News > United States Patent and Trademark Office Celebrates One-Millionth Electronically Filed Trademark Application (17JAN2007)

group photo - described below

Lynne Beresford - Commissioner for Trademarks, Donald Junck - filer of the one-millionth electronic trademark application, Susan Douglass of Fross Zelnick Lehrman & Zissu, P.C., Donald Aiken - Vice President and Assistant General Counsel of Mattel Corporation, and Jon Dudas - Under Secretary and Director

United States Patent and Trademark Office Celebrates One-Millionth Electronically Filed Trademark Application
Milestone Underscores Success of Award-Winning Trademark Electronic Application System (TEAS)

The Department of Commerce’s United States Patent and Trademark Office (USPTO) marked an important milestone in its history last week — the one-millionth Web-based trademark application using the Trademark Electronic Application System (TEAS).  This achievement was commemorated on Wednesday at a 5 p.m. (ET) ceremony at the USPTO headquarters in Alexandria, VA.

Donald Junck, an entrepreneur from Sioux Falls, SD, filed the one-millionth electronic trademark application in November 2006 to protect his trademark, Bait Craft, which is used for fishing tackle boxes.  As many small business owners have done, he filed the application himself, demonstrating how easy and convenient TEAS is to use--regardless of the applicant's location or resources.
Mr. Junck joined the most active corporate and law firm users of TEAS—Mattel, Inc., and the New York City-based law firm Fross Zelnick Lehrman & Zissu, P.C.—in being recognized in Wednesday’s ceremony.

“As Donald Junck’s story so perfectly illustrates, TEAS is designed to make the trademark application system easy and accessible, no matter how large or small the business or where it is located,” said Jon Dudas, Under Secretary of Commerce for Intellectual Property and Director of the USPTO.  “We are gratified that TEAS has reached this important milestone, and are proud that today 94% of all new trademark applications are filed electronically.” 

“TEAS proved to be an important and effective tool in protecting my brand,” said Mr. Junck.  “I would encourage other entrepreneurs to use this system as well, as it saved me both time and money.”

TEAS launched as a pilot program in November 1997.  It allows anyone in the world with Internet access to file applications electronically 24 hours a day, 365 days a year.  Developed with the goal of increasing participation in the trademark registration process, TEAS also has enhanced the quality of initial trademark applications and improved the speed and accuracy of their processing.

The USPTO has received numerous awards and recognitions for TEAS.  These include: the competition (2005 winner), the eGovernment Fellows Program (2004), the Government Technology Leadership Award (2000), the Innovations in American Government Award (2000 semi-finalist), and the Rochester Institute of Technology/USA Today Quality Cup Competition (2000 finalist).

For more information on TEAS, visit


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