Trademark Basics: What Every Small Business Should Know Now, Not Later

Join Craig Morris from the US Patent and Trademark Office (USPTO) for a discussion about what all entrepreneurs, small businesses, and start-ups should know about Trademarks.

Topics that will be discussed during the event are:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable as well as highlighting factors critical when choosing a mark.
  • The importance of doing a complete search and whether an attorney should be used.

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia.  Currently, he is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals.  For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment.  Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

A few notes:

  • For security purposes, you must RSVP (via a free ticket) with your full name.  Security will not allow walk-ins who are not on the RSVP list.  
  • The visitor entrance to the building is at the intersection of 8th Avenue and W 15th Street, and you will need to show some form of identification.
  • If you are taking the subway, the A, C, E, and L trains have a subway stop inside the building (14th street stop). The 1, 2, and 3 trains are a little over a block away at W 14th and 7th Avenue (14th street stop).

Please register here.

Questions regarding this event, please email for more information.