US 8,612,316 B2
Process for determining object level profitability
Richard Tad Lepman, Berkeley, Calif. (US)
Filed by Richard Tad Lepman, Berkeley, Calif. (US)
Filed on Jan. 31, 2011, as Appl. No. 13/17,952.
Application 12/401,101 is a division of application No. 11/354,798, filed on Feb. 15, 2006, granted, now 7,596,521.
Application 13/017,952 is a continuation of application No. 12/401,101, filed on Mar. 10, 2009, granted, now 7,882,137.
Application 11/354,798 is a continuation of application No. 09/545,628, filed on Apr. 7, 2000, abandoned.
Claims priority of provisional application 60/128,769, filed on Apr. 9, 1999.
Prior Publication US 2011/0125621 A1, May 26, 2011
Int. Cl. G06Q 40/00 (2012.01)
U.S. Cl. 705—30  [705/36 T] 30 Claims
OG exemplary drawing
 
1. A process for determining object level profitability in a relational database management system, comprising the computer implemented steps of:
providing a computerized profit database having profit information;
providing a relational database management system operable in association with the computerized profit database;
preparing the profit information to be accessed electronically through the relational database management system, including the step of calculating opportunity values for funds used or supplied by each object being measured;
establishing, in the relational database, rules for processing the prepared information, including the steps of providing information necessary to select objects and performing a profit calculus;
using the relational database management system to independently calculate at least one marginal value of profit for each object being measured using the established rules as applied to a selected set of prepared information; and
combining the at least one marginal value of profit to create a measure for object level profitability.