1 00:00:05,266 --> 00:00:07,433 Welcome, everyone, and good afternoon. 2 00:00:08,300 --> 00:00:11,566 Thank you for joining us today as we celebrate the 75th 3 00:00:11,566 --> 00:00:14,966 anniversary of the Lanham Trademark Act of 1946. 4 00:00:15,566 --> 00:00:18,766 Our country has been blessed by individuals who have changed 5 00:00:18,766 --> 00:00:20,466 the trajectory of our nation. 6 00:00:20,466 --> 00:00:22,933 And Fritz Lanham was one such person. 7 00:00:23,266 --> 00:00:26,500 It's befitting then that we celebrate his achievement today. 8 00:00:27,800 --> 00:00:29,666 Throughout this program today, we're going to hear 9 00:00:29,666 --> 00:00:33,566 from national leaders, including Secretary of Commerce Gina Raimondo. 10 00:00:33,966 --> 00:00:37,800 Members of Congress Drew Hirshfeld, who was performing the functions 11 00:00:37,800 --> 00:00:39,933 and duties of the secretary undersecretary 12 00:00:39,933 --> 00:00:43,333 of commerce for intellectual property and director of USPTO. 13 00:00:44,066 --> 00:00:47,333 And from those in the private sector whose success is so dependent 14 00:00:47,333 --> 00:00:50,866 on the registration of our companies, immensely valuable trademarks. 15 00:00:51,566 --> 00:00:56,600 If we were all in person at the USPTO headquarters, as I would love for us to be 16 00:00:56,600 --> 00:01:01,966 today, we'd be hosting a true celebration with plenty to celebrate. Eat and drink. 17 00:01:03,066 --> 00:01:06,566 And we would also have a presentation of the colors of our great nation. 18 00:01:06,833 --> 00:01:08,166 We can't do that in person. 19 00:01:08,166 --> 00:01:12,266 But please join me as we take a moment to virtually honor Representative 20 00:01:12,266 --> 00:01:16,033 Fritz Lanham and our great nation with the playing of our national anthem. 21 00:03:21,933 --> 00:03:25,500 Wonderful. Our next speaker today is Gerard Rogers. 22 00:03:25,900 --> 00:03:29,400 Judge Rogers is the chief administrative judge of the trademark 23 00:03:29,400 --> 00:03:30,433 trial and Appeal Board. 24 00:03:30,433 --> 00:03:34,966 The TTAB. as the TTAB chief judge, he's responsible 25 00:03:34,966 --> 00:03:39,600 for all ongoing operations of the board, as well as its strategic planning 26 00:03:40,600 --> 00:03:44,400 the TTAB hears and decides a variety of trademark specific cases. 27 00:03:44,533 --> 00:03:47,733 They hear appeals by trademark applicants from the decisions 28 00:03:47,733 --> 00:03:50,166 and final refusals of examining attorneys. 29 00:03:50,833 --> 00:03:54,300 The board adjudicates oppositions brought by third parties to challenge 30 00:03:54,300 --> 00:03:56,033 published applications. 31 00:03:56,033 --> 00:03:59,666 They rule on petitions to cancel existing registrations, and they determine 32 00:03:59,666 --> 00:04:03,733 geographic division of territories for marks, involved in what are called 33 00:04:03,733 --> 00:04:08,300 concurrent use proceedings. before taking on responsibility for the TTAB. 34 00:04:08,333 --> 00:04:11,633 Judge Rogers spent 10 years serving as one of the board's judges. 35 00:04:12,033 --> 00:04:14,733 And way back in nineteen eighty seven, Judge Rogers began 36 00:04:14,733 --> 00:04:18,300 his career at the USPTO as a trademark, examining attorney, 37 00:04:18,866 --> 00:04:23,633 quite honestly, as one who in a prior career steered an iconic brand. 38 00:04:23,833 --> 00:04:25,466 Judge Rogers was, 39 00:04:25,466 --> 00:04:29,566 to all of us, one of those rock stars who we in the trademark world listened to. 40 00:04:29,566 --> 00:04:33,266 Absolutely. I'm pleased we can all do so today. Judge Rogers. 41 00:04:35,100 --> 00:04:37,866 Thank you, Commissioner Gooder, for the introduction 42 00:04:37,866 --> 00:04:42,366 and the opportunity to represent the trademark trial and appeal board. 43 00:04:42,933 --> 00:04:45,200 In today's program, 44 00:04:45,200 --> 00:04:47,900 the TTAB as many know us 45 00:04:47,933 --> 00:04:51,600 is essentially the USPTO trademark court 46 00:04:52,166 --> 00:04:55,166 and now is as busy as it has ever been. 47 00:04:56,266 --> 00:05:00,666 The ever increasing number of trial and appeal proceedings 48 00:05:00,666 --> 00:05:05,233 processed and decided by the board are a testament 49 00:05:05,333 --> 00:05:09,733 to the success of the statute that Congressman Fritz Lanham 50 00:05:10,233 --> 00:05:14,633 and his congressional colleagues created over many years of drafting. 51 00:05:15,800 --> 00:05:20,033 Congress has amended the law as needed, most significantly, 52 00:05:20,166 --> 00:05:23,733 in our view, in 1958, when it created the board, 53 00:05:24,700 --> 00:05:28,966 but has had no need to replace the act, which shows its real 54 00:05:28,966 --> 00:05:33,666 staying power and utility for American mark holders. 55 00:05:34,900 --> 00:05:37,733 The Lanham Act's drafters likely 56 00:05:37,733 --> 00:05:43,766 did not foresee the wide variety of words, symbol's sounds, 57 00:05:44,500 --> 00:05:49,966 colors and other indicia that now represent to consumers 58 00:05:49,966 --> 00:05:55,100 the sources of an ever changing array of products and services 59 00:05:56,066 --> 00:05:58,466 at the TTAB. We've been 60 00:05:58,466 --> 00:06:03,300 fortunate to handle many cases involving such marks 61 00:06:03,833 --> 00:06:07,866 and raising new and interesting issues in trademark law. 62 00:06:09,100 --> 00:06:11,733 Everyone working at the board recognizes 63 00:06:11,733 --> 00:06:16,833 both the value of strong marks to businesses and the extent 64 00:06:17,166 --> 00:06:22,333 to which the public relies on brands when making their purchasing decisions. 65 00:06:23,833 --> 00:06:28,866 The parties who come before the board pursue the trademark law issues presented 66 00:06:28,866 --> 00:06:31,866 by their cases with appropriate vigor, 67 00:06:32,700 --> 00:06:35,566 and we address the issues diligently. 68 00:06:36,566 --> 00:06:39,800 On behalf of the board, I thank you for the opportunity 69 00:06:39,800 --> 00:06:44,100 to recognize the importance of the Lanham Act and to all of us. 70 00:06:49,300 --> 00:06:51,366 Thanks to Judge Rogers. 71 00:06:51,700 --> 00:06:55,200 It's now my privilege to introduce the honorable Chuck Grassley of Iowa 72 00:06:55,233 --> 00:06:58,833 as he reflects on the 75th anniversary of the Lanham Act. 73 00:06:59,333 --> 00:07:03,433 Senator Grassley, a long time supporter of intellectual property rights, serves 74 00:07:03,433 --> 00:07:06,766 as the president pro tem emeritus of the United States Senate. 75 00:07:07,266 --> 00:07:10,700 He also serves as the ranking member of the Senate Judiciary Committee 76 00:07:10,900 --> 00:07:13,833 and is co-chair of the Congressional Trademark Caucus, 77 00:07:14,200 --> 00:07:16,500 a group near and dear to the hearts of brand owners. 78 00:07:17,200 --> 00:07:21,566 Recently, Senator Grassley introduced bipartisan, a bipartisan resolution 79 00:07:21,566 --> 00:07:25,900 designating July as national anti counterfeiting Consumer Education 80 00:07:25,900 --> 00:07:27,366 and Awareness Month. 81 00:07:27,366 --> 00:07:31,733 The resolution also recognizes and celebrates the 75th anniversary 82 00:07:31,733 --> 00:07:35,500 of the signing of the Lanham Act, which itself plays a significant role 83 00:07:35,500 --> 00:07:38,466 in protecting consumers from counterfeit products. 84 00:07:39,100 --> 00:07:41,766 Senator Grassley also recently introduced legislation 85 00:07:41,766 --> 00:07:45,033 to crack down on counterfeit merchandise entering the United States, 86 00:07:45,400 --> 00:07:48,400 and he has spoken on the Senate floor about the increased risks 87 00:07:48,400 --> 00:07:50,000 and the potential dangers 88 00:07:50,000 --> 00:07:53,566 that counterfeit merchandise poses to businesses and consumers. 89 00:07:54,133 --> 00:07:57,066 Trademark owners clearly have an ally in Senator Grassley. 90 00:07:57,266 --> 00:07:59,466 So let's now hear a few words from him. 91 00:07:59,466 --> 00:08:00,766 Hello, everyone. 92 00:08:00,766 --> 00:08:02,766 I'm Senator Chuck Grassley of Iowa. 93 00:08:03,100 --> 00:08:06,700 I also happen to be ranking member of the Senate Judiciary Committee, 94 00:08:07,066 --> 00:08:10,866 which has jurisdiction over patents, copyrights and trademarks. 95 00:08:11,633 --> 00:08:15,566 So I'm pleased to be here today to help celebrate with you 96 00:08:15,566 --> 00:08:19,533 the 75th anniversary of the passage of the Lanham Act 97 00:08:20,066 --> 00:08:23,966 with the US Department of Patents and Trademark Office. 98 00:08:24,700 --> 00:08:30,100 The Lanham Act has been the foundation for modern trademark 99 00:08:30,100 --> 00:08:34,333 registration and protection in the United States for decades. 100 00:08:35,133 --> 00:08:39,400 The landmark law establishes remedies 101 00:08:39,500 --> 00:08:43,700 for brand owners suffering from trademark infringement. 102 00:08:44,266 --> 00:08:47,300 And very importantly, it protects 103 00:08:47,300 --> 00:08:50,633 consumers from dangerous counterfeit products. 104 00:08:51,800 --> 00:08:55,533 Not only are trademarks valuable business assets, 105 00:08:56,466 --> 00:08:59,766 they're absolutely critical to our nation's economies. 106 00:09:00,700 --> 00:09:04,666 Trademarks help a company distinguish 107 00:09:04,666 --> 00:09:08,833 its products and services from those of its competitors. 108 00:09:10,200 --> 00:09:13,033 The law allows consumers to quickly 109 00:09:13,033 --> 00:09:16,500 identify the origin of the product 110 00:09:17,033 --> 00:09:21,200 and make an informed decision on that product's authenticity, 111 00:09:21,366 --> 00:09:28,066 reliability and quality based on the brand trademarks enable consumers 112 00:09:28,066 --> 00:09:33,966 to protect themselves by relying on known brands of products or services. 113 00:09:34,700 --> 00:09:38,500 They also help prevent consumers from confusion, 114 00:09:38,900 --> 00:09:41,766 deception and mistakes in the marketplace. 115 00:09:42,333 --> 00:09:46,833 The Lanham Act has helped to guard the health 116 00:09:46,833 --> 00:09:52,100 and safety of consumers by criminalizing fake products in the marketplace. 117 00:09:52,166 --> 00:09:57,200 Now, during the Covid crisis, we saw many examples of fake protective 118 00:09:57,200 --> 00:10:02,500 gear, mask, hand sanitizers and other consumer products. 119 00:10:03,366 --> 00:10:09,300 Hazardous counterfeit goods like these can severely impact consumer health. 120 00:10:10,300 --> 00:10:13,900 And safety, unfortunately, counterfeiters 121 00:10:14,500 --> 00:10:19,933 are constantly changing their tactics, including use e-commerce platforms 122 00:10:20,466 --> 00:10:25,366 and small package delivery through the mail to evade the efforts 123 00:10:25,366 --> 00:10:29,500 of law enforcement and legitimate brands to crack down 124 00:10:30,066 --> 00:10:32,266 on this illegal activity. 125 00:10:33,500 --> 00:10:37,600 Industry and law enforcement must work together to find ways 126 00:10:37,600 --> 00:10:42,066 to go after the scourge and address these new challenges. 127 00:10:42,900 --> 00:10:44,500 Many of you already know that. 128 00:10:44,500 --> 00:10:48,566 I'm also co-chair of the Congressional Trademark Caucus, 129 00:10:48,933 --> 00:10:53,966 which was established to facilitate a dialog and encourage 130 00:10:53,966 --> 00:10:57,833 collaboration between industry stakeholders and policymakers. 131 00:10:58,633 --> 00:11:02,066 Our goal in the caucus is to increase 132 00:11:02,066 --> 00:11:05,266 education and awareness about dangers of counterfeits. 133 00:11:05,600 --> 00:11:09,766 And the important role trademarks play in helping to protect consumers 134 00:11:10,200 --> 00:11:12,866 and brand owners alike. 135 00:11:12,866 --> 00:11:17,333 I look forward to working with you all on that goal and others 136 00:11:17,333 --> 00:11:21,833 as we celebrate the Lanham Act's seventy fifth anniversary. 137 00:11:26,133 --> 00:11:28,700 Thank you, Senator Grassley. 138 00:11:28,700 --> 00:11:33,366 You know, I didn't know much about Fritz Lanham when I was sworn 139 00:11:33,366 --> 00:11:36,433 in as commissioner for trademarks just a little over a year ago. 140 00:11:36,900 --> 00:11:38,166 But the more I learned about him, 141 00:11:38,166 --> 00:11:41,466 the more I was thoroughly impressed upon his death. 142 00:11:41,466 --> 00:11:45,700 The Fort Worth Star Telegram wrote that Lanham was courtly, urbane 143 00:11:45,900 --> 00:11:49,500 and eloquent and was unswervingly a man of his word. 144 00:11:50,000 --> 00:11:52,933 Today, for those of us involved in protecting trademarks, 145 00:11:53,066 --> 00:11:58,200 we are the beneficiaries of his goodwill, his persistence and the foresight 146 00:11:58,200 --> 00:12:01,333 he had as our future trademark law was being crafted 147 00:12:01,566 --> 00:12:06,100 over the course of a decade since the Lanham Act passed in 1946. 148 00:12:06,466 --> 00:12:10,400 We have issued almost six point three million trademark registrations, 149 00:12:10,700 --> 00:12:14,700 and there are currently two point seventy six million live registrations. 150 00:12:15,133 --> 00:12:19,733 Interestingly, seventy six percent of those active registrations 151 00:12:20,133 --> 00:12:25,166 are owned by solo filers and businesses who earn less than 10 trademarks. 152 00:12:26,133 --> 00:12:30,100 Today, trademarks are more recognized than ever before in our nation's history. 153 00:12:30,333 --> 00:12:32,966 And is the value of brands continues to soar? 154 00:12:33,433 --> 00:12:36,133 We owe special thanks to our current members of Congress 155 00:12:36,133 --> 00:12:39,833 for creating a new tool to help strengthen our trademark register. 156 00:12:40,166 --> 00:12:43,900 This, of course, is the recently enacted Trademark Modernization 157 00:12:43,900 --> 00:12:47,200 Act of twenty twenty. at the USPTO. 158 00:12:47,233 --> 00:12:50,200 There are a little over a thousand dedicated 159 00:12:50,200 --> 00:12:53,633 and passionate professionals examining trademark applications 160 00:12:53,966 --> 00:12:56,566 and protecting our nation's brands and businesses. 161 00:12:57,533 --> 00:12:59,666 They work in a system that was created 162 00:12:59,666 --> 00:13:03,166 by Fritz Lanham, a system that has stood the test of time. 163 00:13:03,566 --> 00:13:06,533 I'm sure if you were able to join us today, you'd be amazed to see 164 00:13:06,533 --> 00:13:09,700 how far his foresight in creation has taken us. 165 00:13:09,933 --> 00:13:13,533 As we protect brands far and wide to honor representatively 166 00:13:13,533 --> 00:13:17,433 in a short video was created to help spread the word about the anniversary 167 00:13:17,700 --> 00:13:21,066 and his contribution to our nation's trademark ecosystem. 168 00:13:21,566 --> 00:13:25,400 Please take a few minutes now to learn about this fascinating journey. 169 00:13:44,000 --> 00:13:46,900 Today, 75 years after passage of the Lanham Act, 170 00:13:46,933 --> 00:13:48,200 our system of protecting 171 00:13:48,200 --> 00:13:51,100 trademarks has never been more important to the American economy. 172 00:13:51,633 --> 00:13:54,866 It's essential to brand owners, large and small, old and new. 173 00:13:55,466 --> 00:13:58,666 The revolution we are witnessing in the global economy, driven 174 00:13:58,666 --> 00:14:02,400 by the digital transformation of every industry, especially e-commerce, 175 00:14:02,733 --> 00:14:06,266 has caused a demand for new trademarks to surged to record levels. 176 00:14:06,733 --> 00:14:10,666 Looking back, it becomes clear that Representative Fritz Lanham was ahead 177 00:14:10,666 --> 00:14:14,600 of his time, anticipating the need for a national trademark ecosystem, 178 00:14:14,866 --> 00:14:17,666 one that today represents one of the key underpinnings 179 00:14:17,966 --> 00:14:21,266 of our rapidly evolving and expanding system of global commerce. 180 00:14:21,866 --> 00:14:25,266 The Lanham Act continues to provide protections to trademark owners 181 00:14:25,566 --> 00:14:29,666 and the assurance brand names provide to hundreds of millions of consumers. 182 00:14:30,266 --> 00:14:35,366 However, these assurances and protections are only possible if we remain vigilant 183 00:14:35,666 --> 00:14:39,600 in maintaining the quality and reliability of trademark registrations. 184 00:14:40,400 --> 00:14:44,833 On behalf of the more than 1000 trademark professionals at the USPTO 185 00:14:45,066 --> 00:14:48,266 and the judges and staff working at the trademark trial appeal board, 186 00:14:48,566 --> 00:14:52,866 we welcome the opportunity to work with trademark practitioners and owners 187 00:14:53,200 --> 00:14:57,133 to protect their valuable brands in the integrity of our trademark register. 188 00:14:57,600 --> 00:15:02,200 For that, we're grateful for the foresight and dedication of Fritz Lanham. 189 00:15:09,000 --> 00:15:10,433 Even before a child has 190 00:15:10,433 --> 00:15:14,333 learned to read or write, they can begin to recognize trademarks. 191 00:15:14,600 --> 00:15:17,866 These familiar signs and expressions help us to identify 192 00:15:17,866 --> 00:15:21,733 the products and services we trust and to avoid the ones we don't. 193 00:15:22,066 --> 00:15:26,366 Each time we choose one brand over another, we owe thanks to those who shaped 194 00:15:26,366 --> 00:15:31,300 trademark law, including Fritz Lanham, for his work on the Lanham Act. 195 00:15:35,933 --> 00:15:38,966 The father of American trademark protection, Frederic Garland, 196 00:15:38,966 --> 00:15:44,533 Lanham or Fritz, was born January 3rd, 1880, in Weatherford, Texas. 197 00:15:45,166 --> 00:15:48,700 My grandfather, Fritz Lanham, who was a renaissance 198 00:15:48,700 --> 00:15:52,000 man, he was humble, he was loving. 199 00:15:52,000 --> 00:15:55,366 He was the most wonderful grandfather that you can imagine. 200 00:15:55,400 --> 00:15:58,766 Lanham began practicing law in Weatherford in 1909. 201 00:15:59,200 --> 00:16:00,233 Ten years later, 202 00:16:00,233 --> 00:16:03,600 his political career began when he won a special election to Congress. 203 00:16:03,733 --> 00:16:08,500 In Texas, his 12th Congressional District taking the seat once held by his father, 204 00:16:08,766 --> 00:16:11,600 Samuel Willis Tucker led him as the ranking 205 00:16:11,600 --> 00:16:14,566 member of the Committee on Patents, Trademarks and Copyrights. 206 00:16:14,666 --> 00:16:16,566 Lanham saw the need for legislation 207 00:16:16,566 --> 00:16:20,000 that would address the nation's fragmented trademark laws. 208 00:16:20,300 --> 00:16:24,000 When Fritz Lanham was first elected, there were limited protections 209 00:16:24,000 --> 00:16:25,900 for trademarks. It was challenging 210 00:16:25,900 --> 00:16:29,033 for businesses to take advantage of what protections did exist, 211 00:16:29,366 --> 00:16:33,733 because the laws were state by state, confusing and difficult to enforce. 212 00:16:33,966 --> 00:16:35,600 With notes provided by Edward. 213 00:16:35,600 --> 00:16:39,400 As Rogers, a lawyer and trademark expert, Lanham spent hours 214 00:16:39,400 --> 00:16:44,033 developing the draft legislation that would become known as the Lanham Act. 215 00:16:46,733 --> 00:16:49,666 This bill was designed to revolutionize trademark law 216 00:16:49,833 --> 00:16:54,300 by establishing ways to protect trademarks from infringement, unfair competition 217 00:16:54,500 --> 00:16:58,700 and false advertising on a national scale as opposed to state by state. 218 00:16:58,733 --> 00:17:03,633 In 1946, eight years after it was first introduced, the Lanham Act 219 00:17:03,633 --> 00:17:08,200 passed both houses and was signed into law by President Harry S. 220 00:17:08,200 --> 00:17:11,700 Truman after having been reelected 13 times. 221 00:17:11,866 --> 00:17:14,366 Lanham retired in 1947. 222 00:17:15,366 --> 00:17:20,700 When we reflect upon the lives of men who have left their imprint upon history. 223 00:17:20,700 --> 00:17:26,066 We never for an instant stopped to inquire about their wealth, but we think rather 224 00:17:26,200 --> 00:17:30,633 their sterling worth and of their works in the interest of their fellow man. 225 00:17:31,400 --> 00:17:33,833 Fritz Lanham. Though the Lanham Act 226 00:17:33,833 --> 00:17:36,666 has been amended more than 20 times over the years. 227 00:17:36,900 --> 00:17:39,066 This standing federal law remains 228 00:17:39,066 --> 00:17:42,700 the primary protector of trademark rights in the U.S. 229 00:17:42,900 --> 00:17:46,800 and one of the most impactful accomplishments of Lanhams legacy. 230 00:17:50,500 --> 00:17:52,333 The original Lanham Act laid 231 00:17:52,333 --> 00:17:56,433 the foundation for trademark protection in the United States, and over the years 232 00:17:56,433 --> 00:17:59,600 it has gained significant renown around the world. 233 00:18:00,333 --> 00:18:03,533 It's because of this act that we have a nationwide trademark 234 00:18:03,533 --> 00:18:04,933 registration system, 235 00:18:04,933 --> 00:18:08,166 a uniform legal framework for addressing trademark protection 236 00:18:08,433 --> 00:18:12,800 and a law that added teeth to the universally recognized registration symbol 237 00:18:13,000 --> 00:18:14,533 the ubiquitous encircled. 238 00:18:14,533 --> 00:18:17,800 Our trademarks have protected the single most valuable asset 239 00:18:17,800 --> 00:18:21,333 of the company, which is the brand and everything that it stands for. 240 00:18:21,366 --> 00:18:26,333 Trademarks protect what gives meaning to those words to our consumers. 241 00:18:26,333 --> 00:18:29,500 It's the trust that Mary Kay beauty consultants have in 242 00:18:29,500 --> 00:18:30,966 starting a Mary Kay business. 243 00:18:30,966 --> 00:18:34,866 It's the trust that consumers have in purchasing a Mary Kay product. 244 00:18:35,066 --> 00:18:35,733 To know that it's 245 00:18:35,733 --> 00:18:39,300 going to be a quality product and an authentic product from Mary Kay. 246 00:18:40,000 --> 00:18:43,166 Not only does the Lanham Act continue to protect businesses, 247 00:18:43,300 --> 00:18:46,233 but it also protects consumers every day. 248 00:18:46,233 --> 00:18:50,866 Trademarks help us to differentiate between brands and to identify the ones 249 00:18:50,866 --> 00:18:54,233 we count on to deliver safe and reliable products. 250 00:18:54,733 --> 00:18:57,766 The United States Patent and Trademark Office receives over 251 00:18:57,766 --> 00:19:01,533 three quarters of a million trademark applications each year. 252 00:19:01,866 --> 00:19:06,233 And there are now more than 2.5 million marks with active 253 00:19:06,233 --> 00:19:10,266 certificates of registration because they are so readily recognized. 254 00:19:10,466 --> 00:19:14,000 Trademarks represent an accessible way for the next generation 255 00:19:14,166 --> 00:19:16,500 to begin learning about intellectual property 256 00:19:16,766 --> 00:19:19,866 and discovering how trademark protections under the Lanham 257 00:19:19,866 --> 00:19:23,866 Act can help them to make their own meaningful mark on the future. 258 00:19:28,066 --> 00:19:31,700 Next in our program, I would like to introduce you to Drew Hirshfeld. 259 00:19:32,133 --> 00:19:35,033 Well, Drew is currently performing the functions and duties 260 00:19:35,033 --> 00:19:36,600 of the undersecretary of commerce 261 00:19:36,600 --> 00:19:40,033 for intellectual property and the director of the USPTO. 262 00:19:40,500 --> 00:19:43,333 Drew's permanent role is as the commissioner for patents. 263 00:19:43,566 --> 00:19:46,166 My counterpart on the patent side of the House. 264 00:19:46,766 --> 00:19:50,100 In this role, Drew, is responsible for managing and directing 265 00:19:50,100 --> 00:19:52,700 all aspects of the patent organization. 266 00:19:53,200 --> 00:19:56,566 These things affect patent operations, examination policy, 267 00:19:56,833 --> 00:19:59,566 patent quality management, international patent cooperation, 268 00:19:59,766 --> 00:20:02,633 resources in planning and budget administration. 269 00:20:03,233 --> 00:20:05,300 That's a full day's work anyhow. 270 00:20:05,333 --> 00:20:08,433 Without further ado, I'll pass the mic to Drew to lead us 271 00:20:08,433 --> 00:20:10,566 into the next part of our program Drew. 272 00:20:11,633 --> 00:20:14,066 Thank you, Dave, for the very kind introduction and a warm 273 00:20:14,066 --> 00:20:14,933 welcome to everyone 274 00:20:14,933 --> 00:20:18,700 joining us as we commemorate the national trademark system created 275 00:20:18,700 --> 00:20:23,100 seventy five years ago by Texas Texas Representative Fritz Lanham . 276 00:20:23,100 --> 00:20:26,300 We're indebted to everyone who worked so hard organizing this event, 277 00:20:26,700 --> 00:20:30,766 especially the trademark staff at the US PTO, led by, of course, 278 00:20:30,833 --> 00:20:34,900 Commissioner Dave Gooder, the staff at the National Inventors Hall of Fame, 279 00:20:35,233 --> 00:20:38,166 who produced the wonderful documentary we just watched, 280 00:20:38,666 --> 00:20:43,400 and our government affairs team at the USPTO, who continually reinforces 281 00:20:43,400 --> 00:20:47,433 our strong partnership with our allies and friends on Capitol Hill. 282 00:20:48,333 --> 00:20:51,400 We're excited that members of the Congressional Trademark Caucus 283 00:20:51,400 --> 00:20:53,233 are joining us this afternoon. 284 00:20:53,233 --> 00:20:56,933 And we look forward to hearing real world anecdotes from representatives 285 00:20:56,933 --> 00:21:01,600 from the private sector about the enduring importance and value of trademarks. 286 00:21:02,533 --> 00:21:04,700 Today, trademarks can seem ubiquitous. 287 00:21:05,066 --> 00:21:08,666 They're icons that identify our most well-known brands and products. 288 00:21:09,300 --> 00:21:13,833 Yet these images and marks tell a larger story of perseverance and promise. 289 00:21:14,466 --> 00:21:18,533 They are a testament to the creativity and vision of countless men and women 290 00:21:19,033 --> 00:21:21,600 and a reflection of our national commitment 291 00:21:21,600 --> 00:21:25,633 to the protection and enforcement of their intellectual property rights. 292 00:21:26,566 --> 00:21:30,366 We have many good reasons to celebrate the successes of our trademark system 293 00:21:30,633 --> 00:21:33,466 that have shaped our society and so many positive ways. 294 00:21:33,966 --> 00:21:39,066 And we can be inspired by so many people who have and are dedicating their lives 295 00:21:39,066 --> 00:21:42,466 to continually improving our system of IP protection. 296 00:21:43,166 --> 00:21:46,666 Thank you for joining us this afternoon and for helping us commemorate 297 00:21:46,666 --> 00:21:49,533 the successes of our national trademarks system 298 00:21:50,000 --> 00:21:52,633 and all those who have shaped and refined it. 299 00:21:53,866 --> 00:21:55,200 And now it's my pleasure to 300 00:21:55,200 --> 00:21:59,500 introduce a special guest this afternoon, Secretary Gina Raimondo. 301 00:22:00,166 --> 00:22:03,466 Our nation is extremely fortunate to have a secretary of commerce 302 00:22:03,766 --> 00:22:06,466 who understands the importance of intellectual property 303 00:22:06,800 --> 00:22:09,833 and knows what it takes to succeed as an entrepreneur. 304 00:22:10,500 --> 00:22:15,166 Our fortieth secretary of commerce has personal experience in financing 305 00:22:15,166 --> 00:22:19,633 entrepreneurs from diverse backgrounds supporting them and mentoring them. 306 00:22:20,233 --> 00:22:24,566 Secretary Raimondo served as a two time governor of the state of Rhode Island 307 00:22:24,966 --> 00:22:27,200 and was its first female governor. 308 00:22:28,000 --> 00:22:31,000 Her tenure was marked by accomplishments in innovation, 309 00:22:31,366 --> 00:22:35,066 workforce development, economic development and education. 310 00:22:35,733 --> 00:22:39,033 As secretary of commerce, she has dedicated herself 311 00:22:39,300 --> 00:22:44,133 to those who invent, who create and build new products and who start new companies. 312 00:22:44,633 --> 00:22:49,166 She knows the value of intellectual property and her many diverse experiences. 313 00:22:50,100 --> 00:22:53,066 It's my honor to welcome Secretary Raimondo. 314 00:22:54,500 --> 00:22:56,466 Thank you so much, Drew. 315 00:22:56,466 --> 00:22:58,466 And thank you for your incredible service. 316 00:22:58,466 --> 00:23:03,733 You're doing a fantastic job leading USPTO at a very important time. 317 00:23:03,733 --> 00:23:06,666 And so I want to publicly acknowledge that and say thank you. 318 00:23:07,533 --> 00:23:09,066 It's wonderful for me to be here with you. 319 00:23:09,066 --> 00:23:10,366 Thank you for inviting me 320 00:23:10,366 --> 00:23:13,933 to be here as we celebrate the seventh anniversary of the Lanham Act. 321 00:23:14,400 --> 00:23:18,300 And thank you to Commissioner Goodger for hosting us today. 322 00:23:20,633 --> 00:23:24,600 Before I make other comments, I also want to express my gratitude 323 00:23:25,400 --> 00:23:29,166 to the trademark examining attorneys and the professional staff. 324 00:23:29,700 --> 00:23:32,300 You are the ones 325 00:23:32,300 --> 00:23:36,133 who keep this place going and you do the work day in and day out. 326 00:23:36,133 --> 00:23:42,000 And I'm grateful for your expertize and your professionalism and your hard work. 327 00:23:42,000 --> 00:23:42,933 I also know that 328 00:23:42,933 --> 00:23:46,766 we've had a surge in trademark filings, which means more work for you. 329 00:23:47,166 --> 00:23:49,600 And I just want to say thank you 330 00:23:50,600 --> 00:23:53,700 for for all of that hard and expert work. 331 00:23:53,700 --> 00:23:58,200 I particularly also want to say thank you to the judges and staff on the trademark 332 00:23:58,200 --> 00:24:02,000 trial and appeal board are doing a tremendous job insuraning fairness 333 00:24:02,400 --> 00:24:05,666 in what I know is a complex area of the law. 334 00:24:07,033 --> 00:24:09,666 And then, of course, thanks to Congressman Lanham, 335 00:24:10,166 --> 00:24:13,000 we have a national system that protects 336 00:24:13,400 --> 00:24:16,833 American innovation and positions us to lead in the 21st century. 337 00:24:16,833 --> 00:24:20,666 It was beautiful watching that video. 338 00:24:20,666 --> 00:24:23,933 And it's, you know, a 339 00:24:23,933 --> 00:24:27,166 long time, 75 years. And it's quite. 340 00:24:27,200 --> 00:24:33,400 A legacy, and I think it's important that we take this moment to recognize 341 00:24:34,766 --> 00:24:37,866 the work and commit ourselves 342 00:24:37,866 --> 00:24:43,900 to maintaining a strong IP system through the protection of IP 343 00:24:44,266 --> 00:24:46,900 and trademarks are the foundation 344 00:24:46,900 --> 00:24:50,333 upon which we place trust in our brands and in our companies. 345 00:24:50,333 --> 00:24:53,666 And as Drew said, prior to entering public life, 346 00:24:53,666 --> 00:24:58,600 I was in the private sector and I was a venture capital investor. 347 00:24:58,600 --> 00:25:01,600 And I know how important it is to be able to trust 348 00:25:03,900 --> 00:25:07,100 investments in entrepreneurs and their ideas and their businesses. 349 00:25:07,100 --> 00:25:11,866 And today, especially post Covid, is the economy gets back on its feet. 350 00:25:11,866 --> 00:25:16,466 We have to lean into innovation and commercialization 351 00:25:16,466 --> 00:25:20,566 and entrepreneurship, and that means a strong 352 00:25:21,133 --> 00:25:25,033 IP system, strong trademark, strong protection of IP 353 00:25:26,433 --> 00:25:30,666 is critical to our innovation, to inventors, to commercialization, 354 00:25:30,666 --> 00:25:34,633 and ultimately to millions of good paying jobs. 355 00:25:34,666 --> 00:25:39,600 And so all of you are carrying on in 356 00:25:39,600 --> 00:25:44,266 an important way the legacy that Congressman Lanham started. 357 00:25:44,266 --> 00:25:48,900 And you're all playing a vital role in the IP ecosystem 358 00:25:48,900 --> 00:25:54,100 to make sure that America's IP system is a beacon for the rest of the world 359 00:25:54,100 --> 00:25:59,833 to see and is such a strong foundation for the rest of our innovation 360 00:26:01,200 --> 00:26:04,566 to upon which our innovation economy can be built, 361 00:26:04,966 --> 00:26:08,666 which is vital to Americans global competitiveness. 362 00:26:08,700 --> 00:26:12,333 So thank you for inviting me. Thank you for your work. 363 00:26:12,366 --> 00:26:18,033 Thank you for your commitment to this work and to our strong IP system. 364 00:26:18,033 --> 00:26:21,033 And, you know, have a have a great session. 365 00:26:21,066 --> 00:26:22,833 And with that, I'll pass it back to Dave. 366 00:26:26,300 --> 00:26:27,966 Thank you, Secretary Raimondo. 367 00:26:27,966 --> 00:26:31,666 We're grateful for your leadership as we head into what is really 368 00:26:31,666 --> 00:26:36,266 a brave and exciting new world for trademarks here in the U.S. 369 00:26:36,266 --> 00:26:39,033 and everywhere around the world. 370 00:26:39,033 --> 00:26:41,666 Our next guest is the Honorable Chris Coons of Delaware, 371 00:26:41,666 --> 00:26:44,666 another strong advocate of intellectual property rights. 372 00:26:45,166 --> 00:26:47,800 Senator Coons serves on the Senate Judiciary Committee 373 00:26:47,800 --> 00:26:51,766 and is also a co-chair of the Congressional Trademark Caucus. 374 00:26:52,566 --> 00:26:55,733 Senator Coons co-sponsored the bipartisan resolution 375 00:26:55,733 --> 00:26:59,600 designating July as National Anti Counterfeiting Awareness 376 00:26:59,600 --> 00:27:02,866 and Education Month prior to being elected to the Senate. 377 00:27:03,466 --> 00:27:07,633 Senator Coons worked in the private sector for Al Gore and Associates and Advanced 378 00:27:07,633 --> 00:27:11,266 Materials manufacturing company that is near and dear to the hearts 379 00:27:11,500 --> 00:27:13,033 of mountaineers, skiers 380 00:27:13,033 --> 00:27:15,900 and just about every form of outdoor enthusiasts in the world. 381 00:27:16,466 --> 00:27:19,300 Senator Coons understands how important intellectual property 382 00:27:19,300 --> 00:27:22,900 protection is in promoting new technologies. 383 00:27:23,366 --> 00:27:27,533 As a member of the Judiciary Committee, the senator has fought to both strengthen 384 00:27:27,533 --> 00:27:31,333 and modernize our nation's IP system and seeks to find new ways 385 00:27:31,333 --> 00:27:34,966 to establish protections for American inventors and innovations. 386 00:27:35,466 --> 00:27:38,333 Please take a moment to listen to the words of Senator Coons. 387 00:27:38,633 --> 00:27:40,900 Hi, I'm U.S. Senator Chris Coons from Delaware. 388 00:27:41,333 --> 00:27:44,566 In the 75 years since Congress passed the Lanham Act. 389 00:27:44,966 --> 00:27:48,300 American consumers and companies have benefited greatly 390 00:27:48,300 --> 00:27:50,166 from trademark protection. 391 00:27:50,166 --> 00:27:52,733 We all know as consumers the brands that we trust. 392 00:27:52,733 --> 00:27:55,666 And that's largely because the Lanham Act allows companies 393 00:27:56,000 --> 00:27:59,566 to build up their brand loyalty, to identify their products 394 00:27:59,766 --> 00:28:02,800 and to protect themselves from being copied. 395 00:28:03,633 --> 00:28:06,533 This wasn't a completely new concept in nineteen forty six 396 00:28:06,533 --> 00:28:08,533 when President Truman signed the Lanham Act 397 00:28:08,533 --> 00:28:11,666 going all the way back to medieval times, swordsmith blacksmiths 398 00:28:12,066 --> 00:28:15,800 put unique marks on their products, on their crafts to show ownership 399 00:28:16,166 --> 00:28:19,433 and to help consumers know that they were getting the real thing. 400 00:28:20,033 --> 00:28:23,800 But it took hundreds of years before any type of legal action 401 00:28:24,033 --> 00:28:27,800 developed around trademarks in our modern environment. 402 00:28:27,833 --> 00:28:31,933 Think about the golden arches or the swoosh or the apple. 403 00:28:32,666 --> 00:28:35,600 You know that the golden arches mean McDonald's. 404 00:28:35,600 --> 00:28:39,433 The swoosh means Nike and the Macintosh's apple. 405 00:28:39,733 --> 00:28:43,700 These are trademarked symbols that help, you know, you can trust products 406 00:28:44,000 --> 00:28:46,366 as having come from those trusted companies. 407 00:28:46,900 --> 00:28:50,266 And as consumers, we associate these symbols to these brands 408 00:28:50,533 --> 00:28:52,900 because their trademark has been protected. 409 00:28:53,766 --> 00:28:56,833 I'm co-chair of the Congressional Trademark Caucus and recognize 410 00:28:56,833 --> 00:28:57,666 maintaining strong 411 00:28:57,666 --> 00:29:01,433 trademarks for consumers and businesses is critical for our economy. 412 00:29:01,933 --> 00:29:05,866 In twenty twenty e-commerce sales in the US reached eight hundred billion dollars. 413 00:29:06,266 --> 00:29:09,866 So making sure rights created by the Lanham Act remain strong is imperative. 414 00:29:10,200 --> 00:29:13,433 If we want to keep growing our e-commerce economy 415 00:29:14,033 --> 00:29:18,100 in May, Senator Tillis of North Carolina and I introduced the Shop Safe 416 00:29:18,100 --> 00:29:21,600 Act that strengthens the Lanham Act and combats online counterfeiting. 417 00:29:22,033 --> 00:29:25,966 It encourages online platforms to adopt ways to keep counterfeit products 418 00:29:25,966 --> 00:29:27,200 off their websites. 419 00:29:27,200 --> 00:29:31,900 So consumers trust in the basis of brand loyalty isn't compromised. 420 00:29:32,766 --> 00:29:34,266 I'm glad to celebrate this moment. 421 00:29:34,266 --> 00:29:35,066 This seventy fifth 422 00:29:35,066 --> 00:29:39,833 anniversary of the Lanham Act that helped fuel national brands and 423 00:29:39,833 --> 00:29:43,700 is consumer protection from counterfeiting is at the top of our agenda. 424 00:29:44,000 --> 00:29:47,166 We're going to need to keep working to ensure the acts 425 00:29:47,233 --> 00:29:51,433 passage isn't just celebrated today, but it's continued in the years ahead 426 00:29:51,466 --> 00:29:55,333 as a strong foundation for our modern and vibrant economy. 427 00:29:55,833 --> 00:29:58,900 Thank you so much for letting me be a part of this celebration today. 428 00:29:59,200 --> 00:30:02,900 And I look forward to continuing to work with you to keep trademark law 429 00:30:02,900 --> 00:30:04,100 strong into the future. 430 00:30:07,066 --> 00:30:08,800 Thank you, Senator Coons. 431 00:30:08,800 --> 00:30:11,133 Next, I'd like to introduce you to Jenny McDowell. 432 00:30:11,500 --> 00:30:14,766 Jenny is the director of government relations for the International 433 00:30:14,766 --> 00:30:17,566 Trademark Association in her position. 434 00:30:17,833 --> 00:30:22,200 She serves as India's liaison with federal and state policymakers 435 00:30:22,400 --> 00:30:26,333 and government officials and contributes to the development of India's position 436 00:30:26,333 --> 00:30:29,233 on national and global intellectual property issues. 437 00:30:29,966 --> 00:30:32,533 Prior to joining India in 2019, 438 00:30:32,533 --> 00:30:36,366 Jenny served as assistant general counsel at the USTR there. 439 00:30:36,566 --> 00:30:38,833 She was the lead IP attorney for the U.S. 440 00:30:38,833 --> 00:30:42,500 Mexico Canada Agreement and engaged with Congress and industry 441 00:30:42,500 --> 00:30:44,900 stakeholders on complex IP issues. 442 00:30:45,633 --> 00:30:49,833 Miss McDowell also served as pro bono coordinator here at the USPTO. 443 00:30:51,066 --> 00:30:53,966 We also thought it'd be interesting to hear today from brand owners, 444 00:30:53,966 --> 00:30:56,366 as well as immediately following Jeni's words. 445 00:30:56,566 --> 00:30:58,266 We'll hear from the trademark primary 446 00:30:58,266 --> 00:31:01,800 trademark counsel for three influential and iconic brands. 447 00:31:02,133 --> 00:31:05,066 They're going to share with you their stories about the Lanham Act 448 00:31:05,066 --> 00:31:06,900 and what it has meant to their brands. 449 00:31:06,900 --> 00:31:08,800 But now I'll turn it over to Jenny. 450 00:31:10,033 --> 00:31:14,033 Hello, friends. On behalf of the International Trademark Association, 451 00:31:14,033 --> 00:31:15,933 it is my pleasure to join you today 452 00:31:15,933 --> 00:31:19,466 in celebrating the 75th anniversary of the Lanham at. 453 00:31:19,800 --> 00:31:24,266 My name is Jenny MacDowell, and I'm the director of government relations for I.A. 454 00:31:24,466 --> 00:31:26,733 Based right here in Washington, D.C. 455 00:31:26,733 --> 00:31:30,666 I would like to thank the USPTO for hosting this virtual program 456 00:31:30,933 --> 00:31:35,400 by shining a spotlight on the Lanham Act, which is America's main trademark law. 457 00:31:35,666 --> 00:31:39,100 We can take a few moments to reflect on why it remains important 458 00:31:39,333 --> 00:31:41,266 even after 75 years. 459 00:31:41,266 --> 00:31:44,033 First, just a few words about who we are 460 00:31:44,200 --> 00:31:46,700 and why we care so much about the Lanham Act. 461 00:31:47,200 --> 00:31:51,000 Into is a global association of brand owners and professionals 462 00:31:51,000 --> 00:31:53,266 dedicated to supporting trademarks. 463 00:31:53,266 --> 00:31:56,833 Our members include nearly sixty five hundred organizations 464 00:31:57,033 --> 00:31:58,600 representing more than thirty 465 00:31:58,600 --> 00:32:02,266 four thousand individuals from a hundred and eighty five countries, 466 00:32:02,600 --> 00:32:06,433 all of whom benefit from our global trademark resources, 467 00:32:06,700 --> 00:32:11,200 policy and development, education and training, an international network. 468 00:32:11,400 --> 00:32:16,000 We speak for brand owners by working to harmonize laws and policies 469 00:32:16,000 --> 00:32:20,300 around the world on trademark and related intellectual property issues. 470 00:32:20,733 --> 00:32:24,866 Why is the Lanham Act fundamental to our members and to society at large? 471 00:32:25,100 --> 00:32:26,433 Well, many reasons. 472 00:32:26,433 --> 00:32:29,466 Let's remember the most important thing that trademarks do. 473 00:32:29,733 --> 00:32:32,533 They identify the source of the goods 474 00:32:32,533 --> 00:32:35,400 or services of one party from those of another. 475 00:32:35,733 --> 00:32:39,533 That's the first reason that trademarks are critically important. 476 00:32:39,866 --> 00:32:42,900 They help consumers know what to expect, 477 00:32:42,900 --> 00:32:46,300 and that instills trust and builds brand loyalty. 478 00:32:46,600 --> 00:32:50,400 Second, trademark intensive industries contribute to job 479 00:32:50,400 --> 00:32:54,033 creation and economic growth in the United States and around the world. 480 00:32:54,433 --> 00:32:58,800 Trademark owners range from individual entrepreneurs to big brands. 481 00:32:59,066 --> 00:33:00,266 Just think about it. 482 00:33:00,266 --> 00:33:03,533 Brands elevate everyday items and they tell stories. 483 00:33:03,733 --> 00:33:05,166 They spark emotion. 484 00:33:05,166 --> 00:33:08,866 They have the power to inspire us to exhilarate and to enrich 485 00:33:09,600 --> 00:33:13,433 trademarks, allow brands to communicate effectively with their customers. 486 00:33:13,633 --> 00:33:18,533 With that foundation, businesses will invest the resources in their brands 487 00:33:18,733 --> 00:33:22,966 knowing that they have certain exclusive rights provided for by the Lanham Act. 488 00:33:23,233 --> 00:33:24,733 Later in this program, 489 00:33:24,733 --> 00:33:28,566 you're going to hear some very compelling stories from iconic brands. 490 00:33:28,800 --> 00:33:33,966 These into members include Harley Davidson, Mattel and NBCUniversal. 491 00:33:34,366 --> 00:33:37,700 These companies, like our other members, have invested 492 00:33:37,700 --> 00:33:41,333 in their brands and work hard to protect the public from counterfeits. 493 00:33:41,666 --> 00:33:44,233 That is the third reason the Lanham Act is important. 494 00:33:44,533 --> 00:33:48,066 Quite simply, counterfeiting is a growing problem 495 00:33:48,066 --> 00:33:51,533 that jeopardizes the health and safety of all of us. 496 00:33:51,900 --> 00:33:56,666 I MTA is committed to building awareness, developing best practices 497 00:33:56,933 --> 00:34:00,066 and working with both brand owners and enforcement 498 00:34:00,066 --> 00:34:03,133 authorities to combat the dangers of counterfeit. 499 00:34:03,566 --> 00:34:08,633 I Antia is very proud to work closely with the bicameral, bipartisan 500 00:34:08,733 --> 00:34:13,900 Congressional Trademark Caucus on Capitol Hill to discuss all the important roles 501 00:34:13,900 --> 00:34:18,333 that we all play in protecting the public against dangerous counterfeits. 502 00:34:18,533 --> 00:34:21,633 Today, several co-chairs of the Congressional Trademark 503 00:34:21,633 --> 00:34:24,866 Caucus explained why the Lanham Act is important to them 504 00:34:25,433 --> 00:34:29,800 into is very grateful for this opportunity to work with Congress 505 00:34:30,000 --> 00:34:33,600 and with the USPTO and to speak with you today. 506 00:34:33,866 --> 00:34:38,266 It is wonderful to celebrate the diamond anniversary of the Lanham Act. 507 00:34:38,300 --> 00:34:39,333 Thank you very much. 508 00:34:50,000 --> 00:34:52,466 That sound is synonymous with NBC. 509 00:34:52,733 --> 00:34:57,300 It was the very first sound, Mark registered with the USPTO in 1950. 510 00:34:57,766 --> 00:35:01,966 We were pioneers in expanding trademark protection available to brand owners. 511 00:35:02,533 --> 00:35:06,500 We are so honored to be part of the 75th anniversary of the Lanham Act. 512 00:35:06,833 --> 00:35:09,100 Thank you to the office for putting on this event. 513 00:35:09,800 --> 00:35:13,133 I'm only Changzhou senior vice president and head of brands 514 00:35:13,133 --> 00:35:17,566 and Content IP and NBC Universal as part of my responsibilities. 515 00:35:17,600 --> 00:35:22,966 I lead the global trademark practice for the company, and BCU owns and operates 516 00:35:22,966 --> 00:35:26,666 news and entertainment television networks such as NBC, 517 00:35:26,666 --> 00:35:29,333 CNBC, Bravo and Telemundo. 518 00:35:29,800 --> 00:35:32,366 Motion picture studios, including Universal Pictures 519 00:35:32,700 --> 00:35:36,133 and DreamWorks Animation theme parks under Universal 520 00:35:36,133 --> 00:35:39,433 Parks and Resorts and a premium streaming service, among others. 521 00:35:39,966 --> 00:35:42,566 We're known around the world for our franchises, 522 00:35:42,900 --> 00:35:45,800 including Jurassic World, Fast and Furious. 523 00:35:45,900 --> 00:35:48,233 Kung Fu Panda and Despicable Me. 524 00:35:48,966 --> 00:35:50,933 Something for everyone. 525 00:35:50,933 --> 00:35:56,033 We create and license many goods and services from toy cars to real airplanes. 526 00:35:56,366 --> 00:35:58,600 Coffeemakers to television shows. 527 00:35:58,866 --> 00:36:00,366 Which brings me back to this. 528 00:36:05,466 --> 00:36:07,566 Since first debuting in 1929, 529 00:36:07,766 --> 00:36:12,300 the NBC time has been heard by generations of radio and television audiences. 530 00:36:12,666 --> 00:36:16,566 It is amazing how a simple series of notes, a design 531 00:36:16,800 --> 00:36:21,166 or just a word can bring to mind a world of experiences and memories. 532 00:36:21,766 --> 00:36:24,366 That is the power of a trademark. 533 00:36:24,366 --> 00:36:27,100 These days, everyone is familiar with our Peacock logo. 534 00:36:27,866 --> 00:36:31,033 It did not start out looking like this back in 1956. 535 00:36:31,933 --> 00:36:35,333 When we first introduced the peacock design, it looked very different. 536 00:36:35,533 --> 00:36:38,900 It had 11 realistic looking feathers and six different colors. 537 00:36:39,433 --> 00:36:40,700 The original purpose 538 00:36:40,700 --> 00:36:43,933 of the peacock was to show the fact that we were broadcasting in color. 539 00:36:44,533 --> 00:36:49,166 NBC wanted consumers to immediately understand that it was at the forefront 540 00:36:49,466 --> 00:36:52,833 of innovation and technology. 541 00:36:53,766 --> 00:36:55,300 This is what it looked like. 542 00:36:55,300 --> 00:36:58,666 The peacock design was chosen to usher in this new service. 543 00:36:59,433 --> 00:37:02,866 A few years later, having fulfilled the original purpose of introducing 544 00:37:02,866 --> 00:37:07,533 the world to color television, in 1962, the Peacock logo was updated. 545 00:37:07,866 --> 00:37:10,000 This time, it was more of a we'll of colors. 546 00:37:11,533 --> 00:37:13,333 It's like like this. 547 00:37:13,733 --> 00:37:17,566 The design evolved from more a realistic depiction of the peacock 548 00:37:17,866 --> 00:37:21,233 to this original design. 549 00:37:21,800 --> 00:37:27,233 Then a few years later, in 1986, the logo is updated again to the version 550 00:37:27,233 --> 00:37:30,466 that we would see and understand as the logo you see in the pillow. 551 00:37:30,966 --> 00:37:35,400 The feathers repaired from six to represent the divisions of the company 552 00:37:35,400 --> 00:37:40,800 this time. So each of the colors 553 00:37:40,966 --> 00:37:45,366 yellow with four news, orange is for sports, 554 00:37:45,500 --> 00:37:51,433 entertainment is red stations, Purple Network, Blue and Productions was green. 555 00:37:52,833 --> 00:37:56,566 Each versions of these peacocks has been an emblem of the network. 556 00:37:56,800 --> 00:37:59,600 In fact, over the years, NBC became known 557 00:37:59,600 --> 00:38:03,033 as the Peacock Network because of the theme of the logo. 558 00:38:03,300 --> 00:38:06,866 In 2020, when launching our streaming service, the company had a difficult 559 00:38:06,866 --> 00:38:09,066 task of selecting a new name. 560 00:38:09,066 --> 00:38:13,333 They ultimately turned to our iconic logo and name the service Peacock. 561 00:38:13,666 --> 00:38:17,266 However, they did not just want to update the peacock again. 562 00:38:17,566 --> 00:38:20,866 They wanted to reinvent it. And this is where they landed. 563 00:38:22,800 --> 00:38:24,833 You will see each of the colors of the peacock 564 00:38:24,833 --> 00:38:27,566 represented in the spine of the new logo. 565 00:38:28,800 --> 00:38:31,766 Our business will continue to create and innovate. 566 00:38:32,233 --> 00:38:36,433 Branding and IP have always been integral to the company, and trademark 567 00:38:36,433 --> 00:38:40,966 protection is key to ensuring that our brands resonate with consumers . 568 00:38:40,966 --> 00:38:42,800 Thank you so much. 569 00:38:48,666 --> 00:38:52,766 Hello. My name is Michael Moore, and I'm associate general counsel, 570 00:38:52,866 --> 00:38:56,866 senior director and global head of trademarks for Mattel Inc. 571 00:38:57,700 --> 00:39:00,433 I'm thrilled to be with you all today. 572 00:39:00,433 --> 00:39:04,933 And as you may be able to tell, I'm coming to you from inside of Mattel's 573 00:39:04,933 --> 00:39:08,433 famous design center in El Segundo, California, 574 00:39:09,566 --> 00:39:11,666 on behalf of Mattel . 575 00:39:11,666 --> 00:39:16,800 I'd like to thank the USPTO in India for their generous invitation 576 00:39:16,800 --> 00:39:20,966 to be here today to celebrate this seventy fifth anniversary of the Lanham Act. 577 00:39:21,300 --> 00:39:24,533 The foundation of modern U.S. trademark law. 578 00:39:25,733 --> 00:39:27,733 Here's a fun fact. 579 00:39:27,733 --> 00:39:32,400 Mattel just celebrated its 75th anniversary to the history 580 00:39:32,400 --> 00:39:36,233 and success of Mattel and the Lanham Act run in parallel. 581 00:39:36,766 --> 00:39:41,266 And I have little doubt that Mattel's ability to succeed was 582 00:39:41,533 --> 00:39:44,066 and is in no small part 583 00:39:44,400 --> 00:39:47,766 due to the many benefits provided by the landmarks. 584 00:39:49,066 --> 00:39:51,800 Mattel's story starts in a small garage 585 00:39:52,100 --> 00:39:55,333 in Southern California, where some of the most well-known 586 00:39:55,333 --> 00:39:59,233 and beloved toy brands of all time came to life. 587 00:40:00,100 --> 00:40:02,700 Now, some 76 years later, 588 00:40:02,700 --> 00:40:06,766 Mattel is one of the most successful toy companies in the world 589 00:40:07,033 --> 00:40:10,900 and owns one of the largest catalogs of children's entertainment brands. 590 00:40:12,266 --> 00:40:16,866 From the Barbie trademark registered in 1959 for the first three dimensional 591 00:40:16,866 --> 00:40:20,200 fashion doll to the Hot Wheels trademark, registered 592 00:40:20,200 --> 00:40:23,066 in 1968 for diecast toy cars. 593 00:40:23,566 --> 00:40:26,966 Then there's Heman and Masters of the Universe, 594 00:40:27,233 --> 00:40:30,633 registered in 1981 and 1982, respectively. 595 00:40:31,033 --> 00:40:34,533 The Fisher-Price trademark first used in 1931 596 00:40:34,966 --> 00:40:41,366 and registered in 1960 for American Girl OOno Thomas and Friends, 597 00:40:41,566 --> 00:40:46,933 the Magic Eight Ball Rock'em Sock'em Polly Pocket and many, many more. 598 00:40:47,933 --> 00:40:49,400 Mattel is indeed 599 00:40:49,400 --> 00:40:53,900 a company of many brands and therefore many trademarks. 600 00:40:54,733 --> 00:40:58,333 And you'll often hear Mattel's current CEO, a non-price 601 00:40:58,666 --> 00:41:04,033 say in interviews that Mattel is an IP driven, high performing toy company. 602 00:41:05,000 --> 00:41:09,900 And it's true for Mattel's creativity, innovation and success 603 00:41:10,333 --> 00:41:14,300 is represented by the power of the famous trademark rights. 604 00:41:14,500 --> 00:41:18,866 It owns rights made possible by the Lanham Act. 605 00:41:19,766 --> 00:41:24,466 Mattel values trademarks immensely to not only protect the value 606 00:41:24,466 --> 00:41:30,333 of its brands, but most importantly, to protect children and consumers as well. 607 00:41:31,233 --> 00:41:33,333 Thus, for almost a decade, 608 00:41:33,333 --> 00:41:37,233 Mattel was the number one corporate trademark filer at the USPTO 609 00:41:37,766 --> 00:41:41,333 and is still one of the top trademark filers today. 610 00:41:42,300 --> 00:41:47,733 It is very difficult to imagine Mattel growing from a small company in a garage 611 00:41:48,100 --> 00:41:52,033 to becoming a leader in the toy industry without the Lanham Act. 612 00:41:52,733 --> 00:41:57,900 In fact, just try to imagine our present world and system of commerce without it. 613 00:41:59,100 --> 00:42:00,666 Federal trademark registrations 614 00:42:00,666 --> 00:42:04,266 under the Lanham Act have never been more important than they are today. 615 00:42:05,000 --> 00:42:07,833 Trademark registrations are the key tool 616 00:42:08,133 --> 00:42:11,900 to combat dangerous counterfeits, especially online. 617 00:42:12,866 --> 00:42:15,466 With the trademark registrations for its brands, 618 00:42:15,833 --> 00:42:19,766 Mattel has removed thousands of counterfeits from online marketplaces, 619 00:42:20,166 --> 00:42:24,133 and as a result, the online sales of some brands have increased. 620 00:42:24,166 --> 00:42:27,566 In the case of oono, for example, by as much as 200 percent. 621 00:42:29,100 --> 00:42:34,100 Also, U.S. Customs has seized millions of dollars worth of counterfeit 622 00:42:34,100 --> 00:42:38,166 Mattel products because of Mattel's trademark registrations. 623 00:42:38,866 --> 00:42:41,166 In one case, last December, 624 00:42:42,100 --> 00:42:44,633 more than one million dollars of counterfeit 625 00:42:44,633 --> 00:42:48,233 union cards were seized in a single shipment at the border. 626 00:42:49,000 --> 00:42:52,333 These are just some examples of many 627 00:42:52,800 --> 00:42:55,266 thanks to rights provided by the Lanham Act. 628 00:42:56,200 --> 00:42:59,166 We all owe a debt of gratitude to the Lanham Act, 629 00:42:59,666 --> 00:43:02,400 legislation that created a most efficient, 630 00:43:02,833 --> 00:43:06,300 effective and powerful way to protect consumers 631 00:43:06,633 --> 00:43:11,266 and to register, recognize and protect the rights of brand owners. 632 00:43:11,500 --> 00:43:13,833 Both big and small at a national level. 633 00:43:14,866 --> 00:43:18,500 I am grateful to the USPTO for all the work they've done 634 00:43:18,500 --> 00:43:23,600 and continue to do to realize the promise of the Lanham Act. 635 00:43:24,300 --> 00:43:28,333 And I thank them again for bringing us together today to celebrate. 636 00:43:29,100 --> 00:43:32,900 So on behalf of Mattel, cheers to the Lanham Act. 637 00:43:34,000 --> 00:43:36,133 And I hope to be with you all in person 638 00:43:36,266 --> 00:43:38,966 to celebrate the Lanham Act again next year. 639 00:43:39,533 --> 00:43:42,366 And for many years to come. Thank you. 640 00:43:47,866 --> 00:43:51,800 When most people think of motorcycles, they usually think of Harley Davidson, 641 00:43:52,266 --> 00:43:55,700 and much of that is due to the recognition attached to the brand. 642 00:43:56,566 --> 00:43:59,600 The Harley Davidson brand is built on the company's trademarks, 643 00:43:59,866 --> 00:44:03,466 and those trademarks have been one of the company's most valued 644 00:44:03,466 --> 00:44:05,500 assets from pretty much the beginning. 645 00:44:06,566 --> 00:44:08,666 Harley Davidson was founded in nineteen 646 00:44:08,666 --> 00:44:11,966 oh three and a 10 foot by 15 foot shed. 647 00:44:12,466 --> 00:44:15,966 And on the front door of that shed, the founder scrawled the words 648 00:44:16,100 --> 00:44:19,466 Harley Hyphen Davidson Motor Company. 649 00:44:20,133 --> 00:44:22,766 This was the beginning of an intentional brand. 650 00:44:23,333 --> 00:44:27,600 When the company's first motorcycle was produced later that year, it too 651 00:44:27,633 --> 00:44:33,433 had Harley, Haiphong, Davidson on the tank in the same way of that door. 652 00:44:34,133 --> 00:44:37,466 I think it's incredible to see the intentionality of the founders 653 00:44:37,466 --> 00:44:40,733 and not just creating a product, but the focus of ensuring 654 00:44:40,733 --> 00:44:43,800 there was consistent branding and how they showed up to the public. 655 00:44:44,966 --> 00:44:50,400 By 1910, Harley adopted its famous barn shield logo and had it registered 656 00:44:50,400 --> 00:44:54,866 in the United States Patent and Trademark Office in 1911, just one year later. 657 00:44:55,800 --> 00:44:58,633 This registration early in the company's history 658 00:44:58,900 --> 00:45:02,833 illustrates the value that Harley Davidson saw not only in its brand, 659 00:45:03,066 --> 00:45:07,633 but in the benefits of federal trademark ownership, even predating the Lanham Act. 660 00:45:08,833 --> 00:45:12,233 Throughout the years, while the Harley Davidson brand was still very 661 00:45:12,233 --> 00:45:16,800 much associated with motorcycles, it has transformed into a lifestyle brand. 662 00:45:17,533 --> 00:45:20,700 You now see our logo on other products, such as apparel, 663 00:45:20,966 --> 00:45:24,200 furniture, mugs, toys and much more. 664 00:45:25,266 --> 00:45:26,900 The growth into these product areas 665 00:45:26,900 --> 00:45:30,766 has been supported by Harley Davidsons ability to not only register 666 00:45:30,766 --> 00:45:34,066 its trademarks in additional classes other than motorcycles, 667 00:45:34,666 --> 00:45:37,833 but also to stop those who wish to unfairly trade 668 00:45:37,833 --> 00:45:40,966 off of the name and brand that Harley Davidson has built 669 00:45:42,066 --> 00:45:45,400 as a company. We have been very happy to rely on provisions 670 00:45:45,400 --> 00:45:48,800 within trademark laws, especially statutory damages, 671 00:45:49,366 --> 00:45:52,133 to not only obtain monetary and equitable relief, 672 00:45:52,500 --> 00:45:55,366 but also to deter other would be infringers. 673 00:45:56,300 --> 00:45:59,466 The trademarks and trademark protections are what underscored 674 00:45:59,466 --> 00:46:02,400 the value and prestige of the Harley-Davidson brand 675 00:46:02,933 --> 00:46:06,200 and what will help it remain strong for many years to come. 676 00:46:09,833 --> 00:46:11,266 Thanks, Jenny Adrià, 677 00:46:11,266 --> 00:46:14,766 Monique and Michael, for sharing your Lanham Act insights with us. 678 00:46:16,266 --> 00:46:19,833 I just love hearing brand stories, but I have loved it my whole life. 679 00:46:20,333 --> 00:46:24,800 Our next message comes from Congressman Ted Deutch from Florida's 22nd District. 680 00:46:26,000 --> 00:46:29,100 Congressman Deutsch is also co-chair of the Congressional Trademark 681 00:46:29,100 --> 00:46:32,466 Caucus and is another vocal champion of intellectual property rights. 682 00:46:32,966 --> 00:46:35,633 He's been a longtime supporter of educational outreach 683 00:46:36,100 --> 00:46:39,166 programing offered by us here at the USPTO. 684 00:46:39,600 --> 00:46:42,766 Congressman Deutsch serves as a senior member of the House 685 00:46:42,766 --> 00:46:47,000 Judiciary Subcommittee on Courts, Intellectual Property and the Internet. 686 00:46:47,433 --> 00:46:49,933 Here then are a few words from Congressman Deutsch. 687 00:46:51,133 --> 00:46:55,966 Hi, it's Ted. Today, we celebrate 75 years of protected innovation and strength. 688 00:46:55,966 --> 00:46:59,966 And Pat was under the Lanham Act when Congress passed and President 689 00:46:59,966 --> 00:47:03,900 Truman signed into law the Lanham Act in 1946. 690 00:47:04,633 --> 00:47:07,100 They lay the groundwork for intellectual property protections 691 00:47:07,100 --> 00:47:08,233 that have allowed brands 692 00:47:08,233 --> 00:47:11,666 to maintain their integrity while protecting consumer confidence. 693 00:47:12,366 --> 00:47:15,700 As individuals and businesses work to create new ideas, 694 00:47:15,700 --> 00:47:17,833 their innovation deserves to be encouraged. 695 00:47:18,366 --> 00:47:22,400 Sadly, without the existence of a formal trademark protection system, innovation 696 00:47:22,666 --> 00:47:28,166 could not truly exist in both businesses, and consumers would suffer as a result . 697 00:47:28,166 --> 00:47:32,166 By allowing owners to seek legal protections for trademark infringement. 698 00:47:32,766 --> 00:47:36,766 Well, Lanham Act, the Lanham Act allows Americans 699 00:47:37,000 --> 00:47:40,033 innovative endeavors to truly flourish. 700 00:47:40,733 --> 00:47:43,100 But our work is not over yet. 701 00:47:43,100 --> 00:47:46,633 Each day, Americans are creating new businesses 702 00:47:46,900 --> 00:47:50,400 and bringing their new ideas into an ever growing market. 703 00:47:50,600 --> 00:47:53,566 And as they do this, we must ensure 704 00:47:53,566 --> 00:47:56,666 that they have a fair market that encourages businesses 705 00:47:56,666 --> 00:48:00,400 to grow stronger, more competitive and more resilient. 706 00:48:00,800 --> 00:48:03,066 This starts by ensuring that we continue to protect 707 00:48:03,266 --> 00:48:05,366 their intellectual property rights. 708 00:48:05,366 --> 00:48:07,033 So I look forward to working with my colleagues 709 00:48:07,033 --> 00:48:11,566 in the one hundred seventeen Congress as we ensure that creativity is supported 710 00:48:11,700 --> 00:48:16,366 and encouraged in a strengthened intellectual property system. 711 00:48:20,266 --> 00:48:22,300 Thank you, Congressman. 712 00:48:23,500 --> 00:48:26,966 Now closing on our program today is Coke Morgan Stewart. 713 00:48:27,633 --> 00:48:31,566 Miss Stewart is performing the functions and duties of the deputy undersecretary 714 00:48:31,566 --> 00:48:35,300 of commerce for intellectual property and deputy director of the USPTO. 715 00:48:35,833 --> 00:48:39,133 That's a long title, but it's fair to say that Coke is the go 716 00:48:39,133 --> 00:48:43,666 to person in the office of the undersecretary, and she guides the USPTO 717 00:48:43,666 --> 00:48:47,466 on a wide variety of legal policy and operational matters. 718 00:48:48,100 --> 00:48:52,133 Coke's work at the USPTO has earned her four special ACT awards, 719 00:48:52,433 --> 00:48:54,200 the most recent for her work, 720 00:48:54,200 --> 00:48:58,000 helping guide our agency through the ups and downs of the pandemic. 721 00:48:58,633 --> 00:49:01,800 I now pass the mic to Coke. Morgan Steward. Coke 722 00:49:03,866 --> 00:49:06,066 Great. Thank you so much, Dave. 723 00:49:06,066 --> 00:49:08,633 Hello to everyone who joined us this afternoon 724 00:49:09,066 --> 00:49:12,133 and hearing all these wonderful presentations. 725 00:49:12,800 --> 00:49:16,200 It reminds me that recognizing and celebrating important events 726 00:49:16,200 --> 00:49:20,033 in American history, like the nineteen forty six passage of the Land Act, 727 00:49:20,333 --> 00:49:22,833 gives us a chance to pause in our busy lives 728 00:49:22,833 --> 00:49:25,733 and look back at how these events have shaped our nation. 729 00:49:26,633 --> 00:49:30,533 I think I can speak for all of us and saying that the firsthand anecdotes 730 00:49:30,766 --> 00:49:32,666 on the importance of trademark protections 731 00:49:32,666 --> 00:49:36,200 we have heard today are powerful examples of the importance 732 00:49:36,200 --> 00:49:39,600 of intellectual property to our economy and our greater well-being. 733 00:49:39,900 --> 00:49:43,833 And thank you very much to everyone who shared your stories with us today. 734 00:49:44,366 --> 00:49:49,900 These examples remind us why our IP system remains the global gold standard. 735 00:49:50,666 --> 00:49:54,300 I know we were also touched by the engaging and thoughtful tributes 736 00:49:54,300 --> 00:49:58,066 by our friends in Congress and are very thankful for their continued 737 00:49:58,066 --> 00:50:03,166 support and efforts on behalf of America's innovators and inventors. 738 00:50:03,833 --> 00:50:06,300 I also would like to thank Secretary of Commerce 739 00:50:06,300 --> 00:50:09,766 Gina Raimondo for her remarks and for joining us this afternoon 740 00:50:10,133 --> 00:50:13,966 and to thank Jennifer McDowell into chief administrative judge 741 00:50:14,433 --> 00:50:19,400 Jared Rogers and also Commissioner Goodger for coordinating the event today. 742 00:50:20,166 --> 00:50:23,233 Thank you for everyone who worked tirelessly to make this 743 00:50:23,233 --> 00:50:25,500 brief commemoration such a success. 744 00:50:26,400 --> 00:50:28,600 Well, today we celebrate the establishment 745 00:50:28,600 --> 00:50:32,033 of the cornerstone of trademark enforcement and protection. 746 00:50:32,366 --> 00:50:35,200 Our protection of intellectual property rights is like 747 00:50:35,200 --> 00:50:38,466 so much of the fabric of our communities and societies. 748 00:50:38,500 --> 00:50:40,833 It's always a work in progress. 749 00:50:40,833 --> 00:50:45,700 We have the USPTO are continuously improving and building on that foundation. 750 00:50:46,233 --> 00:50:50,200 The recent Trademark Modernization Act will help to ensure that we have 751 00:50:50,200 --> 00:50:53,966 the appropriate tools at our disposal to continue to safeguard 752 00:50:53,966 --> 00:50:57,666 and protect our national trademark system well into the future. 753 00:50:58,066 --> 00:51:02,266 Thank you again to all of you for celebrating this important milestone today 754 00:51:02,466 --> 00:51:05,533 and for your interest on behalf of America's visionaries, 755 00:51:05,533 --> 00:51:08,566 inventors and creators. Thank you so much.