The importance of trademark protection: U.S. and Japanese perspectives

Nearly 7,000 Japanese businesses operate in the United States, proving that American consumers serve as a lucrative market for Japanese goods and services. For these companies established in the U.S. and those considering America as a new marketplace, understanding U.S. trademark registration is vital to securing branding rights for their products and commerce. The USPTO wants to help Japanese business leaders navigate the U.S. trademark process with this free in-person and virtual seminar. Hear from experts in Japanese and American trademark policy to learn how to strengthen your intellectual property protection for successful marketing and business outcomes. 

Join the USPTO Western Regional Outreach Office for a special in-person/virtual seminar featuring:

• Takeshi Ishihara, Deputy Consul General of Japan in San Francisco
• Mai Miyaoka, JPO/NEDO Silicon Valley
• Makiko Coffland, Christensen O'Connor Johnson Kindness
• Peter Becker, Christensen O'Connor Johnson Kindness
• Jiyoung Choi, VALUENEX
• Leigh Lowry, USPTO
• Jason Lott, USPTO

This seminar will explore:

• Key differences between U.S. and Japanese trademark systems
• Trademark risks and strategies for companies operating globally
• How AI is changing the future of brands and intellectual property
• Best practices for protecting brand value in an increasingly digital world

Ideal for any business decision-maker or intellectual property professional, this seminar aims to provide you with the knowledge necessary to make informed decisions about U.S. trademark registration.

Register now

Agenda

(Subject to change. All times Pacific Time)

This webinar is hosted by the USPTO Western Regional Outreach Office with catering courtesy of NEDO Silicon Valley. Beverages courtesy of Valuenex.

For questions about the event, contact the Western Regional Outreach Office at western@uspto.gov. 

This initiative is educational and informational. The USPTO does not provide legal advice, endorse private entities, or guarantee outcomes. References to events or third parties do not imply endorsement.