Trademark basics: What your small business should know now, not later

If you run a business, you can't afford to ignore trademarks. Join Managing Attorney Craig Morris of the Office of the Commissioner for Trademarks at the USPTO for an informative discussion about this type of valuable intellectual property.

Seating for this free program is limited, so register early.

This program begins by identifying how trademarks, domain names, and business name registrations all differ. You will learn why selecting a strong mark is important, why doing a complete search to avoid a likelihood of confusion is critical, and whether or not you should use an attorney. The discussion will also address what may happen if another trademark owner believes they have stronger rights in a mark and sends a "cease-and-desist" letter.

For more information, call 513-369-6934.

The Public Library of Cincinnati and Hamilton County is a USPTO-designated Patent and Trademark Resource Center (PTRC). The PTRC program is a nationwide network of public, state and academic libraries that are designated by the USPTO to disseminate patent and trademark information and to support the diverse intellectual property needs of the public.

Register today