24,560 --> 00:21:26,720
of our trademark.

417
00:21:26,720 --> 00:21:29,800
Let's tweak that hypothetical
a little bit.

418
00:21:30,080 --> 00:21:31,680
Let's say we apply to register

419
00:21:31,680 --> 00:21:35,120
T.MARKEY as a brand name for shirts
the examining attorney discovers

420
00:21:35,120 --> 00:21:38,560
in the database TEE MARQEE
has been registered for pants.

421
00:21:39,160 --> 00:21:40,560
Is this a problem?

422
00:21:40,560 --> 00:21:41,520
Well, again, we do

423
00:21:41,520 --> 00:21:44,400
the analysis. Is T.MARKEY similar to

424
00:21:44,400 --> 00:21:47,080
TEE MARQEE? Yes, right.

425
00:21:47,080 --> 00:21:50,600
They might not look alike,
but they sound alike.

426
00:21:51,000 --> 00:21:52,720
And so these are similar.

427
00:21:52,720 --> 00:21:54,640
And we already know
that shirts and pants are related.

428
00:21:54,640 --> 00:21:57,720
So again,
there would be a likelihood of confusion.

429
00:21:58,480 --> 00:22:01,320
Let's change up
that analysis one more time.

430
00:22:01,320 --> 00:22:03,000
So we apply to register 

431
00:22:03,000 --> 00:22:04,720
T.MARKEY as a brand name for shirts.

432
00:22:04,720 --> 00:22:09,840
Examining attorney discovers
TEE MARQEE has been registered for golf flags.

433
00:22:10,480 --> 00:22:11,960
Is this going to be a problem?

434
00:22:12,920 --> 00:22:14,400
Yeah, that's a good question.

435
00:22:14,400 --> 00:22:14,840
Right.

436
00:22:14,840 --> 00:22:19,200
So we're going to do the analysis.
T.MARKEY similar to TEE MARQEE? Yes,

437
00:22:19,440 --> 00:22:22,920
but are shirts related to golf flags?

438
00:22:24,600 --> 00:22:26,720
I got to be honest with you, I don't know.

439
00:22:26,720 --> 00:22:27,120
All right.

440
00:22:27,120 --> 00:22:31,240
If I was the examining attorney,
I would absolutely be doing research

441
00:22:31,240 --> 00:22:35,240
to determine whether there are companies
out there using the same brand name

442
00:22:35,240 --> 00:22:39,600
for shirts as they are
for their golf flags or in reverse.

443
00:22:39,760 --> 00:22:42,920
There's a golf flag company
that is also using their same

444
00:22:42,920 --> 00:22:45,920
brand for a for a line of shirts.

445
00:22:45,960 --> 00:22:49,760
Okay, now, look, I don't know the answer
to the question, right?

446
00:22:49,760 --> 00:22:51,640
So we'd have to figure that out.

447
00:22:51,640 --> 00:22:52,440
Probably

448
00:22:52,440 --> 00:22:55,480
there are not a lot of golf flag
companies out there

449
00:22:55,480 --> 00:22:59,160
that also have a brand of shirts
that they're doing.

450
00:22:59,880 --> 00:23:03,240
Probably not, but we would just need
to do some research to find out.

451
00:23:04,160 --> 00:23:07,320
And that's because, the reason I raise
that, is because

452
00:23:07,320 --> 00:23:11,280
that's also research that you can do
before you file.

453
00:23:11,760 --> 00:23:15,120
All of this stuff is stuff that you can do
before

454
00:23:15,120 --> 00:23:18,600
you file, because remember, there's
no refund of your filing fee.

455
00:23:18,840 --> 00:23:23,040
So if you want to save yourself
250 bucks at a minimum,

456
00:23:23,480 --> 00:23:27,360
you can do all of this work
before you actually file.

457
00:23:27,840 --> 00:23:29,840
Okay. So now it's time for the knowledge
check.

458
00:23:29,840 --> 00:23:34,560
So, Jay, if you could. If you could throw
that first poll out there, we'll see.

459
00:23:35,080 --> 00:23:37,800
So the folks you know,
I should maybe I should mention

460
00:23:37,800 --> 00:23:40,800
this off the top sometimes
there's some issues if you're on mobile,

461
00:23:40,880 --> 00:23:42,280
okay, with doing a poll,

462
00:23:42,280 --> 00:23:45,280
you might run into some problems.
Most of you on desktop should be okay.

463
00:23:45,440 --> 00:23:48,000
But here in this case, look,
there's some people answering already.

464
00:23:48,000 --> 00:23:49,520
I love it. Okay.

465
00:23:49,520 --> 00:23:52,800
So let's say that we as a group decided
we were going to register

466
00:23:52,800 --> 00:23:55,800
TRAQ
as a brand name for racquetball rackets.

467
00:23:55,800 --> 00:23:58,640
But we remembered, oh,
I went to the searching webinar.

468
00:23:58,640 --> 00:24:01,240
Let's look into the database first.

469
00:24:01,240 --> 00:24:03,000
And we look in the database
and we discover

470
00:24:03,000 --> 00:24:06,000
there's already a registration
for TRAK for snow skis.

471
00:24:06,480 --> 00:24:09,840
And so we're doing this analysis
that a ton of you are already doing.

472
00:24:09,840 --> 00:24:10,720
Oh, that's amazing.

473
00:24:10,720 --> 00:24:11,600
Love it.

474
00:24:11,600 --> 00:24:14,600
And so we're going to do:
is TRAQ similar to TRAK?

475
00:24:14,760 --> 00:24:16,040
Yeah, right.

476
00:24:16,040 --> 00:24:19,560
They they don't they kind of look alike,
but they certainly sound alike.

477
00:24:19,840 --> 00:24:24,840
And so the trickier bit is are racquetball
rackets related to snow skis?

478
00:24:25,280 --> 00:24:27,440
And I see some of you are answering "no."

479
00:24:27,440 --> 00:24:30,440
Hey, you know, I get it right.

480
00:24:31,080 --> 00:24:34,320
The question is, are there sporting
good companies that are out there

481
00:24:34,480 --> 00:24:37,560
that are making racquetball rackets
and also making snow skis?

482
00:24:37,800 --> 00:24:40,080
And again, this would be research based.

483
00:24:40,080 --> 00:24:42,520
It's going to be evidence based.

484
00:24:42,520 --> 00:24:46,320
And I'll tell you in this case,
those of you who are answering "yes" right

485
00:24:46,320 --> 00:24:50,320
now, you would be in agreement
with the Trademark Trial and Appeal Board

486
00:24:50,800 --> 00:24:54,000
who determined "yes." At that time, in 1981,

487
00:24:54,480 --> 00:24:55,280
there was evidence

488
00:24:55,280 --> 00:24:59,000
that manufacturers of racquetball rackets
are also the manufacturers of snow skis,

489
00:24:59,280 --> 00:25:03,960
or that the consuming public
is going to assume that these are related.

490
00:25:04,600 --> 00:25:08,680
So in this case, this would be a refusal.

491
00:25:08,720 --> 00:25:12,920
So if we were TRAQ, T-R-A-Q,
we might decide, oh,

492
00:25:13,000 --> 00:25:16,040
maybe we should think
about a different trademark

493
00:25:16,200 --> 00:25:16,720
because we're

494
00:25:16,720 --> 00:25:17,760
not going to be able to register it

495
00:25:17,760 --> 00:25:21,280
because there's already TRAK
registered for these snow skis.

496
00:25:21,720 --> 00:25:23,960
So great job on this poll.

497
00:25:23,960 --> 00:25:25,920
Thank you, Jay. You can close that out.

498
00:25:25,920 --> 00:25:29,720
But you know, for those of you
who said "no," hey, I'm with you,

499
00:25:29,760 --> 00:25:32,760
this really underscores the difficulty

500
00:25:32,840 --> 00:25:36,480
that we sometimes encounter
when we're doing this searching.

501
00:25:37,000 --> 00:25:40,000
As I said, it is not a bright line rule.

502
00:25:40,160 --> 00:25:42,800
There is no "if this, then this," right.

503
00:25:42,800 --> 00:25:46,520
If racquetball rackets, therefore,
it must be related to snow skis.

504
00:25:47,880 --> 00:25:51,040
In this case, it turns
out there was evidence that it was, right.

505
00:25:51,160 --> 00:25:51,720
But it might be

506
00:25:51,720 --> 00:25:55,200
the evidence is not there, in which case
the two of them could coexist.

507
00:25:55,960 --> 00:25:58,200
So really, it depends on you

508
00:25:58,200 --> 00:26:01,760
figuring out that similarity
and you figuring out that relatedness.

509
00:26:02,360 --> 00:26:04,920
Now, I want to say one thing real quick
with regard to relatedness

510
00:26:04,920 --> 00:26:07,920
before we move on to different parts
of searching.

511
00:26:08,120 --> 00:26:12,360
One thing that you will see right here
is there is nowhere listed on this slide

512
00:26:12,880 --> 00:26:16,720
or in any of the examples,
a classification number

513
00:26:17,400 --> 00:26:20,400
for where those goods
or those services happen to appear.

514
00:26:20,400 --> 00:26:23,880
And the reason I raise this right here
is because sometimes people say, "Huh,

515
00:26:24,120 --> 00:26:28,720
okay, so if I can.
I register TRAQ like in this one class,

516
00:26:28,720 --> 00:26:31,840
sometimes people call them categories,
and somebody can else register

517
00:26:32,400 --> 00:26:35,520
the same trademark in this other class
or category over here."

518
00:26:36,040 --> 00:26:38,160
That's not the analysis. Okay?

519
00:26:38,160 --> 00:26:41,160
That is not how likelihood of confusion
is figured out.

520
00:26:41,160 --> 00:26:45,240
It's not based on, "Hey, your goods are in
this class, your goods are in this class.

521
00:26:45,240 --> 00:26:48,240
You're okay." That is not how it works.

522
00:26:48,320 --> 00:26:51,680
It is always based upon the relatedness
of the specific

523
00:26:51,680 --> 00:26:54,680
goods and specific services.

524
00:26:54,960 --> 00:26:55,600
Okay.

525
00:26:55,600 --> 00:26:57,560
So we can talk about that
a little bit later

526
00:26:57,560 --> 00:27:00,560
on when we're talking about filtering down
and things like that.

527
00:27:00,600 --> 00:27:03,480
But I just want to make sure I'm
highlighting that here, because sometimes

528
00:27:03,480 --> 00:27:06,960
there is that misconception
that out of the 45 international classes,

529
00:27:07,080 --> 00:27:10,080
somebody could have, like
you could have 45 different folks,

530
00:27:10,200 --> 00:27:12,600
each kind of like owning it in different
classes.

531
00:27:12,600 --> 00:27:14,400
Nope, that is not how it works.

532
00:27:14,400 --> 00:27:16,040
And that's because you will find that

533
00:27:16,040 --> 00:27:19,040
goods and services are related across
classes.

534
00:27:19,360 --> 00:27:21,160
It's not a numbers game, okay?

535
00:27:21,160 --> 00:27:24,880
It's all based upon the specific language
in your application and in

536
00:27:24,880 --> 00:27:25,720
the registration.

537
00:27:26,680 --> 00:27:27,280
All right.

538
00:27:27,280 --> 00:27:28,440
So very briefly,

539
00:27:28,440 --> 00:27:32,200
let's let's talk about what in the world
comprehensive clearance searching is.

540
00:27:32,760 --> 00:27:36,000
So we want to look at it
big picture most of the time

541
00:27:36,000 --> 00:27:39,000
to do a full on comprehensive clearance
search

542
00:27:39,240 --> 00:27:42,840
you're going to hire an experienced
trademark attorney to do it for you.

543
00:27:43,120 --> 00:27:43,440
Right.

544
00:27:43,440 --> 00:27:46,800
And that's because your search
is going to include not just our database,

545
00:27:47,040 --> 00:27:48,720
but you're also going to want to look in
state

546
00:27:48,720 --> 00:27:52,800
databases, business name registries,
foreign trademark databases, the Internet.

547
00:27:52,960 --> 00:27:53,960
You're also going to want to probably

548
00:27:53,960 --> 00:27:57,960
look at domain name registries and things
like that, a whole bunch of other sources

549
00:27:57,960 --> 00:28:00,960
that are out there
that I can't even think of in the moment.

550
00:28:01,120 --> 00:28:04,280
And that's because you want to have
a big picture idea

551
00:28:04,920 --> 00:28:08,560
of what trademarks
are already being used out there

552
00:28:08,880 --> 00:28:12,960
and the goods and services
that they're being used with.

553
00:28:13,440 --> 00:28:17,960
Okay, you want to have this awareness,
the situational awareness

554
00:28:18,200 --> 00:28:21,200
of all of these other things
that are going on to make sure

555
00:28:21,200 --> 00:28:24,200
that you're not going to cause confusion
with those.

556
00:28:25,000 --> 00:28:26,640
Is that easy?

557
00:28:26,640 --> 00:28:28,960
No, not necessary, really. Right.

558
00:28:28,960 --> 00:28:32,520
And that's why hiring an experienced
trademark attorney is sometimes

559
00:28:32,520 --> 00:28:36,720
a really great idea, because that attorney
has been doing it for a while.

560
00:28:36,800 --> 00:28:39,840
They can probably go through the search
much more quickly than you can.

561
00:28:40,040 --> 00:28:43,040
They inherently now understand
likelihood of confusion.

562
00:28:43,240 --> 00:28:43,520
Right?

563
00:28:43,520 --> 00:28:46,880
So we often recommend working
with an experienced trademark attorney

564
00:28:46,880 --> 00:28:51,680
because they can bring those years
of experience to the project, right.

565
00:28:51,680 --> 00:28:54,480
To that problem. Right.
That's why you hire them.

566
00:28:54,480 --> 00:28:58,240
But I get it. For some of you are like,
"Hey, Jason, I don't want to do that.

567
00:28:58,440 --> 00:29:00,240
I want to do it on my own."

568
00:29:00,240 --> 00:29:02,080
Hey, cool. That's fine.

569
00:29:02,080 --> 00:29:04,560
If you're domiciled here in the United
States, that's not a problem.

570
00:29:04,560 --> 00:29:07,200
You can do it yourself. You can represent
yourself before the office.

571
00:29:08,520 --> 00:29:09,720
So just be aware.

572
00:29:09,720 --> 00:29:12,720
It can be a pretty big thing to do.

573
00:29:13,040 --> 00:29:15,320
At a very least, though,
if you want to do it on your own,

574
00:29:15,320 --> 00:29:17,400
there are two things that we do recommend.

575
00:29:17,400 --> 00:29:19,960
One would be looking in our database

576
00:29:19,960 --> 00:29:22,920
because that's where your federal refusal
would come from,

577
00:29:22,920 --> 00:29:24,840
from something inside our database.

578
00:29:24,840 --> 00:29:27,120
And we also recommend
that you look online.

579
00:29:27,120 --> 00:29:30,480
You want to look for those common
law trademark rights that are out there,

580
00:29:30,480 --> 00:29:30,880
right?

581
00:29:30,880 --> 00:29:33,880
Somebody who hasn't registered
their trademark with our office,

582
00:29:34,080 --> 00:29:36,360
which means there's
nothing in the database. Right.

583
00:29:36,360 --> 00:29:38,760
But they still have strong
trademark rights.

584
00:29:38,760 --> 00:29:42,280
And that's because trademark rights in
the United States are based on use.

585
00:29:42,800 --> 00:29:45,520
And there's no requirement
that you register with us.

586
00:29:45,520 --> 00:29:49,800
So it's quite possible somebody is out
there, never registered their trademark

587
00:29:49,800 --> 00:29:53,240
with us, but have very strong
common law trademark rights,

588
00:29:53,440 --> 00:29:56,840
and they could pop up
and potentially file an opposition

589
00:29:56,840 --> 00:30:00,880
or eventually a cancellation against you
if you were to move on to registration.

590
00:30:01,280 --> 00:30:04,200
So at a very least, folks,
if you're out there,

591
00:30:04,200 --> 00:30:07,200
if you want to do this on your own,
okay, cool.

592
00:30:07,560 --> 00:30:09,200
Go for it. Right.

593
00:30:09,200 --> 00:30:13,200
But please make sure you're at least
checking these two things, our database

594
00:30:13,440 --> 00:30:16,440
and also looking online
for those common law trademark rights.

595
00:30:17,000 --> 00:30:20,400
Okay,
so let's say that you say, "Okay, Jason,

596
00:30:20,400 --> 00:30:23,400
I do want to do this on my own.

597
00:30:23,480 --> 00:30:26,280
I want to look in your database."
Okay, cool.

598
00:30:26,280 --> 00:30:27,200
So I want to show

599
00:30:27,200 --> 00:30:30,120
you real quick demonstration
of how you could go about that.

600
00:30:30,120 --> 00:30:30,960
All right.

601
00:30:30,960 --> 00:30:33,800
So let's say that you wanted to register

602
00:30:33,800 --> 00:30:37,240
RABBIT as a brand name
for your racquetball rackets.

603
00:30:37,240 --> 00:30:41,640
So you decided TRAK
no good because of those snow skis.

604
00:30:41,640 --> 00:30:45,840
So therefore, I'm going to register RABBIT
as a brand name for racquetball rackets.

605
00:30:46,080 --> 00:30:48,480
So here is what you would do.

606
00:30:49,600 --> 00:30:51,720
I am going to show you my screen here.

607
00:30:51,720 --> 00:30:53,800
Hey, let me bump this up one more time.

608
00:30:53,800 --> 00:30:55,320
Just make it a little bit bigger. Okay?

609
00:30:55,320 --> 00:30:57,080
This is our homepage.

610
00:30:57,080 --> 00:30:59,920
This is USPTO.gov.

611
00:30:59,920 --> 00:31:03,000
And so there are multiple ways
you could kind of get to searching.

612
00:31:03,760 --> 00:31:06,960
Typically, we always use "Find it fast" up
here on the right-hand side.

613
00:31:07,440 --> 00:31:09,840
TESS over here is going to be going away
very soon.

614
00:31:09,840 --> 00:31:11,400
Let's see what happens if we click it.

615
00:31:11,400 --> 00:31:12,680
I'm not sure what it goes to.

616
00:31:12,680 --> 00:31:14,320
Okay. Yeah. We don't want to do that.

617
00:31:14,320 --> 00:31:15,680
I should have checked that beforehand.

618
00:31:15,680 --> 00:31:19,520
So what I'm going to recommend right now
anyway is you hover over "Trademarks" up

619
00:31:19,520 --> 00:31:23,520
here on the megamenu at the top
and in the second column is this thing

620
00:31:23,720 --> 00:31:26,720
"Searching trademarks" under "Application
process."

621
00:31:27,240 --> 00:31:28,720
Go ahead and click that link.

622
00:31:28,720 --> 00:31:31,120
It's going to bring you
to the searching page.

623
00:31:31,120 --> 00:31:33,600
As you can see right now,
we're kind of still in a beta phase

624
00:31:33,600 --> 00:31:36,920
with this new version
of our searching system.

625
00:31:38,240 --> 00:31:39,840
I don't know if it's officially
a beta or not.

626
00:31:39,840 --> 00:31:41,520
It's out there right now.

627
00:31:41,520 --> 00:31:43,560
So here, let me

628
00:31:43,560 --> 00:31:44,760
reload that thing.

629
00:31:44,760 --> 00:31:48,120
Okay, so this is what our search system

630
00:31:48,120 --> 00:31:51,120
looks like,
the newer version of our search system.

631
00:31:51,200 --> 00:31:53,320
So let's say
you wanted to search for RABBIT.

632
00:31:53,320 --> 00:31:57,120
What you would do is you would type
of the word in, pretty self-explanatory.

633
00:31:57,600 --> 00:32:00,640
But before you search, here's
what I would recommend.

634
00:32:01,360 --> 00:32:05,160
Instead of searching by all,
you would instead select "wordmark"

635
00:32:05,480 --> 00:32:08,000
because you're going
to look for a trademark.

636
00:32:08,000 --> 00:32:09,920
Let me just define this a little bit more.

637
00:32:09,920 --> 00:32:13,000
If you do "search by all" this
means this is looking in

638
00:32:13,000 --> 00:32:16,600
every single
little corner of our database.

639
00:32:17,520 --> 00:32:20,880
Do you need to do that
if you're doing a search for a trademark?

640
00:32:21,480 --> 00:32:26,640
No, because what that will pull
otherwise is if it's in someone's name

641
00:32:27,000 --> 00:32:29,720
or that like the owner name
or maybe they live at 123

642
00:32:29,720 --> 00:32:33,560
Rabbit Drive, is that going to be
a problem in your trademark search?

643
00:32:33,600 --> 00:32:36,680
No, it doesn't matter what street
they happen to be on.

644
00:32:36,760 --> 00:32:38,600
What matters is the trademarks.

645
00:32:38,600 --> 00:32:41,440
Okay? So
if you're going to do a trademark search,

646
00:32:41,440 --> 00:32:44,720
what you'd want to do is move over here
to the wordmark search,

647
00:32:45,120 --> 00:32:48,120
and then you'd hit the button,
or you probably just hit

648
00:32:48,120 --> 00:32:51,120
enter
and it's going to get you your results.

649
00:32:51,360 --> 00:32:53,680
Now, this is what it kind of
looks like, right?

650
00:32:53,680 --> 00:32:57,360
You can see right now we have oh,
wow, almost 2000 results for RABBIT.

651
00:32:57,880 --> 00:32:59,160
So here's the deal, folks.

652
00:32:59,160 --> 00:33:03,320
As you can see, our first two
tiles up here, they say "dead" and "cancelled."

653
00:33:03,960 --> 00:33:08,640
If something is dead in our database,
it is not going to be cited against you

654
00:33:09,280 --> 00:33:12,720
because the application or registration
is no longer moving forward.

655
00:33:12,720 --> 00:33:14,960
It's no longer active in our database.

656
00:33:14,960 --> 00:33:16,560
It would not be a cite.

657
00:33:16,560 --> 00:33:19,840
So what you could do is go over here
on the left-hand side,

658
00:33:20,280 --> 00:33:24,480
deselect where it says "dead,"
and all of those will go away.

659
00:33:24,840 --> 00:33:27,400
And so now you're down to 781.

660
00:33:27,400 --> 00:33:30,080
Hey, that's a lot of trademarks
to look through.

661
00:33:30,080 --> 00:33:30,760
Okay.

662
00:33:30,760 --> 00:33:32,280
So when we get a little

663
00:33:32,280 --> 00:33:35,400
deeper into searching, we'll talk about
how to filter things down.

664
00:33:36,040 --> 00:33:39,040
But that's a quick and easy way
to make sure you're only looking at live

665
00:33:39,040 --> 00:33:42,040
marks is to go ahead
and turn off the dead.

666
00:33:42,120 --> 00:33:44,800
So once you get your,
you get this down to the stuff

667
00:33:44,800 --> 00:33:47,040
you want to look at,
here's what you would do.

668
00:33:47,040 --> 00:33:50,880
Remember our "looking at trademarks,
looking at goods and services."

669
00:33:51,160 --> 00:33:53,640
Same thing
here. You're going to register RABBIT,

670
00:33:53,640 --> 00:33:54,840
you would look at this, huh,

671
00:33:54,840 --> 00:33:57,280
this one right here says RABBIT RABBIT.

672
00:33:57,280 --> 00:33:58,160
Could that be a problem?

673
00:33:58,160 --> 00:34:00,880
RABBIT RABBIT versus RABBIT.

674
00:34:00,880 --> 00:34:02,400
Yeah, that's potentially a problem.

675
00:34:02,400 --> 00:34:04,720
So maybe there's similarity
in the trademarks.

676
00:34:04,720 --> 00:34:06,960
Let's think about what
the goods and services are.

677
00:34:06,960 --> 00:34:09,280
We want to register
for racquetball rackets.

678
00:34:09,280 --> 00:34:11,440
We can see right here for barber services.

679
00:34:11,440 --> 00:34:13,160
Hair care services.

680
00:34:13,160 --> 00:34:16,080
ANd we can expand this
a little bit to look more what they have:

681
00:34:17,360 --> 00:34:19,920
hair care, haircutting, hair styling.

682
00:34:19,920 --> 00:34:20,480
Right.

683
00:34:20,480 --> 00:34:23,480
Do people who who manufacture

684
00:34:23,760 --> 00:34:26,880
racquetball rackets
also do barbering and hair care services?

685
00:34:27,160 --> 00:34:28,720
Typically not. Right.

686
00:34:28,720 --> 00:34:32,400
So we might assume, hey, this one's
not going to be a problem for me.

687
00:34:32,400 --> 00:34:33,840
Let's move on to the next one.

688
00:34:33,840 --> 00:34:37,040
We look at this one RABBIT
RABBIT over here for bubble

689
00:34:37,040 --> 00:34:40,160
tea and coffee shops
and probably coffee and tea bars.

690
00:34:40,160 --> 00:34:40,920
There you go. Yeah.

691
00:34:40,920 --> 00:34:45,080
Mobile cafe. Is that going to be a problem
for us, you know, probably not.

692
00:34:45,080 --> 00:34:45,280
Right.

693
00:34:45,280 --> 00:34:46,760
Those are probably unrelated.

694
00:34:46,760 --> 00:34:49,240
We move down here. RABBIT RABBIT.

695
00:34:49,240 --> 00:34:49,640
Okay.

696
00:34:49,640 --> 00:34:52,640
Still, that could be a problem for
leggings, shirts, tank tops, and t-shirts.

697
00:34:53,360 --> 00:34:54,920
Could that be a problem for us?

698
00:34:54,920 --> 00:34:56,280
Hey, maybe. We would want

699
00:34:56,280 --> 00:35:00,440
to do some research to find out
if sporting goods manufacturers also do

700
00:35:00,840 --> 00:35:05,280
a brand name of shirts, leggings,
tank tops.

701
00:35:05,680 --> 00:35:08,040
Could that be a problem? Maybe. Right.

702
00:35:08,040 --> 00:35:10,160
We look over here, there's MILKI RABBIT.

703
00:35:10,160 --> 00:35:13,440
Also for appears to be more clothing,
different things.

704
00:35:14,320 --> 00:35:16,080
That'd be a problem potentially. Right.

705
00:35:16,080 --> 00:35:18,120
So we kind of would move through. Hey,

706
00:35:19,400 --> 00:35:19,680
somebody who

707
00:35:19,680 --> 00:35:22,680
does racquetball rackets,
also do table syrups and molasses?

708
00:35:22,760 --> 00:35:25,320
Probably not. Rabbit feed, probably not.

709
00:35:25,320 --> 00:35:25,600
Right.

710
00:35:25,600 --> 00:35:28,280
So we would go through
and do that analysis for all of these

711
00:35:28,280 --> 00:35:32,040
because remember, we're comparing our
trademark to what we see in the database.

712
00:35:32,280 --> 00:35:35,520
And we're also looking to see
are these goods and services related.

713
00:35:36,040 --> 00:35:39,560
So that's the basics of how we implement
likelihood

714
00:35:39,560 --> 00:35:43,280
of confusion analysis
into our search of the database.

715
00:35:43,600 --> 00:35:44,480
All right.

716
00:35:44,480 --> 00:35:46,960
So I'm going to jump back here
into the PowerPoint.

717
00:35:46,960 --> 00:35:50,120
So what I've included in here for
you are just screenshots

718
00:35:50,120 --> 00:35:53,120
of the things that we just did.

719
00:35:53,560 --> 00:35:54,400
Oh, yeah.

720
00:35:54,400 --> 00:35:55,880
Here, let me show you this real quick.

721
00:35:55,880 --> 00:35:57,280
So you're not just limited to this.

722
00:35:57,280 --> 00:36:00,480
So if you wanted to look a little bit
deeper into one of these cases,

723
00:36:00,680 --> 00:36:02,400
you could go ahead and click on the link
there.

724
00:36:02,400 --> 00:36:05,000
Click on the actual mark itself.

725
00:36:05,000 --> 00:36:08,280
And that's going to open up the Trademark
Status and Document Retrieval system.

726
00:36:08,520 --> 00:36:11,680
And so you can see more things
about the trademark itself.

727
00:36:11,760 --> 00:36:14,880
Let me bump the size of this up
a little bit so it's not so small.

728
00:36:15,360 --> 00:36:16,640
You can see. Oh, yeah. Uh huh.

729
00:36:16,640 --> 00:36:18,640
That was the trademark: RABBIT RABBIT.

730
00:36:18,640 --> 00:36:20,920
We can look over here at the goods
and services.

731
00:36:20,920 --> 00:36:22,160
Yeah, I can see right here.

732
00:36:22,160 --> 00:36:24,880
That's for barber, hair care,
things like that.

733
00:36:24,880 --> 00:36:28,920
So TSDR is the place you want to go
to find out all sorts of information

734
00:36:28,920 --> 00:36:32,000
about the status of the application
or registration.

735
00:36:32,840 --> 00:36:35,560
You know, there's more information
about the mark itself.

736
00:36:35,560 --> 00:36:38,120
If you want to look up design codes
and things like that.

737
00:36:38,120 --> 00:36:42,120
So this is a great resource
for you to learn more about a potential

738
00:36:42,120 --> 00:36:43,440
cite that might be out there.

739
00:36:44,720 --> 00:36:46,320
Okay.

740
00:36:46,320 --> 00:36:48,720
So, so you
learn more about the potential conflict.

741
00:36:48,720 --> 00:36:51,240
Okay, so I've just put these screenshots
in here.

742
00:36:51,240 --> 00:36:55,160
So later on down the line, when you're,
when you've got the PDF of these slides,

743
00:36:55,320 --> 00:36:57,160
and you're like,
"Oh, what was Jason talking about?

744
00:36:57,160 --> 00:36:58,160
What did you do next?"

745
00:36:58,160 --> 00:37:00,000
Instead,
you can kind of just flip to the slides

746
00:37:00,000 --> 00:37:02,440
and you can kind of see the screenshot
of how that would happen.

747
00:37:02,440 --> 00:37:05,760
All right,
so Jay let's launch that second poll here.

748
00:37:06,960 --> 00:37:08,520
And so here's a question for you folks.

749
00:37:08,520 --> 00:37:12,480
Does a search of the database guarantee
that your trademark

750
00:37:12,480 --> 00:37:15,720
is federally registrable? All right.

751
00:37:15,920 --> 00:37:18,560
So there are some things we haven't
necessarily talked about here.

752
00:37:18,560 --> 00:37:19,200
Oh, my goodness.

753
00:37:19,200 --> 00:37:22,200
You guys are rushing it right now
with all of your "no"s.

754
00:37:22,360 --> 00:37:24,480
Yeah, that is exactly right.

755
00:37:24,480 --> 00:37:28,120
A search of the USPTO database
does not guarantee

756
00:37:28,120 --> 00:37:30,160
that your trademark is federally registrable.

757
00:37:30,160 --> 00:37:33,800
But it might be that there's
no likelihood of confusion, cool,

758
00:37:33,960 --> 00:37:37,200
but it might be that
there are other issues which would mean

759
00:37:37,320 --> 00:37:39,800
your trademark
would be refused registration.

760
00:37:39,800 --> 00:37:43,160
It also could be
maybe your search was incomplete.

761
00:37:43,520 --> 00:37:44,920
Maybe you didn't do everything

762
00:37:44,920 --> 00:37:45,840
that you needed to do

763
00:37:45,840 --> 00:37:48,160
and something was still in the database
and you didn't find it.

764
00:37:48,160 --> 00:37:50,440
So just because you did a search
you thought was okay,

765
00:37:50,440 --> 00:37:52,080
it doesn't mean it actually is.

766
00:37:52,080 --> 00:37:55,920
And there might still be something that
causes your application to be refused.

767
00:37:56,400 --> 00:37:57,560
Or it could be 

768
00:37:57,560 --> 00:38:02,680
this too. Is that you do your search
and then in the next 10 to 15 minutes,

769
00:38:02,680 --> 00:38:04,680
however long
it takes you to go from search

770
00:38:04,680 --> 00:38:07,240
to actually filling out the application
and actually submitting it,

771
00:38:08,200 --> 00:38:11,160
somebody else slips in front of you,
right? Now,

772
00:38:11,160 --> 00:38:12,400
does that happen very often?

773
00:38:12,400 --> 00:38:15,760
No, probably not. Probably not. Right.

774
00:38:15,760 --> 00:38:18,480
But it is something to think about. You're like,
"Hey, I just did a search.

775
00:38:18,480 --> 00:38:22,800
15 minutes later I apply
and someone came in in between."

776
00:38:23,040 --> 00:38:26,560
I will tell you early on in my career,
I've, so it's only happened once

777
00:38:26,560 --> 00:38:27,680
in my entire career

778
00:38:27,680 --> 00:38:29,200
where two people had registered

779
00:38:29,200 --> 00:38:32,200
confusingly similar
trademarks on the exact same day.

780
00:38:32,400 --> 00:38:35,520
And so we eventually had to go down
and look and see what time

781
00:38:36,160 --> 00:38:40,360
they came in to determine
who was actually first in the door.

782
00:38:40,480 --> 00:38:42,160
It's pretty rare
that that's going to happen

783
00:38:42,160 --> 00:38:45,840
where you're going to have applications
being submitted on the exact same day,

784
00:38:46,320 --> 00:38:47,960
but it can happen.

785
00:38:47,960 --> 00:38:50,800
So those of you who answered
no, boom, nailed it.

786
00:38:50,800 --> 00:38:53,040
Thank you very much.
Jay. Go ahead and close that one out.

787
00:38:53,040 --> 00:38:53,880
You're absolutely right.

788
00:38:53,880 --> 00:38:56,880
A search of a database
does not guarantee it's registrable,

789
00:38:57,280 --> 00:39:00,960
but it is highly encouraged
because likelihood of confusion

790
00:39:00,960 --> 00:39:04,000
is one of the main ways
or main reasons why

791
00:39:04,080 --> 00:39:07,080
trademarks are refused
registration at our office.

792
00:39:07,320 --> 00:39:10,800
All right, so let's move on and let's dig
a little bit deeper in what we mean

793
00:39:10,800 --> 00:39:12,600
by word mark searching. Okay.

794
00:39:12,600 --> 00:39:16,160
So I was just kind of first gave you kind
of an overview of how the system works.

795
00:39:16,320 --> 00:39:19,360
So let's talk a little bit more
about like how this would work.

796
00:39:19,600 --> 00:39:24,880
So let's say that you wanted to register
ZEBRA as a brand name for T-shirts, okay?

797
00:39:25,240 --> 00:39:30,000
And so you decide, okay,
I am going to do a search of the database.

798
00:39:30,000 --> 00:39:33,360
Jason said that I should,
so I'm going to do okay.

799
00:39:33,360 --> 00:39:35,200
So what would that look like?

800
00:39:35,200 --> 00:39:38,200
Well, there are multiple ways
to approach searching.

801
00:39:38,280 --> 00:39:39,000
So what

802
00:39:39,000 --> 00:39:42,040
we're going to talk through right now
is just one of many ways to approach it.

803
00:39:42,280 --> 00:39:47,400
This is sometimes referred to as like
a pyramid, um, approach to searching

804
00:39:47,520 --> 00:39:52,200
where you start very, very narrow
and then you widen out as you go.

805
00:39:52,200 --> 00:39:55,320
You could think about it as a reverse funnel,
for example.

806
00:39:55,320 --> 00:39:56,080
Okay?

807
00:39:56,080 --> 00:39:59,600
And the reason that we often recommend
starting off with a dead-on search

808
00:39:59,920 --> 00:40:00,880
is because, look,

809
00:40:01,880 --> 00:40:03,240
if there's one thing

810
00:40:03,240 --> 00:40:06,240
that's out there
that's going to cause a problem

811
00:40:07,200 --> 00:40:10,240
and you want to find it quick, a dead-on
search is the way to do it.

812
00:40:10,480 --> 00:40:11,040
Okay?

813
00:40:11,040 --> 00:40:13,320
Because you might discover,
hey, I'm going to look and see.

814
00:40:13,320 --> 00:40:15,040
"Oh, man, there's one registration.

815
00:40:15,040 --> 00:40:18,040
It's also ZEBRA for t-shirts."

816
00:40:18,080 --> 00:40:18,600
Okay.

817
00:40:18,600 --> 00:40:20,440
I don't have any reason to go any deeper.

818
00:40:20,440 --> 00:40:23,440
I don't have any reason to do any more
searching for this trademark.

819
00:40:23,480 --> 00:40:25,480
I'm going to move on to something else
because that one's

820
00:40:25,480 --> 00:40:26,840
never going to register.

821
00:40:26,840 --> 00:40:28,200
So doing that dead-on search

822
00:40:28,200 --> 00:40:32,160
sometimes called a knock out
search is a great way to start.

823
00:40:32,800 --> 00:40:35,280
So one way that you could do it

824
00:40:35,280 --> 00:40:39,480
is let's see, we'll go back to a
we'll go back to the home here.

825
00:40:39,520 --> 00:40:40,000
Okay.

826
00:40:40,000 --> 00:40:45,280
So one thing that you could do is just
type in ZEBRA, right, as a word mark,

827
00:40:47,360 --> 00:40:50,280
and see what you get.

828
00:40:50,280 --> 00:40:50,520
All right.

829
00:40:50,520 --> 00:40:52,000
That's pretty well dead-on, right?

830
00:40:52,000 --> 00:40:53,640
We can get rid of the dead and

831
00:40:53,640 --> 00:40:56,040
so you got, what, 256, actually.

832
00:40:56,040 --> 00:40:58,520
You know what? That's not too bad.
I know that seems high.

833
00:40:58,520 --> 00:40:59,680
I know it does.

834
00:40:59,680 --> 00:41:04,120
But as an examination attorney, you're
absolutely looking through 200 plus,

835
00:41:04,400 --> 00:41:04,920
right?

836
00:41:04,920 --> 00:41:07,440
If there's two to 300 on one search
strategy,

837
00:41:07,440 --> 00:41:09,120
you're probably going to look through them
and then you're going

838
00:41:09,120 --> 00:41:12,320
to have other search strategies
that might also have 200, 300, whatever.

839
00:41:12,720 --> 00:41:14,440
You're going to look through
a whole lot of trademarks.

840
00:41:14,440 --> 00:41:16,680
So this is actually not bad.

841
00:41:16,680 --> 00:41:20,480
And you would kind of go through
and you look to see ZEBRA versus

842
00:41:20,480 --> 00:41:25,080
ZEBRA REFLEXIS, t-shirts
versus downloadable computer software.

843
00:41:25,720 --> 00:41:30,000
ZEBRA versus ROCKIN' ZEBRA,
one for t-shirts, one for toy vehicles.

844
00:41:30,000 --> 00:41:30,320
Right.

845
00:41:30,320 --> 00:41:34,160
So you would kind of again,
go through that analysis to do this

846
00:41:34,160 --> 00:41:38,120
sort of dead-on type of search,
this dead-on searching.

847
00:41:38,400 --> 00:41:38,760
Okay.

848
00:41:38,760 --> 00:41:41,840
That's one way to go about it.
Some of you might say, "Hey, you know what?

849
00:41:41,840 --> 00:41:44,840
Actually,
I want to look for ZEBRA or ZEBRAS,

850
00:41:44,880 --> 00:41:46,800
because maybe there's more than one zebra.

851
00:41:46,800 --> 00:41:48,000
I'll show you real quick here.

852
00:41:48,000 --> 00:41:52,560
One thing that you could do is just add
a little asterisk at the end, all right?

853
00:41:52,560 --> 00:41:55,560
And that's going to tell the search
to say, "Don't just bring me ZEBRA,

854
00:41:55,640 --> 00:42:00,000
but bring me infinite characters
that are attached to the end of ZEBRA."

855
00:42:00,120 --> 00:42:01,840
And you could do that.

856
00:42:01,840 --> 00:42:03,640
Let's see what happens.

857
00:42:03,640 --> 00:42:05,080
Oh, we're still getting 256.

858
00:42:05,080 --> 00:42:07,800
Okay. So not a whole lot of extra
zebras in here, I guess.

859
00:42:07,800 --> 00:42:10,920
Or maybe it was already pulling them
as it is sometimes wont to do.

860
00:42:11,480 --> 00:42:12,000
Okay.

861
00:42:12,000 --> 00:42:15,160
So that's one thing that you could do
with regard to your dead-on search.

862
00:42:15,600 --> 00:42:16,800
All right.

863
00:42:16,800 --> 00:42:19,280
So that's the quick and easy
way to go about it.

864
00:42:19,280 --> 00:42:23,080
What I'm going to show you right
now is a way for you to do,

865
00:42:23,280 --> 00:42:26,320
start to creep towards
some more advanced level searching.

866
00:42:26,320 --> 00:42:26,680
Okay.

867
00:42:26,680 --> 00:42:30,960
I know today is all about basics,
but what I want to do is introduce you

868
00:42:31,960 --> 00:42:32,280
in the

869
00:42:32,280 --> 00:42:35,520
foundational building blocks of ways
to create more complex

870
00:42:35,520 --> 00:42:38,560
searches so it's not just "type in word
and hit enter."

871
00:42:38,720 --> 00:42:42,440
Okay,
so here's what one way you could go about

872
00:42:42,440 --> 00:42:44,400
your dead-on search.

873
00:42:44,400 --> 00:42:45,880
You could do something

874
00:42:45,880 --> 00:42:49,400
which is going to introduce you
to this more advanced searching.

875
00:42:49,480 --> 00:42:52,200
So you're not just using the blue box
that you see there.

876
00:42:52,200 --> 00:42:55,080
You're typing in some programming language.

877
00:42:55,080 --> 00:42:57,080
All right. To go a little deeper.

878
00:42:57,080 --> 00:43:00,480
So as you can see here, what I have on
the screen is CM, colon, ZEBRA.

879
00:43:00,480 --> 00:43:03,360
And as you can see, CM is in all caps.

880
00:43:03,360 --> 00:43:06,560
So the CM is a field code for combined

881
00:43:06,800 --> 00:43:11,400
mark. So what this is doing is
it is telling the search system, "Hey,

882
00:43:11,920 --> 00:43:14,560
search system, I want you to look in

883
00:43:14,560 --> 00:43:17,560
very specific buckets in the database.

884
00:43:17,680 --> 00:43:20,080
I want you to look
in the trademark bucket.

885
00:43:20,080 --> 00:43:23,280
I want you to look in the
what's called pseudo mark bucket.

886
00:43:23,480 --> 00:43:26,640
So it's
kind of like some of the misspellings

887
00:43:26,640 --> 00:43:29,760
and stuff that are out there,
you know, alternate ways of searching.

888
00:43:29,760 --> 00:43:31,240
I want you to look in that bucket

889
00:43:31,240 --> 00:43:33,920
and I want to look
have you look in the translation bucket.

890
00:43:33,920 --> 00:43:36,640
So things that have been
previously translated

891
00:43:36,640 --> 00:43:40,440
and put into the into the database,
I want you to look in there, too."

892
00:43:40,440 --> 00:43:43,440
So that's the combined mark field.

893
00:43:43,600 --> 00:43:45,840
"Hey, search. Go look at all those buckets.

894
00:43:45,840 --> 00:43:48,960
And I want you to look for the word ZEBRA
in all of those buckets."

895
00:43:49,080 --> 00:43:49,680
Okay.

896
00:43:49,680 --> 00:43:53,200
So as you can see, that field
tag goes in all caps.

897
00:43:53,560 --> 00:43:56,240
Your search term goes next to it
in lowercase.

898
00:43:56,240 --> 00:43:56,560
All right.

899
00:43:56,560 --> 00:43:59,160
So let's take a look at what
that looks like.

900
00:43:59,160 --> 00:44:02,240
And again, we're going to be ignoring
what we see in the blue over here.

901
00:44:02,240 --> 00:44:06,000
And instead we're just going to say CM,
colon, ZEBRA.

902
00:44:06,600 --> 00:44:09,880
What I'm also going to do
is turn on the expert mode down here.

903
00:44:09,880 --> 00:44:13,440
And you can tell you're an expert mode
because you'll see "expert mode"

904
00:44:13,720 --> 00:44:15,120
right up here. Okay.

905
00:44:15,120 --> 00:44:17,800
So we did that same search.
We're still getting our same results.

906
00:44:17,800 --> 00:44:20,280
All right.
So there's no real difference here.

907
00:44:20,280 --> 00:44:21,640
It might be

908
00:44:21,640 --> 00:44:23,400
you might see a little difference
in how they return,

909
00:44:23,400 --> 00:44:25,800
but you're going to get essentially
get the same ones.

910
00:44:25,800 --> 00:44:27,400
All right.
So that's going to be your dead-on search.

911
00:44:27,400 --> 00:44:31,400
You would go through ZEBRA versus ZEBRA
REFLEXIS. ZEBRA versus

912
00:44:31,400 --> 00:44:35,160
ROCKIN' ZEBRA. ZEBRA versus
HOME ZEBRA. ZEBRA versus HOPPIN' ZEBRA.

913
00:44:35,160 --> 00:44:36,520
And so forth.

914
00:44:36,520 --> 00:44:36,840
All right.

915
00:44:36,840 --> 00:44:37,840
So that's one way to go.

916
00:44:37,840 --> 00:44:39,920
And you go through and you're like, "Cool,
I got it.

917
00:44:39,920 --> 00:44:43,320
None of these are a problem for me,
but I'm not done yet.

918
00:44:43,320 --> 00:44:44,760
I want to keep on looking."

919
00:44:44,760 --> 00:44:47,760
So you might execute
what's called an expanded search.

920
00:44:48,120 --> 00:44:50,560
So here you're
not just looking for the word ZEBRA,

921
00:44:50,560 --> 00:44:54,080
you're
looking for stuff on either side of ZEBRA.

922
00:44:54,600 --> 00:44:59,000
And the way that you would do
that is you would put forward slashes

923
00:44:59,800 --> 00:45:02,360
around the word ZEBRA, because this is

924
00:45:02,360 --> 00:45:06,200
what's telling the search system, "Hey,
search system.

925
00:45:06,520 --> 00:45:09,720
I want to do some funky stuff
with my trademark search."

926
00:45:09,920 --> 00:45:14,360
And so the way you do it is you put it in
between two forward slashes.

927
00:45:15,000 --> 00:45:18,760
Now, you can see next to it
is something that we call a "dot star."

928
00:45:19,080 --> 00:45:22,560
And we see the dot star on either
side of the word ZEBRA.

929
00:45:22,840 --> 00:45:25,600
And what that is doing is
it is telling the system,

930
00:45:25,600 --> 00:45:30,600
look for infinite characters to the left
and right of the word ZEBRA.

931
00:45:31,320 --> 00:45:32,520
All right.

932
00:45:32,520 --> 00:45:34,200
So we have ZEBRA right here.

933
00:45:34,200 --> 00:45:35,640
We're going to put it inside

934
00:45:36,760 --> 00:45:37,920
its little basket.

935
00:45:37,920 --> 00:45:40,240
Okay. It's a little forward slash basket.

936
00:45:40,240 --> 00:45:41,640
See we've got it right here.

937
00:45:41,640 --> 00:45:44,480
And so what we're going to do now
is we're going to put in a period

938
00:45:44,480 --> 00:45:47,480
and an asterisk on either side. Period.

939
00:45:47,760 --> 00:45:48,640
Asterisk.

940
00:45:48,640 --> 00:45:52,080
And this is going to tell
the search system to look in infinite

941
00:45:52,080 --> 00:45:55,800
direction to the left
and to the right of the word ZEBRA.

942
00:45:55,960 --> 00:45:58,080
And we hit that
and we're going to see what we have.

943
00:45:58,080 --> 00:45:59,240
256 before.

944
00:45:59,240 --> 00:46:01,920
Look at this. We now have 300.

945
00:46:01,920 --> 00:46:02,640
Okay.

946
00:46:02,640 --> 00:46:06,680
And so, again, we might want to
look through and see what's in here.

947
00:46:06,840 --> 00:46:08,400
Now, I'll tell you this right now,
I'm going to I'm

948
00:46:08,400 --> 00:46:10,800
going to jump ahead
with one of my little pro tips right here.

949
00:46:10,800 --> 00:46:15,800
Let's say you looked through all 256 before.
This is getting these 300.

950
00:46:16,360 --> 00:46:18,880
Do you want to look through the 40?

951
00:46:18,880 --> 00:46:21,480
Would you rather look at 300?
Or just through 44

952
00:46:21,480 --> 00:46:23,840
since you've already looked through 256?

953
00:46:23,840 --> 00:46:24,080
Right.

954
00:46:24,080 --> 00:46:28,400
It's probably going to be easier for you
if you've already looked through 256

955
00:46:28,720 --> 00:46:32,000
to only look through 44 more instead
of looking at stuff you already looked at.

956
00:46:32,320 --> 00:46:34,600
So what you might do, because you are in

957
00:46:36,040 --> 00:46:37,280
expert mode,

958
00:46:37,280 --> 00:46:40,280
is you could click on the box right here

959
00:46:40,440 --> 00:46:44,200
and you can see this previous
one was number four, search number four.

960
00:46:44,640 --> 00:46:47,640
What you could do is you could say,
"I want search four

961
00:46:48,160 --> 00:46:51,160
and not search string three."

962
00:46:51,560 --> 00:46:54,560
And if I'm doing this correctly.

963
00:46:55,560 --> 00:46:57,280
Oh, okay.

964
00:46:57,280 --> 00:46:58,880
Interesting.

965
00:46:58,880 --> 00:47:01,000
Maybe. I'm not sure why that happened.

966
00:47:01,000 --> 00:47:03,680
Maybe it's
because I did it. A different thing here.

967
00:47:03,680 --> 00:47:06,680
But anyway, so I would have thought
it would have brought 44, but it didn't.

968
00:47:07,280 --> 00:47:10,280
I'm sure Tim or Chris or Brett
will tell me what I did wrong,

969
00:47:10,320 --> 00:47:13,800
but essentially it's notted out
the things that you've already looked at.

970
00:47:13,800 --> 00:47:16,800
And so you can go through
and look at what you see here.

971
00:47:17,120 --> 00:47:19,920
FLAGZEBRA. MINIZEBRA. VLIONZEBRA.

972
00:47:19,920 --> 00:47:23,840
DAZEBRA. ECOZEBRA.
and things like that.

973
00:47:24,240 --> 00:47:24,800
Okay.

974
00:47:24,800 --> 00:47:27,840
So once you do that expanded search,

975
00:47:28,560 --> 00:47:31,560
you can you can not-out things
you've already looked at

976
00:47:32,160 --> 00:47:33,840
because after you do the expanded,

977
00:47:33,840 --> 00:47:36,960
you might want to think about an alternate
spelling search as well.

978
00:47:37,360 --> 00:47:38,360
So that would be something

979
00:47:38,360 --> 00:47:41,760
like what are the different ways
that we might spell ZEBRA.

980
00:47:42,120 --> 00:47:44,800
So what you can see right here on
the screen

981
00:47:44,800 --> 00:47:49,000
is we're using an "or" operator
to tell the search system,

982
00:47:49,200 --> 00:47:52,960
give me stuff that is spelled ZEBRA
with a Z, and also stuff that's spelled

983
00:47:52,960 --> 00:47:58,320
ZEBRA with an S for SEE-BRA or 
SEH-BRA, however you want to pronounce it.

984
00:47:58,640 --> 00:47:59,200
Okay.

985
00:47:59,200 --> 00:48:02,720
So what you could do
up here is let's ex that out.

986
00:48:05,520 --> 00:48:08,560
And let's say we would do CM

987
00:48:09,360 --> 00:48:12,720
here and we would do our dot star,

988
00:48:13,160 --> 00:48:16,320
zebra, dot star, and then close out

989
00:48:16,320 --> 00:48:19,320
the little basket. "OR."

990
00:48:19,680 --> 00:48:22,560
And then we put in our little basket
dot star

991
00:48:22,560 --> 00:48:24,960
SEBR- oops

992
00:48:24,960 --> 00:48:28,680
dot star, close out the basket,
put it all inside a parens.

993
00:48:29,040 --> 00:48:29,760
Okay.

994
00:48:29,760 --> 00:48:32,760
And so this is going to find us anything
that's spelled ZEBRA with a Z

995
00:48:32,760 --> 00:48:35,760
and SEBRA with an S.

996
00:48:36,720 --> 00:48:39,200
Then we hit that and we get some 309.

997
00:48:39,200 --> 00:48:39,480
Okay,

998
00:48:39,480 --> 00:48:43,040
So we're going to see what we had like
300 before without the spelling of the S.

999
00:48:43,320 --> 00:48:43,800
All right.

1000
00:48:43,800 --> 00:48:46,360
So we can see there's probably nine
different marks in here.

1001
00:48:46,360 --> 00:48:49,360
They're probably spelled
with an S instead of a Z.

1002
00:48:49,880 --> 00:48:52,600
And if you wanted not things out,
you could.

1003
00:48:52,600 --> 00:48:53,920
That's an easier way to do it.

1004
00:48:53,920 --> 00:48:57,640
But as you can see here,
we have a SEBRA spelled with an S instead of a Z.

1005
00:48:58,000 --> 00:49:00,040
And so we would again do that analysis.

1006
00:49:00,040 --> 00:49:03,040
ZEBRA versus ZEBRA or SEBRA.

1007
00:49:03,360 --> 00:49:05,360
Right. Probably pretty similar.

1008
00:49:05,360 --> 00:49:08,640
And then we have t-shirts versus foam mats
for use

1009
00:49:08,640 --> 00:49:11,800
on play areas, carpets,
rugs, things of this.

1010
00:49:11,800 --> 00:49:12,240
Oh, wow.

1011
00:49:12,240 --> 00:49:14,360
They've got all kinds
of different things in here, right?

1012
00:49:14,360 --> 00:49:19,600
So not just mats, but furniture,
lunchboxes, bed linens, games and toys.

1013
00:49:19,600 --> 00:49:22,880
So this might be something we'd want to
think about as a potential problem for us.

1014
00:49:24,720 --> 00:49:25,440
Okay.

1015
00:49:25,440 --> 00:49:27,320
So that's how that would work.

1016
00:49:27,320 --> 00:49:30,200
Now, some of you might say, "Jason,

1017
00:49:30,200 --> 00:49:34,800
that's fine and everything, but that seems
like it's going to take a very long time

1018
00:49:34,960 --> 00:49:39,960
to type out every single possible
alternate spelling of the word ZEBRA."

1019
00:49:40,160 --> 00:49:44,280
What if it's, you know, S-
or, I'm sorry, Z-E-E-B-R-A

1020
00:49:44,360 --> 00:49:48,640
or S-Z-E-B-R-A or something like that?

1021
00:49:48,640 --> 00:49:50,760
Yeah,
that could take you a very long time.

1022
00:49:50,760 --> 00:49:52,800
So here's one thing
I want to introduce you

1023
00:49:52,800 --> 00:49:56,160
to for those of you
who used TESS in a previous life

1024
00:49:56,880 --> 00:49:59,280
than you are already aware of
some of these things called pattern

1025
00:49:59,280 --> 00:50:02,200
matching and truncation
and wild cards and stuff like that.

1026
00:50:02,200 --> 00:50:05,640
So this is a way that you can use that
same sort of pattern matching

1027
00:50:05,840 --> 00:50:08,640
to help make things
a little bit easier for you.

1028
00:50:08,640 --> 00:50:12,240
So as you can see, we're still using
that CM for our combined mark bucket

1029
00:50:12,600 --> 00:50:15,720
with a colon, and then we put it inside
the forward slash basket.

1030
00:50:16,400 --> 00:50:18,920
But instead of spelling ZEBRA
different ways,

1031
00:50:18,920 --> 00:50:22,160
instead what we're doing
is we're using this pattern matching

1032
00:50:22,440 --> 00:50:27,480
to tell the system, "Find me one instance
of an s or one instance of a z."

1033
00:50:27,960 --> 00:50:30,600
So instead of spelling out
all these alternate spellings

1034
00:50:30,600 --> 00:50:33,480
dah dah dah or dah dah dah
or dah dah dah or dah dah dah

1035
00:50:33,480 --> 00:50:36,760
or, we're going to take care of it
right here in one search string.

1036
00:50:37,080 --> 00:50:42,360
And as you can see, it's put inside
the square little brackets there: S or Z.

1037
00:50:42,360 --> 00:50:45,360
So it's telling the search system,
bring me an S or bring me a Z.

1038
00:50:45,520 --> 00:50:47,640
And after that you can see an E,

1039
00:50:48,880 --> 00:50:49,840
and after that are the

1040
00:50:49,840 --> 00:50:52,840
curly braces with one comma three.

1041
00:50:53,040 --> 00:50:55,440
What that's doing, it's a quantifier.

1042
00:50:55,440 --> 00:50:58,440
So it is telling the search system,
bring me one,

1043
00:50:58,640 --> 00:51:01,520
two, or three Es right here.

1044
00:51:01,520 --> 00:51:03,000
I don't care. You can bring me one.

1045
00:51:03,000 --> 00:51:05,320
You can bring me two.
You can bring me three.

1046
00:51:05,320 --> 00:51:05,760
All right.

1047
00:51:05,760 --> 00:51:08,760
So this is going to get us an alternate
spelling with Z-E-B-R-A,

1048
00:51:09,320 --> 00:51:14,760
S-E-B-R-A, S-E-E-B-R-A, S-E-E-B-R-A.

1049
00:51:14,760 --> 00:51:15,960
Right. You get it, right.

1050
00:51:15,960 --> 00:51:18,600
So it's it's quantifying
what comes right before it.

1051
00:51:18,600 --> 00:51:20,640
So the curly brackets are saying,

1052
00:51:20,640 --> 00:51:23,840
"Bring me one, two, or three of
the character that comes right before it."

1053
00:51:24,600 --> 00:51:27,240
And the last thing I'll say here
is if you look at this, you'll notice

1054
00:51:27,240 --> 00:51:31,880
I chopped off the A, and the reason I did
that is because we have our dot star.

1055
00:51:32,320 --> 00:51:34,280
What do we know about a dot star?

1056
00:51:34,280 --> 00:51:37,000
It's looking infinite in that direction.

1057
00:51:37,000 --> 00:51:39,040
So that means we don't
need to put the A on there

1058
00:51:40,760 --> 00:51:42,760
because
the dot star is going to bring us an A.

1059
00:51:42,760 --> 00:51:45,960
It also might bring us another R
or another letter.

1060
00:51:46,440 --> 00:51:50,080
We don't know what's going to bring us,
but this is a great way to sort of like

1061
00:51:50,640 --> 00:51:53,520
chop off a little bit of the end
so you're not stuck

1062
00:51:53,520 --> 00:51:56,520
and you're missing things
that might still be a problem

1063
00:51:57,240 --> 00:52:00,600
and you missed it because you still have
that A in there at the very end.

1064
00:52:00,680 --> 00:52:01,120
Okay.

1065
00:52:01,120 --> 00:52:03,600
So let me type that in for you.
See what we get.

1066
00:52:03,600 --> 00:52:04,000
All right.

1067
00:52:04,000 --> 00:52:07,000
I'm going to erase this right here

1068
00:52:07,240 --> 00:52:09,160
and we are going to do something

1069
00:52:09,160 --> 00:52:14,560
like dot star and we're going to do an S
or a Z, right, for that ZEE.

1070
00:52:14,560 --> 00:52:17,160
Oops. Hold on.

1071
00:52:17,160 --> 00:52:20,560
And then we're going to say an E
and then give me one, two, or three

1072
00:52:21,480 --> 00:52:24,480
of the E, B, R,
and then we hit a dot star

1073
00:52:24,720 --> 00:52:27,080
and then we close out our little basket
there.

1074
00:52:27,080 --> 00:52:28,080
Oops, that's not what I want.

1075
00:52:28,080 --> 00:52:30,960
I want this guy. Okay, here we go.
And that's going to spell us,

1076
00:52:30,960 --> 00:52:33,960
bring us all these alternate
spellings of the word ZEBRA.

1077
00:52:33,960 --> 00:52:36,360
So we had 309 this other way.
Let's see what we get here.

1078
00:52:36,360 --> 00:52:37,240
Bet it's going to be more.

1079
00:52:38,280 --> 00:52:40,080
Yeah, 406, right?

1080
00:52:40,080 --> 00:52:42,840
So you're probably going to see some stuff
that doesn't apply to you, right?

1081
00:52:42,840 --> 00:52:43,880
BRICK HOUSE BREWERY.

1082
00:52:43,880 --> 00:52:46,000
What in the world? Right.

1083
00:52:46,000 --> 00:52:47,720
So how did that come about?

1084
00:52:47,720 --> 00:52:52,520
So probably because we have the S,
the E, the B, the R, right.

1085
00:52:52,560 --> 00:52:57,240
So for the, the S-E-B in BRICKHOUSEBREWERY,
that's why we're seeing it.

1086
00:52:57,400 --> 00:53:00,960
But we're also seeing our DUKE ZEBRA
and other zebras and things like that.

1087
00:53:01,240 --> 00:53:05,120
So again, this would be a situation
where we might want to do

1088
00:53:05,720 --> 00:53:09,480
"7 AND NOT 6"

1089
00:53:09,720 --> 00:53:12,720
if we had looked at search string
six already

1090
00:53:12,960 --> 00:53:15,400
and we're going to come down to 97.
Hey, that's going to be a little bit

1091
00:53:15,400 --> 00:53:16,840
easier to go through.

1092
00:53:16,840 --> 00:53:18,680
And so we can look through ZEBRUX.

1093
00:53:18,680 --> 00:53:20,240
Ooh, that could be a problem.

1094
00:53:20,240 --> 00:53:22,040
You know,
these are not a problem, stuff like that.

1095
00:53:22,040 --> 00:53:24,840
So you can probably scroll
a little bit easier through those.

1096
00:53:25,840 --> 00:53:26,520
Okay.

1097
00:53:26,520 --> 00:53:30,600
That's the basics of how
you kind of do this pyramid-type search.

1098
00:53:31,760 --> 00:53:34,280
So knowledge check for you.

1099
00:53:34,280 --> 00:53:36,960
Okay. So, Jay, you can go ahead and launch
poll number three there.

1100
00:53:36,960 --> 00:53:39,920
So let's say that we decided
we wanted to register

1101
00:53:39,920 --> 00:53:42,920
PEPZI for soft drinks.

1102
00:53:43,000 --> 00:53:46,360
Which of these strategies do you think
would find you more potential cites

1103
00:53:46,360 --> 00:53:50,920
if you just did "combined mark PEPZI"
or the one down there at the bottom?

1104
00:53:51,400 --> 00:53:55,240
Now my guess is probably all of you
are like, "Jason, that's super easy."

1105
00:53:55,480 --> 00:53:58,240
Yeah, it is pretty straightforward.

1106
00:53:58,240 --> 00:54:01,720
And the reason that I'm pointing this out
is because I don't want you

1107
00:54:01,720 --> 00:54:05,400
to get caught in the trap of
just like typing a very specific word,

1108
00:54:05,560 --> 00:54:09,480
hitting enter, and seeing what pops up.
Because it is quite possible,

1109
00:54:09,480 --> 00:54:11,280
let's see what happens here

1110
00:54:11,280 --> 00:54:15,360
if we were to just do CM:PEPZI.

1111
00:54:17,080 --> 00:54:19,120
No results found, right?

1112
00:54:19,120 --> 00:54:22,560
So if you're like, "Sweet,
I want to register PEPZI

1113
00:54:22,560 --> 00:54:25,120
as a brand name for soft drinks.
I just did a quick search.

1114
00:54:25,120 --> 00:54:26,040
There's nothing in there.

1115
00:54:26,040 --> 00:54:28,200
I'm good to go, right?"

1116
00:54:28,200 --> 00:54:29,880
No, not at all.

1117
00:54:29,880 --> 00:54:32,960
Pepsi Cola is going to
want to have something to say about that.

1118
00:54:32,960 --> 00:54:33,360
Right?

1119
00:54:33,360 --> 00:54:36,680
The examining attorney assigned to
your case is going to do

1120
00:54:36,680 --> 00:54:40,560
some sort of search
that is probably going to find.

1121
00:54:41,600 --> 00:54:44,000
Right. Something like that.

1122
00:54:44,000 --> 00:54:46,680
And guess what? You even
did you a little tiny change like that.

1123
00:54:46,680 --> 00:54:48,600
You're going to find
all these potential cites

1124
00:54:48,600 --> 00:54:51,720
of PEPSI, PEPSI PRODUCTIONS,
PEPSI MUSIC LAB, all that sort of stuff.

1125
00:54:52,000 --> 00:54:52,640
Okay.

1126
00:54:52,640 --> 00:54:56,600
So that is why when you're doing this
sort of search, it's so important

1127
00:54:56,760 --> 00:55:01,320
that you think beyond just a quick
little knock-out of just that exact wording

1128
00:55:01,440 --> 00:55:03,560
and you look into
what is this pattern matching

1129
00:55:03,560 --> 00:55:06,960
sort of stuff that I can do to look
for alternate spellings of my trademark.

1130
00:55:07,440 --> 00:55:08,680
Okay, good stuff, everybody.

1131
00:55:08,680 --> 00:55:11,240
Wow. It looks like a lot of you nailed
nailed that one.

1132
00:55:11,240 --> 00:55:12,480
So good good job.

1133
00:55:13,840 --> 00:55:14,120
All right.

1134
00:55:14,120 --> 00:55:15,720
So real quick here, let's I'm going to run

1135
00:55:15,720 --> 00:55:18,360
pretty quickly through these
so we can get to your questions.

1136
00:55:18,360 --> 00:55:20,800
But let's say it's not just one word,

1137
00:55:20,800 --> 00:55:24,440
but you want to register
something like two words, right?

1138
00:55:24,960 --> 00:55:27,360
You've got a two-word mark,
something like ZEBRASTAR.

1139
00:55:27,360 --> 00:55:28,920
You want to register for t-shirts,

1140
00:55:28,920 --> 00:55:31,280
You would do all those things
we've already talked about, you know, a

1141
00:55:31,280 --> 00:55:35,480
dead-on search,
you know, ZEBRASTAR inside quotes, right.

1142
00:55:35,520 --> 00:55:38,520
You would do you could do something like

1143
00:55:41,720 --> 00:55:42,960
something like that.

1144
00:55:42,960 --> 00:55:44,440
Right. Okay.

1145
00:55:44,440 --> 00:55:46,520
So you'd do that sort of thing.

1146
00:55:46,520 --> 00:55:50,200
You might try all the different spellings,
the expanded search, things like that.

1147
00:55:50,640 --> 00:55:56,280
So, you know, as we see here ZEBRASTAR
and put it inside the basket.

1148
00:55:56,280 --> 00:55:58,320
Right.
With little dot stars on either side.

1149
00:55:58,320 --> 00:56:01,800
So it's looking an infinite ways on either
side of ZEBRASTAR.

1150
00:56:02,400 --> 00:56:04,720
You could spell it like this, like we did.

1151
00:56:04,720 --> 00:56:06,840
We've the longer way of doing it.

1152
00:56:06,840 --> 00:56:08,920
One line is ZEBRA spelled that way.

1153
00:56:08,920 --> 00:56:11,920
One line is STAR spelled that way.

1154
00:56:12,480 --> 00:56:15,280
Or here's the super fancy way to do it.

1155
00:56:15,280 --> 00:56:18,720
You could do like our pattern
matched version of ZEBRA.

1156
00:56:19,240 --> 00:56:23,320
You could also do
a combined of STAR, right.

1157
00:56:23,760 --> 00:56:25,120
Or like this sort of thing.

1158
00:56:25,120 --> 00:56:27,000
So instead you did something like,

1159
00:56:33,360 --> 00:56:35,640
oops,

1160
00:56:35,640 --> 00:56:37,480
like, I did did that wrong.

1161
00:56:37,480 --> 00:56:40,680
Here we go, something like that, you know,
So that's going to find you

1162
00:56:40,680 --> 00:56:44,280
all the different spellings of STAR
with an S or with a Z.

1163
00:56:44,880 --> 00:56:46,880
Okay. So that's that's a possibility.

1164
00:56:46,880 --> 00:56:51,480
And what what you could do is, you know,
look through all the ZEBRA marks

1165
00:56:51,800 --> 00:56:53,760
and then look through all the STAR marks

1166
00:56:53,760 --> 00:56:57,120
and then what we would recommend is you
might want to try combining two of them.

1167
00:56:57,360 --> 00:57:00,360
So one would be to do something like this
where you're pattern matching

1168
00:57:00,920 --> 00:57:03,320
ZEBRA and STAR all together in one.

1169
00:57:03,320 --> 00:57:06,320
So you could do something like

1170
00:57:13,160 --> 00:57:13,640
this.

1171
00:57:13,640 --> 00:57:14,040
Sorry.

1172
00:57:14,040 --> 00:57:17,040
Let's see here.

1173
00:57:21,200 --> 00:57:23,360
Okay.

1174
00:57:23,360 --> 00:57:26,200
Well, that's not right.

1175
00:57:26,200 --> 00:57:27,000
Yeah, here we go.

1176
00:57:27,000 --> 00:57:30,960
So this is going to look for the word
ZEBRA spelled all sorts of different ways.

1177
00:57:31,280 --> 00:57:33,920
It's going to look for the word
STAR spelled all sorts of different ways.

1178
00:57:33,920 --> 00:57:37,640
So it's going to find anything that has
the word ZEBRA and the word STAR in it.

1179
00:57:38,520 --> 00:57:38,880
Okay.

1180
00:57:38,880 --> 00:57:40,960
We got one here,
SELLING FLORIDA WORLDWIDE.

1181
00:57:40,960 --> 00:57:41,520
Okay.

1182
00:57:41,520 --> 00:57:44,560
So these sort of like different
spellings of ZEBRA and the word STAR.

1183
00:57:44,880 --> 00:57:47,280
So that's one way you could go about it
if you wanted to.

1184
00:57:47,280 --> 00:57:50,680
The other option would be to do
your fancy searches like this.

1185
00:57:51,040 --> 00:57:51,320
Right.

1186
00:57:51,320 --> 00:57:54,400
Pattern matching here on one line, pattern
matching there on the next line,

1187
00:57:54,600 --> 00:57:56,320
and then you do one and two.

1188
00:57:56,320 --> 00:57:56,680
So much

1189
00:57:56,680 --> 00:58:00,840
in the same way that we were doing an
"AND NOT" to not-out things from before,

1190
00:58:01,040 --> 00:58:04,440
you can do the same thing here
by executing different searches.

1191
00:58:04,440 --> 00:58:05,480
Right. So if we did

1192
00:58:09,320 --> 00:58:11,520
this on one line, okay,

1193
00:58:11,520 --> 00:58:15,120
and then we get our results
and then we also do

1194
00:58:16,200 --> 00:58:19,200
this on the next line,

1195
00:58:19,920 --> 00:58:22,920
we can say, "Okay, I want to put together."

1196
00:58:23,240 --> 00:58:24,200
That's weird.

1197
00:58:24,200 --> 00:58:27,200
I think it was 14 and 15,

1198
00:58:28,760 --> 00:58:29,040
right.

1199
00:58:29,040 --> 00:58:30,360
And we get the same result.

1200
00:58:30,360 --> 00:58:30,600
All right.

1201
00:58:30,600 --> 00:58:32,400
So it's going to execute those things.

1202
00:58:32,400 --> 00:58:33,840
You can just tell it,

1203
00:58:33,840 --> 00:58:37,200
"Do this search string again and this
search string again and put them together."

1204
00:58:38,040 --> 00:58:39,560
So that's a possibility.

1205
00:58:39,560 --> 00:58:43,440
So so you can start to see once,
you know, the sort of basic blocks

1206
00:58:43,440 --> 00:58:46,120
of how to use this,
you can just use very simple things

1207
00:58:46,120 --> 00:58:49,600
like a little logical operator
like that to combine two things together.

1208
00:58:50,680 --> 00:58:53,360
Very briefly, I want to touch on design
mark searching, because there are

1209
00:58:53,360 --> 00:58:56,200
those of you who are out there
who are like, "Hey, I have a logo.

1210
00:58:56,200 --> 00:58:57,960
Jason, I have a design.

1211
00:58:57,960 --> 00:58:59,280
What do I do here?"

1212
00:58:59,280 --> 00:59:01,280
Okay, so let's say that this was you.

1213
00:59:01,280 --> 00:59:03,840
You had this ZEBRA STAR logo

1214
00:59:03,840 --> 00:59:06,840
you wanted to register
as your logo for a t-shirt.

1215
00:59:07,000 --> 00:59:09,080
How would you go about doing that?

1216
00:59:09,080 --> 00:59:11,880
Now, some of you had said, and I,
because I've seen it in the feedback

1217
00:59:11,880 --> 00:59:13,920
and in suggestions
for the new search system,

1218
00:59:13,920 --> 00:59:17,520
you want the ability to sort of like drag
and drop your logo

1219
00:59:17,520 --> 00:59:21,800
into our system and say, "Go search.
Find me things that are similar."

1220
00:59:22,080 --> 00:59:22,600
And those of you

1221
00:59:22,600 --> 00:59:25,880
who have used a reverse image
search on Google or other sorts of things

1222
00:59:26,640 --> 00:59:29,640
are like, "Hey, I would love to have that
as an option here."

1223
00:59:29,720 --> 00:59:30,880
Hey, we're with you.

1224
00:59:30,880 --> 00:59:32,840
That would be pretty awesome.

1225
00:59:32,840 --> 00:59:35,400
We don't have that capability
at the moment.

1226
00:59:35,400 --> 00:59:38,960
Certainly open to it, it's certainly
something that I'm sure the developers

1227
00:59:38,960 --> 00:59:42,480
are probably working on in the background,
but we don't have it yet.

1228
00:59:43,120 --> 00:59:43,560
Okay.

1229
00:59:43,560 --> 00:59:45,000
If that's something that you want,

1230
00:59:45,000 --> 00:59:47,640
you wanted the ability to sort of upload
and search like that.

1231
00:59:47,640 --> 00:59:48,800
Please, please, please, let us know.

1232
00:59:48,800 --> 00:59:51,600
I'm going to show you the feedback button
before we get out of here today.

1233
00:59:51,600 --> 00:59:53,800
Please include that in the feedback. Okay.

1234
00:59:53,800 --> 00:59:57,320
So the more data we get in the feedback,
the better we can improve our system.

1235
00:59:57,320 --> 00:59:59,600
If you want the ability to reverse image
search,

1236
00:59:59,600 --> 01:00:02,480
things like that, please, please,
please, let us know.

1237
01:00:02,480 --> 01:00:03,200
All right.

1238
01:00:03,200 --> 01:00:06,280
So at the moment,
we've got an old school way of doing it

1239
01:00:06,640 --> 01:00:09,960
right,
which involves looking up a design code.

1240
01:00:10,440 --> 01:00:13,560
So for those of you unfamiliar
with design codes,

1241
01:00:14,160 --> 01:00:16,720
every single logo

1242
01:00:16,720 --> 01:00:20,160
or sort of trademark
that you see in our database

1243
01:00:20,160 --> 01:00:22,520
that has some sort of design element
to it,

1244
01:00:22,520 --> 01:00:25,440
every little thing is going to
get its own six-digit code.

1245
01:00:26,400 --> 01:00:26,800
Okay.

1246
01:00:26,800 --> 01:00:29,440
So what we see on the screen right now,
we see a five-point start.

1247
01:00:29,440 --> 01:00:31,040
We also see a zebra.

1248
01:00:31,040 --> 01:00:34,760
Each of those elements in the logo
are going to have their own particular

1249
01:00:35,280 --> 01:00:36,240
design code.

1250
01:00:36,240 --> 01:00:38,640
So what you can do is once
you know that design code,

1251
01:00:38,640 --> 01:00:41,240
you can search for that particular
six-digit number

1252
01:00:41,240 --> 01:00:44,440
and you can look for all of the times
that that six-digit code

1253
01:00:44,440 --> 01:00:46,960
appears in our database
and pull up all the trademarks.

1254
01:00:46,960 --> 01:00:48,720
So therefore, if you're going to look up

1255
01:00:48,720 --> 01:00:51,840
if you looked up the six-digit code
for a zebra, you type that in, you're

1256
01:00:51,840 --> 01:00:55,200
going to get all of the trademarks
that are coded with a zebra.

1257
01:00:55,600 --> 01:00:55,960
All right.

1258
01:00:55,960 --> 01:00:58,160
So how do you do that? Well, don't worry.

1259
01:00:58,160 --> 01:01:00,800
You do not have to have them memorized.
I'll tell you right now,

1260
01:01:00,800 --> 01:01:03,600
I do not have them memorized and
I've been working here for over 20 years.

1261
01:01:03,600 --> 01:01:04,640
Okay?

1262
01:01:04,640 --> 01:01:08,200
The folks in our pre-exam unit,
they might have them memorized.

1263
01:01:08,200 --> 01:01:12,280
They very well might,
but most of us mortals do not.

1264
01:01:12,560 --> 01:01:17,520
And so what you do is you look up the code
in our Design Search Code Manual.

1265
01:01:17,800 --> 01:01:18,720
All right?

1266
01:01:18,720 --> 01:01:20,560
And I'll show you
where to find that as well.

1267
01:01:20,560 --> 01:01:21,400
You can just look it up.

1268
01:01:21,400 --> 01:01:23,920
You can use the keyword
search and say "zebra,"

1269
01:01:23,920 --> 01:01:26,640
and it'll tell you what
the six-digit code is.

1270
01:01:26,640 --> 01:01:29,360
So I've done the work for you here,
and I already looked it up.

1271
01:01:29,360 --> 01:01:34,120
So zebras are coded as 030503
and single point stars.

1272
01:01:34,240 --> 01:01:37,240
Single stars
with five points are 010103.

1273
01:01:37,240 --> 01:01:39,560
Right. So once you have
those codes, maybe, you know,

1274
01:01:40,680 --> 01:01:43,080
jot them down so you have them handy and

1275
01:01:43,080 --> 01:01:44,400
then you're going to input those

1276
01:01:44,400 --> 01:01:48,520
into the search system
by executing a design code search.

1277
01:01:48,920 --> 01:01:52,080
As you can see here, this field tag is
DC.

1278
01:01:52,800 --> 01:01:55,960
All right, that's design code, right?

1279
01:01:56,000 --> 01:01:58,040
So it's going to look in the bucket

1280
01:01:58,040 --> 01:02:00,280
in our database
that are just these design codes.

1281
01:02:00,280 --> 01:02:01,320
It's going to look in the bucket for

1282
01:02:01,320 --> 01:02:03,880
030503 to get our zebras.

1283
01:02:03,880 --> 01:02:06,360
And also you could execute a search
to look

1284
01:02:06,360 --> 01:02:09,360
for 010102 to look
for those five-point stars.

1285
01:02:09,760 --> 01:02:11,080
So we could do that if we wanted to

1286
01:02:11,080 --> 01:02:14,280
right here. Again we're ignoring
what we see here in the blue

1287
01:02:16,200 --> 01:02:18,360
there is I think one of the dropdowns
is for design code.

1288
01:02:18,360 --> 01:02:21,200
But I want you to start thinking
advanced already.

1289
01:02:21,200 --> 01:02:21,840
Okay.

1290
01:02:21,840 --> 01:02:24,120
030503, right.

1291
01:02:24,120 --> 01:02:26,600
Let's see. That should give us our zebras.

1292
01:02:26,600 --> 01:02:27,240
Yeah. Look at this.

1293
01:02:27,240 --> 01:02:31,680
We get 161 zebras.
And the other was 010105, I think.

1294
01:02:35,440 --> 01:02:36,040
Right.

1295
01:02:36,040 --> 01:02:40,240
So we see, as we can see here,
there's some things with five-point.

1296
01:02:40,240 --> 01:02:43,240
Did I do that, right?

1297
01:02:46,840 --> 01:02:47,600
010103.

1298
01:02:47,600 --> 01:02:49,680
That's what I wanted. Sorry.
Sorry about that, folks.

1299
01:02:49,680 --> 01:02:50,280
010103.

1300
01:02:50,280 --> 01:02:53,240
That's our five-point star. Okay.

1301
01:02:53,240 --> 01:02:56,200
So we can see if we were if we wanted to,
we could,

1302
01:02:56,200 --> 01:02:59,200
we could if we wanted to look through
all the five-point stars, we could do that

1303
01:02:59,840 --> 01:03:03,600
if we wanted
to look through all of the zebras

1304
01:03:04,920 --> 01:03:07,840
here, we could do this,

1305
01:03:07,840 --> 01:03:09,600
you know, looking through to see if it's

1306
01:03:09,600 --> 01:03:12,600
similar to ours for our t-shirts.

1307
01:03:12,960 --> 01:03:14,640
And if you wanted to combine them all,

1308
01:03:14,640 --> 01:03:18,000
you could. Right. So we could say 17

1309
01:03:18,480 --> 01:03:20,040
and what was it, 19.

1310
01:03:21,600 --> 01:03:22,440
Yeah.

1311
01:03:22,440 --> 01:03:23,640
So we're going to get this one here

1312
01:03:23,640 --> 01:03:26,720
for that has five-point stars
and a zebra in it.

1313
01:03:27,240 --> 01:03:29,480
That is our combined term search. Oops.

1314
01:03:29,480 --> 01:03:30,040
Here we go.

1315
01:03:30,040 --> 01:03:30,720
You could do this.

1316
01:03:30,720 --> 01:03:31,240
DC:030503

1317
01:03:31,240 --> 01:03:33,880
DC: 030503 AND 010103.

1318
01:03:33,880 --> 01:03:36,880
Or like we saw before,
you could do one and two.

1319
01:03:37,280 --> 01:03:39,120
All right, so that's kind of how it works.

1320
01:03:39,120 --> 01:03:42,480
Look, folks,
you know the basics, okay, CM:

1321
01:03:42,720 --> 01:03:46,200
put in your word. Or if you want to pull
a design code, you could do DC:

1322
01:03:46,760 --> 01:03:52,000
with your five, with your six-digit
code in it and pull up stuff that way.

1323
01:03:52,320 --> 01:03:55,560
For those of you wondering, "Huh,
what do I do if I have both words

1324
01:03:55,560 --> 01:03:58,560
and a design, Jason?" Well, guess what?

1325
01:03:58,600 --> 01:04:03,720
You could combine them all into a search
on one single line using "AND," right.

1326
01:04:03,840 --> 01:04:07,800
So let's say our trademark was
ZEBRA STAR ORGANIC.

1327
01:04:07,920 --> 01:04:11,720
You could do something like this
where you're saying 

1328
01:04:13,160 --> 01:04:14,400
CM:organic, okay?

1329
01:04:14,400 --> 01:04:16,880
And you could do search that way.

1330
01:04:16,880 --> 01:04:19,160
And it's going to find stuff
that has organic

1331
01:04:19,160 --> 01:04:22,160
and a zebra and a five-point star in it.

1332
01:04:22,680 --> 01:04:23,440
All right.

1333
01:04:23,440 --> 01:04:26,440
So real quick knowledge check here.

1334
01:04:26,680 --> 01:04:28,760
Before we talk very quickly
about narrowing your results.

1335
01:04:28,760 --> 01:04:30,600
So Jay, go ahead and launch that poll there.

1336
01:04:30,600 --> 01:04:32,160
So before you start answering.

1337
01:04:32,160 --> 01:04:32,520
All right.

1338
01:04:32,520 --> 01:04:36,840
What I'm asking for is how would you
conduct a very narrow knock-out search?

1339
01:04:37,600 --> 01:04:41,480
Okay, what would you do
to get the most narrow results possible?

1340
01:04:41,760 --> 01:04:47,160
Would you look for five-point stars
or zebras or ORGANIC? Or would you look

1341
01:04:47,160 --> 01:04:50,880
for a combination of the word ORGANIC
with a five-point star or a zebra?

1342
01:04:51,120 --> 01:04:55,080
Or would you do like we just did
and you would say, bring me everything

1343
01:04:55,240 --> 01:05:00,080
that has the word ORGANIC and a zebra
and a five-point star in it?

1344
01:05:00,720 --> 01:05:02,520
Well, it looks like a lot of
you are piling on.

1345
01:05:02,520 --> 01:05:05,880
Answer
the third bullet there for option C.

1346
01:05:05,880 --> 01:05:08,760
See, you happen to be correct,

1347
01:05:08,760 --> 01:05:09,720
my friends.

1348
01:05:09,720 --> 01:05:13,040
That is how you would do a very narrow
knock-out search.

1349
01:05:13,640 --> 01:05:17,400
You're saying, "Okay,
I want to register ZEBRA STAR ORGANIC.

1350
01:05:17,560 --> 01:05:21,160
Let me just hope and pray that there's
no other ZEBRA STAR ORGANICS out there

1351
01:05:21,320 --> 01:05:24,320
and I'll do that search."
And you start off that way.

1352
01:05:24,360 --> 01:05:25,920
Is that the end of your searching?

1353
01:05:25,920 --> 01:05:28,000
No, absolutely not.

1354
01:05:28,000 --> 01:05:30,120
You're going to look at zebras,
you're going to look at stars,

1355
01:05:30,120 --> 01:05:31,880
you're going to look at the word
ORGANIC, right?

1356
01:05:31,880 --> 01:05:33,640
You're going to look
at a whole bunch of other things.

1357
01:05:33,640 --> 01:05:37,560
But this is how you would begin with that
very narrow knock-out search.

1358
01:05:37,920 --> 01:05:41,280
Excellent job, well done. For those of you
answering the other two,

1359
01:05:41,320 --> 01:05:42,760
hey, I get it. Okay.

1360
01:05:42,760 --> 01:05:45,840
I can see how this could potentially
be a little bit confusing, right?

1361
01:05:46,240 --> 01:05:46,600
Because

1362
01:05:47,560 --> 01:05:49,040
when you're thinking about what's the best

1363
01:05:49,040 --> 01:05:52,680
search, hey, a narrow knock-out search,
not always the best search.

1364
01:05:52,920 --> 01:05:55,080
You want to look to find other things.

1365
01:05:55,080 --> 01:05:57,720
That second one there,
that's a great one, right?

1366
01:05:57,720 --> 01:05:58,800
You're going to look for any time

1367
01:05:58,800 --> 01:06:01,680
the word ORGANIC appears
with one of your design elements.

1368
01:06:01,680 --> 01:06:03,240
That's a great way of searching.

1369
01:06:03,240 --> 01:06:06,240
You're probably going to use that
at some point in your strategy

1370
01:06:06,600 --> 01:06:09,600
and because you're going to do
multiple search strings.

1371
01:06:09,600 --> 01:06:10,440
Okay.

1372
01:06:10,440 --> 01:06:13,320
So let's very quickly
talk through how to narrow your results,

1373
01:06:13,320 --> 01:06:16,600
because I'm sure some of you were saying,
"Jason, I'm not going to look through

1374
01:06:16,600 --> 01:06:19,720
789 different trademarks.

1375
01:06:19,720 --> 01:06:21,840
I don't have time for that.
I've got a business to run."

1376
01:06:21,840 --> 01:06:23,160
Yeah, okay. I got you.

1377
01:06:23,160 --> 01:06:24,040
I got you.

1378
01:06:24,040 --> 01:06:27,000
Okay,
so one more thing that you want to do is

1379
01:06:27,000 --> 01:06:31,560
to limit your results
by what's called a coordinated class.

1380
01:06:32,160 --> 01:06:35,760
So to understand coordinated class,
let's take a real quick step back.

1381
01:06:36,200 --> 01:06:36,720
Okay?

1382
01:06:36,720 --> 01:06:42,000
So every single good or service
that's that you that's that's out

1383
01:06:42,000 --> 01:06:47,640
there is classified into one of 45
different international classes.

1384
01:06:48,000 --> 01:06:50,880
These are classes that we,
the United States, have agreements

1385
01:06:50,880 --> 01:06:52,120
with countries around the world.

1386
01:06:52,120 --> 01:06:55,000
Everyone has decided
chemicals go in this class,

1387
01:06:55,960 --> 01:06:56,320
you know,

1388
01:06:56,320 --> 01:06:59,600
pharmaceuticals go in this class,
beauty products

1389
01:06:59,600 --> 01:07:03,840
go in this class, clothing goes in
this class, software goes in this class.

1390
01:07:03,840 --> 01:07:05,880
sporting goods in this class,
and so on. Okay.

1391
01:07:05,880 --> 01:07:08,720
Those are called international classes.

1392
01:07:08,720 --> 01:07:11,880
So they're kind of divided up that way.

1393
01:07:12,080 --> 01:07:14,040
Here's the interesting thing.

1394
01:07:14,040 --> 01:07:18,720
We have created something
that we call coordinated classes,

1395
01:07:19,480 --> 01:07:21,840
so you could think about it as a bit of an

1396
01:07:21,840 --> 01:07:25,360
unofficial hack for relatedness, right?

1397
01:07:25,360 --> 01:07:27,040
We're not saying that they're related.

1398
01:07:27,040 --> 01:07:30,480
However, what we have found
is the things that appear in this class

1399
01:07:30,480 --> 01:07:33,600
are often
related to things that are in this class.

1400
01:07:34,440 --> 01:07:37,240
So if you're just starting off
your searching,

1401
01:07:37,240 --> 01:07:41,600
you know, you could if you wanted
to kind of use these coordinated classes

1402
01:07:41,800 --> 01:07:45,720
as a way to have a kind of fudge
about what relatedness

1403
01:07:45,840 --> 01:07:48,920
might be. Again, not a guarantee,

1404
01:07:49,160 --> 01:07:53,720
but it's a way to conceptually approach
the search that you could think about,

1405
01:07:53,720 --> 01:07:55,360
huh, these sorts of things.

1406
01:07:55,360 --> 01:07:58,680
Clothing is often related to bags, right?

1407
01:07:58,680 --> 01:08:02,880
So we have coordinated things
that are in 25 and class 18.

1408
01:08:03,120 --> 01:08:06,120
So when you do your search,
you can narrow it down that way.

1409
01:08:06,480 --> 01:08:09,480
So here's how you would go about doing it.

1410
01:08:09,600 --> 01:08:11,400
You could,
this is the way you type it, okay?

1411
01:08:11,400 --> 01:08:13,440
There's also way you can do it
graphically as well.

1412
01:08:13,440 --> 01:08:14,880
Show you that in a second.

1413
01:08:14,880 --> 01:08:16,520
But this is one way you could go about it.

1414
01:08:16,520 --> 01:08:20,200
As you can see,
we have our ZEBRA pattern match search

1415
01:08:20,520 --> 01:08:25,240
and we've added this thing here
that has the coordinated class field code.

1416
01:08:26,280 --> 01:08:27,640
So it is going to find things.

1417
01:08:27,640 --> 01:08:30,240
So t-shirts are in class 25.

1418
01:08:30,240 --> 01:08:32,920
So it's going to find things
that are coordinated, coordinated in a class.

1419
01:08:32,920 --> 01:08:35,440
It's coordinated to class 25.

1420
01:08:35,440 --> 01:08:37,720
Let's take a peek at what that looks like.
Okay.

1421
01:08:37,720 --> 01:08:39,440
So let's get rid of this real quick.

1422
01:08:39,440 --> 01:08:39,800
Let's see.

1423
01:08:39,800 --> 01:08:42,080
I can bring up ZEBRA

1424
01:08:42,080 --> 01:08:44,400
AND 

1425
01:08:44,400 --> 01:08:46,840
AND CC:025, all right.

1426
01:08:46,840 --> 01:08:49,960
So this is going to find me ZEBRAS

1427
01:08:50,200 --> 01:08:53,360
in the trademark bucket and in addition

1428
01:08:53,520 --> 01:08:57,240
it's going to only bring me back stuff
that is in a coordinated

1429
01:08:57,240 --> 01:09:00,240
class with 25,
which is where t-shirts happen to be.

1430
01:09:00,520 --> 01:09:03,000
We execute that search and what were we

1431
01:09:03,000 --> 01:09:06,000
before. It's 2-3 or 700
some? Whatever it was.

1432
01:09:06,000 --> 01:09:07,920
No, no, no.
200-some for ZEBRAS. I forget.

1433
01:09:09,040 --> 01:09:10,600
This is going to bring it down to 143.

1434
01:09:10,600 --> 01:09:13,600
Hey, that's super manageable. Okay.

1435
01:09:13,800 --> 01:09:17,040
And so you could go through
and you could say, I've got ZEBRA

1436
01:09:17,960 --> 01:09:21,000
for my t-shirts
and I see, uh oh, HEAD OF ZEBRAS.

1437
01:09:21,640 --> 01:09:23,960
This is for luggage. In class 18.

1438
01:09:23,960 --> 01:09:27,160
Yeah, class 18 is often
related to stuff that's in 25.

1439
01:09:27,280 --> 01:09:28,680
Hey, actually, we see that right here.

1440
01:09:28,680 --> 01:09:30,400
You can see there's a lot of stuff
that's in class 18.

1441
01:09:30,400 --> 01:09:32,120
Our bags.

1442
01:09:32,120 --> 01:09:33,280
Also guess what?

1443
01:09:33,280 --> 01:09:36,280
Class 25 where all of our clothing is.

1444
01:09:36,440 --> 01:09:38,520
Right. So that's a potential problem.

1445
01:09:38,520 --> 01:09:39,960
We have another HERD OF ZEBRAS over here.

1446
01:09:39,960 --> 01:09:43,920
We have ZEBRAOASIS
also for stuff here in class 18.

1447
01:09:44,400 --> 01:09:44,720
Right.

1448
01:09:44,720 --> 01:09:45,960
That could be a problem.

1449
01:09:45,960 --> 01:09:48,920
Golf umbrellas. Interesting.

1450
01:09:48,920 --> 01:09:49,320
All right.

1451
01:09:49,320 --> 01:09:52,320
We have a lot of stuff that's
herem happens to be an 18.

1452
01:09:52,480 --> 01:09:56,360
We also have stuff over here for "apparatus
for timing sports events."

1453
01:09:56,560 --> 01:09:59,640
That's because it's in class
14 where jewelry and watches

1454
01:09:59,920 --> 01:10:01,200
and things happen to be.

1455
01:10:01,200 --> 01:10:02,960
So that's sometimes going to be a problem.

1456
01:10:04,640 --> 01:10:04,800
Right?

1457
01:10:04,800 --> 01:10:08,160
So you can see you could go through
and looking at the coordinated classes.

1458
01:10:08,520 --> 01:10:12,720
So that's if you want to type it in up
here, here's another thing I'll show you.

1459
01:10:12,720 --> 01:10:14,640
This is another thing
that we've tried to give you.

1460
01:10:14,640 --> 01:10:17,640
If you look on the left-hand side here,
if you're an expert mode,

1461
01:10:17,840 --> 01:10:20,560
you can see there's
this coordinated class toggle.

1462
01:10:20,560 --> 01:10:23,840
So I've just turned it off,
but I can turn it back on here.

1463
01:10:25,160 --> 01:10:25,800
Actually, you know what?

1464
01:10:25,800 --> 01:10:28,600
Let me get rid of this up here.

1465
01:10:28,600 --> 01:10:30,720
Let me execute ZEBRA one more time.

1466
01:10:30,720 --> 01:10:31,800
Okay?

1467
01:10:31,800 --> 01:10:37,280
But if we turn up,
we have this coordinated

1468
01:10:37,280 --> 01:10:41,160
class toggle turned on, and we know our
t-shirts are in class 25,

1469
01:10:41,440 --> 01:10:43,760
we just select class 25.

1470
01:10:43,760 --> 01:10:48,960
It's going to automatically do that
little narrowing down for us

1471
01:10:49,200 --> 01:10:53,160
by narrowing down to things that are
in the coordinated classes with 25,

1472
01:10:53,400 --> 01:10:57,720
which are going to be stuff
jewelry in 14, our bags and leather goods

1473
01:10:57,720 --> 01:11:00,880
in 18, fabrics in 24, our retail

1474
01:11:00,880 --> 01:11:03,880
in 35 and 42 and also A, B and 200,

1475
01:11:04,080 --> 01:11:07,280
which are collective and certification
mark sorts of sorts of things.

1476
01:11:07,520 --> 01:11:08,640
So this is a quick and easy

1477
01:11:08,640 --> 01:11:12,320
way to do it for you
folks out there who know your classes.

1478
01:11:12,920 --> 01:11:16,080
You can just turn on expert mode
you see down here

1479
01:11:16,760 --> 01:11:20,040
and then just use the coordinated class
toggle in order to do this.

1480
01:11:20,480 --> 01:11:22,680
Okay. So that's one way to go about it.

1481
01:11:22,680 --> 01:11:25,400
But let's say coordinated
classes is still too many.

1482
01:11:25,400 --> 01:11:26,560
"It's too many to look through.

1483
01:11:26,560 --> 01:11:28,400
Jason, I can't do it." Well, guess what?

1484
01:11:28,400 --> 01:11:30,320
You can narrow a little bit more,

1485
01:11:30,320 --> 01:11:30,720
okay,

1486
01:11:30,720 --> 01:11:34,480
as we funnel down by using
just the international class.

1487
01:11:34,800 --> 01:11:38,240
And as you can see here,
you could do it by using the IC field tag

1488
01:11:38,240 --> 01:11:40,280
instead of the CC field tag.

1489
01:11:40,280 --> 01:11:43,320
Now I've added some other stuff here
in addition to class

1490
01:11:43,320 --> 01:11:46,400
25, you see 35, 42, A, B and 200.

1491
01:11:46,600 --> 01:11:51,000
And the reason that I've added those on
there is because oftentimes the retail

1492
01:11:51,000 --> 01:11:56,000
store services and online retail services
are related to goods, right?

1493
01:11:56,040 --> 01:11:57,240
Think about Nike.

1494
01:11:57,240 --> 01:12:00,360
They've got clothes,
clothing, shoes in class 25.

1495
01:12:00,520 --> 01:12:03,240
They also have retail store in 35.

1496
01:12:03,240 --> 01:12:05,360
Back in the day,
it used to be in class 42.

1497
01:12:05,360 --> 01:12:07,240
So there's still some old registrations
out there

1498
01:12:07,240 --> 01:12:10,240
with retail stuff
in 42 that's why we include that here.

1499
01:12:10,440 --> 01:12:13,440
So you could tag that on as well,

1500
01:12:13,560 --> 01:12:16,560
so you could type it in just like this.

1501
01:12:17,000 --> 01:12:20,000
Okay, I'm
going to turn off the coordinated class.

1502
01:12:20,240 --> 01:12:20,640
Okay.

1503
01:12:20,640 --> 01:12:24,680
So we would have our ZEBRA up here
and we would say,and I see

1504
01:12:25,400 --> 01:12:30,000
AND IC:(025 035 042 A B 200).

1505
01:12:30,680 --> 01:12:32,360
Then we hit return. Oops.

1506
01:12:34,000 --> 01:12:36,800
Oh, I messed it up somehow.

1507
01:12:36,800 --> 01:12:39,800
I'm sure that one of the guys will come on
and tell me what I did wrong.

1508
01:12:40,680 --> 01:12:43,680
History must be between 1 and 24.

1509
01:12:45,680 --> 01:12:46,120
Okay.

1510
01:12:46,120 --> 01:12:49,680
I'll ask Chris or Brett or Tim
to come on and tell me what to do.

1511
01:12:49,680 --> 01:12:51,120
We'll catch it in a second. Okay?

1512
01:12:51,120 --> 01:12:53,800
But I clearly put something in wrong,
so that's one way to go about it,

1513
01:12:53,800 --> 01:12:56,280
if you do it right.

1514
01:12:56,280 --> 01:12:57,440
That's funny.

1515
01:12:57,440 --> 01:12:59,480
Okay, let me get rid of that

1516
01:12:59,480 --> 01:13:01,280
and we'll come over here
and we'll use this coordinated

1517
01:13:01,280 --> 01:13:02,760
class button one more time.

1518
01:13:02,760 --> 01:13:03,800
And what we could do is

1519
01:13:03,800 --> 01:13:07,560
that we could turn off the coordinated
class and instead just look in class 25.

1520
01:13:08,160 --> 01:13:11,280
Okay, so instead of typing it in,
you can use the little toggle over here

1521
01:13:11,280 --> 01:13:14,440
on the left-hand side
to just look for stuff that's in class 25.

1522
01:13:14,680 --> 01:13:17,320
That's another great way
to really narrow down quickly.

1523
01:13:18,440 --> 01:13:19,240
We can see there's a lot of

1524
01:13:19,240 --> 01:13:22,440
ZEBRA marks in here
for various items of clothing,

1525
01:13:23,840 --> 01:13:26,040
and let's say that is still too many.
Okay.

1526
01:13:26,040 --> 01:13:31,040
Some of you might say, J"ason, why don't
I just narrow down to goods and services?

1527
01:13:31,280 --> 01:13:33,120
I want to register ZEBRA for t-shirts.

1528
01:13:33,120 --> 01:13:36,120
So why don't
I just look for ZEBRA for t shirts?"

1529
01:13:36,720 --> 01:13:41,440
Well, you could, you could do that,
but it is not recommended.

1530
01:13:41,760 --> 01:13:44,760
And the reason that we don't,
it is the fact that

1531
01:13:45,040 --> 01:13:48,040
there's more than one way to say t-shirts

1532
01:13:48,080 --> 01:13:51,080
and there's more than one thing
that's related to t-shirts.

1533
01:13:51,240 --> 01:13:53,480
Shirts are related to t-shirts.

1534
01:13:53,480 --> 01:13:56,400
Clothing of various varieties are related
related to t -hirts.

1535
01:13:56,400 --> 01:14:01,080
So if you're only looking for ZEBRA for
t-shirts, you might miss potential cites.

1536
01:14:02,080 --> 01:14:03,080
And that refusal's

1537
01:14:03,080 --> 01:14:06,120
going to come
and you'll now be out 250 bucks.

1538
01:14:06,960 --> 01:14:07,200
Right.

1539
01:14:07,200 --> 01:14:10,080
And your time and your effort.

1540
01:14:10,080 --> 01:14:13,080
So it's possible to sort of
write it that way,

1541
01:14:17,920 --> 01:14:20,600
right?

1542
01:14:20,600 --> 01:14:23,200
You could do that if you wanted to.

1543
01:14:23,200 --> 01:14:26,200
You could also probably just use the

1544
01:14:26,320 --> 01:14:28,360
refining over here if you wanted to.

1545
01:14:28,360 --> 01:14:31,680
But this, as I'm telling,
is not necessarily recommended.

1546
01:14:32,360 --> 01:14:35,360
You're going to miss a lot of stuff
if you do it this way.

1547
01:14:35,760 --> 01:14:37,280
And we don't want that to happen to you.

1548
01:14:37,280 --> 01:14:38,600
We don't want you missing stuff.

1549
01:14:38,600 --> 01:14:41,760
We want you to see everything
so you can potentially avoid

1550
01:14:42,040 --> 01:14:45,040
that likelihood of confusion refusal.

1551
01:14:45,120 --> 01:14:45,840
Okay.

1552
01:14:45,840 --> 01:14:49,160
So real quick common search strategy.
We've already talked through these things.

1553
01:14:49,160 --> 01:14:51,000
I just want to solidify it in your mind.

1554
01:14:51,000 --> 01:14:53,000
One thing you might want to do
is start off an ownership

1555
01:14:53,000 --> 01:14:56,400
search for your name, "ON"
with your name in there.

1556
01:14:56,560 --> 01:14:59,560
And the reason for that
is to make sure that business partner

1557
01:15:00,200 --> 01:15:02,720
didn't get a wild idea over the weekend
and submit something

1558
01:15:02,720 --> 01:15:03,720
without you knowing it.

1559
01:15:03,720 --> 01:15:04,200
Okay.

1560
01:15:04,200 --> 01:15:05,720
Or maybe there's a scammer out there

1561
01:15:05,720 --> 01:15:07,800
who's like,
tried to submit something in your name.

1562
01:15:07,800 --> 01:15:09,680
You to find out about that stuff.

1563
01:15:09,680 --> 01:15:13,320
So we often recommend
checking your own name in there to see

1564
01:15:14,560 --> 01:15:16,160
what's actually in the database.

1565
01:15:16,160 --> 01:15:19,200
And then you go through,
you conduct that dead-on search, right?

1566
01:15:19,200 --> 01:15:22,440
If we think about our pyramid
and then alternate spellings, right.

1567
01:15:22,440 --> 01:15:23,120
Notting out.

1568
01:15:23,120 --> 01:15:26,120
So you're not looking at everything
over and over again and you continue

1569
01:15:26,120 --> 01:15:30,120
to expand with those additional searches,
looking for those alternate versions, words

1570
01:15:30,120 --> 01:15:34,440
and designs, similar meanings, acronyms,
pictorial equivalents.

1571
01:15:34,680 --> 01:15:34,920
Right.

1572
01:15:34,920 --> 01:15:37,640
So if the trademark was the word ZEBRA,
you might also want

1573
01:15:37,640 --> 01:15:38,640
pull that design code

1574
01:15:38,640 --> 01:15:42,600
for a zebra and look,
because if it's just a picture of a zebra

1575
01:15:42,600 --> 01:15:45,800
or a drawing of a zebra versus
your word ZEBRA, and you're both using

1576
01:15:45,800 --> 01:15:49,240
that as a brand name for t-shirts, hey,
that could still be a problem, right?

1577
01:15:49,240 --> 01:15:51,120
So you're going to want to find that.

1578
01:15:51,120 --> 01:15:54,640
And if you're narrowing,
you could start with CC, go down to IC,

1579
01:15:55,080 --> 01:15:58,080
using that that formula
that we talked about.

1580
01:15:58,720 --> 01:16:02,040
And then also you could potentially
go down to goods and services.

1581
01:16:02,400 --> 01:16:05,320
But it is, that's that's dicey.

1582
01:16:05,320 --> 01:16:07,480
Not recommended, not recommended.

1583
01:16:07,480 --> 01:16:08,040
Okay.

1584
01:16:08,040 --> 01:16:11,040
So real quick,
we'll get to like 15 minutes of questions.

1585
01:16:11,120 --> 01:16:14,480
Just be aware that they're, with regard
to help and things like that.

1586
01:16:14,760 --> 01:16:18,360
There are folks out there that are
trying to separate you from your cash.

1587
01:16:18,440 --> 01:16:20,520
Okay. And we want you to be aware of that.

1588
01:16:20,520 --> 01:16:23,080
There are scams that are happening
in the trademark industry.

1589
01:16:23,080 --> 01:16:25,160
It's no different than any other industry.

1590
01:16:25,160 --> 01:16:26,880
In fact, sometimes it might be worse.

1591
01:16:26,880 --> 01:16:31,400
And there are folks out there that are
trying to come between you and our office.

1592
01:16:31,600 --> 01:16:36,160
They're trying to trick you into thinking
that they are us and they are not.

1593
01:16:36,720 --> 01:16:40,200
And so we've seen it happen where folks
have been taken for thousands of dollars.

1594
01:16:40,360 --> 01:16:42,880
They've wasted months and months of time.

1595
01:16:42,880 --> 01:16:45,240
They've gotten caught up in this thing.

1596
01:16:45,240 --> 01:16:48,480
Sometimes these are criminal enterprises
and they sort of suck

1597
01:16:48,480 --> 01:16:51,600
you into a relationship
that you don't want to be in.

1598
01:16:51,600 --> 01:16:54,040
So please, please, please be very,
very careful.

1599
01:16:54,040 --> 01:16:56,840
Educate yourself about all the scams
that are out there.

1600
01:16:56,840 --> 01:17:00,240
These happen before you file
sometimes with these filing firms,

1601
01:17:00,960 --> 01:17:03,840
they say,
"Oh yeah, we can design a logo for you.

1602
01:17:03,840 --> 01:17:05,640
And oh, also, by the way,
you'd want to register that as a

1603
01:17:05,640 --> 01:17:08,640
trademark, right? There
all kind of connected together."

1604
01:17:08,720 --> 01:17:11,280
Now are there legit companies? Yes. Okay.

1605
01:17:11,280 --> 01:17:14,360
But there are also folks out there
that are not legit and they are fraudsters

1606
01:17:14,360 --> 01:17:17,160
and they're scammers
and we want you to be aware of them.

1607
01:17:17,160 --> 01:17:19,520
So there's stuff that can happen
before, there's stuff that can happen

1608
01:17:19,520 --> 01:17:22,680
after you file where they're sending
these solicitations, trying to trick you

1609
01:17:22,760 --> 01:17:26,680
into thinking that they are us
and they're not. Trying to trick you

1610
01:17:26,680 --> 01:17:30,280
into paying an invoice,
which we will never, ever send you, okay?

1611
01:17:30,280 --> 01:17:31,920
We will never send you an invoice.

1612
01:17:31,920 --> 01:17:35,600
We will never try to pressure you
into paying for something. We will never ask

1613
01:17:35,600 --> 01:17:37,480
for your credit card
number over the phone.

1614
01:17:37,480 --> 01:17:40,480
We will never ask for your Social Security
number over the phone.

1615
01:17:40,480 --> 01:17:42,120
None of those things are true.

1616
01:17:42,120 --> 01:17:43,960
Please don't fall into that trap.

1617
01:17:43,960 --> 01:17:47,920
And there's also scams happen
after you register where they will

1618
01:17:47,920 --> 01:17:52,080
try and slip in and say, "Oh,
you got to file this form." Before it's due.

1619
01:17:53,040 --> 01:17:54,000
You think you filed it.

1620
01:17:54,000 --> 01:17:54,960
You actually haven't.

1621
01:17:54,960 --> 01:17:57,240
And then your registration goes,

1622
01:17:57,240 --> 01:17:59,640
it gets canceled
because you didn't actually file with us.

1623
01:17:59,640 --> 01:18:01,840
You filed with the scammer instead.

1624
01:18:01,840 --> 01:18:03,960
So there's all sorts of scams
that are happening out there.

1625
01:18:03,960 --> 01:18:06,200
Hey, practitioners, this is for you.

1626
01:18:06,200 --> 01:18:09,200
If you if you're not already aware,
please be aware.

1627
01:18:09,240 --> 01:18:13,040
Check your name in our database
in the search system.

1628
01:18:13,040 --> 01:18:15,480
Okay. Use AT, colon, your name.

1629
01:18:15,480 --> 01:18:18,600
Pull up and make sure that you recognize
all those files that are in there.

1630
01:18:18,840 --> 01:18:21,840
We've seen it
where scammers are stealing people's

1631
01:18:22,840 --> 01:18:25,640
name and bar information
and using that, or

1632
01:18:25,640 --> 01:18:29,080
in some cases they're soliciting attorneys
to rent their information.

1633
01:18:29,520 --> 01:18:30,600
Also, not good.

1634
01:18:30,600 --> 01:18:33,600
Please, please,
please do not do that. Okay.

1635
01:18:33,680 --> 01:18:36,000
So you might want to check and make sure
if you're a practitioner as well,

1636
01:18:36,000 --> 01:18:39,000
that you're
not also being scammed by the scammers.

1637
01:18:39,000 --> 01:18:41,320
We have lots of great information
on the website.

1638
01:18:41,320 --> 01:18:44,040
All sorts of things that you can learn
about trademarks if you're new to

1639
01:18:44,040 --> 01:18:47,920
the practice area. If you want to download
the toolkit, go ahead and scan

1640
01:18:47,920 --> 01:18:49,960
the QR code that you see
right there on the screen

1641
01:18:49,960 --> 01:18:52,840
that will download a toolkit to your phone
or your mobile device.

1642
01:18:52,840 --> 01:18:55,840
You can keep it for yourself,
share it with your friends.

1643
01:18:55,920 --> 01:18:58,240
And this sort of takes you
through the registration process.

1644
01:18:58,240 --> 01:19:02,240
If you're new to intellectual property,
you're not sure what you have.

1645
01:19:02,360 --> 01:19:04,200
Well, scan that QR code right there.

1646
01:19:04,200 --> 01:19:05,760
That'll take you to the IP identifier.

1647
01:19:05,760 --> 01:19:09,480
You can take a little quiz and determine
if you have a copyright or trademark

1648
01:19:09,480 --> 01:19:10,520
a patent.

1649
01:19:10,520 --> 01:19:12,240
Maybe it's a trade secret.

1650
01:19:12,240 --> 01:19:16,320
You can take a look at that and answer
those questions and get more information.

1651
01:19:16,320 --> 01:19:18,000
And of course, there's lots of other cool

1652
01:19:18,000 --> 01:19:20,200
things that we have, free services
available.

1653
01:19:20,200 --> 01:19:21,440
If you want to check out the beta of

1654
01:19:21,440 --> 01:19:24,800
our chat bot slash virtual assistant slash
whatever you want to call it,

1655
01:19:25,240 --> 01:19:25,880
check that out.

1656
01:19:25,880 --> 01:19:28,200
We're working on improving
that thing as well.

1657
01:19:28,200 --> 01:19:31,440
If you have questions at any time,
you can always contact our Trademark

1658
01:19:31,440 --> 01:19:32,560
Assistance Center.

1659
01:19:32,560 --> 01:19:35,560
It is our main support center
for for trademarks.

1660
01:19:35,640 --> 01:19:36,840
They love to talk to you.

1661
01:19:36,840 --> 01:19:38,640
They're open 8:30 p.m. to 8 p.m.

1662
01:19:38,640 --> 01:19:40,440
Eastern, Monday through Friday.

1663
01:19:40,440 --> 01:19:44,280
Give them a call, shoot them an email,
they typically pick up within 20 seconds.

1664
01:19:44,280 --> 01:19:47,280
So if you want to talk to a human,
that's the way to go.

1665
01:19:47,520 --> 01:19:50,520
Also keep in mind
that we do not provide legal advice

1666
01:19:50,720 --> 01:19:54,240
and we cannot help you enforce legal
rights, which is why we always recommend

1667
01:19:54,240 --> 01:19:57,320
you work with a private attorney,
especially when it comes to searching,

1668
01:19:57,720 --> 01:19:59,240
because these folks

1669
01:19:59,240 --> 01:20:02,480
are going to be your best resource
because they're experienced in it.

1670
01:20:03,200 --> 01:20:05,960
They understand likelihood of confusion,
they understand searching

1671
01:20:05,960 --> 01:20:07,960
because they've been doing it
for a very long time.

1672
01:20:07,960 --> 01:20:10,920
Look, I'll tell you, I've been working
for the office for over 20 years.

1673
01:20:10,920 --> 01:20:14,440
I clearly still have a little bit of
trouble now and then executing a search.

1674
01:20:14,440 --> 01:20:17,440
So don't be surprised
if you also have trouble

1675
01:20:17,680 --> 01:20:20,880
and don't be frustrated with yourself
if it takes you a little bit of time

1676
01:20:20,880 --> 01:20:24,440
to learn how to do this stuff. If
you're busy, you don't have time to do it,

1677
01:20:24,440 --> 01:20:26,920
you want to offload that
to an experienced practitioner,

1678
01:20:26,920 --> 01:20:28,560
hey, highly recommended.

1679
01:20:28,560 --> 01:20:29,320
But then again,

1680
01:20:29,320 --> 01:20:31,760
if you want to take the time
to educate yourself, do it on your own.

1681
01:20:31,760 --> 01:20:33,360
That's cool too.

1682
01:20:33,360 --> 01:20:35,240
No problem. You can do that.

1683
01:20:35,240 --> 01:20:37,000
If you do want to hire an attorney,
check out the link

1684
01:20:37,000 --> 01:20:38,800
you see at the bottom of your screen.

1685
01:20:38,800 --> 01:20:40,440
There's more information
about circumstances

1686
01:20:40,440 --> 01:20:44,600
in which you must hire an attorney.
For our foreign-domiciled friends,

1687
01:20:44,600 --> 01:20:45,920
that would be you.

1688
01:20:45,920 --> 01:20:48,920
And if you're looking for free
and reduced price services,

1689
01:20:49,160 --> 01:20:51,720
legal services, check out the link
at the bottom of the screen.

1690
01:20:51,720 --> 01:20:53,120
There's a whole section right there

1691
01:20:53,120 --> 01:20:56,560
on on some pro bono services
that are also out there.

1692
01:20:57,000 --> 01:21:00,280
And the other thing I would say is please
be careful of these filing companies.

1693
01:21:00,280 --> 01:21:03,000
I know that I mentioned before, but

1694
01:21:04,320 --> 01:21:07,200
some of these companies provide
unauthorized practice of law.

1695
01:21:07,200 --> 01:21:09,920
You do not want to be involved
in those situations.

1696
01:21:09,920 --> 01:21:12,200
So if you're going to be working
with somebody that you find

1697
01:21:12,200 --> 01:21:15,200
just by doing a search on the Internet,
please make sure

1698
01:21:15,280 --> 01:21:17,480
that they have an attorney on staff
that you'll be working with.

1699
01:21:17,480 --> 01:21:21,240
The only people who can represent you
in your trademark application

1700
01:21:21,360 --> 01:21:25,080
are you as the trademark owner or the U.S.-

1701
01:21:25,080 --> 01:21:28,080
licensed attorney that you hire.
That is it.

1702
01:21:28,400 --> 01:21:29,560
Okay? That's it.

1703
01:21:29,560 --> 01:21:31,520
You or your attorney.

1704
01:21:31,520 --> 01:21:32,360
That's it.

1705
01:21:32,360 --> 01:21:36,120
So please be very careful
when you are filing your stuff with us.

1706
01:21:37,080 --> 01:21:37,680
Okay.

1707
01:21:37,680 --> 01:21:38,880
We're going to get to some questions.

1708
01:21:38,880 --> 01:21:40,560
Wow. We only have about 8 minutes left.

1709
01:21:40,560 --> 01:21:43,560
Sorry about that, folks,
but hopefully Chris and Brett and Tim

1710
01:21:43,560 --> 01:21:47,120
and Mariessa have been answering things
throughout the day today.

1711
01:21:47,880 --> 01:21:50,640
So you're not going to be too stranded.

1712
01:21:50,640 --> 01:21:53,520
So before we get in those questions,
Mariessa, let me just

1713
01:21:53,520 --> 01:21:56,520
show folks where the feedback button is
real quick here.

1714
01:21:56,520 --> 01:21:57,600
So you're probably going that's

1715
01:21:57,600 --> 01:22:00,600
why the first thing you're going to say,
"Jason, show them the feedback."

1716
01:22:00,720 --> 01:22:02,040
So let me go ahead right here.

1717
01:22:02,040 --> 01:22:03,640
All right, folks,
over here on the right-hand side,

1718
01:22:03,640 --> 01:22:07,160
you can see this feedback button
right here.

1719
01:22:07,480 --> 01:22:10,480
I don't have a little thing to circle it,
but oh, oh, maybe I do.

1720
01:22:10,760 --> 01:22:15,560
So if you see the feedback button right
over there on the right-hand side, boom.

1721
01:22:15,760 --> 01:22:17,000
There we go.

1722
01:22:17,000 --> 01:22:19,800
Please, please,
please use the feedback button.

1723
01:22:19,800 --> 01:22:20,120
Okay.

1724
01:22:20,120 --> 01:22:23,320
This is how we are going to be able
to upgrade the system.

1725
01:22:23,520 --> 01:22:27,080
What you see in front of you
right now is the minimally viable product

1726
01:22:27,080 --> 01:22:28,240
to get this out there.

1727
01:22:29,200 --> 01:22:30,360
And we want to hear from you.

1728
01:22:30,360 --> 01:22:32,040
We want to hear what changes

1729
01:22:32,040 --> 01:22:35,720
you would like to see in the system
so we can have it better serve you.

1730
01:22:36,440 --> 01:22:39,440
And the feedback button is the way
that you let us know what those things are.

1731
01:22:39,480 --> 01:22:42,080
Also,
if you see a bug, let us know that too.

1732
01:22:42,080 --> 01:22:45,200
The one thing I will note, however,
is that we do have a lot of feedback

1733
01:22:45,200 --> 01:22:47,920
that's coming
in, so we will not be responding

1734
01:22:47,920 --> 01:22:50,920
to every bit of feedback or suggestion
that comes in.

1735
01:22:51,000 --> 01:22:54,360
But please understand, if you send it
in, we're seeing it, and it's getting sent

1736
01:22:54,360 --> 01:22:55,720
along to the developers.

1737
01:22:55,720 --> 01:22:58,680
Okay, so you're not going to get
a response to your feedback,

1738
01:22:58,680 --> 01:23:01,720
but we want you to know
we are getting it and we want it.

1739
01:23:02,120 --> 01:23:03,080
Okay, cool.

1740
01:23:03,080 --> 01:23:04,440
So what do we have,

1741
01:23:04,440 --> 01:23:06,560
Mariessa? I'm sure we have a lot of questions
that came in.

1742
01:23:06,560 --> 01:23:08,520
-We've got a lot of questions.

1743
01:23:08,520 --> 01:23:09,720
We have like

1744
01:23:09,720 --> 01:23:13,160
of actually a good number of questions,
talking about likelihood of confusion,

1745
01:23:13,680 --> 01:23:17,640
maybe because this is like a search
discussion, basic search.

1746
01:23:17,640 --> 01:23:19,720
Let's start with some of those first. Okay.

1747
01:23:19,720 --> 01:23:23,880
So the first one,
the first question, is there a manual?

1748
01:23:24,120 --> 01:23:25,880
Where can we go for help?

1749
01:23:25,880 --> 01:23:30,040
I know that you've got us right here
on the page so you can navigate to it.

1750
01:23:30,240 --> 01:23:31,800
Yes, there is a manual.

1751
01:23:31,800 --> 01:23:36,120
This is a question from R, don't
have the full name, but we have a letter.

1752
01:23:36,720 --> 01:23:37,920
-Okay. All right.

1753
01:23:37,920 --> 01:23:40,920
-If you show us real quick
where we can go, where's our manual?

1754
01:23:41,880 --> 01:23:43,000
-All right, you want the TMEP?

1755
01:23:43,000 --> 01:23:43,960
You want the help here?

1756
01:23:43,960 --> 01:23:45,360
-I think we want the help here.

1757
01:23:45,360 --> 01:23:47,520
-The help here. Okay, R.

1758
01:23:47,520 --> 01:23:48,200
Hey, look, you know what?

1759
01:23:48,200 --> 01:23:51,080
Some people are so amazing,
they can only go by one initial.

1760
01:23:51,080 --> 01:23:52,600
That's pretty awesome.

1761
01:23:52,600 --> 01:23:53,800
So, R, here you go.

1762
01:23:53,800 --> 01:23:56,680
You can see right here
on the main page for search.

1763
01:23:56,680 --> 01:23:59,840
Oh, I should get my little annotator up
right here.

1764
01:24:00,040 --> 01:24:01,720
You see this right here?

1765
01:24:01,720 --> 01:24:04,280
This is your help right here.

1766
01:24:04,280 --> 01:24:06,240
That's where you want to go.

1767
01:24:06,240 --> 01:24:08,640
There are, as you can see up here,
there are three tabs.

1768
01:24:08,640 --> 01:24:10,920
We've got the basic,
the advanced, and the glossary.

1769
01:24:10,920 --> 01:24:12,880
For everything that you need to know,

1770
01:24:12,880 --> 01:24:14,640
just read through the basic right here.

1771
01:24:14,640 --> 01:24:17,400
Probably within five minutes
between what we've talked about today,

1772
01:24:17,400 --> 01:24:20,400
you spending a little bit of time
with the system right here.

1773
01:24:20,520 --> 01:24:24,120
You can you can see a lot of the basic
stuff that you need to do,

1774
01:24:25,800 --> 01:24:28,040
which I didn't really show it off,

1775
01:24:28,040 --> 01:24:31,640
but if you look right here
on the little dropdown,

1776
01:24:31,840 --> 01:24:35,760
if you want to look for, "Hey,
I want to see all the trademark

1777
01:24:36,000 --> 01:24:38,920
applications or registrations
that have these particular goods

1778
01:24:38,920 --> 01:24:40,040
and services in there."

1779
01:24:40,040 --> 01:24:44,200
You could do that if you wanted to
by using that little dropdown right there.

1780
01:24:44,760 --> 01:24:48,720
If you wanted to look for every trademark
that's filed by PepsiCo,

1781
01:24:49,200 --> 01:24:52,360
you could do that by searching the owner
field, things like that.

1782
01:24:52,360 --> 01:24:55,680
So there's ways to kind of,
oh, I want to see all trademarks that have

1783
01:24:56,400 --> 01:24:59,240
a zebra
by looking in the mark description.

1784
01:24:59,240 --> 01:25:02,040
You know, you could
you could do that too, if you wanted to.

1785
01:25:02,040 --> 01:25:05,400
So there's various dropdowns
that are available here, right here.

1786
01:25:05,960 --> 01:25:08,560
So just keep in mind,
you don't have to like type them in.

1787
01:25:09,600 --> 01:25:12,600
So as you can see, that's noted here
in these bullets.

1788
01:25:12,640 --> 01:25:14,320
For those, we got a little bit into the

1789
01:25:14,320 --> 01:25:17,320
some of the advanced stuff right
here, folks, just because I wanted to

1790
01:25:17,760 --> 01:25:20,080
I wanted to give you
some more information.

1791
01:25:20,080 --> 01:25:20,440
So there's

1792
01:25:20,440 --> 01:25:24,400
lots of things that are available here.
If you want to find search fields,

1793
01:25:24,600 --> 01:25:27,600
like what are those tags
that Jason was talking about,

1794
01:25:27,840 --> 01:25:30,080
you can open up the "Search fields" dropdown
right here.

1795
01:25:30,080 --> 01:25:33,080
You can see all the different things
that you can search.

1796
01:25:33,360 --> 01:25:35,960
Okay, that's getting a little bit
too advanced for today.

1797
01:25:35,960 --> 01:25:38,920
We're going to talk about this
more on October 16th.

1798
01:25:38,920 --> 01:25:41,520
But for those of you wondering
about coordinated classes

1799
01:25:41,520 --> 01:25:43,680
and where you can find information
about that, check this out.

1800
01:25:43,680 --> 01:25:46,240
The link is right here in the coordinated
class thing.

1801
01:25:46,240 --> 01:25:47,760
You can just select that link.

1802
01:25:47,760 --> 01:25:52,200
It's going to open up all this information
here about coordinated classes.

1803
01:25:52,600 --> 01:25:55,960
You can even look at these right here
like, what did we have? We had

1804
01:25:56,560 --> 01:25:59,000
racquetball rackets,
which would be sporting goods.

1805
01:25:59,000 --> 01:26:02,360
We can scroll down here to 28
and we can see

1806
01:26:02,560 --> 01:26:05,520
okay, toys and sporting goods
we see right here in 28.

1807
01:26:05,520 --> 01:26:07,640
And what are the classes
that are coordinated with that?

1808
01:26:07,640 --> 01:26:11,880
That's going to be your 9s and 16,
20, 25s, and some of your services.

1809
01:26:12,200 --> 01:26:12,840
Okay, So.

1810
01:26:12,840 --> 01:26:15,720
So that's one great place
to get a whole lot of information

1811
01:26:15,720 --> 01:26:18,720
is right here in the help tab.

1812
01:26:18,840 --> 01:26:22,320
We talked some about these sort of regular
expressions that's putting stuff inside

1813
01:26:22,920 --> 01:26:24,480
the little forward slashes.

1814
01:26:24,480 --> 01:26:26,680
Here's
a great one here for common searches.

1815
01:26:26,680 --> 01:26:29,960
So for a lot of you folks,
this might be all you need, okay?

1816
01:26:30,320 --> 01:26:33,320
This might be all you need right here
with some of these more common searches

1817
01:26:33,600 --> 01:26:34,560
that are available.

1818
01:26:34,560 --> 01:26:36,080
So this is the help right here.

1819
01:26:36,080 --> 01:26:39,320
There's a glossary. It's not huge, right?

1820
01:26:39,360 --> 01:26:42,120
But it's got some of the some of
the information you might find helpful.

1821
01:26:42,120 --> 01:26:44,960
But basic and advance, that's where
you going to find a lot of great help.

1822
01:26:44,960 --> 01:26:46,200
So there you go, R.

1823
01:26:46,200 --> 01:26:49,080
-Okay, Jason.
Look at you hitting all these different.

1824
01:26:49,080 --> 01:26:51,680
You have answered about three
or four different questions

1825
01:26:52,800 --> 01:26:53,920
with that show and tell.

1826
01:26:53,920 --> 01:26:56,160
Thank you so much. Okay. -You got it.

1827
01:26:56,160 --> 01:26:57,360
-We are zipping through here.

1828
01:26:57,360 --> 01:26:59,560
So hopefully all the folks
who are interested in

1829
01:26:59,560 --> 01:27:01,320
that heard it loud and clear.

1830
01:27:01,320 --> 01:27:03,000
Here's a question from Meredith.

1831
01:27:03,000 --> 01:27:04,600
So she just wants you to kind of slowly

1832
01:27:04,600 --> 01:27:08,360
walk her through refining by class
as opposed to goods and services.

1833
01:27:08,360 --> 01:27:10,080
I know that you did that,

1834
01:27:10,080 --> 01:27:14,800
but maybe walking it through
will help all of us kind of remember that

1835
01:27:14,800 --> 01:27:18,600
that's sort of kind of easy
to do with our new system.

1836
01:27:18,760 --> 01:27:20,760
-Yeah, yeah, yeah.

1837
01:27:20,760 --> 01:27:22,960
So let's see. Let's go here.

1838
01:27:22,960 --> 01:27:25,320
I don't know, Meredith. We're going to.

1839
01:27:25,320 --> 01:27:28,320
Okay, what we're going to do,
Meredith, is we're going to search

1840
01:27:30,000 --> 01:27:30,600
MEREDITH.

1841
01:27:30,600 --> 01:27:33,280
Okay, so there's 84. Okay, of course,

1842
01:27:33,280 --> 01:27:33,840
Meredith Gray.

1843
01:27:34,800 --> 01:27:35,880
So we're going to look at all the live

1844
01:27:35,880 --> 01:27:38,880
MEREDITH marks.
"Ooo, 35. Jason, that's too many."

1845
01:27:39,000 --> 01:27:42,280
So we wanted to,
we wanted to narrow by class, right?

1846
01:27:42,280 --> 01:27:43,080
That's what we said.

1847
01:27:43,080 --> 01:27:46,720
So did Meredith indicate
any particular type of good or service

1848
01:27:46,720 --> 01:27:49,600
or should we just guess at it?
-No, no, no, she did not.

1849
01:27:49,600 --> 01:27:51,360
Oh. Meredith, okay,

1850
01:27:51,360 --> 01:27:51,800
Meredith.

1851
01:27:51,800 --> 01:27:52,200
Okay,

1852
01:27:52,200 --> 01:27:56,120
so the good news is searching for this,
like, 35 is nothing to look through.

1853
01:27:56,760 --> 01:27:58,280
But as always, it depends,

1854
01:27:58,280 --> 01:27:59,280
your trademark always depends

1855
01:27:59,280 --> 01:28:03,800
on the specific goods and services
that you're using with your trademark.

1856
01:28:04,080 --> 01:28:07,800
So let's say, for example,

1857
01:28:08,520 --> 01:28:12,960
that you have an Etsy shop, right,
where you are

1858
01:28:12,960 --> 01:28:18,000
selling your, I don't know,
artisanal candles that you make.

1859
01:28:18,000 --> 01:28:18,240
I don't know,

1860
01:28:18,240 --> 01:28:21,520
Meredith, why I'm thinking you do that,
but let's say that that is the case.

1861
01:28:21,520 --> 01:28:22,040
Okay?

1862
01:28:22,040 --> 01:28:26,440
So I'll tell you right now,
those sorts of things are online

1863
01:28:26,440 --> 01:28:29,440
retail store services are in class 35.

1864
01:28:29,560 --> 01:28:32,800
So all you have to do is type "AND," right.

1865
01:28:32,800 --> 01:28:34,160
Because it's always
got to be in uppercase.

1866
01:28:34,160 --> 01:28:35,840
Sorry if I just split your ears.

1867
01:28:35,840 --> 01:28:40,440
But "AND" in all uppercase
and then you say coordinated class

1868
01:28:41,920 --> 01:28:45,200
35. Okay, so this is going to find us
anything

1869
01:28:45,200 --> 01:28:46,000
that's the trademark

1870
01:28:46,000 --> 01:28:50,920
MEREDITH. And, oh wait, I want to make sure I've got
expert mode turned on just in case.

1871
01:28:51,840 --> 01:28:54,880
So we've got the word MEREDITH
and something

1872
01:28:54,880 --> 01:28:57,880
that's in class,
coordinated class 35.

1873
01:28:57,960 --> 01:29:00,960
We hit the little magnifying glass
and we're going,

1874
01:29:01,320 --> 01:29:02,560
Oh, man, what did I do?

1875
01:29:02,560 --> 01:29:03,160
-What did you do?

1876
01:29:03,160 --> 01:29:06,160
Meredith. -Oh, I know what I did.

1877
01:29:06,160 --> 01:29:08,160
You forgot to do the CM.

1878
01:29:08,160 --> 01:29:08,400
-Yeah.

1879
01:29:08,400 --> 01:29:11,160
-See, folks, new system.

1880
01:29:11,160 --> 01:29:13,160
-We're all learning it.

1881
01:29:13,160 --> 01:29:14,760
-We're all learning. Okay, cool.

1882
01:29:14,760 --> 01:29:16,120
So those mistakes are going happen.

1883
01:29:16,120 --> 01:29:18,280
So please, if they happen to you
too, don't get frustrated.

1884
01:29:18,280 --> 01:29:20,680
All right. So we see MEREDITH

1885
01:29:20,680 --> 01:29:24,520
in the, in the trademark bucket
and we find the 35 coordinated class.

1886
01:29:24,520 --> 01:29:25,960
So, Meredith, that's how you do it.

1887
01:29:25,960 --> 01:29:28,960
You just
you figure out what your class is, right?

1888
01:29:29,000 --> 01:29:31,880
And if you want to type it in that way,
you can do that.

1889
01:29:31,880 --> 01:29:33,480
And as I showed you,

1890
01:29:33,480 --> 01:29:37,800
one way you can go about it is by going
through the help and looking through

1891
01:29:38,280 --> 01:29:41,280
all these classes right here,
you can find your coordinated class.

1892
01:29:41,280 --> 01:29:43,560
So for here we would be scrolling down.

1893
01:29:43,560 --> 01:29:46,160
It would take you might take you a second
to find what you're looking for.

1894
01:29:46,160 --> 01:29:47,760
I happen to know.

1895
01:29:47,760 --> 01:29:51,200
So this is going to be it's actually
in the advertising and business services

1896
01:29:51,200 --> 01:29:52,200
in class 35.

1897
01:29:53,640 --> 01:29:53,960
Okay.

1898
01:29:53,960 --> 01:29:55,680
So that's how we get to our class 35.

1899
01:29:55,680 --> 01:29:57,080
So that's one way to go about it,

1900
01:29:57,080 --> 01:30:00,520
Meredith. And the other would be to
if you wanted to,

1901
01:30:02,280 --> 01:30:04,920
just use this over here,
this filter over here,

1902
01:30:04,920 --> 01:30:07,760
that's available in the expert mode.

1903
01:30:07,760 --> 01:30:09,480
You select 35.

1904
01:30:09,480 --> 01:30:11,440
It's going to do the same thing for you
and you're still

1905
01:30:11,440 --> 01:30:13,440
going to get those 14 results.

1906
01:30:13,440 --> 01:30:15,200
So that's for coordinated class.

1907
01:30:15,200 --> 01:30:18,280
If you wanted to narrow down
to just the class itself

1908
01:30:18,360 --> 01:30:21,480
through the international class,
we just turn off the coordinated toggle

1909
01:30:21,960 --> 01:30:25,800
right here
and you can see it's only class 35.

1910
01:30:26,160 --> 01:30:28,720
And you see at this point
we're down to seven.

1911
01:30:28,720 --> 01:30:30,440
And so that's how you would narrow down

1912
01:30:30,440 --> 01:30:32,760
by coordinated class
and then international class.

1913
01:30:34,240 --> 01:30:35,040
-Okay.

1914
01:30:35,040 --> 01:30:38,960
So if you were right here, though,
and this is Jenna, let's say we wanted

1915
01:30:38,960 --> 01:30:42,960
to modify this search a little bit
so we would just see registered marks.

1916
01:30:43,320 --> 01:30:43,880
Like

1917
01:30:43,880 --> 01:30:44,760
marks that are registered.

1918
01:30:44,760 --> 01:30:48,000
Now, Tim was kind enough
to answer that question in our Q&A.

1919
01:30:48,240 --> 01:30:51,320
He was saying just add,
you know, and registered colon

1920
01:30:51,320 --> 01:30:51,720
true.

1921
01:30:51,720 --> 01:30:54,720
We could add that to the search line
and maybe that would help too.

1922
01:30:55,520 --> 01:30:56,760
-Here's what I would do.

1923
01:30:56,760 --> 01:30:58,840
Okay, here's what I would do.

1924
01:30:58,840 --> 01:31:01,560
Okay. And watch.
This is going to blow up the system.

1925
01:31:01,560 --> 01:31:06,600
But here's a super cool thing you can
do, folks, because the asterisk is like

1926
01:31:07,280 --> 01:31:10,120
can it can kind of
bring you infinite stuff in cases.

1927
01:31:10,120 --> 01:31:14,040
So what this is going to do,
it's going to find us every registration

1928
01:31:14,040 --> 01:31:18,080
because RN means registration number,
that asterisk is going to bring us. -Every one.

1929
01:31:18,080 --> 01:31:20,960
-Anything you want. Anything. Okay,
so this is going to find us

1930
01:31:20,960 --> 01:31:23,960
MEREDITH trademarks that are registered.

1931
01:31:24,480 --> 01:31:28,080
By using RN:*
And we can see right here

1932
01:31:30,160 --> 01:31:30,840
we have these

1933
01:31:30,840 --> 01:31:34,240
six that are registrations
with the word MEREDITH in them.

1934
01:31:34,600 --> 01:31:39,120
And for those of you like, "Okay, Jason,
what if I want not registered trademarks,

1935
01:31:39,120 --> 01:31:43,080
you could let's see what happens if you do
"AND NOT" registration number.

1936
01:31:44,680 --> 01:31:46,400
That can't be right.

1937
01:31:46,400 --> 01:31:49,200
Well I might have broken the system

1938
01:31:49,200 --> 01:31:52,200
and Tim is going to
come on and be like, "Jason. No.

1939
01:31:52,960 --> 01:31:55,080
But what you could do is actually.

1940
01:31:55,080 --> 01:31:55,720
-You want us to get Tim.

1941
01:31:55,720 --> 01:31:56,160


1942
01:31:56,160 --> 01:31:57,000
He's right here.

1943
01:31:57,000 --> 01:31:59,640
-Yeah. Tim. What do we want to do.

1944
01:31:59,640 --> 01:32:00,880
What's happening here. What?
What do we. Do?

1945
01:32:00,880 --> 01:32:02,160
What did I do wrong?

1946
01:32:02,160 --> 01:32:03,160
-It was correct, actually.

1947
01:32:03,160 --> 01:32:06,960
You had seven results and six of them
are registered, and one of them was not.

1948
01:32:07,320 --> 01:32:10,360
-Oh, so it involves math. Okay. Thank you.

1949
01:32:12,880 --> 01:32:14,280
Oh, great.

1950
01:32:14,280 --> 01:32:15,840
Pass. Hey, I got it right.

1951
01:32:15,840 --> 01:32:16,440
Okay, cool.

1952
01:32:16,440 --> 01:32:20,120
So just say, folks,
Tim is probably the foremost expert

1953
01:32:20,120 --> 01:32:23,600
on our new search system anywhere.

1954
01:32:24,360 --> 01:32:26,560
Okay? So he probably knows it
better than anybody.

1955
01:32:26,560 --> 01:32:30,720
So if you got an answer from Tim,
you got the gold standard. -That's right.

1956
01:32:31,080 --> 01:32:32,280
-All right, what else we have?
Hope that helped you there, Jenna.

1957
01:32:32,280 --> 01:32:36,120
-Okay, so, yeah, I think it helped me, too.

1958
01:32:36,120 --> 01:32:37,120
Okay, so how about this?

1959
01:32:37,120 --> 01:32:41,160
This is just a refresher.
When we're doing CM: search,

1960
01:32:41,600 --> 01:32:46,000
what are we actually looking at?
Is that the word mark and what else?

1961
01:32:46,480 --> 01:32:48,400
-Oh, yeah, that's a great question.

1962
01:32:48,400 --> 01:32:50,320
Let me show you real quick here, folks.

1963
01:32:50,320 --> 01:32:53,320
So if we go back into the help,
we can see a little definition

1964
01:32:53,760 --> 01:32:55,360
of what that CM stands for.

1965
01:32:55,360 --> 01:32:59,280
So we're going to look here in our search
fields and scroll down here to combined mark.

1966
01:32:59,280 --> 01:33:01,800
This is our CM right here, okay?

1967
01:33:01,800 --> 01:33:02,440
You can see right

1968
01:33:02,440 --> 01:33:06,000
here, it's going to have the word mark,
the pseudo mark, and the translation field.

1969
01:33:06,360 --> 01:33:10,280
So that's going to be that bucket,
any bucket, any trademark bucket.

1970
01:33:10,720 --> 01:33:15,120
And also pseudo mark would be, let's say,
remember our COCA-COLA

1971
01:33:15,360 --> 01:33:18,920
example from earlier today
where someone was trying to register

1972
01:33:18,960 --> 01:33:23,160
K-O-Q-A-hyphen, you know,
K-O-L-A whatever, right?

1973
01:33:23,320 --> 01:33:26,400
That might pop up in the pseudo
mark field spelled correctly.

1974
01:33:27,000 --> 01:33:27,800
Okay.

1975
01:33:27,800 --> 01:33:29,760
And so what this is,
this is a great way to go.

1976
01:33:29,760 --> 01:33:33,960
The CM is a great way to go, because it's
going to it's it's kind of a again,

1977
01:33:33,960 --> 01:33:39,240
an unofficial hack, right, for searching
alternate spellings of words.

1978
01:33:39,840 --> 01:33:40,920
And now it's going to be dependent

1979
01:33:40,920 --> 01:33:44,280
on somebody having already submitted
that at some point.

1980
01:33:44,680 --> 01:33:45,840
But that's one way to kind of go about it

1981
01:33:45,840 --> 01:33:48,200
because we're not putting alternate
spellings in the pseudo mark field.

1982
01:33:48,200 --> 01:33:50,160
It's just
if somebody had done that already.

1983
01:33:50,160 --> 01:33:54,200
So if you going to search COCA-COLA
spelled with Cs and Ks and things

1984
01:33:54,200 --> 01:33:55,240
like that,

1985
01:33:55,240 --> 01:33:58,200
yeah, it might pop in the pseudo
mark field. And a translation field

1986
01:33:58,200 --> 01:34:01,200
is going to be if somebody had already
submitted translation for that wording.

1987
01:34:01,600 --> 01:34:05,960
So let's say the trademark was FIESTA
and somebody put in the translation,

1988
01:34:05,960 --> 01:34:09,200
you know, FIESTA means, in thea mark,
means PARTY.

1989
01:34:09,680 --> 01:34:13,200
So PARTY would pop up
and if you were doing a search on FIESTA

1990
01:34:13,200 --> 01:34:17,120
or PARTY, it should it should pop in terms
of the combined mark field.

1991
01:34:17,280 --> 01:34:20,160
So that is a really great way to sort of

1992
01:34:20,160 --> 01:34:23,160
like give you an easy way in

1993
01:34:23,440 --> 01:34:26,160
to finding some alternate
spellings and different

1994
01:34:27,240 --> 01:34:28,080
foreign translations.

1995
01:34:28,080 --> 01:34:29,800
One thing I'll point out,
okay, I'll give you this.

1996
01:34:29,800 --> 01:34:31,680
I know we're already 5 minutes over,

1997
01:34:31,680 --> 01:34:34,000
but let me just show you this real quick
here, folks.

1998
01:34:34,000 --> 01:34:35,880
You see the CM2.

1999
01:34:35,880 --> 01:34:38,880
Here's another
kind of like easy way to go about it.

2000
01:34:39,280 --> 01:34:42,040
So let's go back here.

2001
01:34:42,040 --> 01:34:45,040
If we were going to do CM,

2002
01:34:45,320 --> 01:34:47,640
this is right.

2003
01:34:47,640 --> 01:34:49,240
We were going to do CM:zebra.

2004
01:34:49,240 --> 01:34:50,520
Now, I don't know
if this is going to work or not.

2005
01:34:50,520 --> 01:34:53,160
We get 691.

2006
01:34:53,160 --> 01:34:56,360
If we did see CM2,
it's going to find us

2007
01:34:56,360 --> 01:35:00,680
plurals and stems of ZEBRA: 729.

2008
01:35:00,680 --> 01:35:04,320
So this should be finding us
ZEBRAS and stuff that has ZEBRA

2009
01:35:04,920 --> 01:35:07,520
stuff coming off the end of the ZEBRA.

2010
01:35:07,520 --> 01:35:08,720
The word ZEBRA.

2011
01:35:08,720 --> 01:35:10,720
-I think you just blew my mind
with that one.

2012
01:35:10,720 --> 01:35:12,080
-Mm hmm. Hmm.

2013
01:35:12,080 --> 01:35:14,040
Okay, so keep that in mind, folks.

2014
01:35:14,040 --> 01:35:16,800
You can just add a little "2" next to this.
And it's a quick and

2015
01:35:16,800 --> 01:35:20,280
easy way to quickly expand your search
to check out some plurals.

2016
01:35:20,640 --> 01:35:22,680
Okay. Okay.

2017
01:35:22,680 --> 01:35:24,000
-We're getting into the nitty gritty.

2018
01:35:24,000 --> 01:35:25,640
So here's a question about those

2019
01:35:25,640 --> 01:35:27,240
those pesky little slash marks.

2020
01:35:27,240 --> 01:35:28,600
We got these slash marks.

2021
01:35:28,600 --> 01:35:31,120
When do,
are we supposed to use those? Exactly?

2022
01:35:32,400 --> 01:35:35,080
-That is a great question.

2023
01:35:35,080 --> 01:35:37,520
I don't know who asked it,
but it's a great question.

2024
01:35:37,520 --> 01:35:40,520
So here's here's how I think about it.
Okay?

2025
01:35:40,680 --> 01:35:43,080
If you just want to do a dead-on search,

2026
01:35:43,080 --> 01:35:46,080
okay, you just want to search for ZEBRA.

2027
01:35:46,600 --> 01:35:49,600
Cool, no little slash is necessary.

2028
01:35:50,120 --> 01:35:54,120
But if you want to do some cool
kind of like pattern matching

2029
01:35:54,280 --> 01:35:57,200
and you wanted to
look for, "Is it spelled with an S?

2030
01:35:57,200 --> 01:36:03,040
Is it spelled with a Z?" There you would
have to put it inside the slashes.

2031
01:36:03,480 --> 01:36:03,920
Right.

2032
01:36:03,920 --> 01:36:06,720
Those slashes
essentially create a little box.

2033
01:36:06,720 --> 01:36:08,240
They create a little basket.

2034
01:36:08,240 --> 01:36:11,880
They tell the system, "Hey, we're going
to do some funky stuff inside here,

2035
01:36:11,880 --> 01:36:13,680
okay, so pay attention."

2036
01:36:13,680 --> 01:36:15,160
And so the system will then know,

2037
01:36:15,160 --> 01:36:18,240
"Okay, things are going to operate
a little bit different, right?

2038
01:36:18,240 --> 01:36:22,600
We've entered a different universe
in our little slashes over here."

2039
01:36:22,840 --> 01:36:25,160
So it's only if you're going
to essentially be doing a lot of pattern

2040
01:36:25,160 --> 01:36:28,160
matching and things like that
when you need to use the slashes.

2041
01:36:28,440 --> 01:36:31,560
I'll tell you this, right,
If we think about, "Hey,

2042
01:36:31,600 --> 01:36:34,440
I'm learning the new system
or I'm new to the system

2043
01:36:34,440 --> 01:36:37,560
or I'm new to trademark searching."
One thing you might want to think about

2044
01:36:37,560 --> 01:36:41,480
is like pretty much
always kind of using the slashes.

2045
01:36:42,760 --> 01:36:44,040
I don't know if that's, I don't know.

2046
01:36:44,040 --> 01:36:45,080
Tim will come on and tell me,

2047
01:36:45,080 --> 01:36:46,960
"Jason, that's a terrible idea

2048
01:36:46,960 --> 01:36:49,960
because using the slashes will take away
some of your options."

2049
01:36:50,640 --> 01:36:52,920
But you're going to be doing

2050
01:36:52,920 --> 01:36:55,920
some pattern matching searching
probably at some point anyway.

2051
01:36:56,200 --> 01:36:58,720
So you can kind of get used to the idea
that stuff is going

2052
01:36:58,720 --> 01:37:01,720
to go inside of the slashes.

2053
01:37:02,360 --> 01:37:05,400
So if you're just doing a dead-on
search, don't worry about the slashes.

2054
01:37:05,400 --> 01:37:06,960
But anytime
you're going to be doing something

2055
01:37:06,960 --> 01:37:08,400
that's a little bit more advanced,

2056
01:37:08,400 --> 01:37:11,400
then you're going to want to put it
inside the forward slashes.

2057
01:37:11,600 --> 01:37:13,600
So that's kind of
one way to think about it.

2058
01:37:13,600 --> 01:37:14,200
-I love this.

2059
01:37:14,200 --> 01:37:15,000
The concept of a

2060
01:37:15,000 --> 01:37:18,840
you're entering a new dimension
and I think that really is helpful.

2061
01:37:18,840 --> 01:37:21,200
This is this regular expression dimension.

2062
01:37:21,200 --> 01:37:25,680
So here's a question from Seth trying
to figure out when to use a dot star

2063
01:37:26,000 --> 01:37:27,200
instead of the star.

2064
01:37:27,200 --> 01:37:31,760
And I think it kind of flows right into
what you're saying, dot star for this

2065
01:37:32,880 --> 01:37:33,760
special

2066
01:37:33,760 --> 01:37:37,120
dimension, what could you apply that
ruler there?

2067
01:37:37,520 --> 01:37:38,280
-Yeah. All right.

2068
01:37:38,280 --> 01:37:41,040
So let me tell you this, Seth. Okay,
so here's the deal.

2069
01:37:41,040 --> 01:37:42,880
When you're searching,

2070
01:37:42,880 --> 01:37:45,040
we're going to talk about this
a little bit more on the 16th.

2071
01:37:45,040 --> 01:37:48,240
But when you're when you're here, okay,
when you're inside

2072
01:37:48,600 --> 01:37:51,360
our alternate universe,

2073
01:37:51,360 --> 01:37:53,480
the period or the dot

2074
01:37:53,480 --> 01:37:56,480
essentially is an indicator
of one character.

2075
01:37:57,840 --> 01:37:59,520
Okay, so one character.

2076
01:37:59,520 --> 01:38:02,960
So if we wanted to, we
we could put it here

2077
01:38:03,080 --> 01:38:08,760
and it's going to find us an instance of S-or-
Z-E with some sort of character B-R-A.

2078
01:38:08,840 --> 01:38:11,640
I wonder what that's going to get us.
I don't know. 17. Right.

2079
01:38:11,640 --> 01:38:14,640
So we can see here our Z-E-E-B-R-A.

2080
01:38:14,920 --> 01:38:17,920
Okay, so a dot equals one character.

2081
01:38:18,000 --> 01:38:19,240
Here's the cool thing.

2082
01:38:19,240 --> 01:38:21,720
You can use that little quantifier, right?

2083
01:38:21,720 --> 01:38:23,760
We could say one or two, right?

2084
01:38:23,760 --> 01:38:26,760
So this is going to find us
one E or two Es.

2085
01:38:27,120 --> 01:38:30,120
Or actually not even that. It's going
to find one or two characters.

2086
01:38:30,560 --> 01:38:33,120
Okay, I got 18 of these things right?

2087
01:38:33,120 --> 01:38:36,120
So if you're like,
"I don't care about numbers, Jason."

2088
01:38:37,120 --> 01:38:38,120
You should be able to use the

2089
01:38:38,120 --> 01:38:41,880
dot star
and it's going to find stuff or not, okay?

2090
01:38:41,880 --> 01:38:44,880
It's going to find apparently zero or more

2091
01:38:45,080 --> 01:38:48,080
unless Tim comes on and says, "No, Jason,
you have it exactly wrong."

2092
01:38:48,520 --> 01:38:48,960
Right?

2093
01:38:48,960 --> 01:38:51,960
So essentially think about the star

2094
01:38:52,080 --> 01:38:54,320
as an infinite quantifier.

2095
01:38:54,320 --> 01:38:56,280
You could put it here on the end, right?

2096
01:38:56,280 --> 01:39:00,120
This might get you,
for example, one thing.

2097
01:39:01,400 --> 01:39:03,120
So it's only going to find

2098
01:39:03,120 --> 01:39:06,440
like these things
with an S right here at the end, right?

2099
01:39:07,200 --> 01:39:12,120
You can say give me, I only want
1 to 4 things at the very end, right.

2100
01:39:12,120 --> 01:39:15,080
You can put whatever digits
you want in there.

2101
01:39:15,080 --> 01:39:15,480
Right.

2102
01:39:15,480 --> 01:39:16,440
Or you could say,

2103
01:39:16,440 --> 01:39:20,640
forget that, I want to find everything
and you could use the dot star instead.

2104
01:39:21,280 --> 01:39:23,240
Right? So think about it as a quantifier.

2105
01:39:23,240 --> 01:39:24,480
It's plussing you up.

2106
01:39:24,480 --> 01:39:24,960
Okay.

2107
01:39:24,960 --> 01:39:28,240
It's a not an exponent, but think about it
like an exponent, right?

2108
01:39:28,640 --> 01:39:31,080
It's going to it's
going to plus up the character or the

2109
01:39:31,080 --> 01:39:32,800
whatever you have
that comes right before it.

2110
01:39:34,080 --> 01:39:34,920
-Okay.

2111
01:39:34,920 --> 01:39:35,440
Does that help, Seth?

2112
01:39:35,440 --> 01:39:36,800
Hopefully that helps.

2113
01:39:36,800 --> 01:39:39,800
-We hope that helps.

2114
01:39:39,880 --> 01:39:43,320
We are sort of watching the clock,
but you know,

2115
01:39:43,320 --> 01:39:46,320
maybe we can answer this question
that was submitted,

2116
01:39:46,400 --> 01:39:49,440
the rationale
for how the results are ordered.

2117
01:39:50,480 --> 01:39:51,960
Oh, are these ranked?

2118
01:39:51,960 --> 01:39:54,400
We know that in TESS how it went.

2119
01:39:54,400 --> 01:39:57,000
But here, is there some sort of

2120
01:39:57,000 --> 01:40:00,000
is there a rationale
for how these things are listed?

2121
01:40:00,560 --> 01:40:04,160
-Yeah, so so Tim could

2122
01:40:05,120 --> 01:40:07,440
explain or Chris or Brett
could explain it better than I could.

2123
01:40:07,440 --> 01:40:09,800
But here's here's how I understand
it, folks. Okay?

2124
01:40:09,800 --> 01:40:12,280
When you're in regular mode, non-expert

2125
01:40:12,280 --> 01:40:15,400
mode, you know, regular-user mode, okay.

2126
01:40:15,400 --> 01:40:18,960
Where I think most of us probably belong.
There, it's going to, the search system

2127
01:40:18,960 --> 01:40:23,280
is going to do its own kind of like, hey,
this is what I think might work for you.

2128
01:40:23,280 --> 01:40:23,560
Right?

2129
01:40:23,560 --> 01:40:27,680
It's not exactly going to be
a weighted sort of thing, but, you know,

2130
01:40:27,800 --> 01:40:31,240
when you're searching Google
or any of the other search engines,

2131
01:40:31,440 --> 01:40:34,200
they do a pretty good job of
weghting your results to give you the most

2132
01:40:34,200 --> 01:40:35,360
the most relevant.

2133
01:40:35,360 --> 01:40:36,560
So the search system is trying to do

2134
01:40:36,560 --> 01:40:39,560
its best to do that
when you're in non-expert mode.

2135
01:40:40,520 --> 01:40:41,120
But when you go into

2136
01:40:41,120 --> 01:40:44,160
expert mode, it's
going to give you more garden variety

2137
01:40:45,200 --> 01:40:47,680
results
in terms of where things are located.

2138
01:40:47,680 --> 01:40:49,440
Tim, I see, you've come on board.

2139
01:40:49,440 --> 01:40:52,440
Did I get that right?

2140
01:40:52,840 --> 01:40:55,240
-Yes. -Awesome.

2141
01:40:55,240 --> 01:40:55,800
Cool.

2142
01:40:55,800 --> 01:40:58,000
So it's going to have a.
You can explain a little bit more

2143
01:40:58,000 --> 01:41:01,160
if you want to, Tim, but.
-Go right ahead.

2144
01:41:01,240 --> 01:41:04,240
I think you got this. -Okay.

2145
01:41:04,560 --> 01:41:06,240
You so, yeah.

2146
01:41:06,240 --> 01:41:08,400
So if you want
if you want the search system

2147
01:41:08,400 --> 01:41:11,640
to do a little of the work for you
in terms of possibility

2148
01:41:11,640 --> 01:41:14,640
of relevance, then go in non-expert mode.

2149
01:41:15,000 --> 01:41:18,280
We should come up with a name for that,
not, you know, instead of non-expert mode,

2150
01:41:19,360 --> 01:41:20,640
regular-person mode.

2151
01:41:20,640 --> 01:41:22,120
Right.

2152
01:41:22,120 --> 01:41:26,080
And then if you go in expert, then it's
going to be more straightforward results.

2153
01:41:26,760 --> 01:41:29,280
So that's kind of quick answer. -Okay.

2154
01:41:29,280 --> 01:41:31,000
You want to do one more before.

2155
01:41:31,000 --> 01:41:32,360
-Sure. -Okay.

2156
01:41:32,360 --> 01:41:33,720
How do you pull up your,

2157
01:41:33,720 --> 01:41:36,960
This is from Carol, wanting to pull up
previous search strategies.

2158
01:41:36,960 --> 01:41:40,600
We saw you moving rapidly
as you were looking through your searches.

2159
01:41:40,600 --> 01:41:45,440
And yeah,
can you show us like sort of slow motion.

2160
01:41:46,360 --> 01:41:49,120
-Sure sure sure sure sure.
Here we go.

2161
01:41:49,120 --> 01:41:49,440
Okay,

2162
01:41:51,160 --> 01:41:54,160
you hit the x.

2163
01:41:54,240 --> 01:41:54,920
-Voila.

2164
01:41:54,920 --> 01:41:56,920
Okay. -Boom. There you go.

2165
01:41:56,920 --> 01:41:59,920
And now you've got your search history
right here, Carol.

2166
01:42:00,000 --> 01:42:02,680
So as you can see,

2167
01:42:02,680 --> 01:42:05,680
we go all the way back to number one.

2168
01:42:07,080 --> 01:42:07,920
I forget exactly

2169
01:42:07,920 --> 01:42:11,280
what the upper limit is on this.

2170
01:42:11,360 --> 01:42:14,040
I mean, it doesn't go infinite, right?

2171
01:42:14,040 --> 01:42:15,720
Because I think
it can run into some problems.

2172
01:42:15,720 --> 01:42:20,560
But unlike previous versions, like TESS
had a little bit of a limit to it.

2173
01:42:20,960 --> 01:42:24,320
Might have been 200. Our internal system
certainly had a limit to it.

2174
01:42:24,800 --> 01:42:28,760
There's less of a limit here.
So you can go back and if you're like,

2175
01:42:28,920 --> 01:42:34,560
"Okay, well, Jason, I don't want to have
like 400 search things here.

2176
01:42:34,560 --> 01:42:37,320
It's going to take forever to go through."
You know, how you can do that.

2177
01:42:37,320 --> 01:42:38,280
Well, guess what?

2178
01:42:38,280 --> 01:42:41,280
You can just close it, okay.

2179
01:42:41,520 --> 01:42:45,240
And then when you close out your browser,

2180
01:42:45,400 --> 01:42:47,200
it is going to essentially clear
the history.

2181
01:42:47,200 --> 01:42:52,320
Let me open it back up again over here
and you'll see that all of the

2182
01:42:55,120 --> 01:42:56,960
here, I'll show you different way
to get in this.

2183
01:42:56,960 --> 01:42:59,960
By the way, if you go to the Trademarks
page, you can just hit "Search trademarks."

2184
01:43:00,000 --> 01:43:01,680
It's going to bring you the same thing.

2185
01:43:01,680 --> 01:43:04,920
All of that search history should be gone.

2186
01:43:05,040 --> 01:43:06,400
Yes. Yes, it is.

2187
01:43:06,400 --> 01:43:09,480
And if we search MEREDITH again,
that'll probably be search number one.

2188
01:43:10,520 --> 01:43:10,800
Right?

2189
01:43:10,800 --> 01:43:13,920
So one more time you see your history

2190
01:43:13,920 --> 01:43:16,920
by hitting the x here, I'll annotate

2191
01:43:17,080 --> 01:43:20,080
by hitting the x right here.

2192
01:43:21,080 --> 01:43:21,600
And there we go.

2193
01:43:21,600 --> 01:43:24,080
We see our one search history.
Now it's been reset.

2194
01:43:24,080 --> 01:43:25,960
And so MEREDITH is number one.

2195
01:43:25,960 --> 01:43:28,960
Number one on the sheet.

2196
01:43:29,440 --> 01:43:29,880
-Okay.

2197
01:43:29,880 --> 01:43:32,920
And when you had all those different
search strings up there, you're also able

2198
01:43:32,920 --> 01:43:36,520
to manipulate them so you can search
different lines together, right?

2199
01:43:36,520 --> 01:43:37,920
-Yeah, that's right.

2200
01:43:37,920 --> 01:43:43,280
You can do 1 AND 2 or 3 AND
NOT 1 and, you know, things like that.

2201
01:43:43,280 --> 01:43:46,320
So you can you can, you can do
you can even do multiples:

2202
01:43:46,600 --> 01:43:49,320
1 AND 2 AND 3. Right.

2203
01:43:49,320 --> 01:43:51,520
You could do multiple search strategy,

2204
01:43:51,520 --> 01:43:54,000
combining them together that way
if you wanted to.

2205
01:43:54,000 --> 01:43:54,960
-Mm hmm.

2206
01:43:54,960 --> 01:43:56,400
Okay. Last question.

2207
01:43:56,400 --> 01:43:56,760
So does

2208
01:43:56,760 --> 01:44:01,360
the public have the same search system
that the examining attorneys are using?

2209
01:44:01,920 --> 01:44:03,720
-Essentially, yes.

2210
01:44:03,720 --> 01:44:05,640
Now, it looks a little bit,
a little bit different

2211
01:44:05,640 --> 01:44:08,440
for examining attorneys
on the on the inside.

2212
01:44:08,440 --> 01:44:10,160
But it's the same stuff.

2213
01:44:10,160 --> 01:44:13,680
It's not like they have more results
than you do or anything like that.

2214
01:44:13,800 --> 01:44:16,800
You all have access
to the exact same database.

2215
01:44:17,400 --> 01:44:20,520
You're still using the same way to kind
of search for it and things like that.

2216
01:44:20,640 --> 01:44:23,640
So look, for those of you
learning this brand new system, right,

2217
01:44:23,880 --> 01:44:28,360
who've been used to using TESS,
they are examining core 750 plus

2218
01:44:28,920 --> 01:44:31,440
folks have been using

2219
01:44:31,440 --> 01:44:34,360
the internal version of TESS for 20
some years.

2220
01:44:34,360 --> 01:44:36,680
They're having to learn
this new search system, too.

2221
01:44:36,680 --> 01:44:40,560
So there's whole lot of learning
that is happening at the USPTO right now.

2222
01:44:41,120 --> 01:44:42,520
But there's it's

2223
01:44:42,520 --> 01:44:45,720
just a different interface that they have
because it's part of an internal system.

2224
01:44:46,280 --> 01:44:49,280
You have a separate sort
of external version of it,

2225
01:44:49,440 --> 01:44:52,440
which in some ways
can be good for you, right?

2226
01:44:52,480 --> 01:44:53,760
Because the searches that you're trying to

2227
01:44:53,760 --> 01:44:57,440
do might be different than the searches
that examining attorneys are trying to do.

2228
01:44:57,520 --> 01:45:00,600
Like the stuff you might do on a regular
basis might be a little bit different.

2229
01:45:00,720 --> 01:45:03,800
So there might be ways by using the,

2230
01:45:03,960 --> 01:45:09,480
oh, I don't know, feedback
button over here that you can let us know

2231
01:45:09,480 --> 01:45:14,800
of something different that you need
or think you want here for the system.

2232
01:45:14,800 --> 01:45:16,760
Again,
we can't guarantee we're going to be able

2233
01:45:16,760 --> 01:45:20,520
to do everything that you need
because, look, a lot of different types of

2234
01:45:20,520 --> 01:45:24,720
folks are using this search engine
for a lot of different types of things.

2235
01:45:25,680 --> 01:45:28,680
But if there's something specific
that works well for folks

2236
01:45:28,720 --> 01:45:31,200
that are external,

2237
01:45:31,200 --> 01:45:34,680
hey, we're willing to to look at them
and see what we can get into place.

2238
01:45:34,920 --> 01:45:36,360
I'll tell you right now,

2239
01:45:36,360 --> 01:45:39,000
we've, based upon the feedback
we've had over the past couple of weeks,

2240
01:45:39,000 --> 01:45:42,080
we already have a couple of things
that are moving their way towards

2241
01:45:42,080 --> 01:45:43,240
production.

2242
01:45:43,240 --> 01:45:46,240
We're going to try and get
those implemented as quickly as possible.

2243
01:45:46,320 --> 01:45:48,320
Some of the things that came in,

2244
01:45:48,320 --> 01:45:50,840
some of the requests
are going to take a while to do.

2245
01:45:50,840 --> 01:45:52,600
It's going to have to,

2246
01:45:52,600 --> 01:45:55,920
you know, it'll just take time
to make those sorts of changes.

2247
01:45:55,920 --> 01:45:59,080
But if there's quick and easy stuff
that we can do, absolutely happy to do it.

2248
01:45:59,240 --> 01:46:01,920
We want this system
to be something that works well for you.

2249
01:46:01,920 --> 01:46:03,360
And so that's why it's so important

2250
01:46:03,360 --> 01:46:06,360
that we hear from you
and hear what it is that you need.

2251
01:46:06,880 --> 01:46:10,440
Yeah, I mean, one thing, if you if you
might have noticed the expert mode button.

2252
01:46:10,880 --> 01:46:14,440
Yeah, it's like on the front page
now that was a recommendations

2253
01:46:14,440 --> 01:46:16,800
suggestion from one of our attendees. So

2254
01:46:16,800 --> 01:46:18,040
yeah, thanks.

2255
01:46:18,040 --> 01:46:18,600
-You are

2256
01:46:18,600 --> 01:46:19,320
right here.

2257
01:46:19,320 --> 01:46:22,320
You could turn it on
before you even begin, so.

2258
01:46:22,520 --> 01:46:24,040
-Okay. -Well.

2259
01:46:24,040 --> 01:46:27,360
Well I guess we are way over time,
and so we should get out of here.

2260
01:46:27,360 --> 01:46:29,480
But one thing I
will say, folks, let me just

2261
01:46:30,720 --> 01:46:33,400
open up very quickly.

2262
01:46:33,400 --> 01:46:35,760
We have a lot of great stuff
that's happening at the USPTO.

2263
01:46:35,760 --> 01:46:38,000
So, look,
thank you, by the way, for those of you

2264
01:46:38,000 --> 01:46:40,840
who've stuck around for an extra 17
minutes. Awesome.

2265
01:46:40,840 --> 01:46:41,400
Thank you so much.

2266
01:46:41,400 --> 01:46:44,280
I understand you guys got to get back to
the rest of your lives. Things like that.

2267
01:46:44,280 --> 01:46:47,280
But just keep in mind,
we have a lot of really super cool things

2268
01:46:47,400 --> 01:46:50,400
coming up. I say super cool
in the nerdiest way possible.

2269
01:46:50,720 --> 01:46:52,040
So if you're interested in future

2270
01:46:52,040 --> 01:46:55,560
strategies on anti-Counterfeiting,
and anti-piracy, check that out.

271
01:46:55,960 --> 01:46:58,800
That's going to be tomorrow in Alexandria.

2272
01:46:58,800 --> 01:47:01,520
If you're a patent person,
we have all sorts of stuff about patents

2273
01:47:01,520 --> 01:47:02,600
that's going on.

2274
01:47:02,600 --> 01:47:04,080
Our patent pro-bono program.

2275
01:47:04,080 --> 01:47:07,200
The Path to a Patent program
begins on the 12th. For you

2276
01:47:07,200 --> 01:47:10,720
trademark folk
who are like, "Hey, this was okay, Jason.

2277
01:47:12,040 --> 01:47:13,000
Mariessa's is awesome.

2278
01:47:13,000 --> 01:47:15,320
I would like to see more of her
explaining things."

2279
01:47:15,320 --> 01:47:16,480
Well, guess what?

2280
01:47:16,480 --> 01:47:20,400
Tomorrow, October 3rd, we begin module
one of our Trademark Basics Boot Camp.

2281
01:47:20,640 --> 01:47:22,920
It's eight weeks. It's free.

2282
01:47:22,920 --> 01:47:25,400
We take you through the application

2283
01:47:25,400 --> 01:47:27,600
and registration process
from beginning to end.

2284
01:47:27,600 --> 01:47:29,120
We even do walkthrough of a form.

2285
01:47:29,120 --> 01:47:32,080
We're going to do another
sort of walkthrough just like today

2286
01:47:32,080 --> 01:47:32,920
in a couple of weeks.

2287
01:47:32,920 --> 01:47:37,080
That'll be, I think on the 17th.
Mariessa's going to be leading that one.

2288
01:47:37,200 --> 01:47:41,000
So if you're interested in hanging out
with us and learning more trademark

2289
01:47:41,000 --> 01:47:44,160
stuff, more basics, please, please,
please, sign up for the Trademark Basics

2290
01:47:44,160 --> 01:47:45,960
Boot Camp. Love to have you there.

2291
01:47:45,960 --> 01:47:48,960
If you're going to be in Montrose,
Colorado, or in the surrounding

2292
01:47:48,960 --> 01:47:52,440
area on Thursday,
hey, come see me in person.

2293
01:47:52,440 --> 01:47:56,880
We're going to do an all day trademarks
boot camp in Montrose, Colorado.

2294
01:47:57,400 --> 01:47:58,200
We're going to take you through,

2295
01:47:58,200 --> 01:48:01,320
we're going to essentially condense
the eight weeks of virtual boot camp into

2296
01:48:01,320 --> 01:48:04,360
one day, and we're going to do it
in-person in Montrose.

2297
01:48:04,360 --> 01:48:05,400
So come for that.

2298
01:48:06,560 --> 01:48:07,320
I'm just going to kind of

2299
01:48:07,320 --> 01:48:11,600
scroll here, just there's
just so many great things going on here.

2300
01:48:11,680 --> 01:48:14,240
Her you go, strategies for protecting
intellectual property in China, right?

2301
01:48:14,240 --> 01:48:16,240
That's going to be in San Diego.

2302
01:48:16,240 --> 01:48:17,600
We have this Women's Entrepreneurs.

2303
01:48:17,600 --> 01:48:20,320
It's part of our Women's
Entrepreneurship program or symposium.

2304
01:48:20,320 --> 01:48:21,520
It's the WE program.

2305
01:48:21,520 --> 01:48:24,960
This is all about protecting
and promoting your brand. That's virtual

2306
01:48:24,960 --> 01:48:27,080
And in Illinois,
if you happen to be near Evanston.

2307
01:48:27,080 --> 01:48:28,960
So all kinds of really great stuff.

2308
01:48:28,960 --> 01:48:32,640
And of course here on the 16th is when
be coming back to talk through some of

2309
01:48:32,640 --> 01:48:36,120
those advanced techniques. We dipped
our toes into them a little bit today.

2310
01:48:36,120 --> 01:48:38,040
We're going to dip a whole lot farther.

2311
01:48:38,040 --> 01:48:41,040
We'll just do a belly flop
into some advanced techniques

2312
01:48:41,200 --> 01:48:43,840
coming up,
and it's going to be in two-weeks time.

2313
01:48:43,840 --> 01:48:45,800
And so a big thank you to all of you
who've stuck around.

2314
01:48:45,800 --> 01:48:47,720
Big thank you to Jay, as always,

2315
01:48:47,720 --> 01:48:51,800
for helped running today's program
from the Webex technical side of things.

2316
01:48:51,800 --> 01:48:56,000
And also big huge
thank you to Mariessa and to Brett

2317
01:48:56,000 --> 01:48:59,000
and to Chris and to Tim
for helping out with the questions today.

2318
01:48:59,160 --> 01:49:02,440
And a big thank you for, to all of you
for coming and learning.

2319
01:49:02,440 --> 01:49:05,040
We really do appreciate it
and we will see you soon.

2320
01:49:05,040 --> 01:49:05,520
Take care.