Federal Trademarks:  Why you should protect your valuable company name

Don’t miss your chance to get practical, expert advice on how to protect your company with trademarks at this free event. Slots are limited, so register early.

USPTO Managing Attorney for Trademark Educational Outreach Craig Morris will cover the following key topics:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • Why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark • The importance of doing a complete search and whether to use an attorney.
  • What to do if another trademark owner sends a "cease-and-desist" letter
  • What happens after registration

Morris works within the USPTO’s Office of the Commissioner for Trademarks. Before becoming managing attorney for Trademark Educational Outreach, he served as the managing attorney for the Trademark Electronic Application System for 15 years. Mr. Morris has been with the USPTO since 1983.

The J. Murray Atkins Library Patent and Trademark Resource Center (PTRC) at the University of North Carolina – Charlotte, serves all of North Carolina is part of a nationwide network of public, state and academic libraries designated by the USPTO to disseminate patent and trademark information and to support the diverse intellectual property needs of the public.

For more information, contact Beth Scarborough at Beth.Scarborough@uncc.edu or 704-687-0496.

Register today