CPC G06F 3/0485 (2013.01) [G06F 3/016 (2013.01); G06F 3/04842 (2013.01)] | 20 Claims |
1. A computer-implemented method for providing dynamically scrolling content within a vertically scrolling online publication implemented by a content serving computing device in communication with a memory, the method comprising:
transmitting, to a user computing device, a dynamically scrolling content item for presentation on the vertically scrolling online publication, wherein the vertically scrolling online publication comprises a content element and a region having a fixed location; and wherein at least one of the dynamically scrolling content item or the vertically scrolling online publication includes a script, which when executed by the user computing device causes the user computing device to:
scroll, in response to a first haptic input in a vertical direction, the content element of the vertically scrolling online publication in the vertical direction; and
as the content element of the vertically scrolling online publication is scrolled in the vertical direction:
move the region of the vertically scrolling online publication to the fixed location, and
after moving the region to the fixed location, simultaneously scroll, in response to the first haptic input, the dynamically scrolling content item in a horizontal direction within the region of the vertically scrolling online publication.
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