Going Global with Intellectual Property: Trademarks

Are you planning to expand your business internationally to sell or buy innovative goods and technologies? Are you pondering opening a factory abroad, having your products made overseas, or starting an export or import business? Even if you are not planning on going overseas, knowledge of the international aspects of intellectual property may be critical for your business.  The Minority Business Development Agency (MBDA) and the United States Patent and Trademark Office (USPTO) will co-host a series of free 1-hour webinars starting on April 28 to provide business owners with useful information on the international aspects of intellectual property and conducting commerce at home and overseas.  Expanding a business globally for growth and profit opportunities requires keen insight about complex international laws that can often vary from country to country.

Register today!

 

Thursday, April 30, 1 p.m. ET: Trademarks

Well-protected, strong trademark rights provide a competitive edge in the marketplace. Trademarks distinguish your business from those of your competitors by signaling it as the source of particular goods and services and assuring consumers that a certain level of quality accompanies those goods and services. As such, trademarks often represent one of the most valuable assets that a company can own.

This webinar will equip today’s businessperson with a fundamental understanding of this valuable form of intellectual property and offer a framework for protection of their marks at home and abroad. Although protection of trademarks can be complex and varies country by country, by learning some basic strategies, today’s business person can safeguard these important assets whether the company does business on a national or international basis.

Presenter: Susan M. Richey is the Deputy Chief Administrative Trademark Judge on the Trademark Trial and Appeal Board (TTAB) of the United States Patent and Trademark Office (USPTO). Ms. Richey has been a frequent speaker on IP issues, has authored several law review articles and has co-authored a book on trademark valuation. She has served as a member of the Editorial Board of the Trademark Reporter, as chair of the INTA Panel of Neutrals, and as a member of INTA’s Academic Committee. Before joining the TTAB in 2014, Ms. Richey served as a Professor of Law and Associate Dean of the University of New Hampshire School of Law.

 

Register today for the webinar series and learn some valuable tips that will help you to protect your innovations and market your products effectively at home and abroad.