US 11,816,701 B2
Techniques for targeting a user based on a psychographic profile
Kevin G. Smith, Lehi, UT (US); J. Scott Wellwood, San Mateo, CA (US); Brandon Hartness, Draper, UT (US); and Craig Mathis, American Fork, UT (US)
Assigned to Adobe Inc., San Jose, CA (US)
Filed by Adobe Inc., San Jose, CA (US)
Filed on Feb. 10, 2016, as Appl. No. 15/040,653.
Prior Publication US 2017/0228790 A1, Aug. 10, 2017
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0269 (2013.01) 16 Claims
OG exemplary drawing
 
1. A method that includes one or more processing devices of a content management system performing operations comprising:
obtaining, from a remote psychographic profile data store separate from the content management system, a psychographic profile of an individual associated with a user device, wherein the psychographic profile comprises psychographic dimension values quantifying respective psychographic dimensions associated with the individual, and wherein each of the psychographic dimensions corresponds to one or more of an interest, an attitude, or an opinion of the individual;
determining that the individual is associated with a particular psychographic profile group by comparing the psychographic dimensions of the psychographic profile to corresponding psychographic dimensions of each of one or more psychographic profile groups and determining that at least one of the psychographic dimension values of the psychographic profile meets a threshold criteria for a corresponding psychographic dimension of the particular psychographic profile group;
retrieving, from a remote content data store separate from the content management system, electronic content for the individual, wherein retrieving the electronic content comprises:
accessing, in the remote content data store, multiple instances of content associated with the particular psychographic group, each instance of content including a respective set of psychographic dimensions, each psychographic dimension of the respective set of psychographic dimensions associated with a respective threshold psychographic dimension value;
comparing, for each instance of content, each of the threshold psychographic dimension values to psychographic dimension values of the particular psychographic profile; and
determining, for each instance of content, a content similarity score based on a number of psychographic dimension values of the psychographic profile that exceed corresponding threshold psychographic dimension values associated with the instance of content, wherein the retrieved electronic content for the individual comprises an instance of content from the multiple instances of content having a greatest content similarity score;
selecting, from a remote template data store separate from the content management system, a template associated with the particular psychographic profile group, the template specifying content attributes comprising a first set of color data for graphical elements within the electronic content and a first font to be applied to text within the electronic content;
determining that the electronic content has a second set of color data for the graphical elements and a second font applied to the text;
based on the template, altering the electronic content by changing the graphical elements to be displayed with the first set of color data rather than the second set of color data and changing the second font applied to the text within the electronic content into the first font, and
transmitting the electronic content, as altered, to the user device.