US 11,836,755 B2
Utilizing machine learning and a smart transaction card to automatically identify optimal prices and rebates for items during in-person shopping
Molly Johnson, Alexandria, VA (US); Adam Vukich, Alexandria, VA (US); and James Zarakas, Centreville, VA (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on May 22, 2020, as Appl. No. 16/881,649.
Prior Publication US 2021/0365976 A1, Nov. 25, 2021
Int. Cl. G06Q 30/0207 (2023.01); G06Q 30/0283 (2023.01); G06Q 20/34 (2012.01); G06N 20/00 (2019.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0222 (2013.01) [G06N 20/00 (2019.01); G06Q 20/341 (2013.01); G06Q 30/0283 (2013.01); G06Q 30/0611 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, by a device and from a client device associated with a customer, item data identifying a price of an item to be purchased by the customer and customer data identifying the customer,
wherein the item data is received by a transaction card from a price tag of the item and via a wireless communication with the price tag;
receiving, by the device, price data identifying prices associated with a plurality of items and other data identifying locations, availabilities, and terms associated with the plurality of items;
processing, by the device, the item data, the price data, and the other data, with a machine learning model, to identify an optimal price for the item relative to multiple prices associated with the item at other locations,
wherein the multiple prices are included in the prices associated with the plurality of items, and
wherein processing the item data, the price data, and the other data to identify the optimal price is based on commute costs or time associated with the other locations,
wherein the commute costs or time are determined based on commuting from a current location to another location, of the other locations, and to a future location associated with the customer or client device;
providing, by the device and to the client device associated with the customer, data identifying the optimal price and data identifying a merchant associated with the optimal price to cause the transaction card to provide a sensory notification,
wherein providing the sensory notification includes providing a particular color of a particular indicator on the transaction card based on how the price of the item relates to the optimal price;
receiving, by the device, transaction data identifying the item, the optimal price, and the merchant when the customer purchases the item from the merchant; and
performing, by the device, one or more actions based on the transaction data.