|Your Trademark is Your Invention's Brand Protection |
A Message from the Commissioner for Trademarks
In this issue of Inventors Eye, we are focusing on the importance of trademarks and how federal trademark registration adds value to the products you have invented. Patents, of course, provide protection for the things that you have invented. Trademarks, on the other hand, provide protection for the brand name of the products produced as the result of your invention. More specifically, a trademark is the name, symbol or logo that you have created to let consumers know that the product sold under your trademark comes from you or your company. If your product is a successful one, customers who recognize it by its trademark will want to buy it long after the patent protection has expired.