1 00:00:04,800 --> 00:00:07,010 The intellectual property rights environment 2 00:00:07,010 --> 00:00:10,326 in Europe is very sophisticated. 3 00:00:10,326 --> 00:00:12,740 I have a lot of experience working on 4 00:00:12,740 --> 00:00:15,123 intellectual property rights as well as 5 00:00:15,123 --> 00:00:17,216 working as an attorney as well as working as 6 00:00:17,216 --> 00:00:20,304 an intellectual property rights negotiator. 7 00:00:20,304 --> 00:00:23,904 We engage with the EU institutions to provide 8 00:00:23,904 --> 00:00:27,654 input into their policymaking, to try and 9 00:00:27,654 --> 00:00:30,959 ensure that the rules are comparable 10 00:00:30,960 --> 00:00:32,150 or consistent with those in the 11 00:00:32,150 --> 00:00:34,850 United States to facilitate business 12 00:00:34,850 --> 00:00:38,057 activities across the trans Atlantic. 13 00:00:38,060 --> 00:00:40,993 An IP attache constantly has to take 14 00:00:40,993 --> 00:00:43,609 initiative to look for opportunities, 15 00:00:43,609 --> 00:00:46,225 foster relationships to build relationships 16 00:00:46,225 --> 00:00:49,812 with their counterparts across the regional 17 00:00:49,812 --> 00:00:52,387 area for which they are responsible. 18 00:00:52,387 --> 00:00:55,162 All those who own intellectual property 19 00:00:55,162 --> 00:00:57,839 benefit from the work of IP attaches.